Findings for PPC in Cincinnati

Cincinnati Ranks Amongst Most Expensive Markets for Keywords in Rocky Mountain States

SEP's ongoing research into PPC Campaigns has revealed that Cincinnati was the 14th most expensive city in Rocky Mountain States in keyword bids in Google Adwords for the month of June 2016. Cincinnati also ranks amongst the most expensive cities in Ohio, ranking 1st. In the study, Ann Arbour ranked as the most expensive city in Rocky Mountain States for keywords, while Fort Wayne ranked as the least expensive city.

Year over Year Google Adwords Prices for Cincinnati are up in June 2016

SEP's research shows that the average price of a click to advertisers targeting Cincinnati keywords increased by (Yr/Yr increase %)% versus the same keywords one year earlier.

Google Adwords Keyword Prices 123% Higher in Cincinnati than Dayton

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Cincinnati are 123% higher than in Dayton. The average price of a click in Cincinnati is $17.45.

This price difference is understandable though, given the population of Dayton is less than Cincinnati, which generally means less competition and therefore lower prices.

To understand if prices in Cincinnati are relatively low, we also compared prices with Stockton which has a similar population, and found the average price of a click in Cincinnati was 70% higher than in Stockton. This suggests that perhaps Cincinnati prices are not relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Cincinnati

Summary PPC Stats for Cincinnati for June 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 17.45 48th 14th 1st 3
Automotive/Vehicle Auto Insurance 79.00 49th 13rd 1st -12
Auto Parts 2.10 59th 27th 3rd -1
Dealerships 3.45 165th 52nd 5th NA
Tires 4.00 117th 36th 3rd 76
Towing 4.53 74th 22nd 1st 2
Average 24.10 33rd 10th 2nd 7
B2B Office Furniture 5.67 76th 23rd 4th -31
Printers 8.57 45th 14th 1st -7
Trade Show Displays 44.30 2nd 1st 1st 0
Average 14.56 10th 2nd 1st -13
Entertainment/Recreation Restaurants 3.07 24th 7th 1st -13
Average 3.07 24th 7th 1st -13
Finance Credit Counselling 13.63 56th 17th 1st NA
Insurance 32.32 69th 22nd 3rd -25
Mortgages 16.08 33rd 16th 2nd 36
Payday Loans 12.75 55th 20th 4th -13
Average 23.50 76th 22nd 2nd NA
Health, Beauty & Fitness Chiropractors 5.35 193rd 60th 3rd -29
Cosmetic Surgery 5.13 101st 31st 2nd 16
Dentists 13.63 100th 31st 2nd -3
Martial Arts 0.02 112nd 29th 4th -99
Massage Therapy 5.87 62nd 23rd 3rd 23
Optometrists 4.11 91st 29th 3rd NA
Average 8.05 213rd 61st 4th -1
Home & Garden Appliance Repair 16.06 69th 18th 1st 10
Furniture 3.45 83rd 11th 3rd -1
Garage Doors 29.29 89th 23rd 2nd -1
Landscapers 3.05 134th 45th 2nd -16
Moving Companies 17.01 106th 26th 2nd -6
Pest Control 15.03 197th 43rd 1st 6
Plumbers 18.26 195th 55th 5th 33
Roofing 24.55 36th 13rd 1st 16
Self Storage Companies 15.58 56th 14th 2nd -8
Windows and Doors 10.98 42nd 23rd 4th NA
Average 16.39 140th 36th 1st 4
Legal Criminal Lawyers 43.03 38th 15th 2nd -8
Family Law 17.07 71st 19th 1st NA
Law Firms 19.59 108th 32nd 2nd 39
Personal Injury Law 132.31 48th 12nd 1st 103
Real Estate Lawyers 8.98 41st 14th 1st -4
Average 45.98 85th 21st 1st 34
Real Estate Apartment Rentals 1.49 148th 44th 2nd -17
Condos 1.38 131st 37th 3rd -21
New Home Developers 7.07 17th 4th 1st -19
Realtors 3.84 42nd 13rd 1st 7
Average 3.37 49th 15th 1st -10
Shopping Florists 6.89 82nd 18th 2nd -1
Average 6.89 82nd 18th 2nd -1
Travel Car Rentals 4.05 36th 9th 3rd -5
Hotels 4.40 84th 27th 1st 12
Average 4.23 58th 15th 1st 3

Study Results for Other Cities:

See full City list:

U.S. Cities

Canadian Cities

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.