Findings for PPC in Newark

Newark Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Newark was the 184th least expensive city in USA in keyword bids in Google Adwords for the month of December 2014. Newark also ranks amongst the least expensive cities in New Jersey, ranking as number 2nd. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Month over Month Google Adwords Prices for Newark Rise in December 2014

SEP's research shows that the average price of a click to advertisers targeting Newark keywords increased by 16% in December 2014.

Google Adwords Keyword Prices 45% Lower in Newark than Jersey City

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Newark are 45% lower than in Jersey City. The average price of a click in Newark is $8.41.

This price difference is interesting though, given the population of Jersey City is less than Newark.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Newark

Summary PPC Stats for Newark for December 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 8.41 184th 12nd 2nd 16
Automotive/Vehicle Auto Insurance 72.62 49th 7th 2nd 0
Auto Wreckers 0.63 29th 1st 1st -40
Dealerships 3.28 123rd 8th 2nd 66
Tires 4.11 64th 5th 1st 58
Towing 8.66 11th 3rd 1st 0
Average 15.43 89th 9th 2nd 15
Entertainment/Recreation Restaurants 0.63 231st 15th 2nd -16
Average 0.63 231st 15th 2nd -16
Health, Beauty & Fitness Chiropractors 12.15 49th 2nd 1st 0
Dentists 6.01 255th 13rd 1st 175
Massage Therapy 6.80 48th 4th 1st 0
Average 8.19 172nd 7th 1st 52
Home & Garden Furniture 1.86 205th 14th 2nd 1
Garage Doors 12.32 138th 2nd 1st 0
Pest Control 20.88 105th 2nd 1st 0
Plumbers 4.97 242nd 15th 2nd 0
Self Storage Companies 11.23 145th 8th 1st -17
Windows and Doors 4.82 72nd 5th 1st NA
Average 8.93 244th 14th 2nd -2
Legal Law Firms 5.99 155th 15th 2nd 4
Personal Injury Law 73.00 103rd 8th 2nd NA
Average 22.74 143rd 11th 2nd 5
Real Estate Apartment Rentals 1.78 115th 7th 2nd 54
Condos 1.85 107th 9th 2nd NA
New Home Developers 4.54 71st 2nd 1st 135
Realtors 1.65 215th 14th 3rd 34
Average 2.59 114th 6th 2nd 45
Shopping Florists 4.64 175th 10th 1st 20
Average 4.64 175th 10th 1st 20
Travel Car Rentals 3.78 55th 3rd 1st 33
Hotels 2.35 207th 13rd 2nd 2
Average 3.06 165th 11th 2nd 18

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.