Findings for PPC in Charlotte

Charlotte Ranks Amongst Most Expensive Markets for Keywords in South Atlantic

SEP's ongoing research into PPC Campaigns has revealed that Charlotte was the 6th most expensive city in South Atlantic in keyword bids in Google Adwords for the month of September 2016. Charlotte also ranks amongst the most expensive cities in North Carolina, ranking 1st. In the study, Miami Gardens ranked as the most expensive city in South Atlantic for keywords, while Tallahassee ranked as the least expensive city.

Year over Year Google Adwords Prices for Charlotte are up in September 2016

SEP's research shows that the average price of a click to advertisers targeting Charlotte keywords increased by (Yr/Yr increase %)% versus the same keywords one year earlier.

Google Adwords Keyword Prices 233% Higher in Charlotte than High Point

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Charlotte are 233% higher than in High Point. The average price of a click in Charlotte is $19.42.

This price difference is understandable though, given the population of High Point is less than Charlotte, which generally means less competition and therefore lower prices.

To get a better sense of relative prices, we also compared prices with another city of equal population, Fort Worth, and found the average price of a click in Charlotte was 6% lower than in Fort Worth. This suggests that perhaps prices in Charlotte are relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Charlotte

Summary PPC Stats for Charlotte for September 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 19.42 23rd 6th 1st -1
Automotive/Vehicle Auto Insurance 85.72 29th 6th 1st 49
Auto Parts 1.25 118th 20th 4th 10
Dealerships 3.92 89th 21st 3rd NA
Tires 4.15 76th 20th 3rd -32
Towing 5.67 48th 6th 1st -4
Average 28.59 13rd 3rd 1st 6
B2B Office Furniture 5.95 51st 11th 5th 56
Average 5.95 102nd 18th 5th 18
Entertainment/Recreation Restaurants 3.61 105th 27th 5th 40
Average 3.61 105th 27th 5th 40
Finance Insurance 85.38 21st 3rd 1st -3
Mortgages 13.93 28th 6th 1st 0
Payday Loans 2.47 174th 23rd 3rd -32
Average 26.06 54th 9th 2nd NA
Health, Beauty & Fitness Chiropractors 11.21 56th 11th 2nd -35
Cosmetic Surgery 7.17 71st 19th 6th 113
Dentists 9.71 171st 26th 7th -16
Martial Arts 2.54 78th 18th 4th -13
Massage Therapy 20.14 9th 1st 1st -26
Optometrists 2.47 112nd 22nd 7th NA
Average 9.83 124th 17th 4th 7
Home & Garden Appliance Repair 13.89 103rd 19th 2nd -15
Furniture 3.81 79th 25th 7th -11
Garage Doors 18.77 127th 18th 4th 0
Landscapers 5.60 69th 13rd 2nd -3
Moving Companies 12.17 159th 31st 5th -41
Pest Control 24.72 69th 24th 5th -11
Plumbers 53.20 52nd 6th 1st -22
Roofing 23.65 44th 9th 1st -15
Self Storage Companies 8.55 157th 33rd 4th -15
Windows and Doors 16.58 13rd 3rd 1st NA
Average 18.55 112nd 18th 2nd -11
Legal Criminal Lawyers 16.40 79th 15th 2nd NA
Family Law 25.82 51st 10th 1st NA
Law Firms 33.65 34th 9th 1st 16
Personal Injury Law 193.67 22nd 7th 1st NA
Average 59.75 35th 10th 1st 8
Real Estate Apartment Rentals 2.34 72nd 20th 4th -8
Condos 2.01 62nd 20th 2nd -10
New Home Developers 4.74 58th 15th 5th -28
Realtors 2.85 51st 11th 2nd -12
Average 2.92 55th 18th 4th -13
Shopping Florists 6.42 116th 25th 3rd -19
Average 6.42 116th 25th 3rd -19
Travel Car Rentals 4.64 8th 2nd 1st -11
Hotels 4.84 76th 13rd 4th 0
Average 4.74 27th 5th 2nd -6

Study Results for Other Cities:

See full City list:

U.S. Cities

Canadian Cities

Interested in learning if your PPC campaigns are optimized for maximum ROI and performance? Let one of our PPC specialists dive into your Google Adwords or Bing account to review the current setup and identify areas for improvement. They will review your campaigns, ad groups, targeting and keywords among other essential elements. Click below to learn more or to order your PPC audit today.

Get a FREE PPC Audit

About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.