Findings for PPC in Charlotte

Charlotte Ranks Amongst Most Expensive Markets for Keywords in South Atlantic

SEP's ongoing research into PPC Campaigns has revealed that Charlotte was the 6th most expensive city in South Atlantic in keyword bids in Google Adwords for the month of December 2014. Charlotte also ranks amongst the most expensive cities in North Carolina, ranking 1st. In the study, North Charleston ranked as the most expensive city in South Atlantic for keywords, while Durham ranked as the least expensive city.

Month over Month Google Adwords Prices for Charlotte Rise in December 2014

SEP's research shows that the average price of a click to advertisers targeting Charlotte keywords increased by 15% in December 2014.

Google Adwords Keyword Prices 312% Higher in Charlotte than High Point

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Charlotte are 312% higher than in High Point. The average price of a click in Charlotte is $18.60.

This price difference is understandable though, given the population of High Point is less than Charlotte, which generally means less competition and therefore lower prices.

To get a better sense of relative prices, we also compared prices with another city of equal population, Fort Worth, and found the average price of a click in Charlotte was 13% lower than in Fort Worth. This suggests that perhaps prices in Charlotte are relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Charlotte


Summary PPC Stats for Charlotte for December 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 18.60 22nd 6th 1st 15
Automotive/Vehicle Auto Insurance 103.09 5th 3rd 2nd 44
Auto Parts 1.46 108th 26th 6th -27
Dealerships 4.69 52nd 10th 1st -5
Tires 3.08 127th 34th 7th -13
Towing 4.70 55th 8th 2nd 26
Average 23.40 27th 8th 2nd 7
B2B Office Furniture 3.72 77th 17th 3rd 10
Printers 4.62 75th 13rd 1st -2
Average 4.02 97th 20th 3rd 2
Entertainment/Recreation Restaurants 2.03 79th 17th 5th -20
Average 2.03 79th 17th 5th -20
Finance Insurance 65.47 22nd 4th 1st 0
Payday Loans 4.93 131st 16th 2nd 24
Average 35.20 34th 5th 1st 4
Health, Beauty & Fitness Chiropractors 17.42 16th 2nd 1st 140
Cosmetic Surgery 9.44 45th 9th 1st 0
Dentists 14.52 54th 8th 2nd 12
Martial Arts 3.08 62nd 13rd 4th 0
Massage Therapy 8.30 41st 12nd 2nd 0
Optometrists 4.13 64th 10th 3rd NA
Average 11.76 56th 8th 2nd 17
Home & Garden Appliance Repair 20.31 43rd 7th 3rd 24
Furniture 2.37 150th 35th 5th -14
Garage Doors 24.81 84th 8th 2nd 2
Landscapers 7.53 32nd 7th 3rd 46
Moving Companies 22.83 53rd 11th 1st 27
Pest Control 35.86 22nd 2nd 1st 16
Plumbers 69.73 17th 2nd 1st -6
Roofing 23.24 44th 15th 1st 23
Self Storage Companies 17.90 23rd 7th 1st 10
Windows and Doors 8.73 33rd 5th 2nd NA
Average 24.75 23rd 1st 1st 11
Legal Criminal Lawyers 8.87 75th 18th 3rd -26
Family Law 9.40 83rd 16th 2nd NA
Law Firms 15.66 68th 14th 2nd 79
Personal Injury Law 97.94 69th 16th 1st NA
Average 41.64 73rd 16th 1st 24
Real Estate Apartment Rentals 2.16 83rd 26th 5th 32
Condos 3.62 25th 9th 1st 102
New Home Developers 5.35 44th 16th 6th 6
Realtors 6.65 1st 1st 1st 35
Average 4.58 11th 7th 3rd 43
Shopping Florists 8.21 33rd 6th 2nd 2
Average 8.21 33rd 6th 2nd 2
Travel Car Rentals 3.94 50th 8th 1st 2
Hotels 3.71 103rd 18th 3rd 3
Average 3.82 71st 12nd 1st 2

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.