Findings for PPC in Charlotte

Charlotte Ranks Amongst Most Expensive Markets for Keywords in South Atlantic

SEP's ongoing research into PPC Campaigns has revealed that Charlotte was the 11th most expensive city in South Atlantic in keyword bids in Google Adwords for the month of March 2015. Charlotte also ranks amongst the most expensive cities in North Carolina, ranking 1st. In the study, North Charleston ranked as the most expensive city in South Atlantic for keywords, while Portsmouth ranked as the least expensive city.

Google Adwords Keyword Prices 214% Higher in Charlotte than High Point

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Charlotte are 214% higher than in High Point. The average price of a click in Charlotte is $16.76.

This price difference is understandable though, given the population of High Point is less than Charlotte, which generally means less competition and therefore lower prices.

To get a better sense of relative prices, we also compared prices with another city of equal population, Fort Worth, and found the average price of a click in Charlotte was 30% lower than in Fort Worth. This suggests that perhaps prices in Charlotte are relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Charlotte

Summary PPC Stats for Charlotte for March 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 16.76 50th 11th 1st 7
Automotive/Vehicle Auto Insurance 94.46 44th 7th 2nd -8
Auto Parts 1.42 97th 10th 2nd -4
Dealerships 4.60 75th 13rd 1st NA
Tires 3.71 122nd 36th 6th -38
Towing 10.04 17th 4th 1st 95
Average 22.84 64th 10th 3rd 10
B2B Office Furniture 5.06 78th 16th 4th 125
Printers 15.88 11th 4th 1st 26
Average 10.47 33rd 8th 1st 50
Entertainment/Recreation Restaurants 2.16 40th 6th 2nd 33
Average 2.16 40th 6th 2nd 33
Finance Payday Loans 6.29 135th 12nd 1st 21
Average 6.29 178th 28th 3rd NA
Health, Beauty & Fitness Chiropractors 6.91 144th 30th 6th -35
Cosmetic Surgery 10.75 45th 7th 1st 8
Dentists 10.28 166th 20th 3rd -14
Massage Therapy 8.44 49th 8th 1st -16
Average 9.38 147th 20th 4th -8
Home & Garden Appliance Repair 12.67 136th 28th 6th 21
Furniture 2.77 103rd 22nd 4th -1
Garage Doors 28.62 82nd 11th 3rd 3
Landscapers 4.65 91st 16th 5th 100
Moving Companies 16.18 137th 26th 4th -8
Pest Control 20.42 139th 30th 5th -7
Plumbers 60.58 32nd 5th 1st -8
Roofing 42.97 6th 3rd 1st 16
Self Storage Companies 16.63 62nd 11th 2nd 2
Windows and Doors 11.66 31st 8th 1st NA
Average 22.20 66th 12nd 1st 13
Legal Criminal Lawyers 34.16 58th 13rd 1st 0
Family Law 19.69 71st 13rd 1st NA
Law Firms 22.01 47th 15th 2nd 80
Personal Injury Law 99.19 87th 15th 1st NA
Average 38.43 88th 18th 1st 19
Real Estate Apartment Rentals 1.95 80th 24th 5th -22
Condos 3.41 20th 7th 2nd -3
New Home Developers 4.64 53rd 17th 4th -29
Realtors 4.60 17th 6th 2nd -1
Average 3.67 36th 15th 4th -12
Shopping Florists 6.97 77th 12nd 1st -12
Average 6.97 77th 12nd 1st -12
Travel Car Rentals 3.53 59th 16th 2nd -5
Hotels 4.08 103rd 17th 1st -22
Average 3.80 84th 16th 2nd -14

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.