Findings for PPC in Wilmington

Wilmington Ranks Amongst Most Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Wilmington was the 0th most expensive city in USA in keyword bids in Google Adwords for the month of December 2014. Wilmington also ranks amongst the most expensive cities in North Carolina, ranking as 4th. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 74% Higher in Wilmington than Fayetteville

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Wilmington are 74% higher than in Fayetteville. The average price of a click in Wilmington is $8.70.

This price differential is somewhat surprising however, as Fayetteville has a larger population than Wilmington.

For better comparison of prices, we also compared prices with another similarly sized city in terms of population, Costa Mesa, and found the average price of a click in Wilmington was 21% lower than in Costa Mesa.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Wilmington


Summary PPC Stats for Wilmington for December 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 8.70 th th 4th 6
Automotive/Vehicle Auto Insurance 123.50 th th 1st 0
Dealerships 3.33 th th 3rd 73
Tires 5.04 th th 1st 26
Average 33.80 th th 1st 18
Entertainment/Recreation Restaurants 1.50 th th 6th 22
Average 1.50 th th 6th 22
Health, Beauty & Fitness Chiropractors 11.48 th th 5th 115
Dentists 12.25 th th 3rd -10
Average 11.94 th th 1st 8
Home & Garden Furniture 1.80 th th 8th 23
Pest Control 10.33 th th 7th 0
Plumbers 17.09 th th 8th 11
Roofing 2.97 th th 8th -14
Self Storage Companies 4.85 th th 9th NA
Average 7.02 th th 8th 1
Legal Law Firms 5.92 th th 5th NA
Average 5.92 th th 6th NA
Real Estate Apartment Rentals 1.30 th th 8th -29
Condos 1.58 th th 5th NA
New Home Developers 6.05 th th 3rd 42
Realtors 3.99 th th 4th 55
Average 2.76 th th 7th 18
Shopping Florists 5.01 th th 7th -7
Average 5.01 th th 7th -7
Travel Car Rentals 3.62 th th 2nd NA
Hotels 1.90 th th 9th -21
Average 2.47 th th 8th NA

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.