Findings for PPC in Albuquerque

Albuquerque Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Albuquerque was the 65th least expensive city in USA in keyword bids in Google Adwords for the month of September 2014. Albuquerque also ranks amongst the least expensive cities in New Mexico, ranking as number 1st. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 106% Higher in Albuquerque than Las Cruces

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Albuquerque are 106% higher than in Las Cruces. The average price of a click in Albuquerque is $13.26.

This price difference is understandable though, given the population of Las Cruces is less than Albuquerque, which generally means less competition and therefore lower prices.

To get a better sense of relative prices, we also compared prices with another city of equal population, Milwaukee, and found the average price of a click in Albuquerque was 5% lower than in Milwaukee. This suggests that perhaps prices in Albuquerque are relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Albuquerque

Summary PPC Stats for Albuquerque for September 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 13.26 65th 18th 1st 3
Automotive/Vehicle Auto Insurance 77.54 39th 9th 1st 1
Auto Parts 1.56 69th 31st 2nd 1
Dealerships 6.42 4th 4th 1st 14
Tires 2.89 127th 34th 1st 49
Towing 2.94 96th 25th 1st NA
Average 22.22 26th 5th 1st 9
B2B Office Furniture 3.75 94th 28th 1st -7
Printers 9.60 22nd 6th 1st 7
Average 5.70 74th 20th 1st 0
Entertainment/Recreation Restaurants 1.85 53rd 16th 2nd 7
Average 1.85 53rd 16th 2nd 7
Finance Credit Counselling 24.11 19th 8th 1st NA
Insurance 49.03 47th 12nd 1st NA
Mortgages 14.88 24th 11th 1st -17
Payday Loans 22.96 8th 2nd 1st 52
Average 28.26 50th 11th 1st NA
Health, Beauty & Fitness Chiropractors 7.65 86th 31st 2nd -19
Cosmetic Surgery 3.96 96th 30th 2nd NA
Dentists 15.25 27th 8th 1st 10
Martial Arts 2.62 55th 13rd 1st 44
Massage Therapy 3.25 86th 28th 1st -15
Optometrists 5.63 30th 13rd 1st -13
Average 8.69 108th 33rd 2nd -3
Home & Garden Appliance Repair 9.54 104th 29th 1st 23
Furniture 2.18 123rd 37th 1st 14
Garage Doors 11.40 129th 34th 1st -12
Landscapers 2.57 151st 49th 1st -23
Moving Companies 7.84 162nd 43rd 2nd -8
Pest Control 17.54 183rd 37th 2nd NA
Plumbers 14.22 207th 52nd 1st -16
Roofing 9.35 120th 39th 1st -2
Self Storage Companies 10.90 107th 27th 1st -13
Windows and Doors 5.57 71st 29th 1st NA
Average 8.95 232nd 53rd 2nd -7
Legal Family Law 18.26 54th 15th 1st 16
Law Firms 21.39 41st 16th 2nd -11
Personal Injury Law 86.35 68th 20th 1st 117
Real Estate Lawyers 4.30 45th 16th 1st NA
Average 36.70 64th 17th 1st NA
Real Estate Apartment Rentals 1.02 161st 49th 1st -23
Condos 1.44 96th 28th 1st NA
New Home Developers 4.91 27th 12nd 1st -2
Realtors 2.85 63rd 23rd 1st 6
Average 2.49 77th 22nd 1st -4
Shopping Florists 5.92 80th 22nd 1st 0
Average 5.92 80th 22nd 1st 0
Travel Car Rentals 3.48 26th 5th 1st 0
Hotels 3.55 77th 28th 1st -1
Average 3.52 44th 16th 1st -1

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.