Findings for PPC in Fargo

Fargo Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Fargo was the 261st least expensive city in USA in keyword bids in Google Adwords for the month of July 2016. Fargo also ranks amongst the least expensive cities in North Dakota, ranking as number 1st. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Month over Month Google Adwords Prices for Fargo Rise in July 2016

SEP's research shows that the average price of a click to advertisers targeting Fargo keywords increased by 27% in July 2016.

Not surprisingly, the month over month price increases for Fargo Google Adwords terms helped increase prices (yr./yr. price increase)% higher than the same period last year.

Google Adwords Keyword Prices 67% Lower in Fargo than Minneapolis

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Fargo are 67% lower than in Minneapolis. The average price of a click in Fargo is $6.81.

This price differential is expected however, as Minneapolis has a larger population than Fargo.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Fargo


Summary PPC Stats for Fargo for July 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 6.81 261st 69th 1st 27
Automotive/Vehicle Auto Insurance 27.03 150th 43rd 1st 105
Auto Parts 3.47 31st 9th 1st 31
Dealerships 2.15 204th 69th 1st NA
Tires 5.55 48th 14th 1st -8
Towing 9.70 19th 7th 1st 21
Average 10.03 143rd 43rd 1st 29
B2B Office Furniture 7.86 29th 7th 1st 279
Printers 7.54 65th 16th 1st 63
Average 7.75 53rd 11th 1st NA
Entertainment/Recreation Restaurants 2.78 135th 38th 1st 738
Average 2.78 135th 38th 1st 738
Finance Mortgages 5.51 62nd 24th 1st NA
Payday Loans 7.83 125th 37th 1st -31
Average 7.06 191st 56th 1st NA
Health, Beauty & Fitness Chiropractors 7.05 135th 44th 1st -35
Cosmetic Surgery 8.66 57th 19th 1st NA
Dentists 11.39 124th 37th 1st -8
Massage Therapy 3.31 119th 44th 1st 11
Average 8.88 158th 46th 1st 0
Home & Garden Appliance Repair 22.02 27th 4th 1st 0
Furniture 2.54 214th 57th 1st -3
Garage Doors 5.22 204th 63rd 1st -31
Landscapers 6.35 59th 19th 1st 20
Moving Companies 6.47 193rd 52nd 1st -17
Pest Control 11.74 217th 54th 1st 108
Plumbers 5.21 265th 72nd 1st -25
Roofing 5.99 197th 63rd 1st 22
Self Storage Companies 4.44 262nd 66th 1st 0
Windows and Doors 5.39 84th 33rd 1st NA
Average 6.62 277th 77th 1st 9
Legal Law Firms 17.57 133rd 37th 1st NA
Average 17.57 187th 52nd 1st NA
Real Estate Apartment Rentals 1.27 167th 48th 1st 0
Condos 0.99 168th 52nd 1st 0
Realtors 2.26 125th 36th 1st 0
Average 1.61 215th 59th 1st 0
Shopping Florists 5.61 185th 58th 1st 0
Average 5.61 185th 58th 1st 0
Travel Car Rentals 3.30 97th 29th 1st 0
Hotels 4.89 84th 26th 1st 0
Average 4.10 95th 34th 1st 0

Study Results for Other Cities:

See full City list:

U.S. Cities

Canadian Cities

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.