Findings for PPC in Omaha

Omaha Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Omaha was the 125th least expensive city in USA in keyword bids in Google Adwords for the month of May 2016. Omaha also ranks amongst the least expensive cities in Nebraska, ranking as number 1st. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Year over Year Google Adwords Prices for Omaha are up in May 2016

SEP's research shows that the average price of a click to advertisers targeting Omaha keywords increased by (Yr/Yr increase %)% versus the same keywords one year earlier.

Google Adwords Keyword Prices 191% Higher in Omaha than Independence

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Omaha are 191% higher than in Independence. The average price of a click in Omaha is $12.01.

This price difference is understandable though, given the population of Independence is less than Omaha, which generally means less competition and therefore lower prices.

To get a better sense of relative prices, we also compared prices with another city of equal population, Raleigh, and found the average price of a click in Omaha was 23% lower than in Raleigh. This suggests that perhaps prices in Omaha are relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Omaha

Summary PPC Stats for Omaha for May 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 12.01 125th 36th 1st 8
Automotive/Vehicle Auto Insurance 40.27 121st 41st 1st 72
Auto Parts 2.29 48th 23rd 1st 14
Dealerships 5.51 40th 22nd 2nd NA
Tires 3.01 180th 50th 2nd 45
Towing 3.80 97th 30th 1st -5
Average 12.82 114th 34th 1st 23
B2B Office Furniture 3.27 137th 43rd 1st -45
Printers 11.22 11th 4th 1st 13
Average 5.92 97th 30th 1st NA
Entertainment/Recreation Restaurants 1.31 138th 38th 1st 39
Average 1.31 138th 38th 1st 39
Finance Credit Counselling 36.50 11th 3rd 1st NA
Insurance 31.90 72nd 24th 1st 8
Payday Loans 8.42 120th 42nd 1st -32
Average 24.24 73rd 21st 1st NA
Health, Beauty & Fitness Chiropractors 11.79 63rd 22nd 1st 27
Cosmetic Surgery 5.15 100th 30th 2nd -9
Dentists 12.88 118th 35th 1st 15
Martial Arts 3.27 66th 16th 1st 0
Massage Therapy 4.10 87th 33rd 2nd 8
Optometrists 5.35 74th 24th 1st NA
Average 8.87 186th 54th 2nd 8
Home & Garden Appliance Repair 9.65 155th 47th 2nd -15
Furniture 2.91 122nd 24th 1st 19
Garage Doors 14.16 150th 44th 1st -8
Landscapers 4.65 74th 22nd 1st 32
Moving Companies 16.60 112nd 28th 1st -22
Pest Control 12.88 220th 54th 1st -5
Plumbers 21.06 175th 46th 2nd -9
Roofing 23.88 38th 14th 1st -11
Self Storage Companies 6.98 223rd 54th 1st -27
Windows and Doors 20.53 9th 6th 1st NA
Average 14.60 166th 43rd 1st -3
Legal Criminal Lawyers 44.95 34th 13rd 1st 0
Family Law 26.92 43rd 11th 1st NA
Law Firms 15.47 138th 46th 1st -16
Personal Injury Law 71.39 99th 25th 1st NA
Real Estate Lawyers 6.31 50th 17th 1st 57
Average 28.00 135th 36th 1st 15
Real Estate Apartment Rentals 1.59 137th 41st 2nd 17
Condos 2.86 44th 14th 1st 17
New Home Developers 2.36 177th 46th 2nd 44
Realtors 2.66 114th 37th 1st 10
Average 2.35 129th 37th 1st 19
Shopping Florists 6.60 98th 24th 1st -15
Average 6.60 98th 24th 1st -15
Travel Car Rentals 3.48 73rd 23rd 2nd -6
Hotels 4.82 64th 22nd 1st 15
Average 4.15 68th 20th 1st 4

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.