Findings for PPC in Henderson

Henderson Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Henderson was the 95th least expensive city in USA in keyword bids in Google Adwords for the month of March 2015. Henderson also ranks amongst the least expensive cities in Nevada, ranking as number 2nd. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Month over Month Google Adwords Prices for Henderson Rise in March 2015

SEP's research shows that the average price of a click to advertisers targeting Henderson keywords increased by 14% in March 2015.

Google Adwords Keyword Prices 40% Lower in Henderson than Las Vegas

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Henderson are 40% lower than in Las Vegas. The average price of a click in Henderson is $13.18.

This price differential is expected however, as Las Vegas has a larger population than Henderson.

For better comparison of prices, we also compared prices with another city with a similar population, Plano, and found the average price of a click in Henderson was 23% lower than in Plano.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Henderson

Summary PPC Stats for Henderson for March 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 13.18 95th 27th 2nd 14
Automotive/Vehicle Auto Insurance 119.97 26th 10th 1st 504
Auto Parts 2.53 31st 17th 1st -2
Dealerships 4.39 84th 30th 2nd NA
Tires 0.67 236th 71st 4th -15
Towing 2.79 148th 45th 3rd -34
Average 36.16 17th 8th 1st 91
Entertainment/Recreation Restaurants 1.58 86th 25th 3rd -10
Average 1.58 86th 25th 3rd -10
Finance Payday Loans 15.58 28th 9th 1st 13
Average 15.58 111st 34th 3rd NA
Health, Beauty & Fitness Chiropractors 11.17 82nd 27th 1st 85
Dentists 9.39 185th 49th 3rd -6
Optometrists 2.28 113rd 33rd 3rd -28
Average 8.94 169th 47th 3rd 3
Home & Garden Appliance Repair 14.63 103rd 32nd 4th 0
Furniture 2.44 136th 35th 3rd 8
Garage Doors 24.52 100th 21st 1st -4
Landscapers 5.76 64th 20th 2nd 0
Pest Control 20.14 145th 29th 4th 27
Plumbers 36.74 88th 26th 3rd -17
Roofing 7.64 174th 56th 3rd NA
Self Storage Companies 23.04 12nd 3rd 2nd -10
Average 19.21 98th 24th 2nd 3
Legal Law Firms 5.96 178th 55th 3rd NA
Average 5.96 217th 58th 3rd NA
Real Estate Apartment Rentals 1.46 147th 41st 3rd -11
Condos 1.78 102nd 38th 3rd -11
New Home Developers 3.96 75th 28th 2nd 4
Realtors 3.37 54th 14th 1st -12
Average 2.67 94th 30th 2nd -8
Shopping Florists 11.01 6th 1st 1st 253
Average 11.01 6th 1st 1st 253
Travel Car Rentals 2.01 197th 59th 4th NA
Hotels 3.32 173rd 54th 4th -17
Average 2.88 205th 58th 4th NA

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.