Findings for PPC in Albuquerque

Albuquerque Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Albuquerque was the 89th least expensive city in USA in keyword bids in Google Adwords for the month of April 2015. Albuquerque also ranks amongst the least expensive cities in New Mexico, ranking as number 1st. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Month over Month Google Adwords Prices for Albuquerque Rise in April 2015

SEP's research shows that the average price of a click to advertisers targeting Albuquerque keywords increased by 16% in April 2015.

Google Adwords Keyword Prices 96% Higher in Albuquerque than Las Cruces

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Albuquerque are 96% higher than in Las Cruces. The average price of a click in Albuquerque is $14.11.

This price difference is understandable though, given the population of Las Cruces is less than Albuquerque, which generally means less competition and therefore lower prices.

To get a better sense of relative prices, we also compared prices with another city of equal population, Milwaukee, and found the average price of a click in Albuquerque was 30% lower than in Milwaukee. This suggests that perhaps prices in Albuquerque are relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Albuquerque


Summary PPC Stats for Albuquerque for April 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 14.11 89th 22nd 1st 16
Automotive/Vehicle Auto Insurance 69.00 90th 24th 1st -8
Auto Parts 2.26 45th 16th 1st 12
Dealerships 4.75 63rd 25th 1st -9
Tires 3.28 131st 31st 1st 20
Towing 4.30 110th 32nd 1st -8
Average 21.47 64th 15th 1st -1
B2B Office Furniture 4.09 101st 38th 1st -12
Printers 6.09 71st 23rd 1st -29
Average 5.09 108th 36th 1st NA
Entertainment/Recreation Restaurants 1.90 46th 15th 1st -8
Average 1.90 46th 15th 1st -8
Finance Credit Counselling 19.39 40th 16th 1st NA
Insurance 78.93 22nd 5th 1st 5
Mortgages 9.49 43rd 16th 1st -22
Payday Loans 17.28 37th 8th 2nd -1
Average 32.97 46th 11th 1st NA
Health, Beauty & Fitness Chiropractors 8.53 131st 38th 2nd 19
Cosmetic Surgery 6.45 90th 23rd 2nd 51
Dentists 17.86 29th 11th 2nd -4
Martial Arts 2.36 75th 20th 1st 23
Optometrists 7.30 16th 5th 1st 300
Average 11.47 80th 28th 2nd 42
Home & Garden Appliance Repair 16.65 82nd 21st 1st 4
Furniture 2.17 172nd 44th 2nd -1
Garage Doors 12.91 151st 45th 1st -11
Landscapers 5.07 83rd 34th 2nd 4
Moving Companies 10.38 169th 41st 2nd -21
Pest Control 21.59 132nd 20th 1st 7
Plumbers 23.38 153rd 45th 1st -10
Roofing 22.33 47th 19th 1st 20
Self Storage Companies 16.69 57th 15th 1st 22
Windows and Doors 7.15 58th 23rd 1st 17
Average 14.22 181st 46th 1st 3
Legal Criminal Lawyers 61.13 29th 9th 1st 201
Family Law 11.77 82nd 27th 1st -23
Law Firms 21.26 54th 15th 1st 110
Real Estate Lawyers 11.02 32nd 11th 1st 27
Average 22.78 137th 32nd 1st 64
Real Estate Apartment Rentals 1.93 107th 29th 1st 5
Condos 1.97 85th 33rd 1st 17
New Home Developers 2.38 177th 48th 2nd -23
Realtors 2.95 87th 30th 1st -1
Average 2.37 125th 40th 1st 1
Shopping Florists 7.86 29th 6th 1st 3
Average 7.86 29th 6th 1st 3
Travel Car Rentals 3.82 43rd 11th 1st -19
Hotels 4.69 46th 11th 1st 10
Average 4.26 45th 12nd 1st -5

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.