Findings for PPC in Greensboro

Greensboro Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Greensboro was the 183rd least expensive city in USA in keyword bids in Google Adwords for the month of December 2014. Greensboro also ranks amongst the least expensive cities in North Carolina, ranking as number 5th. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Month over Month Google Adwords Prices for Greensboro Rise in December 2014

SEP's research shows that the average price of a click to advertisers targeting Greensboro keywords increased by 11% in December 2014.

Google Adwords Keyword Prices 88% Higher in Greensboro than High Point

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Greensboro are 88% higher than in High Point. The average price of a click in Greensboro is $8.48.

This price difference is understandable though, given the population of High Point is less than Greensboro, which generally means less competition and therefore lower prices.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Greensboro

Summary PPC Stats for Greensboro for December 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 8.48 183rd 31st 5th 11
Automotive/Vehicle Auto Parts 1.59 91st 19th 4th 0
Dealerships 3.96 88th 20th 2nd 20
Tires 4.76 31st 12nd 2nd 12
Average 3.80 180th 34th 6th 5
B2B Office Furniture 4.31 57th 12nd 2nd 0
Average 4.31 90th 17th 2nd 0
Entertainment/Recreation Restaurants 2.25 60th 13rd 3rd 1
Average 2.25 60th 13rd 3rd 1
Health, Beauty & Fitness Chiropractors 12.07 50th 13rd 4th 20
Cosmetic Surgery 9.25 47th 10th 2nd NA
Dentists 8.67 195th 33rd 6th 10
Martial Arts 2.56 74th 16th 5th 0
Massage Therapy 1.56 121st 25th 6th 0
Optometrists 3.49 88th 17th 4th NA
Average 7.57 198th 36th 7th 5
Home & Garden Appliance Repair 16.71 75th 14th 4th 9
Furniture 2.02 192nd 43rd 7th 12
Garage Doors 10.86 152nd 26th 6th -11
Landscapers 5.47 68th 13rd 4th -2
Moving Companies 10.70 173rd 31st 5th 8
Pest Control 24.25 79th 18th 2nd 12
Plumbers 17.62 183rd 40th 7th 0
Roofing 6.56 181st 37th 6th -14
Self Storage Companies 14.74 59th 16th 4th 8
Average 12.39 190th 39th 6th 1
Legal Law Firms 8.56 125th 22nd 3rd NA
Personal Injury Law 91.10 80th 18th 2nd NA
Average 36.07 90th 19th 2nd NA
Real Estate Apartment Rentals 2.07 89th 28th 6th 38
Condos 1.22 155th 36th 6th NA
New Home Developers 5.53 37th 13rd 4th 233
Realtors 2.32 152nd 32nd 8th 17
Average 2.90 87th 27th 6th 58
Shopping Florists 6.14 103rd 17th 5th -6
Average 6.14 103rd 17th 5th -6
Travel Car Rentals 3.30 95th 20th 5th 8
Hotels 3.43 133rd 22nd 4th -4
Average 3.36 127th 23rd 6th 2

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.