Findings for PPC in Omaha

Omaha Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Omaha was the 70th least expensive city in USA in keyword bids in Google Adwords for the month of December 2014. Omaha also ranks amongst the least expensive cities in Nebraska, ranking as number 1st. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Month over Month Google Adwords Prices for Omaha Rise in December 2014

SEP's research shows that the average price of a click to advertisers targeting Omaha keywords increased by 13% in December 2014.

Google Adwords Keyword Prices 59% Higher in Omaha than Independence

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Omaha are 59% higher than in Independence. The average price of a click in Omaha is $13.94.

This price difference is understandable though, given the population of Independence is less than Omaha, which generally means less competition and therefore lower prices.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Omaha

Summary PPC Stats for Omaha for December 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 13.94 70th 20th 1st 13
Automotive/Vehicle Auto Insurance 63.38 66th 21st 1st -5
Auto Parts 1.80 75th 33rd 1st 15
Dealerships 6.81 8th 5th 1st 2
Tires 2.85 143rd 41st 2nd 10
Towing 3.41 104th 33rd 1st 7
Average 18.89 54th 15th 1st 4
B2B Office Furniture 5.48 28th 7th 1st -4
Printers 6.68 59th 20th 1st -3
Average 6.08 59th 21st 1st -3
Entertainment/Recreation Restaurants 1.13 167th 51st 1st -10
Average 1.13 167th 51st 1st -10
Finance Credit Counselling 29.74 17th 6th 1st 32
Insurance 36.09 70th 19th 2nd 2
Payday Loans 10.23 63rd 25th 1st 43
Average 26.86 59th 18th 2nd 17
Health, Beauty & Fitness Chiropractors 11.22 55th 16th 1st 14
Cosmetic Surgery 7.88 61st 20th 1st 0
Dentists 11.51 117th 42nd 1st 14
Martial Arts 3.30 58th 20th 1st 0
Massage Therapy 3.81 90th 35th 2nd 0
Optometrists 3.76 76th 25th 1st NA
Average 8.65 157th 51st 1st 5
Home & Garden Appliance Repair 13.93 119th 32nd 1st 173
Furniture 2.04 191st 57th 1st 18
Garage Doors 8.77 165th 47th 2nd 7
Landscapers 5.64 64th 24th 1st -16
Moving Companies 13.94 147th 37th 1st -18
Pest Control 10.83 211st 47th 1st -17
Plumbers 20.65 166th 41st 1st -20
Roofing 32.49 15th 4th 1st 53
Self Storage Companies 8.59 198th 50th 1st 57
Windows and Doors 10.07 23rd 14th 1st NA
Average 14.43 157th 37th 1st 23
Legal Criminal Lawyers 20.92 69th 21st 1st 0
Family Law 34.94 24th 9th 1st NA
Law Firms 7.99 130th 40th 1st -24
Personal Injury Law 109.48 53rd 13rd 1st NA
Real Estate Lawyers 6.46 44th 16th 1st NA
Average 32.38 103rd 27th 1st 30
Real Estate Apartment Rentals 1.65 133rd 36th 2nd 2
Condos 2.12 91st 30th 1st 7
New Home Developers 1.76 194th 51st 2nd -20
Realtors 2.83 97th 36th 1st -1
Average 2.16 159th 46th 1st -2
Shopping Florists 6.67 78th 22nd 2nd -7
Average 6.67 78th 22nd 2nd -7
Travel Car Rentals 3.16 110th 28th 2nd 16
Hotels 3.67 107th 36th 2nd -4
Average 3.41 117th 37th 2nd 6

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.