Findings for PPC in High Point

High Point Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that High Point was the 274th least expensive city in USA in keyword bids in Google Adwords for the month of December 2014. High Point also ranks amongst the least expensive cities in North Carolina, ranking as number 9th. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 46% Lower in High Point than Greensboro

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in High Point are 46% lower than in Greensboro. The average price of a click in High Point is $4.51.

This price differential is expected however, as Greensboro has a larger population than High Point.

For better comparison of prices, we also compared prices with another city with a similar population, West Covina, and found the average price of a click in High Point was 38% lower than in West Covina.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for High Point

Summary PPC Stats for High Point for December 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 4.51 274th 49th 9th 3
Automotive/Vehicle Auto Insurance 15.61 148th 28th 5th 34
Dealerships 1.92 214th 44th 9th -3
Average 8.77 138th 26th 4th 6
B2B Office Furniture 2.26 124th 27th 6th -3
Average 2.26 133rd 29th 6th -1
Entertainment/Recreation Restaurants 0.99 183rd 36th 7th 12
Average 0.99 183rd 36th 7th 12
Health, Beauty & Fitness Chiropractors 12.92 39th 9th 3rd 194
Dentists 7.56 222nd 38th 7th 16
Average 10.24 92nd 19th 3rd 24
Home & Garden Furniture 1.34 223rd 47th 9th -32
Pest Control 7.72 230th 43rd 8th NA
Roofing 9.00 154th 33rd 5th NA
Self Storage Companies 7.26 229th 46th 8th NA
Average 5.33 281st 51st 9th NA
Legal Law Firms 2.57 202nd 40th 9th NA
Average 2.57 222nd 45th 9th NA
Real Estate Apartment Rentals 1.05 214th 48th 9th NA
Condos 0.87 182nd 42nd 7th NA
Realtors 0.59 274th 52nd 9th 25
Average 0.76 280th 52nd 9th 3
Travel Hotels 3.72 102nd 17th 2nd -20
Average 3.72 84th 14th 2nd NA

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.