Findings for PPC in Albuquerque

Albuquerque Ranks Amongst Most Expensive Markets for Keywords in Rocky Mountain States

SEP's ongoing research into PPC Campaigns has revealed that Albuquerque was the 14th most expensive city in Rocky Mountain States in keyword bids in Google Adwords for the month of December 2014. Albuquerque also ranks amongst the most expensive cities in New Mexico, ranking 1st. In the study, Ann Arbour ranked as the most expensive city in Rocky Mountain States for keywords, while Detroit ranked as the least expensive city.

Month over Month Google Adwords Prices for Albuquerque Rise in December 2014

SEP's research shows that the average price of a click to advertisers targeting Albuquerque keywords increased by 11% in December 2014.

Google Adwords Keyword Prices 105% Higher in Albuquerque than Las Cruces

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Albuquerque are 105% higher than in Las Cruces. The average price of a click in Albuquerque is $14.62.

This price difference is understandable though, given the population of Las Cruces is less than Albuquerque, which generally means less competition and therefore lower prices.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Albuquerque

Summary PPC Stats for Albuquerque for December 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 14.62 55th 14th 1st 11
Automotive/Vehicle Auto Insurance 85.09 24th 8th 1st -21
Auto Parts 2.27 44th 20th 1st 47
Dealerships 4.90 41st 20th 1st -6
Tires 3.02 130th 35th 1st 11
Towing 3.02 113rd 36th 1st 10
Average 25.61 18th 2nd 1st 4
B2B Office Furniture 2.83 106th 35th 1st -3
Printers 9.34 30th 8th 1st -10
Average 5.00 78th 25th 1st -5
Entertainment/Recreation Restaurants 3.20 22nd 6th 1st 11
Average 3.20 22nd 6th 1st 11
Finance Credit Counselling 15.12 49th 16th 1st 4
Insurance 35.77 72nd 20th 1st -8
Mortgages 11.57 38th 14th 1st 0
Payday Loans 12.73 40th 15th 2nd -36
Average 28.25 50th 13rd 1st -5
Health, Beauty & Fitness Chiropractors 8.60 93rd 31st 1st 62
Cosmetic Surgery 5.67 86th 29th 1st 0
Dentists 17.41 30th 10th 2nd 18
Martial Arts 3.92 41st 17th 1st 0
Massage Therapy 2.23 113rd 37th 1st 0
Optometrists 4.54 59th 22nd 1st 0
Average 10.26 90th 29th 2nd 11
Home & Garden Appliance Repair 9.99 153rd 44th 1st -3
Furniture 2.16 178th 53rd 2nd 0
Garage Doors 9.19 161st 46th 1st -13
Landscapers 4.46 95th 32nd 1st 11
Moving Companies 11.82 163rd 43rd 2nd 3
Pest Control 13.06 189th 39th 2nd 10
Plumbers 18.64 175th 45th 1st -5
Roofing 11.46 132nd 44th 1st 26
Self Storage Companies 15.60 49th 10th 1st 23
Windows and Doors 7.31 49th 24th 1st NA
Average 10.82 218th 55th 1st 12
Legal Criminal Lawyers 33.16 57th 19th 1st 6
Family Law 28.12 35th 14th 1st 8
Law Firms 12.31 97th 34th 2nd 72
Personal Injury Law 73.24 101st 27th 1st 2
Average 32.86 102nd 26th 1st 24
Real Estate Apartment Rentals 1.84 110th 27th 1st 18
Condos 1.70 118th 40th 1st -7
New Home Developers 5.93 31st 10th 1st -1
Realtors 4.01 25th 5th 1st 39
Average 3.35 54th 19th 1st 14
Shopping Florists 7.86 43rd 13rd 1st 25
Average 7.86 43rd 13rd 1st 25
Travel Car Rentals 3.99 48th 11th 1st 27
Hotels 4.04 74th 23rd 2nd 0
Average 4.01 61st 18th 1st 14

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.