Findings for PPC in Fayetteville

Fayetteville Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Fayetteville was the 263rd least expensive city in USA in keyword bids in Google Adwords for the month of December 2014. Fayetteville also ranks amongst the least expensive cities in North Carolina, ranking as number 8th. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Month over Month Google Adwords Prices for Fayetteville Rise in December 2014

SEP's research shows that the average price of a click to advertisers targeting Fayetteville keywords increased by 11% in December 2014.

Google Adwords Keyword Prices 31% Lower in Fayetteville than Cary

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Fayetteville are 31% lower than in Cary. The average price of a click in Fayetteville is $4.98.

This price difference is interesting though, given the population of Cary is less than Fayetteville.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Modesto, and found the average price of a click in Fayetteville was 51% lower than in Modesto.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Fayetteville

Summary PPC Stats for Fayetteville for December 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 4.98 263rd 47th 8th 11
Automotive/Vehicle Auto Parts 3.06 10th 2nd 1st 0
Dealerships 2.69 159th 34th 6th 6
Average 2.88 223rd 43rd 9th 1
Entertainment/Recreation Restaurants 2.55 41st 8th 2nd 34
Average 2.55 41st 8th 2nd 34
Health, Beauty & Fitness Chiropractors 5.69 162nd 35th 7th -35
Dentists 8.97 187th 32nd 5th 152
Martial Arts 4.78 21st 6th 2nd 0
Massage Therapy 1.93 115th 23rd 5th 0
Average 6.43 237th 39th 8th 42
Home & Garden Furniture 2.77 101st 25th 3rd -10
Landscapers 8.02 27th 5th 2nd NA
Plumbers 25.53 140th 28th 4th NA
Roofing 6.36 183rd 38th 7th NA
Self Storage Companies 7.76 218th 43rd 7th -8
Average 8.87 245th 46th 7th NA
Legal Law Firms 5.82 161st 30th 6th NA
Average 5.82 199th 40th 7th NA
Real Estate Apartment Rentals 3.11 29th 11th 3rd 33
Condos 0.82 186th 44th 8th NA
New Home Developers 3.94 100th 28th 7th -6
Realtors 3.57 51st 13rd 5th 94
Average 3.15 74th 24th 5th 34
Shopping Florists 4.64 174th 33rd 8th -16
Average 4.64 174th 33rd 8th -16
Travel Car Rentals 2.39 177th 38th 7th NA
Hotels 4.26 61st 11th 1st -8
Average 3.64 88th 15th 3rd NA

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.