Findings for PPC in Yonkers

Yonkers Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Yonkers was the 222nd least expensive city in USA in keyword bids in Google Adwords for the month of November 2014. Yonkers also ranks amongst the least expensive cities in New York, ranking as number 9th. In the study, Dallas ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Month over Month Google Adwords Prices for Yonkers Rise in November 2014

SEP's research shows that the average price of a click to advertisers targeting Yonkers keywords increased by 12% in November 2014.

Google Adwords Keyword Prices 176% Higher in Yonkers than Paterson

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Yonkers are 176% higher than in Paterson. The average price of a click in Yonkers is $6.72.

This price difference is understandable though, given the population of Paterson is less than Yonkers, which generally means less competition and therefore lower prices.

To get a better sense of relative prices, we also compared prices with another city of equal population, Aurora, and found the average price of a click in Yonkers was 32% lower than in Aurora. This suggests that perhaps prices in Yonkers are relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Yonkers

Summary PPC Stats for Yonkers for November 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 6.72 222nd 13rd 9th NA
Automotive/Vehicle Auto Parts 1.81 81st 6th 4th 25
Dealerships 2.79 142nd 10th 7th NA
Tires 3.38 90th 5th 4th -18
Average 2.66 233rd 13rd 9th NA
Entertainment/Recreation Restaurants 0.78 195th 13rd 8th -17
Average 0.78 195th 13rd 8th -17
Health, Beauty & Fitness Chiropractors 3.99 181st 10th 7th 0
Dentists 3.90 276th 15th 9th 1
Average 3.93 273rd 15th 9th 0
Home & Garden Appliance Repair 8.74 146th 8th 6th 32
Furniture 2.31 113rd 7th 5th 58
Moving Companies 21.19 50th 3rd 2nd -5
Pest Control 35.00 20th 1st 1st 81
Plumbers 5.81 231st 12nd 8th -30
Self Storage Companies 13.44 78th 9th 6th 16
Average 12.37 193rd 10th 5th 9
Legal Law Firms 5.13 173rd 15th 10th NA
Personal Injury Law 48.33 119th 9th 6th NA
Average 26.73 110th 9th 6th NA
Real Estate Apartment Rentals 1.00 211st 16th 10th 77
Condos 1.04 147th 10th 6th 42
Property Management 3.50 100th 6th 4th 0
Realtors 0.87 265th 16th 9th -1
Average 1.17 258th 14th 9th 22
Shopping Florists 7.53 33rd 4th 3rd 768
Average 7.53 20th 2nd 1st 384
Travel Car Rentals 2.01 201st 15th 9th -7
Hotels 3.67 83rd 7th 5th -4
Average 2.84 180th 10th 6th -6

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.