Findings for PPC in Durham

Durham Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Durham was the 151st least expensive city in USA in keyword bids in Google Adwords for the month of September 2016. Durham also ranks amongst the least expensive cities in North Carolina, ranking as number 3rd. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Year over Year Google Adwords Prices for Durham are up in September 2016

SEP's research shows that the average price of a click to advertisers targeting Durham keywords increased by (Yr/Yr increase %)% versus the same keywords one year earlier.

Google Adwords Keyword Prices 13% Higher in Durham than Cary

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Durham are 13% higher than in Cary. The average price of a click in Durham is $11.10.

This price difference is understandable though, given the population of Cary is less than Durham, which generally means less competition and therefore lower prices.

To understand if prices in Durham are relatively low, we also compared prices with Toledo which has a similar population, and found the average price of a click in Durham was 38% higher than in Toledo. This suggests that perhaps Durham prices are not relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Durham


Summary PPC Stats for Durham for September 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 11.10 151st 27th 3rd 5
Automotive/Vehicle Auto Insurance 80.74 36th 9th 3rd 0
Dealerships 4.17 75th 18th 2nd NA
Tires 5.41 30th 7th 1st -4
Towing 4.31 96th 16th 2nd 6
Average 15.50 86th 19th 4th -3
B2B Office Furniture 6.00 49th 9th 4th -26
Average 6.00 98th 16th 4th NA
Entertainment/Recreation Restaurants 5.05 65th 16th 3rd 150
Average 5.05 65th 16th 3rd 150
Health, Beauty & Fitness Chiropractors 12.07 42nd 8th 1st 36
Cosmetic Surgery 15.27 10th 4th 1st 10
Dentists 12.89 90th 12nd 3rd -21
Martial Arts 5.13 30th 5th 1st -19
Massage Therapy 1.26 150th 23rd 6th -28
Optometrists 11.02 8th 1st 1st NA
Average 11.18 74th 12nd 3rd -5
Home & Garden Appliance Repair 10.39 154th 24th 3rd 42
Furniture 5.54 24th 6th 1st 38
Garage Doors 54.40 17th 3rd 1st 91
Landscapers 2.50 191st 41st 8th -22
Moving Companies 15.56 120th 23rd 1st -16
Pest Control 43.70 11th 3rd 1st 48
Plumbers 27.09 155th 30th 4th -43
Roofing 14.28 113rd 26th 5th -9
Self Storage Companies 6.08 220th 44th 7th 6
Average 18.65 110th 17th 1st 11
Legal Criminal Lawyers 7.27 90th 16th 3rd NA
Law Firms 12.55 164th 26th 5th 30
Real Estate Lawyers 5.42 50th 12nd 2nd 0
Average 10.48 209th 37th 6th 5
Real Estate Apartment Rentals 3.64 26th 8th 2nd 32
Condos 1.74 81st 26th 4th 4
New Home Developers 7.04 21st 6th 3rd -35
Realtors 1.97 116th 29th 5th -21
Average 3.38 36th 11th 3rd -4
Shopping Florists 7.17 84th 19th 2nd -3
Average 7.17 84th 19th 2nd -3
Travel Car Rentals 3.96 34th 9th 2nd 0
Hotels 6.64 9th 1st 1st 0
Average 5.30 10th 2nd 1st 0

Study Results for Other Cities:

See full City list:

U.S. Cities

Canadian Cities

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.