Findings for PPC in Greensboro

Greensboro Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Greensboro was the 210th least expensive city in USA in keyword bids in Google Adwords for the month of September 2016. Greensboro also ranks amongst the least expensive cities in North Carolina, ranking as number 7th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Year over Year Google Adwords Prices for Greensboro are up in September 2016

SEP's research shows that the average price of a click to advertisers targeting Greensboro keywords increased by (Yr/Yr increase %)% versus the same keywords one year earlier.

Google Adwords Keyword Prices 50% Higher in Greensboro than High Point

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Greensboro are 50% higher than in High Point. The average price of a click in Greensboro is $8.79.

This price difference is understandable though, given the population of High Point is less than Greensboro, which generally means less competition and therefore lower prices.

To get a better sense of relative prices, we also compared prices with another city of equal population, Newark, and found the average price of a click in Greensboro was 36% lower than in Newark. This suggests that perhaps prices in Greensboro are relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Greensboro

Summary PPC Stats for Greensboro for September 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 8.79 210th 36th 7th -3
Automotive/Vehicle Auto Insurance 85.14 31st 7th 2nd -13
Auto Parts 0.82 137th 26th 5th 0
Dealerships 3.31 129th 28th 5th NA
Tires 3.56 118th 26th 4th -16
Towing 3.92 111st 21st 3rd 51
Average 14.80 97th 20th 5th 2
B2B Office Furniture 8.47 14th 4th 1st -28
Average 8.47 41st 8th 1st NA
Entertainment/Recreation Restaurants 0.99 218th 43rd 9th 8
Average 0.99 218th 43rd 9th 8
Finance Payday Loans 3.38 163rd 20th 2nd 2
Average 3.38 208th 32nd 5th NA
Health, Beauty & Fitness Chiropractors 9.80 73rd 14th 3rd 14
Cosmetic Surgery 11.85 25th 8th 3rd NA
Dentists 6.98 245th 41st 8th -5
Martial Arts 4.74 38th 7th 2nd 32
Massage Therapy 1.28 149th 22nd 5th 0
Optometrists 4.26 81st 11th 4th NA
Average 6.96 231st 38th 8th 0
Home & Garden Appliance Repair 16.44 62nd 14th 1st 12
Furniture 3.63 89th 27th 9th -17
Garage Doors 18.04 129th 19th 5th -1
Landscapers 3.77 133rd 30th 7th 1
Moving Companies 13.41 144th 29th 3rd -11
Pest Control 22.16 94th 27th 6th 10
Plumbers 15.21 230th 46th 8th 16
Roofing 16.16 95th 22nd 2nd 5
Self Storage Companies 10.14 114th 22nd 1st 17
Average 13.50 186th 36th 6th 3
Legal Criminal Lawyers 4.10 97th 20th 5th NA
Law Firms 14.14 154th 24th 3rd -2
Average 12.47 203rd 34th 4th -5
Real Estate Apartment Rentals 1.32 158th 41st 8th -14
Condos 0.28 230th 48th 9th NA
New Home Developers 2.67 159th 35th 8th -17
Realtors 1.12 223rd 45th 7th -23
Average 1.41 216th 46th 8th -19
Shopping Florists 5.10 168th 37th 6th -3
Average 5.10 168th 37th 6th -3
Travel Car Rentals 3.50 65th 16th 6th 0
Hotels 4.08 136th 26th 6th 0
Average 3.79 118th 22nd 5th 0

Study Results for Other Cities:

See full City list:

U.S. Cities

Canadian Cities

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.