Findings for PPC in Fayetteville

Fayetteville Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Fayetteville was the 230th least expensive city in USA in keyword bids in Google Adwords for the month of April 2015. Fayetteville also ranks amongst the least expensive cities in North Carolina, ranking as number 7th. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Month over Month Google Adwords Prices for Fayetteville Rise in April 2015

SEP's research shows that the average price of a click to advertisers targeting Fayetteville keywords increased by 11% in April 2015.

Google Adwords Keyword Prices 20% Lower in Fayetteville than Cary

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Fayetteville are 20% lower than in Cary. The average price of a click in Fayetteville is $6.81.

This price difference is interesting though, given the population of Cary is less than Fayetteville.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Modesto, and found the average price of a click in Fayetteville was 43% lower than in Modesto.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Fayetteville

Summary PPC Stats for Fayetteville for April 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 6.81 230th 40th 7th NA
Automotive/Vehicle Auto Insurance 13.34 184th 35th 8th NA
Dealerships 3.91 109th 23rd 3rd NA
Tires 17.75 1st 1st 1st 158
Towing 4.10 119th 21st 3rd 3
Average 9.78 165th 31st 8th NA
Entertainment/Recreation Restaurants 5.11 4th 1st 1st 200
Average 5.11 4th 1st 1st 200
Health, Beauty & Fitness Chiropractors 9.98 100th 22nd 4th 0
Cosmetic Surgery 3.91 115th 20th 4th NA
Dentists 7.48 235th 40th 7th -6
Average 7.72 221st 40th 7th -2
Home & Garden Furniture 3.68 54th 12nd 2nd 46
Landscapers 11.23 12nd 3rd 1st NA
Moving Companies 10.36 170th 34th 6th 0
Pest Control 12.74 200th 40th 8th 0
Plumbers 31.99 112nd 18th 3rd 30
Roofing 5.59 183rd 35th 8th NA
Self Storage Companies 10.99 164th 36th 6th 5
Average 11.25 214th 43rd 7th 8
Legal Law Firms 6.47 176th 32nd 5th NA
Average 6.47 213rd 39th 8th NA
Real Estate Apartment Rentals 2.45 54th 17th 3rd 55
Condos 0.43 220th 46th 9th NA
New Home Developers 7.50 13rd 7th 3rd NA
Realtors 1.83 188th 36th 7th -9
Average 2.51 106th 28th 5th 12
Shopping Florists 5.15 154th 28th 7th 0
Average 5.15 154th 28th 7th 0
Travel Car Rentals 3.45 69th 16th 3rd 15
Hotels 3.30 145th 27th 3rd -16
Average 3.35 128th 25th 5th -1

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.