Findings for PPC in Charlotte

Charlotte Ranks Amongst Most Expensive Markets for Keywords in South Atlantic

SEP's ongoing research into PPC Campaigns has revealed that Charlotte was the 11th most expensive city in South Atlantic in keyword bids in Google Adwords for the month of November 2014. Charlotte also ranks amongst the most expensive cities in North Carolina, ranking 1st. In the study, Richmond ranked as the most expensive city in South Atlantic for keywords, while Portsmouth ranked as the least expensive city.

Google Adwords Keyword Prices 265% Higher in Charlotte than High Point

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Charlotte are 265% higher than in High Point. The average price of a click in Charlotte is $15.19.

This price difference is understandable though, given the population of High Point is less than Charlotte, which generally means less competition and therefore lower prices.

To get a better sense of relative prices, we also compared prices with another city of equal population, Fort Worth, and found the average price of a click in Charlotte was 23% lower than in Fort Worth. This suggests that perhaps prices in Charlotte are relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Charlotte


Summary PPC Stats for Charlotte for November 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 15.19 47th 11th 1st 8
Automotive/Vehicle Auto Body 3.97 61st 8th 1st 0
Auto Insurance 49.15 112nd 21st 4th -19
Auto Parts 1.76 87th 20th 4th 24
Dealerships 5.10 32nd 4th 1st 22
Tires 3.39 89th 31st 6th -19
Towing 6.19 37th 6th 2nd 0
Average 15.36 87th 16th 3rd 1
B2B Architects 1.67 66th 11th 2nd -38
IT Support 23.21 29th 3rd 1st 7
Office Furniture 3.66 87th 18th 3rd 35
Printers 4.80 68th 11th 1st -33
Video Production 9.48 19th 4th 1st -32
Average 9.95 29th 5th 1st -6
Entertainment/Recreation Restaurants 2.59 35th 4th 2nd 74
Average 2.59 35th 4th 2nd 74
Finance Currency Exchange 4.20 3rd 1st 1st 7
Insurance 64.06 20th 2nd 1st 0
Mortgages 18.92 12nd 4th 1st 0
Payday Loans 3.90 137th 14th 2nd -19
Average 26.51 38th 7th 3rd -2
Health, Beauty & Fitness Acupuncture 4.67 49th 10th 2nd -18
Chiropractors 7.10 104th 27th 5th 21
Cosmetic Surgery 9.41 45th 8th 1st 4
Dentists 13.50 68th 10th 3rd 32
Jewellers 3.92 68th 13rd 3rd NA
Martial Arts 3.08 62nd 14th 5th -39
Massage Therapy 8.30 41st 10th 2nd -16
Optometrists 4.11 65th 10th 3rd NA
Weight Loss Surgery 21.01 7th 1st 1st 0
Average 9.82 78th 16th 2nd 5
Home & Garden Appliance Repair 15.40 49th 10th 2nd 0
Electricians 7.70 64th 12nd 2nd -21
Furniture 2.89 55th 13rd 3rd -15
Garage Doors 19.61 104th 13rd 4th -4
Home Security 49.15 18th 5th 2nd 2
Interior Designers 4.64 37th 6th 1st 45
Landscapers 5.44 51st 10th 4th 7
Mold Detection and Remova 17.56 37th 11th 1st -31
Moving Companies 19.74 66th 16th 1st 11
Pest Control 28.73 43rd 12nd 1st 3
Plumbers 75.29 17th 3rd 1st -25
Roofing 14.26 84th 24th 5th -12
Self Storage Companies 16.89 25th 10th 2nd 294
Windows and Doors 9.94 31st 7th 2nd NA
Average 20.61 62nd 10th 1st 17
Legal Criminal Lawyers 34.91 60th 13rd 1st 2
Disability Lawyers 33.58 1st 1st 1st NA
Employment Lawyers 9.30 36th 9th 1st NA
Family Law 14.56 68th 14th 2nd NA
Immigration Lawyers 6.10 83rd 15th 2nd 8
Law Firms 10.98 103rd 18th 3rd -21
Personal Injury Law 85.94 74th 18th 1st NA
Real Estate Lawyers 5.63 46th 10th 1st NA
Traffic Law 8.36 73rd 13rd 1st NA
Average 26.14 112nd 24th 3rd 5
Real Estate Apartment Rentals 1.62 118th 34th 7th -24
Condos 2.30 65th 20th 4th -12
New Home Developers 5.05 44th 16th 4th 4
Property Management 2.73 128th 22nd 4th -16
Realtors 4.92 11th 4th 3rd 41
Average 3.65 47th 14th 4th 5
Shopping Florists 7.26 40th 6th 1st -1
Average 6.31 56th 13rd 3rd 12
Travel Car Rentals 3.84 38th 9th 2nd 15
Hotels 3.63 86th 13rd 4th 11
Average 3.73 57th 11th 3rd 13

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.