Findings for PPC in Yonkers

Yonkers Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Yonkers was the 269th least expensive city in USA in keyword bids in Google Adwords for the month of December 2014. Yonkers also ranks amongst the least expensive cities in New York, ranking as number 10th. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 77% Higher in Yonkers than Paterson

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Yonkers are 77% higher than in Paterson. The average price of a click in Yonkers is $4.70.

This price difference is understandable though, given the population of Paterson is less than Yonkers, which generally means less competition and therefore lower prices.

To get a better sense of relative prices, we also compared prices with another city of equal population, Aurora, and found the average price of a click in Yonkers was 66% lower than in Aurora. This suggests that perhaps prices in Yonkers are relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Yonkers

Summary PPC Stats for Yonkers for December 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 4.70 269th 16th 10th 8
Automotive/Vehicle Auto Parts 1.67 87th 8th 8th -4
Dealerships 2.50 178th 13rd 8th -4
Tires 3.66 91st 6th 3rd 4
Towing 8.76 9th 2nd 2nd 0
Average 4.15 171st 13rd 8th -1
Entertainment/Recreation Restaurants 0.78 212nd 12nd 7th -1
Average 0.78 212nd 12nd 7th -1
Health, Beauty & Fitness Chiropractors 3.17 215th 13rd 9th 0
Dentists 4.75 271st 15th 9th 7
Average 4.22 277th 17th 9th 2
Home & Garden Appliance Repair 15.51 96th 7th 5th 25
Furniture 2.46 139th 10th 6th 9
Moving Companies 15.69 132nd 10th 7th -1
Plumbers 11.76 213rd 12nd 7th 266
Self Storage Companies 10.54 162nd 9th 6th -20
Average 10.30 230th 13rd 8th 24
Legal Law Firms 4.90 173rd 16th 10th NA
Average 4.90 204th 16th 10th NA
Real Estate Apartment Rentals 0.88 236th 15th 9th 11
Condos 1.29 150th 11th 7th 18
Realtors 2.68 112nd 5th 3rd 10
Average 1.73 209th 13rd 9th 10
Shopping Florists 4.38 179th 11th 8th -21
Average 4.38 179th 11th 8th -21
Travel Car Rentals 3.14 112nd 9th 6th 57
Hotels 3.83 91st 8th 5th 7
Average 3.48 108th 8th 5th 32

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.