Findings for PPC in Queens

Queens Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Queens was the 104th least expensive city in USA in keyword bids in Google Adwords for the month of September 2016. Queens also ranks amongst the least expensive cities in New York, ranking as number 5th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 29% Lower in Queens than New York City

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Queens are 29% lower than in New York City. The average price of a click in Queens is $13.42.

This price difference is interesting though, given the population of New York City is less than Queens.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Dallas, and found the average price of a click in Queens was 41% lower than in Dallas.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Queens


Summary PPC Stats for Queens for September 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 13.42 104th 9th 5th -4
Automotive/Vehicle Auto Insurance 24.43 161st 12nd 7th -8
Auto Parts 1.18 124th 7th 5th -54
Dealerships 2.77 169th 12nd 7th NA
Tires 5.77 22nd 6th 4th -10
Towing 3.76 121st 7th 4th -30
Average 5.70 193rd 14th 8th -6
Entertainment/Recreation Restaurants 5.08 62nd 5th 3rd -17
Average 5.08 62nd 5th 3rd -17
Finance Mortgages 11.27 44th 5th 3rd NA
Average 11.27 134th 7th 5th NA
Health, Beauty & Fitness Chiropractors 5.91 161st 9th 6th 26
Cosmetic Surgery 5.02 97th 6th 4th NA
Dentists 9.32 182nd 10th 6th -20
Massage Therapy 4.29 105th 8th 5th 13
Average 7.73 196th 11th 6th -6
Home & Garden Appliance Repair 10.71 147th 5th 5th -11
Furniture 2.21 209th 14th 9th -25
Garage Doors 10.29 189th 7th 4th 21
Landscapers 2.53 190th 11th 6th -14
Moving Companies 18.32 90th 7th 6th -24
Pest Control 17.04 154th 7th 6th -18
Plumbers 27.13 154th 4th 1st 1
Roofing 10.94 155th 10th 6th -16
Self Storage Companies 23.40 5th 4th 4th 9
Average 14.92 168th 6th 5th -7
Legal Criminal Lawyers 28.43 56th 5th 3rd -45
Family Law 48.42 12nd 2nd 2nd 12
Law Firms 41.22 14th 3rd 2nd 12
Personal Injury Law 64.29 116th 10th 6th NA
Real Estate Lawyers 23.29 8th 1st 1st -1
Average 41.61 84th 6th 2nd 12
Real Estate Apartment Rentals 1.45 145th 11th 6th -4
Condos 0.90 170th 11th 5th -12
New Home Developers 0.18 213rd 11th 7th NA
Realtors 1.15 220th 14th 9th -10
Average 1.11 248th 16th 9th -12
Shopping Florists 7.58 66th 4th 3rd -3
Average 7.58 66th 4th 3rd -3
Travel Car Rentals 2.47 163rd 13rd 9th 3
Hotels 3.76 164th 11th 7th 0
Average 3.12 208th 12nd 7th 1

Study Results for Other Cities:

See full City list:

U.S. Cities

Canadian Cities

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.