Findings for PPC in Queens

Queens Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Queens was the 103rd least expensive city in USA in keyword bids in Google Adwords for the month of May 2016. Queens also ranks amongst the least expensive cities in New York, ranking as number 5th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Month over Month Google Adwords Prices for Queens Rise in May 2016

SEP's research shows that the average price of a click to advertisers targeting Queens keywords increased by 13% in May 2016.

Not surprisingly, the month over month price increases for Queens Google Adwords terms helped increase prices (yr./yr. price increase)% higher than the same period last year.

Google Adwords Keyword Prices 17% Lower in Queens than New York City

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Queens are 17% lower than in New York City. The average price of a click in Queens is $13.31.

This price difference is interesting though, given the population of New York City is less than Queens.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Dallas, and found the average price of a click in Queens was 48% lower than in Dallas.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Queens

Summary PPC Stats for Queens for May 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 13.31 103rd 7th 5th NA
Automotive/Vehicle Auto Parts 0.98 147th 12nd 8th 36
Dealerships 2.00 222nd 14th 8th NA
Tires 4.59 80th 9th 6th 61
Towing 4.89 62nd 1st 1st -2
Average 3.11 246th 16th 9th NA
Entertainment/Recreation Restaurants 2.35 44th 1st 1st 195
Average 2.35 44th 1st 1st 195
Health, Beauty & Fitness Chiropractors 7.75 138th 4th 2nd 8
Dentists 14.14 90th 4th 3rd 2
Martial Arts 1.45 102nd 7th 5th 0
Massage Therapy 3.58 94th 5th 4th -11
Physiotherapy 1.38 8th 1st 1st 0
Average 7.07 237th 12nd 8th 0
Home & Garden Appliance Repair 8.15 170th 11th 8th -24
Furniture 2.93 121st 10th 8th 17
Garage Doors 20.52 121st 3rd 2nd 1
Landscapers 3.23 130th 9th 6th 23
Moving Companies 23.97 33rd 3rd 3rd -9
Pest Control 15.69 189th 11th 5th -11
Plumbers 25.35 153rd 9th 4th 27
Roofing 21.65 47th 4th 2nd 23
Self Storage Companies 24.23 10th 3rd 3rd -7
Average 17.14 131st 6th 4th 4
Legal Criminal Lawyers 76.81 10th 2nd 1st 80
Family Law 30.11 39th 2nd 2nd 6
Law Firms 47.84 25th 3rd 2nd NA
Real Estate Lawyers 18.57 11th 2nd 2nd -4
Average 45.55 87th 6th 3rd NA
Real Estate Apartment Rentals 1.61 131st 9th 6th 35
Condos 2.58 55th 5th 3rd 22
New Home Developers 6.33 25th 1st 1st NA
Realtors 2.09 174th 7th 4th -5
Average 2.38 121st 6th 4th 18
Shopping Florists 10.12 5th 1st 1st 36
Average 10.12 5th 1st 1st 36
Travel Car Rentals 2.99 116th 9th 6th -15
Hotels 2.96 197th 15th 10th 44
Average 2.98 194th 13rd 9th 14

Study Results for Other Cities:

See full City list:

U.S. Cities

Canadian Cities

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.