Findings for PPC in Charlotte

Charlotte Ranks Amongst Most Expensive Markets for Keywords in South Atlantic

SEP's ongoing research into PPC Campaigns has revealed that Charlotte was the 11th most expensive city in South Atlantic in keyword bids in Google Adwords for the month of April 2015. Charlotte also ranks amongst the most expensive cities in North Carolina, ranking 1st. In the study, North Charleston ranked as the most expensive city in South Atlantic for keywords, while Norfolk ranked as the least expensive city.

Google Adwords Keyword Prices 189% Higher in Charlotte than High Point

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Charlotte are 189% higher than in High Point. The average price of a click in Charlotte is $16.83.

This price difference is understandable though, given the population of High Point is less than Charlotte, which generally means less competition and therefore lower prices.

To get a better sense of relative prices, we also compared prices with another city of equal population, Fort Worth, and found the average price of a click in Charlotte was 28% lower than in Fort Worth. This suggests that perhaps prices in Charlotte are relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Charlotte


Summary PPC Stats for Charlotte for April 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 16.83 50th 11th 1st -1
Automotive/Vehicle Auto Insurance 103.05 31st 7th 4th 13
Auto Parts 1.09 141st 29th 4th -10
Dealerships 4.06 98th 18th 2nd NA
Tires 4.60 60th 21st 4th 32
Towing 4.10 119th 21st 3rd -46
Average 30.62 24th 5th 3rd -5
B2B Office Furniture 4.45 92nd 13rd 3rd -14
Printers 18.03 2nd 1st 1st 22
Average 11.24 16th 5th 2nd 2
Entertainment/Recreation Restaurants 1.89 47th 10th 3rd -12
Average 1.89 47th 10th 3rd -12
Finance Insurance 97.17 13rd 3rd 1st 0
Mortgages 5.68 51st 8th 1st 0
Payday Loans 2.39 144th 17th 2nd -23
Average 27.73 76th 9th 1st NA
Health, Beauty & Fitness Chiropractors 8.94 119th 28th 5th 34
Cosmetic Surgery 13.70 21st 6th 1st -12
Dentists 13.58 91st 13rd 2nd 14
Massage Therapy 6.31 57th 11th 2nd 7
Optometrists 3.29 107th 25th 4th NA
Average 10.97 94th 14th 2nd 6
Home & Garden Appliance Repair 10.94 148th 24th 3rd -19
Furniture 2.50 134th 30th 6th -8
Garage Doors 19.62 123rd 18th 4th -21
Landscapers 7.88 32nd 9th 3rd 42
Moving Companies 28.31 26th 5th 1st 84
Pest Control 17.86 159th 35th 7th -26
Plumbers 42.66 80th 8th 1st -16
Roofing 29.36 22nd 5th 1st -26
Self Storage Companies 17.75 40th 9th 1st 21
Windows and Doors 11.42 35th 10th 1st NA
Average 19.86 95th 15th 1st 2
Legal Criminal Lawyers 35.17 60th 15th 2nd 0
Family Law 23.02 55th 13rd 1st NA
Law Firms 20.42 63rd 14th 2nd 10
Personal Injury Law 63.78 113rd 22nd 3rd NA
Average 30.11 114th 21st 1st 3
Real Estate Apartment Rentals 2.06 92nd 26th 5th 7
Condos 2.35 66th 18th 3rd -23
New Home Developers 4.60 60th 22nd 6th 1
Realtors 3.47 47th 12nd 2nd -21
Average 3.09 60th 19th 4th -10
Shopping Florists 7.96 26th 9th 3rd 15
Average 7.96 26th 9th 3rd 15
Travel Car Rentals 3.25 87th 20th 4th -8
Hotels 4.06 80th 13rd 1st 0
Average 3.65 86th 17th 3rd -4

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.