Findings for PPC in Wilmington

Wilmington Ranks Amongst Most Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Wilmington was the 0th most expensive city in USA in keyword bids in Google Adwords for the month of April 2015. Wilmington also ranks amongst the most expensive cities in North Carolina, ranking as 3rd. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 59% Higher in Wilmington than Fayetteville

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Wilmington are 59% higher than in Fayetteville. The average price of a click in Wilmington is $10.90.

This price differential is somewhat surprising however, as Fayetteville has a larger population than Wilmington.

For better comparison of prices, we also compared prices with another similarly sized city in terms of population, Costa Mesa, and found the average price of a click in Wilmington was 29% lower than in Costa Mesa.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Wilmington


Summary PPC Stats for Wilmington for April 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 10.90 th th 3rd 0
Automotive/Vehicle Auto Insurance 162.11 th th 1st 0
Auto Parts 1.41 th th 3rd 22
Dealerships 4.06 th th 2nd NA
Tires 3.94 th th 8th 11
Average 42.88 th th 1st 4
Entertainment/Recreation Restaurants 1.03 th th 5th 83
Average 1.03 th th 5th 83
Health, Beauty & Fitness Chiropractors 10.71 th th 3rd 29
Dentists 9.44 th th 4th -3
Average 9.86 th th 3rd 2
Home & Garden Appliance Repair 9.23 th th 5th 0
Furniture 2.09 th th 8th -28
Pest Control 26.23 th th 4th 0
Plumbers 10.82 th th 7th -11
Roofing 23.92 th th 2nd 0
Self Storage Companies 10.31 th th 7th -22
Average 13.21 th th 5th -6
Legal Criminal Lawyers 32.00 th th 3rd NA
Law Firms 6.21 th th 7th NA
Average 12.66 th th 4th NA
Real Estate Apartment Rentals 1.27 th th 8th -43
Condos 1.70 th th 4th -11
New Home Developers 2.52 th th 8th -9
Realtors 2.99 th th 5th 35
Average 2.21 th th 7th -4
Shopping Florists 8.27 th th 1st 35
Average 8.27 th th 1st 35
Travel Car Rentals 2.63 th th 8th NA
Hotels 2.62 th th 7th 14
Average 2.62 th th 8th NA

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.