Findings for PPC in Fayetteville

Fayetteville Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Fayetteville was the 269th least expensive city in USA in keyword bids in Google Adwords for the month of May 2016. Fayetteville also ranks amongst the least expensive cities in North Carolina, ranking as number 8th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Year over Year Google Adwords Prices for Fayetteville are up in May 2016

SEP's research shows that the average price of a click to advertisers targeting Fayetteville keywords increased by (Yr/Yr increase %)% versus the same keywords one year earlier.

Google Adwords Keyword Prices 43% Lower in Fayetteville than Cary

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Fayetteville are 43% lower than in Cary. The average price of a click in Fayetteville is $5.01.

This price difference is interesting though, given the population of Cary is less than Fayetteville.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Modesto, and found the average price of a click in Fayetteville was 62% lower than in Modesto.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Fayetteville

Summary PPC Stats for Fayetteville for May 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 5.01 269th 48th 8th NA
Automotive/Vehicle Dealerships 5.13 58th 12nd 4th NA
Tires 4.17 105th 24th 2nd -10
Towing 5.79 46th 14th 3rd 58
Average 4.81 190th 41st 8th NA
Entertainment/Recreation Restaurants 2.08 61st 13rd 1st -29
Average 2.08 61st 13rd 1st -29
Health, Beauty & Fitness Chiropractors 4.13 214th 42nd 8th -17
Dentists 8.88 216th 38th 7th -4
Average 7.29 231st 44th 8th -3
Home & Garden Furniture 3.44 86th 17th 3rd 21
Landscapers 5.27 57th 14th 4th NA
Pest Control 14.10 210th 41st 8th -7
Self Storage Companies 9.69 170th 34th 5th NA
Average 7.19 269th 48th 8th NA
Legal Law Firms 10.49 170th 30th 5th NA
Average 10.49 198th 34th 6th NA
Real Estate Apartment Rentals 1.82 106th 28th 5th -29
Condos 1.48 120th 30th 6th NA
New Home Developers 4.01 91st 25th 6th NA
Realtors 3.33 66th 18th 5th 1
Average 2.53 110th 27th 6th 9
Shopping Florists 8.83 19th 7th 1st 62
Average 8.83 19th 7th 1st 62
Travel Car Rentals 2.03 206th 44th 8th NA
Hotels 3.53 151st 30th 6th 27
Average 3.03 189th 34th 6th NA

Study Results for Other Cities:

See full City list:

U.S. Cities

Canadian Cities

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.