Findings for PPC in Henderson

Henderson Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Henderson was the 157th least expensive city in USA in keyword bids in Google Adwords for the month of April 2015. Henderson also ranks amongst the least expensive cities in Nevada, ranking as number 4th. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 51% Lower in Henderson than Las Vegas

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Henderson are 51% lower than in Las Vegas. The average price of a click in Henderson is $11.04.

This price differential is expected however, as Las Vegas has a larger population than Henderson.

For better comparison of prices, we also compared prices with another city with a similar population, Plano, and found the average price of a click in Henderson was 42% lower than in Plano.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Henderson


Summary PPC Stats for Henderson for April 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 11.04 157th 39th 4th 8
Automotive/Vehicle Auto Insurance 76.39 72nd 19th 1st 142
Dealerships 3.52 135th 50th 4th NA
Tires 1.73 219th 68th 3rd 5
Towing 2.44 164th 49th 4th -9
Average 14.71 122nd 30th 4th 26
Entertainment/Recreation Restaurants 1.45 95th 30th 3rd 173
Average 1.45 95th 30th 3rd 173
Finance Payday Loans 26.31 11th 2nd 1st 72
Average 26.31 88th 26th 4th NA
Health, Beauty & Fitness Chiropractors 10.74 85th 27th 1st -4
Dentists 10.84 151st 51st 4th 10
Optometrists 2.58 123rd 38th 3rd 6
Average 9.63 141st 45th 3rd 3
Home & Garden Furniture 1.63 205th 59th 3rd -25
Garage Doors 12.04 157th 47th 4th -23
Landscapers 3.61 113rd 45th 3rd -26
Moving Companies 18.98 95th 22nd 2nd 0
Pest Control 23.39 111st 16th 3rd 12
Plumbers 44.50 75th 26th 3rd 22
Roofing 7.82 159th 52nd 2nd NA
Self Storage Companies 17.79 39th 8th 2nd -21
Average 18.86 107th 28th 3rd -6
Legal Law Firms 25.10 42nd 13rd 2nd NA
Average 25.10 127th 29th 2nd NA
Real Estate Apartment Rentals 1.92 108th 30th 2nd 39
Condos 1.80 97th 38th 2nd -3
New Home Developers 3.23 126th 40th 3rd -18
Realtors 3.15 68th 25th 2nd -5
Average 2.53 105th 34th 2nd 4
Shopping Florists 4.52 187th 57th 4th -60
Average 4.52 187th 57th 4th -60
Travel Car Rentals 3.60 56th 18th 2nd NA
Hotels 3.41 133rd 42nd 4th 4
Average 3.47 113rd 34th 3rd NA

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.