Findings for PPC in Greensboro

Greensboro Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Greensboro was the 205th least expensive city in USA in keyword bids in Google Adwords for the month of May 2016. Greensboro also ranks amongst the least expensive cities in North Carolina, ranking as number 6th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Month over Month Google Adwords Prices for Greensboro Rise in May 2016

SEP's research shows that the average price of a click to advertisers targeting Greensboro keywords increased by 11% in May 2016.

Not surprisingly, the month over month price increases for Greensboro Google Adwords terms helped increase prices (yr./yr. price increase)% higher than the same period last year.

Google Adwords Keyword Prices 88% Higher in Greensboro than High Point

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Greensboro are 88% higher than in High Point. The average price of a click in Greensboro is $8.84.

This price difference is understandable though, given the population of High Point is less than Greensboro, which generally means less competition and therefore lower prices.

To get a better sense of relative prices, we also compared prices with another city of equal population, Newark, and found the average price of a click in Greensboro was 24% lower than in Newark. This suggests that perhaps prices in Greensboro are relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Greensboro

Summary PPC Stats for Greensboro for May 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 8.84 205th 36th 6th NA
Automotive/Vehicle Auto Insurance 30.15 137th 26th 4th NA
Auto Parts 2.15 56th 8th 4th 19
Dealerships 4.39 101st 26th 7th NA
Tires 2.18 214th 45th 8th -42
Towing 0.40 163rd 35th 6th -30
Average 6.00 170th 36th 7th NA
B2B Office Furniture 8.05 31st 9th 2nd 15
Average 8.05 50th 12nd 2nd NA
Entertainment/Recreation Restaurants 1.12 161st 34th 7th 40
Average 1.12 161st 34th 7th 40
Health, Beauty & Fitness Chiropractors 12.79 51st 8th 1st -9
Cosmetic Surgery 3.87 110th 20th 4th NA
Dentists 16.74 39th 4th 1st 69
Martial Arts 5.95 21st 5th 2nd 33
Massage Therapy 4.84 75th 20th 5th 0
Average 11.20 98th 24th 3rd 18
Home & Garden Appliance Repair 7.42 176th 30th 4th -10
Furniture 2.45 172nd 37th 7th 22
Landscapers 5.64 47th 13rd 3rd 31
Moving Companies 19.48 79th 19th 2nd 147
Pest Control 17.31 173rd 34th 7th 5
Plumbers 6.80 231st 42nd 6th -8
Roofing 6.89 168th 33rd 5th -8
Self Storage Companies 11.42 132nd 27th 4th 10
Average 10.13 239th 45th 6th 16
Legal Criminal Lawyers 38.11 47th 12nd 2nd NA
Law Firms 19.52 109th 24th 4th NA
Personal Injury Law 60.13 108th 20th 2nd NA
Average 34.32 122nd 22nd 2nd NA
Real Estate Apartment Rentals 1.49 149th 39th 7th -2
Condos 0.75 190th 44th 9th NA
New Home Developers 2.77 161st 34th 7th 32
Realtors 2.44 142nd 29th 7th 28
Average 2.14 154th 35th 7th 12
Shopping Florists 6.73 90th 23rd 5th -6
Average 6.73 90th 23rd 5th -6
Travel Car Rentals 2.80 140th 28th 5th 18
Hotels 3.09 183rd 36th 7th -7
Average 2.94 202nd 37th 7th 6

Study Results for Other Cities:

See full City list:

U.S. Cities

Canadian Cities

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.