Findings for PPC in North Las Vegas

North Las Vegas Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that North Las Vegas was the 197th least expensive city in USA in keyword bids in Google Adwords for the month of September 2016. North Las Vegas also ranks amongst the least expensive cities in Nevada, ranking as number 4th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Year over Year Google Adwords Prices for North Las Vegas are up in September 2016

SEP's research shows that the average price of a click to advertisers targeting North Las Vegas keywords increased by (Yr/Yr increase %)% versus the same keywords one year earlier.

Google Adwords Keyword Prices 53% Lower in North Las Vegas than Las Vegas

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in North Las Vegas are 53% lower than in Las Vegas. The average price of a click in North Las Vegas is $9.47.

This price differential is expected however, as Las Vegas has a larger population than North Las Vegas.

For better comparison of prices, we also compared prices with another city with a similar population, Scottsdale, and found the average price of a click in North Las Vegas was 51% lower than in Scottsdale.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for North Las Vegas

Summary PPC Stats for North Las Vegas for September 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 9.47 197th 51st 4th -4
Automotive/Vehicle Auto Insurance 9.62 189th 53rd 4th 0
Dealerships 3.75 99th 45th 4th NA
Tires 4.83 44th 6th 1st 63
Towing 3.73 122nd 37th 4th -25
Average 5.88 189th 54th 4th 3
Entertainment/Recreation Restaurants 0.37 241st 74th 4th -58
Average 0.37 241st 74th 4th -58
Finance Insurance 10.15 132nd 35th 3rd NA
Payday Loans 7.51 60th 21st 3rd -16
Average 8.83 147th 44th 3rd NA
Health, Beauty & Fitness Chiropractors 1.67 244th 72nd 4th -43
Dentists 12.84 92nd 29th 3rd -5
Optometrists 1.45 130th 39th 3rd NA
Average 9.62 130th 43rd 2nd -8
Home & Garden Appliance Repair 10.15 158th 42nd 4th -28
Furniture 1.26 229th 66th 4th -36
Garage Doors 56.68 13rd 4th 1st 13
Landscapers 5.78 65th 23rd 3rd 22
Moving Companies 16.19 114th 25th 3rd NA
Pest Control 17.09 151st 24th 4th -6
Plumbers 52.09 55th 17th 2nd -16
Self Storage Companies 8.92 143rd 35th 3rd -45
Average 19.37 98th 22nd 1st -9
Real Estate Apartment Rentals 1.07 198th 56th 4th -22
Condos 1.07 151st 47th 4th 10
New Home Developers 4.93 51st 17th 2nd -5
Realtors 2.79 52nd 18th 3rd -13
Average 2.39 95th 30th 3rd -8
Shopping Florists 5.42 159th 45th 4th -25
Average 5.42 159th 45th 4th -25
Travel Car Rentals 2.41 169th 57th 4th 149
Hotels 3.96 148th 53rd 4th 0
Average 3.18 195th 64th 4th 74

Study Results for Other Cities:

See full City list:

U.S. Cities

Canadian Cities

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.