Findings for PPC in North Las Vegas

North Las Vegas Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that North Las Vegas was the 109th least expensive city in USA in keyword bids in Google Adwords for the month of April 2015. North Las Vegas also ranks amongst the least expensive cities in Nevada, ranking as number 2nd. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Month over Month Google Adwords Prices for North Las Vegas Rise in April 2015

SEP's research shows that the average price of a click to advertisers targeting North Las Vegas keywords increased by 20% in April 2015.

Google Adwords Keyword Prices 41% Lower in North Las Vegas than Las Vegas

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in North Las Vegas are 41% lower than in Las Vegas. The average price of a click in North Las Vegas is $13.36.

This price differential is expected however, as Las Vegas has a larger population than North Las Vegas.

For better comparison of prices, we also compared prices with another city with a similar population, Scottsdale, and found the average price of a click in North Las Vegas was 9% lower than in Scottsdale.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for North Las Vegas

Summary PPC Stats for North Las Vegas for April 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 13.36 109th 28th 2nd 20
Automotive/Vehicle Auto Insurance 61.49 110th 30th 3rd 0
Dealerships 4.05 99th 37th 3rd NA
Towing 8.25 25th 8th 1st 282
Average 24.60 48th 9th 1st 59
Entertainment/Recreation Restaurants 1.33 109th 36th 4th -14
Average 1.33 109th 36th 4th -14
Finance Insurance 61.35 35th 11th 2nd NA
Payday Loans 14.26 54th 15th 3rd 36
Average 29.96 59th 15th 2nd NA
Health, Beauty & Fitness Chiropractors 8.49 133rd 40th 3rd 64
Dentists 15.82 54th 22nd 2nd 43
Martial Arts 3.31 53rd 13rd 1st 0
Optometrists 2.17 134th 41st 4th NA
Average 10.71 102nd 37th 2nd 30
Home & Garden Appliance Repair 19.92 57th 12nd 2nd 3
Furniture 1.59 208th 61st 4th -29
Garage Doors 38.42 51st 12nd 1st 61
Landscapers 14.10 5th 2nd 1st 180
Moving Companies 18.09 105th 23rd 3rd NA
Pest Control 28.49 73rd 7th 2nd 29
Plumbers 54.86 45th 12nd 2nd 45
Self Storage Companies 16.85 51st 12nd 3rd -9
Average 25.95 27th 7th 1st 25
Real Estate Apartment Rentals 1.37 172nd 48th 3rd -24
Condos 1.78 99th 39th 3rd 100
New Home Developers 3.59 104th 34th 2nd 0
Realtors 2.65 107th 36th 4th -8
Average 2.30 136th 44th 3rd 16
Shopping Florists 8.80 10th 3rd 1st 55
Average 8.80 10th 3rd 1st 55
Travel Car Rentals 1.78 207th 66th 4th -6
Hotels 3.57 118th 36th 3rd -5
Average 2.67 213rd 65th 4th -6

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.