Findings for PPC in North Las Vegas

North Las Vegas Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that North Las Vegas was the 81st least expensive city in USA in keyword bids in Google Adwords for the month of May 2016. North Las Vegas also ranks amongst the least expensive cities in Nevada, ranking as number 2nd. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Month over Month Google Adwords Prices for North Las Vegas Rise in May 2016

SEP's research shows that the average price of a click to advertisers targeting North Las Vegas keywords increased by 11% in May 2016.

Not surprisingly, the month over month price increases for North Las Vegas Google Adwords terms helped increase prices (yr./yr. price increase)% higher than the same period last year.

Google Adwords Keyword Prices 28% Lower in North Las Vegas than Las Vegas

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in North Las Vegas are 28% lower than in Las Vegas. The average price of a click in North Las Vegas is $14.59.

This price differential is expected however, as Las Vegas has a larger population than North Las Vegas.

For better comparison of prices, we also compared prices with another city with a similar population, Scottsdale, and found the average price of a click in North Las Vegas was 5% lower than in Scottsdale.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for North Las Vegas

Summary PPC Stats for North Las Vegas for May 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 14.59 81st 26th 2nd 11
Automotive/Vehicle Auto Insurance 86.36 33rd 8th 2nd 131
Dealerships 4.17 117th 43rd 4th NA
Towing 2.16 144th 44th 4th 11
Average 36.24 7th 1st 1st 30
Entertainment/Recreation Restaurants 2.37 42nd 13rd 2nd 193
Average 2.37 42nd 13rd 2nd 193
Finance Insurance 72.74 19th 4th 1st NA
Payday Loans 9.77 98th 36th 4th 8
Average 30.76 50th 13rd 3rd NA
Health, Beauty & Fitness Chiropractors 6.34 171st 57th 3rd -24
Dentists 7.17 246th 68th 4th -11
Optometrists 2.72 118th 39th 4th NA
Average 5.95 257th 71st 4th 0
Home & Garden Appliance Repair 15.36 77th 19th 2nd -8
Furniture 1.59 210th 60th 4th -14
Garage Doors 35.93 60th 14th 1st -6
Landscapers 3.69 116th 38th 3rd -15
Pest Control 25.30 90th 15th 2nd 37
Plumbers 69.35 30th 14th 3rd 14
Self Storage Companies 14.28 81st 23rd 3rd 56
Average 24.19 47th 14th 1st 5
Real Estate Apartment Rentals 1.58 138th 42nd 3rd 6
Condos 1.45 124th 35th 3rd -3
New Home Developers 5.26 40th 13rd 2nd 13
Realtors 2.98 90th 29th 3rd 13
Average 2.95 72nd 23rd 3rd 7
Shopping Florists 5.68 144th 37th 3rd -1
Average 5.68 144th 37th 3rd -1
Travel Car Rentals 2.58 167th 55th 3rd -9
Hotels 4.90 57th 20th 1st 24
Average 3.74 110th 35th 3rd 7

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.