Findings for PPC in Wilmington

Wilmington Ranks Amongst Most Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Wilmington was the 0th most expensive city in USA in keyword bids in Google Adwords for the month of November 2014. Wilmington also ranks amongst the most expensive cities in North Carolina, ranking as 7th. In the study, Dallas ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 16% Lower in Wilmington than Fayetteville

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Wilmington are 16% lower than in Fayetteville. The average price of a click in Wilmington is $6.90.

This price differential is expected however, as Fayetteville has a larger population than Wilmington.

For better comparison of prices, we also compared prices with another city with a similar population, Costa Mesa, and found the average price of a click in Wilmington was 53% lower than in Costa Mesa.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Wilmington

Summary PPC Stats for Wilmington for November 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 6.90 th th 7th 3
Automotive/Vehicle Dealerships 1.97 th th 8th NA
Tires 3.29 th th 7th 53
Average 2.41 th th 8th 1
Entertainment/Recreation Restaurants 1.07 th th 6th -8
Average 1.07 th th 6th -8
Health, Beauty & Fitness Chiropractors 5.64 th th 6th 217
Dentists 15.55 th th 1st 26
Average 11.58 th th 1st 24
Home & Garden Furniture 1.33 th th 9th -47
Moving Companies 6.48 th th 8th -19
Plumbers 12.78 th th 7th 0
Roofing 6.46 th th 8th 0
Average 5.68 th th 9th -5
Legal Criminal Lawyers 18.95 th th 3rd NA
Law Firms 4.12 th th 9th NA
Personal Injury Law 84.86 th th 2nd NA
Average 28.01 th th 2nd NA
Real Estate Apartment Rentals 2.04 th th 6th 22
Condos 2.01 th th 5th NA
New Home Developers 1.78 th th 8th -27
Property Management 2.62 th th 5th 0
Realtors 2.43 th th 6th 23
Average 2.19 th th 7th 9
Shopping Florists 5.74 th th 5th 53
Average 5.74 th th 4th 26
Travel Car Rentals 3.22 th th 5th NA
Hotels 2.28 th th 9th -15
Average 2.75 th th 8th NA

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.