Findings for PPC in Henderson

Henderson Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Henderson was the 186th least expensive city in USA in keyword bids in Google Adwords for the month of September 2014. Henderson also ranks amongst the least expensive cities in Nevada, ranking as number 3rd. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Month over Month Google Adwords Prices for Henderson Rise in September 2014

SEP's research shows that the average price of a click to advertisers targeting Henderson keywords increased by 15% in September 2014.

Google Adwords Keyword Prices 58% Lower in Henderson than Las Vegas

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Henderson are 58% lower than in Las Vegas. The average price of a click in Henderson is $8.07.

This price differential is expected however, as Las Vegas has a larger population than Henderson.

For better comparison of prices, we also compared prices with another city with a similar population, Plano, and found the average price of a click in Henderson was 43% lower than in Plano.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Henderson


Summary PPC Stats for Henderson for September 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 8.07 186th 48th 3rd 15
Automotive/Vehicle Auto Parts 1.38 90th 41st 2nd NA
Dealerships 4.35 48th 20th 3rd NA
Tires 2.81 135th 38th 1st NA
Towing 2.51 111st 29th 2nd NA
Average 2.71 218th 57th 3rd -1
B2B Printers 11.87 7th 3rd 1st 211
Average 11.87 7th 3rd 1st NA
Entertainment/Recreation Restaurants 1.29 111st 34th 3rd 52
Average 1.29 111st 34th 3rd 52
Finance Payday Loans 9.80 60th 24th 3rd NA
Average 9.80 136th 44th 3rd NA
Health, Beauty & Fitness Chiropractors 6.81 107th 35th 2nd 60
Dentists 9.87 136th 48th 3rd 17
Average 8.64 109th 34th 2nd 11
Home & Garden Furniture 3.16 35th 6th 1st NA
Garage Doors 27.17 52nd 15th 1st -14
Landscapers 2.10 166th 57th 3rd NA
Pest Control 18.43 173rd 31st 4th NA
Plumbers 29.63 119th 27th 2nd 1
Roofing 4.12 192nd 60th 3rd -8
Self Storage Companies 17.03 19th 4th 2nd 27
Average 16.39 91st 21st 2nd NA
Legal Law Firms 4.75 188th 57th 3rd NA
Average 4.75 213rd 62nd 3rd NA
Real Estate Apartment Rentals 1.79 71st 15th 2nd 83
Condos 1.26 110th 35th 3rd NA
New Home Developers 2.98 104th 30th 3rd -8
Realtors 2.91 56th 20th 2nd NA
Average 2.41 82nd 24th 2nd 38
Shopping Florists 5.86 84th 24th 3rd -1
Average 5.86 84th 24th 3rd -1
Travel Car Rentals 2.04 150th 48th 3rd NA
Hotels 4.21 35th 10th 1st -1
Average 3.49 48th 17th 2nd NA

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.