Findings for PPC in Raleigh

Raleigh Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Raleigh was the 67th least expensive city in USA in keyword bids in Google Adwords for the month of December 2014. Raleigh also ranks amongst the least expensive cities in North Carolina, ranking as number 2nd. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 93% Higher in Raleigh than Cary

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Raleigh are 93% higher than in Cary. The average price of a click in Raleigh is $14.17.

This price difference is understandable though, given the population of Cary is less than Raleigh, which generally means less competition and therefore lower prices.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Raleigh


Summary PPC Stats for Raleigh for December 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 14.17 67th 14th 2nd 6
Automotive/Vehicle Auto Insurance 63.28 67th 14th 3rd -25
Auto Parts 1.48 105th 25th 5th -35
Dealerships 3.14 130th 26th 4th 10
Tires 3.39 108th 30th 6th 6
Towing 3.74 87th 14th 3rd -10
Average 16.26 83rd 17th 3rd -9
B2B Office Furniture 3.13 99th 23rd 5th 3
Average 3.13 118th 26th 5th 1
Entertainment/Recreation Restaurants 3.63 11th 2nd 1st 41
Average 3.63 11th 2nd 1st 41
Finance Credit Counselling 48.47 3rd 1st 1st 0
Insurance 13.00 106th 18th 2nd 5
Mortgages 14.36 28th 5th 1st 51
Payday Loans 10.88 58th 4th 1st -33
Average 20.75 94th 15th 2nd -4
Health, Beauty & Fitness Chiropractors 7.01 129th 25th 6th -8
Cosmetic Surgery 5.38 89th 18th 4th NA
Dentists 15.15 48th 5th 1st 11
Martial Arts 4.25 31st 9th 3rd 0
Massage Therapy 2.99 101st 20th 4th 0
Optometrists 9.17 7th 2nd 2nd NA
Average 9.97 103rd 20th 4th 2
Home & Garden Appliance Repair 6.10 180th 31st 6th -18
Furniture 3.64 26th 9th 1st 12
Garage Doors 25.61 78th 6th 1st 12
Landscapers 12.58 5th 1st 1st 94
Moving Companies 18.06 107th 20th 3rd 17
Pest Control 20.78 106th 26th 5th 8
Plumbers 30.75 116th 20th 2nd -18
Roofing 13.11 108th 27th 2nd -14
Self Storage Companies 17.73 27th 8th 2nd 14
Average 16.85 123rd 22nd 2nd 12
Legal Criminal Lawyers 34.48 54th 13rd 1st 4
Family Law 16.39 71st 14th 1st NA
Law Firms 18.75 48th 10th 1st 8
Personal Injury Law 50.90 124th 22nd 4th NA
Average 30.16 116th 22nd 3rd 8
Real Estate Apartment Rentals 4.13 9th 4th 1st 20
Condos 3.14 40th 15th 3rd 20
New Home Developers 7.37 11th 7th 2nd 2
Realtors 4.50 16th 7th 3rd -18
Average 4.70 8th 5th 2nd 4
Shopping Florists 7.46 51st 10th 4th -1
Average 7.46 51st 10th 4th -1
Travel Car Rentals 3.61 69th 14th 3rd 39
Hotels 3.12 160th 30th 7th 15
Average 3.36 126th 22nd 5th 27

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.