Findings for PPC in Queens

Queens Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Queens was the 117th least expensive city in USA in keyword bids in Google Adwords for the month of April 2015. Queens also ranks amongst the least expensive cities in New York, ranking as number 5th. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 29% Lower in Queens than New York City

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Queens are 29% lower than in New York City. The average price of a click in Queens is $13.08.

This price difference is interesting though, given the population of New York City is less than Queens.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Dallas, and found the average price of a click in Queens was 42% lower than in Dallas.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Queens


Summary PPC Stats for Queens for April 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 13.08 117th 9th 5th NA
Automotive/Vehicle Auto Insurance 77.12 70th 8th 4th NA
Auto Parts 2.07 57th 3rd 2nd 56
Dealerships 3.25 154th 9th 4th NA
Tires 2.04 213rd 14th 8th 6
Towing 4.30 110th 7th 4th -25
Average 19.50 81st 8th 4th NA
Entertainment/Recreation Restaurants 1.73 58th 2nd 1st 161
Average 1.73 58th 2nd 1st 161
Health, Beauty & Fitness Chiropractors 4.21 219th 12nd 8th 0
Cosmetic Surgery 8.68 65th 6th 4th NA
Dentists 13.51 93rd 5th 3rd 3
Martial Arts 8.29 7th 1st 1st 0
Massage Therapy 7.33 47th 5th 4th 68
Average 10.68 105th 6th 3rd 7
Home & Garden Appliance Repair 11.26 145th 8th 6th -8
Furniture 2.86 103rd 8th 7th 4
Garage Doors 5.78 185th 6th 3rd 0
Landscapers 1.94 155th 7th 5th 0
Moving Companies 26.26 39th 4th 4th -9
Pest Control 16.10 171st 8th 4th 7
Plumbers 12.20 216th 11th 7th -29
Roofing 12.18 110th 6th 2nd 0
Self Storage Companies 24.82 8th 4th 4th 5
Average 14.37 176th 8th 4th -3
Legal Criminal Lawyers 80.34 17th 1st 1st 2
Family Law 34.64 31st 1st 1st -20
Law Firms 11.94 116th 11th 6th NA
Real Estate Lawyers 32.77 1st 1st 1st 5
Average 28.13 121st 9th 6th NA
Real Estate Apartment Rentals 1.45 163rd 11th 6th 8
Condos 1.99 84th 7th 5th 16
New Home Developers 3.57 105th 3rd 2nd NA
Realtors 2.00 173rd 8th 6th 31
Average 1.95 181st 8th 5th 16
Shopping Florists 6.35 100th 9th 7th 30
Average 6.35 100th 9th 7th 30
Travel Car Rentals 3.42 70th 6th 5th 14
Hotels 2.55 204th 15th 10th -16
Average 2.99 183rd 11th 8th -1

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.