Findings for PPC in Omaha

Omaha Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Omaha was the 105th least expensive city in USA in keyword bids in Google Adwords for the month of November 2014. Omaha also ranks amongst the least expensive cities in Nebraska, ranking as number 1st. In the study, Dallas ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Month over Month Google Adwords Prices for Omaha Rise in November 2014

SEP's research shows that the average price of a click to advertisers targeting Omaha keywords increased by 14% in November 2014.

Google Adwords Keyword Prices 100% Higher in Omaha than Independence

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Omaha are 100% higher than in Independence. The average price of a click in Omaha is $11.72.

This price difference is understandable though, given the population of Independence is less than Omaha, which generally means less competition and therefore lower prices.

To get a better sense of relative prices, we also compared prices with another city of equal population, Raleigh, and found the average price of a click in Omaha was 20% lower than in Raleigh. This suggests that perhaps prices in Omaha are relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Omaha

Summary PPC Stats for Omaha for November 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 11.72 105th 25th 1st 14
Automotive/Vehicle Auto Insurance 73.83 60th 12nd 1st 27
Auto Parts 1.58 102nd 48th 2nd 30
Dealerships 5.01 33rd 19th 1st 2
Tires 2.72 140th 37th 1st 3
Towing 3.32 94th 27th 1st 51
Average 22.43 42nd 8th 1st 15
B2B Architects 1.20 80th 24th 1st 20
Office Furniture 6.29 16th 5th 1st 19
Printers 7.11 39th 16th 1st 12
Average 4.42 91st 28th 1st NA
Entertainment/Recreation Restaurants 1.18 144th 42nd 1st 152
Average 1.18 144th 42nd 1st 152
Finance Credit Counselling 18.63 35th 14th 1st NA
Currency Exchange 0.83 58th 15th 1st 18
Insurance 32.98 83rd 21st 1st -11
Payday Loans 7.15 105th 37th 1st 25
Average 19.48 81st 22nd 2nd 0
Health, Beauty & Fitness Acupuncture 4.58 53rd 13rd 1st -34
Chiropractors 9.83 56th 17th 1st -29
Cosmetic Surgery 7.85 61st 20th 1st 22
Dentists 10.39 145th 46th 2nd -1
Jewellers 4.26 58th 20th 1st NA
Martial Arts 3.30 58th 20th 1st 109
Massage Therapy 3.80 90th 34th 2nd 9
Optometrists 3.75 74th 25th 1st NA
Average 7.72 168th 51st 1st 6
Home & Garden Appliance Repair 7.03 168th 51st 1st -40
Electricians 6.80 67th 20th 1st 2
Furniture 1.77 177th 54th 1st 10
Garage Doors 8.28 163rd 44th 1st 18
Home Security 53.71 12nd 2nd 1st 47
Interior Designers 3.67 61st 17th 1st 2
Landscapers 7.03 25th 7th 1st 65
Mold Detection and Remova 7.94 57th 18th 1st -10
Moving Companies 16.28 113rd 30th 1st 22
Pest Control 14.36 179th 34th 1st -2
Plumbers 26.56 143rd 33rd 1st 6
Roofing 22.41 35th 11th 1st 24
Self Storage Companies 6.18 244th 67th 1st 14
Windows and Doors 5.94 60th 27th 1st NA
Average 14.16 164th 38th 1st 9
Legal Criminal Lawyers 43.03 52nd 13rd 1st 0
Family Law 13.32 72nd 22nd 1st NA
Immigration Lawyers 7.52 67th 15th 1st NA
Law Firms 12.91 89th 30th 1st 123
Personal Injury Law 41.55 126th 32nd 1st NA
Real Estate Lawyers 3.23 51st 18th 1st NA
Average 19.00 139th 36th 1st 21
Real Estate Apartment Rentals 1.66 110th 27th 1st -3
Condos 1.93 84th 25th 1st 25
New Home Developers 2.20 185th 48th 2nd 38
Property Management 3.17 109th 40th 2nd 29
Realtors 2.90 116th 35th 1st 26
Average 2.36 140th 42nd 1st 21
Shopping Florists 7.20 46th 12nd 1st -13
Average 5.48 97th 26th 1st -1
Travel Car Rentals 2.71 151st 48th 1st -12
Hotels 3.81 67th 24th 2nd 6
Average 3.26 114th 37th 2nd -3

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.