Findings for PPC in Fayetteville

Fayetteville Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Fayetteville was the 165th least expensive city in USA in keyword bids in Google Adwords for the month of September 2014. Fayetteville also ranks amongst the least expensive cities in North Carolina, ranking as number 4th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Month over Month Google Adwords Prices for Fayetteville Rise in September 2014

SEP's research shows that the average price of a click to advertisers targeting Fayetteville keywords increased by 19% in September 2014.

Google Adwords Keyword Prices 25% Higher in Fayetteville than Cary

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Fayetteville are 25% higher than in Cary. The average price of a click in Fayetteville is $8.53.

This price difference is understandable though, given the population of Cary is less than Fayetteville, which generally means less competition and therefore lower prices.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Fayetteville


Summary PPC Stats for Fayetteville for September 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 8.53 165th 30th 4th 19
Automotive/Vehicle Dealerships 2.16 199th 45th 8th NA
Average 2.16 251st 50th 9th NA
Entertainment/Recreation Restaurants 1.62 70th 12nd 2nd 4
Average 1.62 70th 12nd 2nd 4
Health, Beauty & Fitness Chiropractors 5.04 151st 30th 6th 233
Dentists 9.63 142nd 18th 3rd NA
Massage Therapy 1.01 118th 23rd 3rd NA
Average 6.99 190th 34th 3rd 20
Home & Garden Furniture 2.69 66th 21st 4th NA
Garage Doors 8.58 154th 26th 6th NA
Landscapers 7.95 30th 5th 2nd NA
Moving Companies 12.05 115th 27th 2nd NA
Pest Control 23.03 122nd 29th 5th NA
Self Storage Companies 8.28 179th 37th 6th -32
Average 10.48 200th 42nd 8th NA
Legal Law Firms 32.15 14th 3rd 1st NA
Average 32.15 91st 20th 1st NA
Real Estate Apartment Rentals 3.19 12nd 3rd 1st 93
Condos 1.93 63rd 21st 5th NA
New Home Developers 4.46 45th 15th 6th NA
Realtors 2.26 109th 24th 6th NA
Average 2.95 43rd 13rd 5th 24
Travel Car Rentals 1.73 175th 41st 7th NA
Hotels 3.36 95th 16th 1st -1
Average 2.81 126th 25th 4th NA

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.