Findings for PPC in Cincinnati

Cincinnati Ranks Amongst Most Expensive Markets for Keywords in Rocky Mountain States

SEP's ongoing research into PPC Campaigns has revealed that Cincinnati was the 17th most expensive city in Rocky Mountain States in keyword bids in Google Adwords for the month of August 2016. Cincinnati also ranks amongst the most expensive cities in Ohio, ranking 1st. In the study, Ann Arbour ranked as the most expensive city in Rocky Mountain States for keywords, while Fort Wayne ranked as the least expensive city.

Month over Month Google Adwords Prices for Cincinnati Rise in August 2016

SEP's research shows that the average price of a click to advertisers targeting Cincinnati keywords increased by 58% in August 2016.

Not surprisingly, the month over month price increases for Cincinnati Google Adwords terms helped increase prices (yr./yr. price increase)% higher than the same period last year.

Google Adwords Keyword Prices 66% Higher in Cincinnati than Dayton

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Cincinnati are 66% higher than in Dayton. The average price of a click in Cincinnati is $16.07.

This price difference is understandable though, given the population of Dayton is less than Cincinnati, which generally means less competition and therefore lower prices.

To understand if prices in Cincinnati are relatively low, we also compared prices with Stockton which has a similar population, and found the average price of a click in Cincinnati was 53% higher than in Stockton. This suggests that perhaps Cincinnati prices are not relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Cincinnati

Summary PPC Stats for Cincinnati for August 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 16.07 63rd 17th 1st 58
Automotive/Vehicle Auto Insurance 43.87 116th 33rd 3rd 0
Auto Parts 2.10 79th 32nd 4th -17
Dealerships 5.53 37th 19th 2nd 12
Tires 4.20 120th 31st 3rd -1
Towing 4.80 109th 34th 2nd 3
Average 14.20 94th 27th 2nd 0
B2B Office Furniture 4.72 111st 35th 6th -13
Printers 9.41 42nd 12nd 2nd 90
Average 7.07 74th 19th 5th NA
Entertainment/Recreation Restaurants 7.58 23rd 8th 4th 5
Average 7.58 23rd 8th 4th 5
Finance Credit Counselling 23.18 35th 14th 1st NA
Insurance 27.34 86th 25th 1st 601
Mortgages 15.70 32nd 13rd 2nd 1
Payday Loans 18.14 16th 8th 1st -23
Average 23.67 79th 22nd 1st NA
Health, Beauty & Fitness Chiropractors 11.31 53rd 19th 1st 24
Cosmetic Surgery 7.57 72nd 23rd 2nd 52
Dentists 13.63 70th 15th 1st -17
Martial Arts 4.43 42nd 11th 2nd 82
Massage Therapy 20.72 5th 2nd 2nd 1625
Optometrists 3.83 94th 27th 1st NA
Weight Loss Surgery 12.67 8th 3rd 1st NA
Average 11.16 80th 24th 2nd 173
Home & Garden Appliance Repair 19.58 46th 10th 2nd 0
Furniture 4.75 65th 10th 2nd 3
Garage Doors 36.26 54th 15th 1st 14
Landscapers 3.70 150th 47th 4th -21
Moving Companies 22.68 68th 15th 1st 2
Pest Control 12.84 205th 47th 3rd -19
Plumbers 25.24 178th 44th 4th -3
Roofing 27.39 30th 13rd 3rd 28
Self Storage Companies 16.50 35th 6th 1st 0
Windows and Doors 11.92 44th 19th 4th NA
Average 19.12 116th 28th 2nd 63
Legal Criminal Lawyers 46.94 36th 11th 1st 0
Family Law 14.30 89th 24th 2nd NA
Law Firms 29.42 54th 10th 1st 0
Personal Injury Law 151.44 44th 15th 1st NA
Real Estate Lawyers 8.70 47th 13rd 1st 0
Average 37.76 115th 27th 2nd 0
Real Estate Apartment Rentals 1.79 102nd 27th 2nd 0
Condos 1.74 104th 30th 2nd 0
New Home Developers 4.80 79th 27th 2nd 0
Realtors 2.39 116th 31st 1st 0
Average 2.58 105th 30th 1st 0
Shopping Florists 6.92 149th 48th 4th 0
Average 6.92 149th 48th 4th 0
Travel Car Rentals 2.98 130th 41st 5th 0
Hotels 3.80 177th 57th 6th 0
Average 3.39 179th 55th 5th 0

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.