Findings for PPC in Henderson

Henderson Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Henderson was the 85th least expensive city in USA in keyword bids in Google Adwords for the month of December 2014. Henderson also ranks amongst the least expensive cities in Nevada, ranking as number 3rd. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Month over Month Google Adwords Prices for Henderson Rise in December 2014

SEP's research shows that the average price of a click to advertisers targeting Henderson keywords increased by 16% in December 2014.

Google Adwords Keyword Prices 40% Lower in Henderson than Las Vegas

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Henderson are 40% lower than in Las Vegas. The average price of a click in Henderson is $12.92.

This price differential is expected however, as Las Vegas has a larger population than Henderson.

For better comparison of prices, we also compared prices with another city with a similar population, Plano, and found the average price of a click in Henderson was 15% lower than in Plano.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Henderson

Summary PPC Stats for Henderson for December 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 12.92 85th 25th 3rd 16
Automotive/Vehicle Auto Insurance 49.34 106th 32nd 3rd 0
Dealerships 3.19 126th 45th 3rd -4
Tires 2.99 131st 36th 2nd -14
Towing 3.58 95th 31st 3rd 133
Average 12.53 114th 38th 4th 24
Entertainment/Recreation Restaurants 0.58 236th 72nd 4th -24
Average 0.58 236th 72nd 4th -24
Finance Payday Loans 19.99 15th 4th 2nd 32
Average 19.99 97th 29th 3rd 5
Health, Beauty & Fitness Chiropractors 7.88 111st 39th 3rd 34
Dentists 8.49 203rd 64th 3rd -9
Martial Arts 1.12 95th 29th 3rd 0
Optometrists 3.45 90th 32nd 3rd 0
Average 6.42 238th 72nd 4th 0
Home & Garden Appliance Repair 6.40 179th 49th 3rd -13
Furniture 1.89 202nd 63rd 4th 16
Garage Doors 15.34 122nd 33rd 3rd -36
Landscapers 6.61 48th 17th 2nd 153
Moving Companies 15.91 129th 32nd 3rd NA
Pest Control 16.52 149th 23rd 3rd 56
Plumbers 52.66 42nd 13rd 2nd -6
Roofing 11.78 126th 42nd 1st -9
Self Storage Companies 19.88 13rd 2nd 2nd 100
Windows and Doors 2.64 87th 34th 3rd NA
Average 18.44 97th 23rd 2nd 23
Legal Law Firms 14.67 80th 27th 3rd NA
Personal Injury Law 156.85 27th 5th 1st NA
Average 85.76 12nd 2nd 1st NA
Real Estate Apartment Rentals 1.57 140th 39th 2nd 74
Condos 1.31 149th 44th 4th NA
New Home Developers 3.44 125th 34th 3rd 13
Realtors 3.51 55th 21st 2nd 15
Average 2.56 120th 35th 3rd 22
Shopping Florists 2.61 224th 62nd 4th -21
Average 2.61 224th 62nd 4th -21
Travel Car Rentals 3.56 73rd 19th 4th NA
Hotels 3.72 102nd 34th 3rd -11
Average 3.66 86th 25th 3rd NA

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.