Findings for PPC in Queens

Queens Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Queens was the 104th least expensive city in USA in keyword bids in Google Adwords for the month of December 2014. Queens also ranks amongst the least expensive cities in New York, ranking as number 5th. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 33% Lower in Queens than New York City

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Queens are 33% lower than in New York City. The average price of a click in Queens is $12.27.

This price difference is interesting though, given the population of New York City is less than Queens.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Dallas, and found the average price of a click in Queens was 51% lower than in Dallas.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Queens

Summary PPC Stats for Queens for December 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 12.27 104th 8th 5th 9
Automotive/Vehicle Auto Parts 1.36 119th 11th 9th -12
Dealerships 7.81 2nd 1st 1st 40
Tires 2.27 179th 15th 9th 10
Towing 4.47 64th 5th 4th -4
Average 3.98 175th 14th 9th 7
Entertainment/Recreation Restaurants 0.79 211st 11th 6th -2
Average 0.79 211st 11th 6th -2
Health, Beauty & Fitness Chiropractors 5.23 171st 10th 7th -7
Cosmetic Surgery 9.96 43rd 5th 4th NA
Dentists 9.80 161st 6th 4th -2
Martial Arts 5.81 7th 1st 1st 0
Average 8.87 141st 5th 4th -2
Home & Garden Appliance Repair 14.23 116th 9th 7th 41
Furniture 3.19 56th 4th 2nd 7
Garage Doors 4.07 195th 7th 4th -12
Moving Companies 25.34 37th 3rd 3rd 32
Pest Control 15.04 167th 8th 3rd -18
Plumbers 6.85 236th 14th 9th 0
Roofing 21.50 54th 1st 1st 55
Self Storage Companies 21.84 10th 4th 4th 11
Windows and Doors 6.13 58th 4th 2nd NA
Average 13.89 167th 8th 4th 13
Legal Criminal Lawyers 36.80 51st 5th 4th -13
Family Law 42.26 14th 2nd 2nd 67
Law Firms 11.52 100th 9th 5th NA
Personal Injury Law 47.38 128th 11th 6th -10
Real Estate Lawyers 80.97 1st 1st 1st 92
Average 43.38 67th 5th 2nd NA
Real Estate Apartment Rentals 1.48 149th 9th 5th -2
Condos 2.05 94th 7th 5th 24
New Home Developers 4.43 76th 3rd 1st NA
Realtors 1.76 201st 12nd 9th 8
Average 1.95 182nd 9th 5th 15
Shopping Florists 4.17 188th 13rd 9th -7
Average 4.17 188th 13rd 9th -7
Travel Car Rentals 3.39 85th 7th 5th -5
Hotels 1.74 231st 15th 8th -12
Average 2.57 217th 15th 9th -9

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.