Findings for PPC in Yonkers

Yonkers Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Yonkers was the 233rd least expensive city in USA in keyword bids in Google Adwords for the month of May 2016. Yonkers also ranks amongst the least expensive cities in New York, ranking as number 10th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 61% Higher in Yonkers than Paterson

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Yonkers are 61% higher than in Paterson. The average price of a click in Yonkers is $7.44.

This price difference is understandable though, given the population of Paterson is less than Yonkers, which generally means less competition and therefore lower prices.

To get a better sense of relative prices, we also compared prices with another city of equal population, Aurora, and found the average price of a click in Yonkers was 51% lower than in Aurora. This suggests that perhaps prices in Yonkers are relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Yonkers

Summary PPC Stats for Yonkers for May 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 7.44 233rd 17th 10th NA
Automotive/Vehicle Auto Parts 4.82 8th 2nd 2nd 41
Auto Wreckers 2.35 18th 3rd 1st NA
Dealerships 4.03 124th 6th 4th NA
Tires 4.95 60th 7th 5th 24
Towing 3.75 103rd 6th 4th -10
Average 3.98 208th 14th 8th NA
Entertainment/Recreation Restaurants 1.80 87th 3rd 2nd 11
Average 1.80 87th 3rd 2nd 11
Health, Beauty & Fitness Chiropractors 5.33 194th 9th 4th -2
Dentists 11.81 134th 6th 5th 15
Average 9.65 152nd 7th 5th 4
Home & Garden Appliance Repair 25.65 25th 1st 1st 0
Furniture 3.76 59th 7th 6th 26
Garage Doors 26.21 102nd 1st 1st 57
Landscapers 6.57 32nd 1st 1st 21
Moving Companies 10.42 164th 11th 8th -15
Pest Control 9.46 235th 14th 8th 0
Plumbers 18.47 192nd 13rd 8th 6
Self Storage Companies 12.85 107th 9th 6th -14
Average 14.42 169th 9th 5th 7
Legal Law Firms 21.01 94th 11th 6th NA
Average 21.01 162nd 14th 8th NA
Real Estate Apartment Rentals 1.09 205th 12nd 8th 20
Condos 1.25 144th 10th 7th 40
Realtors 1.24 246th 17th 10th 9
Average 1.19 257th 17th 10th 17
Shopping Florists 6.28 114th 9th 7th 2
Average 6.28 114th 9th 7th 2
Travel Car Rentals 2.29 194th 15th 9th 14
Hotels 3.46 158th 8th 5th -10
Average 2.87 210th 15th 10th 2

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.