Findings for PPC in Manchester

Manchester Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Manchester was the 182nd least expensive city in USA in keyword bids in Google Adwords for the month of May 2016. Manchester also ranks amongst the least expensive cities in New Hampshire, ranking as number 1st. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Year over Year Google Adwords Prices for Manchester are up in May 2016

SEP's research shows that the average price of a click to advertisers targeting Manchester keywords increased by (Yr/Yr increase %)% versus the same keywords one year earlier.

Google Adwords Keyword Prices 126% Higher in Manchester than Lowell

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Manchester are 126% higher than in Lowell. The average price of a click in Manchester is $9.77.

This price difference is understandable though, given the population of Lowell is less than Manchester, which generally means less competition and therefore lower prices.

To get a better sense of relative prices, we also compared prices with another city of equal population, Elgin, and found the average price of a click in Manchester was 13% lower than in Elgin. This suggests that perhaps prices in Manchester are relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Manchester

Summary PPC Stats for Manchester for May 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 9.77 182nd 7th 1st 3
Automotive/Vehicle Dealerships 3.87 136th 4th 1st 9
Average 3.87 212nd 6th 1st 1
B2B Office Furniture 11.35 7th 1st 1st 0
Average 11.35 20th 1st 1st NA
Entertainment/Recreation Restaurants 0.84 197th 11th 1st -8
Average 0.84 197th 11th 1st -8
Health, Beauty & Fitness Chiropractors 8.23 125th 2nd 1st 0
Dentists 10.10 181st 7th 1st 10
Massage Therapy 3.44 98th 4th 1st 0
Average 8.68 189th 9th 1st 3
Home & Garden Furniture 1.51 214th 8th 1st -36
Garage Doors 11.15 170th 4th 1st 0
Landscapers 2.17 171st 6th 1st 0
Roofing 6.07 172nd 5th 1st 0
Self Storage Companies 26.00 7th 1st 1st 67
Windows and Doors 4.38 80th 2nd 1st 0
Average 10.06 240th 11th 1st 2
Legal Law Firms 8.03 183rd 7th 1st -2
Personal Injury Law 150.78 34th 3rd 1st 0
Average 55.61 58th 3rd 1st -1
Real Estate Apartment Rentals 1.19 194th 9th 1st -10
Condos 1.15 152nd 7th 1st NA
New Home Developers 4.58 65th 2nd 1st -4
Realtors 0.91 266th 11th 1st 61
Average 1.70 208th 8th 1st 18
Shopping Florists 4.77 191st 5th 1st 0
Average 4.77 191st 5th 1st 0
Travel Car Rentals 9.73 1st 1st 1st 21
Hotels 4.45 80th 4th 1st -23
Average 7.09 3rd 1st 1st -1

Study Results for Other Cities:

See full City list:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.