Findings for PPC in Omaha

Omaha Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Omaha was the 107th least expensive city in USA in keyword bids in Google Adwords for the month of September 2014. Omaha also ranks amongst the least expensive cities in Nebraska, ranking as number 1st. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Month over Month Google Adwords Prices for Omaha Rise in September 2014

SEP's research shows that the average price of a click to advertisers targeting Omaha keywords increased by 10% in September 2014.

Google Adwords Keyword Prices 233% Higher in Omaha than Independence

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Omaha are 233% higher than in Independence. The average price of a click in Omaha is $11.16.

This price difference is understandable though, given the population of Independence is less than Omaha, which generally means less competition and therefore lower prices.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Omaha

Summary PPC Stats for Omaha for September 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 11.16 107th 28th 1st 10
Automotive/Vehicle Auto Insurance 50.08 107th 27th 1st 21
Auto Parts 1.33 95th 44th 1st 16
Dealerships 7.21 2nd 2nd 1st 131
Tires 2.48 154th 45th 2nd -7
Towing 2.20 119th 32nd 1st NA
Average 15.33 87th 20th 1st 31
B2B Office Furniture 3.33 102nd 31st 1st -41
Printers 7.27 50th 10th 1st -18
Average 4.64 103rd 31st 1st -20
Entertainment/Recreation Restaurants 0.67 196th 55th 2nd -31
Average 0.67 196th 55th 2nd -31
Finance Credit Counselling 30.31 9th 4th 1st NA
Insurance 29.23 90th 27th 1st NA
Mortgages 16.76 17th 6th 1st 59
Payday Loans 7.33 89th 31st 1st 12
Average 22.83 82nd 19th 1st NA
Health, Beauty & Fitness Chiropractors 11.16 35th 11th 2nd -29
Cosmetic Surgery 6.14 67th 17th 1st NA
Dentists 11.06 102nd 35th 2nd -1
Martial Arts 2.25 68th 19th 1st 22
Massage Therapy 5.08 60th 15th 1st -17
Optometrists 7.38 9th 6th 1st NA
Average 8.46 113rd 35th 2nd 0
Home & Garden Appliance Repair 7.84 130th 37th 1st -26
Furniture 1.58 190th 57th 1st 18
Garage Doors 6.94 165th 48th 2nd 27
Landscapers 4.81 87th 26th 1st 15
Moving Companies 8.81 153rd 39th 1st -26
Pest Control 17.63 182nd 36th 1st NA
Plumbers 20.42 171st 42nd 1st 29
Roofing 17.70 42nd 15th 1st -15
Self Storage Companies 5.29 243rd 60th 1st -11
Windows and Doors 10.75 31st 15th 1st NA
Average 10.70 197th 46th 1st -1
Legal Criminal Lawyers 6.74 85th 23rd 1st NA
Family Law 9.34 80th 24th 1st NA
Law Firms 13.05 88th 28th 1st 113
Personal Injury Law 83.23 74th 22nd 1st NA
Average 25.71 118th 34th 1st NA
Real Estate Apartment Rentals 1.53 102nd 27th 2nd 3
Condos 2.02 55th 16th 1st NA
New Home Developers 1.75 182nd 48th 2nd 13
Realtors 2.18 116th 38th 1st 11
Average 1.89 132nd 39th 1st 7
Shopping Florists 4.88 142nd 43rd 1st -1
Average 4.88 142nd 43rd 1st -1
Travel Car Rentals 2.84 67th 23rd 2nd -1
Hotels 3.63 73rd 24th 1st -1
Average 3.23 67th 23rd 2nd -1

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.