Findings for PPC in Newark

Newark Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Newark was the 157th least expensive city in USA in keyword bids in Google Adwords for the month of March 2015. Newark also ranks amongst the least expensive cities in New Jersey, ranking as number 2nd. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Month over Month Google Adwords Prices for Newark Rise in March 2015

SEP's research shows that the average price of a click to advertisers targeting Newark keywords increased by 12% in March 2015.

Google Adwords Keyword Prices 59% Lower in Newark than Jersey City

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Newark are 59% lower than in Jersey City. The average price of a click in Newark is $10.78.

This price difference is interesting though, given the population of Jersey City is less than Newark.

To understand if prices in Newark align relatively, we also compared prices with Greensboro, which has a similar population, and found the average price of a click in Newark was 44% higher than in Greensboro.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Newark

Summary PPC Stats for Newark for March 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 10.78 157th 10th 2nd 12
Automotive/Vehicle Auto Insurance 24.98 168th 10th 2nd 0
Dealerships 3.54 136th 9th 1st NA
Towing 2.00 171st 11th 2nd 0
Average 8.51 173rd 11th 2nd 8
Entertainment/Recreation Restaurants 0.99 161st 11th 2nd 2
Average 0.99 161st 11th 2nd 2
Health, Beauty & Fitness Chiropractors 6.74 148th 9th 2nd 0
Dentists 9.38 186th 10th 1st 17
Average 8.06 202nd 12nd 1st 5
Home & Garden Pest Control 10.32 213rd 13rd 2nd 0
Plumbers 27.10 133rd 5th 2nd -16
Self Storage Companies 20.84 19th 6th 1st 0
Windows and Doors 2.19 97th 8th 1st NA
Average 17.02 136th 6th 2nd -4
Legal Law Firms 14.13 97th 12nd 3rd 138
Personal Injury Law 134.05 43rd 4th 1st NA
Average 44.11 73rd 6th 1st 45
Real Estate Apartment Rentals 2.35 51st 5th 2nd 35
Condos 2.94 43rd 5th 2nd NA
New Home Developers 4.13 72nd 4th 2nd 189
Realtors 1.47 217th 14th 2nd -15
Average 2.55 102nd 6th 2nd 36
Shopping Florists 5.61 142nd 11th 1st -27
Average 5.61 142nd 11th 1st -27
Travel Car Rentals 3.73 49th 4th 1st 1
Hotels 4.27 90th 6th 1st -3
Average 4.00 65th 4th 1st -1

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.