Findings for PPC in Queens

Queens Ranks Amongst Most Expensive Markets for Keywords in Middle Atlantic

SEP's ongoing research into PPC Campaigns has revealed that Queens was the 5th most expensive city in Middle Atlantic in keyword bids in Google Adwords for the month of March 2015. Queens also ranks amongst the most expensive cities in New York, ranking 2nd. In the study, The Bronx ranked as the most expensive city in Middle Atlantic for keywords, while Buffalo ranked as the least expensive city.

Google Adwords Keyword Prices 0% Lower in Queens than New York City

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Queens are 0% lower than in New York City. The average price of a click in Queens is $16.29.

This price difference is interesting though, given the population of New York City is less than Queens.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Dallas, and found the average price of a click in Queens was 26% lower than in Dallas.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Queens

Summary PPC Stats for Queens for March 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 16.29 54th 5th 2nd NA
Automotive/Vehicle Auto Parts 0.97 136th 10th 7th -23
Dealerships 4.67 71st 5th 3rd NA
Tires 2.10 215th 13rd 8th -17
Towing 7.70 29th 1st 1st 15
Average 4.27 217th 14th 8th NA
Entertainment/Recreation Restaurants 0.73 195th 15th 10th -39
Average 0.73 195th 15th 10th -39
Health, Beauty & Fitness Chiropractors 10.83 83rd 3rd 2nd 18
Dentists 10.81 157th 8th 6th 1
Massage Therapy 5.47 72nd 8th 6th 0
Average 9.04 165th 10th 7th 2
Home & Garden Appliance Repair 12.65 137th 5th 4th -9
Furniture 2.94 85th 10th 8th -13
Garage Doors 7.78 187th 6th 4th 54
Moving Companies 28.85 31st 2nd 2nd 18
Pest Control 14.62 186th 8th 4th -16
Plumbers 15.36 206th 14th 8th 58
Roofing 15.16 100th 7th 4th 18
Self Storage Companies 24.22 9th 4th 4th 1
Average 15.34 164th 9th 5th 10
Legal Criminal Lawyers 58.92 27th 3rd 3rd -8
Family Law 38.52 25th 1st 1st -12
Law Firms 7.71 155th 16th 9th NA
Personal Injury Law 118.26 57th 6th 2nd 0
Real Estate Lawyers 31.36 3rd 2nd 1st -7
Average 57.07 42nd 2nd 1st NA
Real Estate Apartment Rentals 1.29 166th 10th 6th -7
Condos 1.58 118th 8th 5th -32
New Home Developers 2.81 144th 7th 2nd NA
Realtors 2.06 166th 11th 7th -15
Average 1.77 191st 10th 5th -14
Shopping Florists 3.94 203rd 13rd 9th -24
Average 3.94 203rd 13rd 9th -24
Travel Car Rentals 3.02 97th 7th 5th -21
Hotels 3.15 187th 13rd 8th -5
Average 3.09 181st 14th 9th -13

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.