Findings for PPC in Las Vegas

Las Vegas Ranks Amongst Most Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Las Vegas was the 17th most expensive city in USA in keyword bids in Google Adwords for the month of March 2015. Las Vegas also ranks amongst the most expensive cities in Nevada, ranking as 1st. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 137% Higher in Las Vegas than North Las Vegas

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Las Vegas are 137% higher than in North Las Vegas. The average price of a click in Las Vegas is $22.30.

This price difference is understandable though, given the population of North Las Vegas is less than Las Vegas, which generally means less competition and therefore lower prices.

To understand if prices in Las Vegas are relatively low, we also compared prices with Portland which has a similar population, and found the average price of a click in Las Vegas was 9% higher than in Portland. This suggests that perhaps Las Vegas prices are not relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Las Vegas

Summary PPC Stats for Las Vegas for March 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 22.30 17th 5th 1st 3
Automotive/Vehicle Auto Insurance 70.06 98th 35th 2nd 24
Auto Parts 1.38 104th 49th 3rd -16
Auto Wreckers 6.04 1st 1st 1st 114
Dealerships 4.19 97th 35th 3rd -33
Tires 2.04 218th 64th 2nd -33
Towing 3.71 118th 34th 1st 23
Average 16.85 110th 35th 2nd 11
B2B Office Furniture 5.06 78th 20th 2nd -9
Printers 7.75 79th 22nd 2nd -28
Trade Show Displays 25.16 12nd 4th 1st 4
Average 12.65 17th 4th 1st -11
Entertainment/Recreation Restaurants 1.37 108th 33rd 4th -17
Average 1.37 108th 33rd 4th -17
Finance Credit Counselling 32.47 12nd 5th 1st NA
Insurance 39.78 59th 18th 2nd 22
Mortgages 8.66 41st 11th 1st -45
Payday Loans 11.27 54th 19th 4th -16
Average 30.16 45th 16th 1st NA
Health, Beauty & Fitness Chiropractors 7.29 134th 42nd 2nd -2
Cosmetic Surgery 9.13 61st 16th 2nd -23
Dentists 20.51 14th 8th 1st -3
Martial Arts 2.05 81st 22nd 1st -55
Massage Therapy 16.84 12nd 6th 1st 148
Optometrists 6.30 26th 8th 1st 126
Weight Loss Surgery 30.70 2nd 1st 1st NA
Average 14.07 33rd 12nd 1st 29
Home & Garden Appliance Repair 21.11 38th 5th 1st 5
Furniture 2.52 128th 32nd 2nd -24
Garage Doors 20.67 117th 29th 2nd 1
Landscapers 9.63 18th 8th 1st -12
Moving Companies 23.67 66th 16th 1st 6
Pest Control 23.29 113rd 17th 2nd 4
Plumbers 58.46 34th 11th 1st -7
Roofing 8.35 167th 54th 2nd -7
Self Storage Companies 24.80 8th 2nd 1st -9
Windows and Doors 10.27 39th 21st 2nd 39
Average 20.46 85th 20th 1st -1
Legal Criminal Lawyers 73.57 12nd 2nd 1st 34
Family Law 33.53 34th 7th 1st -3
Law Firms 61.36 3rd 2nd 1st 5
Personal Injury Law 97.98 88th 14th 1st -13
Real Estate Lawyers 17.89 13rd 4th 1st -16
Average 58.43 39th 7th 1st 0
Real Estate Apartment Rentals 1.90 85th 21st 1st -23
Condos 2.50 63rd 21st 1st -12
New Home Developers 4.69 50th 21st 1st -11
Realtors 3.14 66th 22nd 3rd -11
Average 2.99 66th 19th 1st -13
Shopping Florists 8.52 26th 8th 2nd 1
Average 8.52 26th 8th 2nd 1
Travel Car Rentals 3.89 41st 7th 2nd -11
Hotels 4.34 83rd 24th 1st -9
Average 4.11 56th 15th 1st -10

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.