Findings for PPC in Cary

Cary Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Cary was the 235th least expensive city in USA in keyword bids in Google Adwords for the month of March 2015. Cary also ranks amongst the least expensive cities in North Carolina, ranking as number 7th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 56% Lower in Cary than Raleigh

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Cary are 56% lower than in Raleigh. The average price of a click in Cary is $7.09.

This price differential is expected however, as Raleigh has a larger population than Cary.

For better comparison of prices, we also compared prices with another city with a similar population, Pomona, and found the average price of a click in Cary was 54% lower than in Pomona.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Cary


Summary PPC Stats for Cary for March 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 7.09 235th 39th 7th NA
Automotive/Vehicle Dealerships 2.46 216th 46th 9th NA
Tires 4.17 90th 29th 4th 21
Towing 1.77 177th 36th 6th 8
Average 3.14 242nd 47th 9th NA
Entertainment/Recreation Restaurants 0.70 200th 41st 7th -2
Average 0.70 200th 41st 7th -2
Health, Beauty & Fitness Dentists 9.27 188th 25th 4th -11
Martial Arts 4.79 28th 6th 2nd -32
Massage Therapy 3.87 94th 16th 4th 0
Optometrists 8.99 11th 3rd 2nd NA
Average 7.05 223rd 34th 6th -1
Home & Garden Appliance Repair 2.77 207th 36th 7th 0
Furniture 2.47 134th 30th 5th 1
Landscapers 1.07 164th 31st 6th -29
Moving Companies 20.97 98th 18th 1st 1
Pest Control 17.84 159th 35th 7th -5
Plumbers 22.97 148th 32nd 4th -24
Self Storage Companies 16.54 63rd 12nd 3rd 6
Average 14.15 188th 35th 6th -5
Real Estate Apartment Rentals 2.01 76th 23rd 4th 11
Condos 2.90 45th 16th 5th NA
New Home Developers 7.28 9th 6th 3rd -26
Realtors 3.04 73rd 16th 4th -27
Average 3.74 35th 14th 3rd -11
Shopping Florists 2.66 216th 42nd 7th -9
Average 2.66 216th 42nd 7th -9
Travel Car Rentals 2.81 119th 31st 6th NA
Hotels 3.31 175th 36th 6th 9
Average 3.14 171st 34th 6th NA

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.