Findings for PPC in Las Vegas

Las Vegas Ranks Amongst Most Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Las Vegas was the 12nd most expensive city in USA in keyword bids in Google Adwords for the month of April 2015. Las Vegas also ranks amongst the most expensive cities in Nevada, ranking as 1st. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 72% Higher in Las Vegas than North Las Vegas

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Las Vegas are 72% higher than in North Las Vegas. The average price of a click in Las Vegas is $22.98.

This price difference is understandable though, given the population of North Las Vegas is less than Las Vegas, which generally means less competition and therefore lower prices.

To understand if prices in Las Vegas are relatively low, we also compared prices with Portland which has a similar population, and found the average price of a click in Las Vegas was 58% higher than in Portland. This suggests that perhaps Las Vegas prices are not relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Las Vegas

Summary PPC Stats for Las Vegas for April 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 22.98 12nd 4th 1st 4
Automotive/Vehicle Auto Insurance 57.85 119th 31st 4th -18
Auto Parts 1.76 87th 35th 2nd 32
Auto Wreckers 0.39 31st 11th 2nd -49
Dealerships 5.18 37th 17th 1st 28
Tires 2.14 210th 65th 2nd 14
Towing 3.65 132nd 38th 3rd -1
Average 14.87 120th 28th 3rd 1
B2B Office Furniture 5.49 58th 24th 1st 8
Printers 8.65 45th 12nd 2nd 12
Trade Show Displays 31.22 8th 2nd 1st 24
Average 15.12 3rd 1st 1st 15
Entertainment/Recreation Restaurants 1.67 63rd 21st 2nd 23
Average 1.67 63rd 21st 2nd 23
Finance Credit Counselling 27.84 17th 5th 1st NA
Insurance 36.01 80th 24th 3rd 8
Mortgages 17.22 16th 5th 1st 114
Payday Loans 13.44 63rd 19th 4th 19
Average 27.07 79th 22nd 3rd NA
Health, Beauty & Fitness Chiropractors 8.55 130th 37th 2nd 17
Cosmetic Surgery 9.47 57th 16th 2nd 2
Dentists 22.06 10th 3rd 1st 7
Martial Arts 2.46 71st 19th 2nd 20
Massage Therapy 11.29 20th 8th 1st -22
Optometrists 6.44 26th 13rd 1st 3
Physiotherapy 2.69 7th 2nd 1st 0
Weight Loss Surgery 5.88 9th 5th 1st NA
Average 12.31 62nd 22nd 1st -1
Home & Garden Appliance Repair 23.50 35th 4th 1st 11
Furniture 2.45 141st 32nd 1st -2
Garage Doors 22.68 112nd 27th 2nd 8
Landscapers 7.70 33rd 13rd 2nd -21
Moving Companies 23.93 61st 17th 1st 1
Pest Control 21.59 131st 19th 4th -4
Plumbers 65.43 25th 6th 1st 12
Roofing 7.20 167th 54th 3rd 2
Self Storage Companies 22.21 14th 2nd 1st -11
Windows and Doors 8.83 51st 19th 2nd -15
Average 21.38 78th 22nd 2nd 0
Legal Criminal Lawyers 60.35 30th 10th 1st -19
Family Law 37.86 27th 8th 1st 12
Law Firms 70.07 3rd 2nd 1st 8
Personal Injury Law 128.16 49th 9th 1st 53
Real Estate Lawyers 14.39 20th 6th 1st -20
Average 65.44 32nd 7th 1st 9
Real Estate Apartment Rentals 1.94 105th 28th 1st 2
Condos 2.88 42nd 14th 1st 13
New Home Developers 3.89 90th 31st 1st -17
Realtors 3.47 48th 17th 1st 11
Average 3.03 66th 22nd 1st 4
Shopping Florists 7.39 43rd 11th 2nd -13
Average 7.39 43rd 11th 2nd -13
Travel Car Rentals 3.35 76th 24th 3rd -14
Hotels 4.21 70th 19th 1st -3
Average 3.78 73rd 20th 2nd -9

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.