Findings for PPC in Cary

Cary Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Cary was the 186th least expensive city in USA in keyword bids in Google Adwords for the month of September 2016. Cary also ranks amongst the least expensive cities in North Carolina, ranking as number 4th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Year over Year Google Adwords Prices for Cary are up in September 2016

SEP's research shows that the average price of a click to advertisers targeting Cary keywords increased by (Yr/Yr increase %)% versus the same keywords one year earlier.

Google Adwords Keyword Prices 36% Lower in Cary than Raleigh

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Cary are 36% lower than in Raleigh. The average price of a click in Cary is $9.77.

This price differential is expected however, as Raleigh has a larger population than Cary.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Cary

Summary PPC Stats for Cary for September 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 9.77 186th 33rd 4th 2
Automotive/Vehicle Auto Insurance 36.07 134th 30th 7th -3
Dealerships 2.74 170th 41st 8th NA
Tires 3.50 124th 28th 5th -4
Average 9.71 144th 28th 6th -2
Entertainment/Recreation Restaurants 2.47 149th 35th 6th -10
Average 2.47 149th 35th 6th -10
Health, Beauty & Fitness Chiropractors 8.41 101st 21st 6th 0
Cosmetic Surgery 11.12 33rd 10th 4th NA
Dentists 9.85 163rd 25th 6th -11
Massage Therapy 3.05 128th 16th 3rd -42
Average 8.98 156th 24th 5th -8
Home & Garden Appliance Repair 7.51 187th 31st 6th -10
Furniture 4.72 41st 12nd 3rd 20
Garage Doors 41.48 41st 6th 2nd 8
Landscapers 3.88 131st 29th 6th 41
Moving Companies 9.18 188th 36th 6th -9
Pest Control 27.57 53rd 20th 3rd 71
Plumbers 26.38 160th 33rd 5th 21
Self Storage Companies 9.00 140th 27th 2nd 15
Average 15.78 156th 30th 5th 14
Real Estate Apartment Rentals 3.84 20th 6th 1st 14
Condos 2.69 26th 10th 1st NA
New Home Developers 11.59 3rd 2nd 2nd 8
Realtors 2.57 63rd 15th 3rd -10
Average 5.26 7th 2nd 2nd 2
Shopping Florists 5.83 142nd 32nd 4th 0
Average 5.83 142nd 32nd 4th 0
Travel Car Rentals 2.74 134th 31st 7th NA
Hotels 4.27 119th 21st 5th 0
Average 3.76 123rd 24th 6th NA

Study Results for Other Cities:

See full City list:

U.S. Cities

Canadian Cities

Interested in learning if your PPC campaigns are optimized for maximum ROI and performance? Let one of our PPC specialists dive into your Google Adwords or Bing account to review the current setup and identify areas for improvement. They will review your campaigns, ad groups, targeting and keywords among other essential elements. Click below to learn more or to order your PPC audit today.

Get a FREE PPC Audit

About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.