Findings for PPC in Las Vegas

Las Vegas Ranks Amongst Most Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Las Vegas was the 15th most expensive city in USA in keyword bids in Google Adwords for the month of September 2016. Las Vegas also ranks amongst the most expensive cities in Nevada, ranking as 1st. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Month over Month Google Adwords Prices for Las Vegas Decrease in September 2016

SEP's research shows that the average price of a click to advertisers targeting Las Vegas keywords decreased by (decrease %) in September 2016.

Google Adwords Keyword Prices 113% Higher in Las Vegas than North Las Vegas

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Las Vegas are 113% higher than in North Las Vegas. The average price of a click in Las Vegas is $20.20.

This price difference is understandable though, given the population of North Las Vegas is less than Las Vegas, which generally means less competition and therefore lower prices.

To understand if prices in Las Vegas are relatively low, we also compared prices with Portland which has a similar population, and found the average price of a click in Las Vegas was 17% higher than in Portland. This suggests that perhaps Las Vegas prices are not relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Las Vegas

Summary PPC Stats for Las Vegas for September 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 20.20 15th 7th 1st -11
Automotive/Vehicle Auto Insurance 46.59 106th 33rd 2nd 4
Auto Parts 1.68 82nd 36th 1st 4
Auto Wreckers 1.32 28th 10th 2nd -42
Dealerships 4.03 85th 38th 3rd 0
Tires 3.52 122nd 32nd 4th 1
Towing 4.80 74th 26th 2nd -2
Average 11.95 122nd 40th 2nd -5
B2B Office Furniture 4.97 86th 32nd 2nd -12
Printers 8.26 61st 18th 2nd -15
Trade Show Displays 22.79 8th 3rd 1st -5
Average 12.01 14th 3rd 1st -11
Entertainment/Recreation Restaurants 1.53 191st 55th 2nd -33
Average 1.53 191st 55th 2nd -33
Finance Credit Counselling 40.58 5th 1st 1st NA
Insurance 32.92 81st 27th 2nd 0
Mortgages 10.04 49th 17th 1st -42
Payday Loans 7.56 57th 20th 2nd -32
Average 26.89 48th 18th 1st NA
Health, Beauty & Fitness Chiropractors 6.25 151st 48th 2nd -6
Cosmetic Surgery 9.03 51st 12nd 2nd -21
Dentists 14.33 52nd 15th 1st -9
Martial Arts 2.63 76th 23rd 1st -38
Massage Therapy 6.78 66th 21st 2nd 42
Optometrists 6.22 44th 16th 1st -2
Physiotherapy 2.51 14th 6th 1st -21
Weight Loss Surgery 14.37 6th 2nd 1st NA
Average 9.48 141st 47th 3rd -10
Home & Garden Appliance Repair 13.02 119th 30th 1st 8
Furniture 2.46 193rd 48th 2nd -3
Garage Doors 21.54 120th 37th 2nd -19
Landscapers 6.78 41st 13rd 2nd -13
Moving Companies 19.20 80th 16th 2nd -3
Pest Control 23.27 82nd 10th 1st -3
Plumbers 58.83 33rd 12nd 1st -7
Roofing 7.70 188th 60th 1st -21
Self Storage Companies 11.94 68th 21st 2nd -33
Windows and Doors 6.25 76th 25th 1st -45
Average 17.43 124th 30th 3rd -14
Legal Criminal Lawyers 28.87 53rd 12nd 1st -25
Family Law 30.39 40th 11th 2nd -9
Law Firms 34.83 31st 9th 2nd 18
Personal Injury Law 194.83 21st 9th 1st -20
Real Estate Lawyers 13.18 26th 4th 1st -12
Average 61.80 33rd 10th 1st -6
Real Estate Apartment Rentals 1.30 164th 42nd 2nd -3
Condos 1.87 72nd 20th 2nd -11
New Home Developers 5.00 49th 16th 1st -21
Realtors 2.87 48th 17th 2nd -21
Average 2.62 71st 21st 2nd -13
Shopping Florists 6.41 117th 32nd 1st -28
Average 6.41 117th 32nd 1st -28
Travel Car Rentals 3.40 73rd 23rd 2nd -6
Hotels 4.08 137th 45th 2nd 0
Average 3.74 126th 45th 2nd -3

Study Results for Other Cities:

See full City list:

U.S. Cities

Canadian Cities

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.