Findings for PPC in Albuquerque

Albuquerque Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Albuquerque was the 69th least expensive city in USA in keyword bids in Google Adwords for the month of November 2014. Albuquerque also ranks amongst the least expensive cities in New Mexico, ranking as number 1st. In the study, Dallas ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Month over Month Google Adwords Prices for Albuquerque Rise in November 2014

SEP's research shows that the average price of a click to advertisers targeting Albuquerque keywords increased by 11% in November 2014.

Google Adwords Keyword Prices 97% Higher in Albuquerque than Las Cruces

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Albuquerque are 97% higher than in Las Cruces. The average price of a click in Albuquerque is $13.91.

This price difference is understandable though, given the population of Las Cruces is less than Albuquerque, which generally means less competition and therefore lower prices.

To get a better sense of relative prices, we also compared prices with another city of equal population, Milwaukee, and found the average price of a click in Albuquerque was 5% lower than in Milwaukee. This suggests that perhaps prices in Albuquerque are relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Albuquerque

Summary PPC Stats for Albuquerque for November 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 13.91 69th 20th 1st 11
Automotive/Vehicle Auto Body 5.76 49th 14th 1st 18
Auto Insurance 114.61 13rd 3rd 1st 40
Auto Parts 1.50 112nd 51st 1st 4
Dealerships 5.25 28th 18th 1st NA
Tires 2.81 134th 35th 1st -2
Towing 2.57 111st 32nd 1st -13
Average 31.15 10th 2nd 1st 4
B2B Architects 3.52 16th 6th 1st 77
IT Support 25.08 28th 6th 1st 4
Office Furniture 2.93 105th 35th 1st 19
Printers 8.90 17th 4th 1st 15
Video Production 5.16 44th 14th 1st 6
Average 7.61 45th 12nd 1st NA
Entertainment/Recreation Restaurants 2.85 27th 7th 1st 41
Average 2.85 27th 7th 1st 41
Finance Credit Counselling 12.77 45th 17th 1st NA
Currency Exchange 0.98 53rd 13rd 1st 75
Insurance 45.71 45th 9th 1st 4
Mortgages 10.24 36th 13rd 1st 14
Payday Loans 19.68 17th 4th 2nd 6
Average 23.71 53rd 11th 2nd 13
Health, Beauty & Fitness Acupuncture 5.28 36th 9th 1st 16
Chiropractors 5.60 138th 50th 2nd 13
Cosmetic Surgery 5.65 85th 29th 1st 26
Dentists 15.42 38th 12nd 1st 5
Jewellers 4.12 63rd 22nd 1st NA
Martial Arts 3.92 41st 17th 1st 26
Massage Therapy 2.23 112nd 36th 1st -21
Optometrists 4.52 60th 22nd 1st -3
Weight Loss Surgery 6.88 26th 8th 1st -10
Average 8.45 134th 45th 1st 6
Home & Garden Appliance Repair 10.18 121st 33rd 1st 35
Electricians 10.20 56th 17th 1st 0
Furniture 2.15 134th 41st 2nd 4
Garage Doors 10.46 150th 38th 1st 21
Home Security 40.76 29th 6th 1st -2
Interior Designers 3.24 71st 22nd 1st -22
Landscapers 3.98 93rd 29th 2nd -11
Mold Detection and Remova 4.31 59th 20th 1st 0
Moving Companies 11.06 187th 45th 1st 8
Pest Control 11.25 209th 48th 1st -31
Plumbers 20.97 163rd 36th 1st 15
Roofing 9.47 137th 43rd 1st 29
Self Storage Companies 12.67 89th 21st 1st 3
Windows and Doors 4.10 80th 33rd 1st NA
Average 12.16 197th 44th 1st 2
Legal Criminal Lawyers 23.45 73rd 18th 1st -15
Employment Lawyers 5.54 51st 15th 1st -23
Family Law 24.04 42nd 13rd 1st -18
Immigration Lawyers 13.61 18th 3rd 1st 29
Law Firms 20.44 49th 15th 2nd 193
Personal Injury Law 62.59 108th 26th 1st -1
Real Estate Lawyers 13.80 18th 5th 1st 18
Average 24.26 121st 29th 1st 32
Real Estate Apartment Rentals 1.57 122nd 31st 1st 24
Condos 1.88 86th 27th 1st 29
New Home Developers 5.98 30th 7th 1st 18
Property Management 3.19 108th 39th 2nd -10
Realtors 3.02 104th 32nd 1st -9
Average 3.02 87th 25th 1st 9
Shopping Florists 6.33 82nd 25th 1st -11
Average 5.63 87th 22nd 1st -15
Travel Car Rentals 3.14 104th 30th 1st -14
Hotels 4.04 50th 18th 1st -14
Average 3.59 70th 18th 1st -14

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.