Findings for PPC in Yonkers

Yonkers Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Yonkers was the 211st least expensive city in USA in keyword bids in Google Adwords for the month of September 2016. Yonkers also ranks amongst the least expensive cities in New York, ranking as number 9th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Month over Month Google Adwords Prices for Yonkers Rise in September 2016

SEP's research shows that the average price of a click to advertisers targeting Yonkers keywords increased by 15% in September 2016.

Not surprisingly, the month over month price increases for Yonkers Google Adwords terms helped increase prices (yr./yr. price increase)% higher than the same period last year.

Google Adwords Keyword Prices 35% Higher in Yonkers than Paterson

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Yonkers are 35% higher than in Paterson. The average price of a click in Yonkers is $8.76.

This price difference is understandable though, given the population of Paterson is less than Yonkers, which generally means less competition and therefore lower prices.

To get a better sense of relative prices, we also compared prices with another city of equal population, Aurora, and found the average price of a click in Yonkers was 40% lower than in Aurora. This suggests that perhaps prices in Yonkers are relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Yonkers

Summary PPC Stats for Yonkers for September 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 8.76 211st 14th 9th 15
Automotive/Vehicle Auto Insurance 29.76 151st 11th 6th 0
Auto Parts 0.71 144th 11th 6th 0
Dealerships 3.12 144th 11th 6th NA
Tires 6.39 15th 5th 3rd 4
Towing 6.51 32nd 2nd 2nd 44
Average 8.02 161st 11th 6th 22
Entertainment/Recreation Restaurants 5.42 54th 3rd 2nd 7
Average 5.42 54th 3rd 2nd 7
Health, Beauty & Fitness Dentists 8.04 216th 13rd 8th 0
Average 8.04 188th 10th 5th 0
Home & Garden Furniture 3.25 125th 10th 6th -2
Garage Doors 15.29 150th 3rd 2nd 52
Landscapers 9.99 9th 2nd 1st 54
Moving Companies 24.29 28th 4th 4th 346
Pest Control 25.01 66th 2nd 2nd 51
Plumbers 24.85 166th 6th 2nd -4
Self Storage Companies 15.00 28th 7th 6th -25
Average 16.50 140th 4th 3rd 41
Legal Law Firms 26.83 63rd 7th 5th NA
Average 26.83 141st 14th 9th NA
Real Estate Apartment Rentals 1.08 196th 14th 8th 17
Condos 0.89 171st 12nd 6th -28
Realtors 1.32 200th 10th 6th 18
Average 1.13 245th 15th 8th 3
Travel Car Rentals 2.48 162nd 12nd 8th 0
Hotels 3.24 213rd 15th 9th 0
Average 2.86 236th 15th 9th 0

Study Results for Other Cities:

See full City list:

U.S. Cities

Canadian Cities

Interested in learning if your PPC campaigns are optimized for maximum ROI and performance? Let one of our PPC specialists dive into your Google Adwords or Bing account to review the current setup and identify areas for improvement. They will review your campaigns, ad groups, targeting and keywords among other essential elements. Click below to learn more or to order your PPC audit today.

Get a FREE PPC Audit

About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.