Findings for PPC in Charlotte

Charlotte Ranks Amongst Most Expensive Markets for Keywords in South Atlantic

SEP's ongoing research into PPC Campaigns has revealed that Charlotte was the 11th most expensive city in South Atlantic in keyword bids in Google Adwords for the month of May 2016. Charlotte also ranks amongst the most expensive cities in North Carolina, ranking 1st. In the study, North Charleston ranked as the most expensive city in South Atlantic for keywords, while Portsmouth ranked as the least expensive city.

Month over Month Google Adwords Prices for Charlotte Rise in May 2016

SEP's research shows that the average price of a click to advertisers targeting Charlotte keywords increased by 32% in May 2016.

Not surprisingly, the month over month price increases for Charlotte Google Adwords terms helped increase prices (yr./yr. price increase)% higher than the same period last year.

Google Adwords Keyword Prices 285% Higher in Charlotte than High Point

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Charlotte are 285% higher than in High Point. The average price of a click in Charlotte is $18.08.

This price difference is understandable though, given the population of High Point is less than Charlotte, which generally means less competition and therefore lower prices.

To get a better sense of relative prices, we also compared prices with another city of equal population, Fort Worth, and found the average price of a click in Charlotte was 13% lower than in Fort Worth. This suggests that perhaps prices in Charlotte are relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Charlotte

Summary PPC Stats for Charlotte for May 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 18.08 38th 11th 1st 32
Automotive/Vehicle Auto Insurance 111.02 13rd 2nd 1st 164
Auto Parts 3.77 13rd 3rd 1st 206
Dealerships 5.45 43rd 8th 2nd NA
Tires 4.87 66th 19th 1st 16
Towing 19.18 1st 1st 1st 395
Average 33.07 9th 3rd 1st 142
B2B Office Furniture 3.80 130th 25th 5th 98
Printers 2.10 79th 12nd 2nd 0
Average 3.23 145th 26th 5th 32
Entertainment/Recreation Restaurants 1.37 129th 26th 3rd 2
Average 1.37 129th 26th 3rd 2
Finance Insurance 142.47 7th 2nd 1st NA
Payday Loans 5.32 151st 16th 1st 127
Average 51.03 12nd 4th 1st NA
Health, Beauty & Fitness Chiropractors 8.72 113rd 25th 3rd -46
Cosmetic Surgery 14.47 15th 3rd 1st 2
Dentists 15.00 65th 10th 2nd 24
Massage Therapy 5.31 70th 19th 4th -17
Optometrists 10.08 11th 1st 1st NA
Average 12.43 60th 12nd 1st 29
Home & Garden Appliance Repair 15.93 73rd 15th 1st 3
Furniture 2.79 140th 33rd 5th -8
Garage Doors 30.49 83rd 12nd 1st 3
Landscapers 6.51 33rd 8th 2nd 1
Moving Companies 25.15 23rd 5th 1st 55
Pest Control 32.42 32nd 6th 1st 1
Plumbers 78.12 17th 2nd 1st 122
Roofing 27.67 24th 9th 1st 23
Self Storage Companies 14.32 77th 14th 3rd 7
Windows and Doors 5.46 74th 11th 2nd NA
Average 24.89 41st 7th 1st 18
Legal Criminal Lawyers 29.69 58th 14th 3rd 0
Family Law 21.10 58th 13rd 1st NA
Law Firms 22.68 84th 19th 2nd -9
Personal Injury Law 37.48 119th 21st 3rd NA
Average 26.05 143rd 26th 4th -4
Real Estate Apartment Rentals 2.37 60th 18th 4th -18
Condos 2.96 37th 11th 3rd -6
New Home Developers 5.14 43rd 13rd 4th 3
Realtors 3.99 36th 11th 2nd 16
Average 3.58 37th 13rd 4th 0
Shopping Florists 7.97 36th 12nd 2nd 4
Average 7.97 36th 12nd 2nd 4
Travel Car Rentals 3.97 39th 12nd 2nd 41
Hotels 4.11 109th 19th 3rd 12
Average 4.04 75th 17th 3rd 27

Study Results for Other Cities:

See full City list:

U.S. Cities

Canadian Cities

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.