Findings for PPC in North Las Vegas

North Las Vegas Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that North Las Vegas was the 232nd least expensive city in USA in keyword bids in Google Adwords for the month of September 2014. North Las Vegas also ranks amongst the least expensive cities in Nevada, ranking as number 4th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 69% Lower in North Las Vegas than Las Vegas

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in North Las Vegas are 69% lower than in Las Vegas. The average price of a click in North Las Vegas is $5.93.

This price differential is expected however, as Las Vegas has a larger population than North Las Vegas.

For better comparison of prices, we also compared prices with another city with a similar population, Scottsdale, and found the average price of a click in North Las Vegas was 54% lower than in Scottsdale.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for North Las Vegas

Summary PPC Stats for North Las Vegas for September 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 5.93 232nd 59th 4th -1
Automotive/Vehicle Dealerships 2.24 194th 64th 4th NA
Tires 1.70 189th 59th 4th -15
Towing 1.16 145th 43rd 3rd NA
Average 1.59 276th 74th 4th NA
Entertainment/Recreation Restaurants 1.00 152nd 45th 4th -9
Average 1.00 152nd 45th 4th -9
Finance Payday Loans 6.79 97th 34th 4th -12
Average 6.79 154th 50th 4th NA
Health, Beauty & Fitness Chiropractors 2.29 222nd 66th 4th 15
Dentists 7.40 207th 63rd 4th NA
Average 4.84 259th 75th 4th -2
Home & Garden Appliance Repair 7.46 138th 40th 3rd NA
Furniture 1.31 201st 59th 4th NA
Garage Doors 22.09 77th 21st 2nd NA
Pest Control 22.75 128th 17th 2nd NA
Plumbers 27.14 137th 32nd 3rd -16
Self Storage Companies 14.01 47th 11th 3rd 111
Average 15.81 111st 28th 3rd NA
Real Estate Apartment Rentals 1.79 71st 15th 2nd -36
Condos 0.99 137th 43rd 4th NA
New Home Developers 3.09 96th 29th 2nd 13
Realtors 1.96 143rd 47th 4th NA
Average 1.95 123rd 37th 4th -9
Shopping Florists 3.54 199th 59th 4th 0
Average 3.54 199th 59th 4th 0
Travel Car Rentals 1.93 161st 54th 4th -1
Hotels 2.91 144th 54th 4th 0
Average 2.42 179th 59th 4th -1

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.