Findings for PPC in Cincinnati

Cincinnati Ranks Amongst Most Expensive Markets for Keywords in Rocky Mountain States

SEP's ongoing research into PPC Campaigns has revealed that Cincinnati was the 18th most expensive city in Rocky Mountain States in keyword bids in Google Adwords for the month of September 2016. Cincinnati also ranks amongst the most expensive cities in Ohio, ranking 2nd. In the study, Ann Arbour ranked as the most expensive city in Rocky Mountain States for keywords, while Fort Wayne ranked as the least expensive city.

Year over Year Google Adwords Prices for Cincinnati are up in September 2016

SEP's research shows that the average price of a click to advertisers targeting Cincinnati keywords increased by (Yr/Yr increase %)% versus the same keywords one year earlier.

Google Adwords Keyword Prices 87% Higher in Cincinnati than Dayton

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Cincinnati are 87% higher than in Dayton. The average price of a click in Cincinnati is $16.58.

This price difference is understandable though, given the population of Dayton is less than Cincinnati, which generally means less competition and therefore lower prices.

To understand if prices in Cincinnati are relatively low, we also compared prices with Stockton which has a similar population, and found the average price of a click in Cincinnati was 72% higher than in Stockton. This suggests that perhaps Cincinnati prices are not relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Cincinnati

Summary PPC Stats for Cincinnati for September 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 16.58 63rd 18th 2nd -4
Automotive/Vehicle Auto Insurance 44.68 108th 34th 4th -24
Auto Parts 2.38 48th 21st 3rd -6
Dealerships 2.87 162nd 61st 6th -6
Tires 3.82 101st 25th 2nd -6
Towing 3.31 141st 43rd 4th 2
Average 14.43 101st 35th 4th -7
B2B Office Furniture 4.69 99th 34th 4th -32
Printers 4.35 94th 29th 2nd 1
Average 4.52 133rd 43rd 4th NA
Entertainment/Recreation Restaurants 4.46 77th 22nd 2nd -16
Average 4.46 77th 22nd 2nd -16
Finance Credit Counselling 15.49 52nd 17th 1st NA
Insurance 37.80 72nd 21st 1st 17
Mortgages 6.18 63rd 22nd 2nd -33
Payday Loans 12.02 16th 8th 5th -10
Average 26.32 52nd 19th 1st NA
Health, Beauty & Fitness Chiropractors 9.54 81st 29th 1st -5
Cosmetic Surgery 8.98 52nd 13rd 2nd 32
Dentists 10.91 133rd 42nd 6th -16
Martial Arts 6.02 16th 5th 2nd 48
Massage Therapy 1.69 144th 47th 4th -39
Optometrists 4.88 70th 22nd 1st 27
Weight Loss Surgery 4.01 8th 4th 1st NA
Average 8.19 181st 59th 5th 0
Home & Garden Appliance Repair 14.22 97th 24th 1st -26
Furniture 4.41 56th 7th 2nd 1
Garage Doors 32.02 66th 23rd 1st 5
Landscapers 4.27 115th 42nd 4th 26
Moving Companies 20.99 56th 10th 1st -11
Pest Control 13.36 194th 38th 2nd -14
Plumbers 25.97 162nd 40th 1st 5
Roofing 25.18 36th 15th 2nd 4
Self Storage Companies 10.37 108th 28th 3rd -14
Windows and Doors 16.91 12nd 7th 4th NA
Average 18.19 117th 27th 1st 0
Legal Criminal Lawyers 46.67 34th 7th 1st 37
Family Law 15.70 93rd 22nd 1st NA
Law Firms 16.26 128th 35th 4th -27
Personal Injury Law 117.71 59th 19th 2nd NA
Real Estate Lawyers 8.55 43rd 10th 1st 0
Average 40.40 91st 21st 1st -3
Real Estate Apartment Rentals 1.55 130th 33rd 3rd -14
Condos 2.48 34th 10th 1st 7
New Home Developers 5.19 44th 12nd 2nd 4
Realtors 1.96 118th 38th 1st -19
Average 2.60 75th 23rd 1st -7
Shopping Florists 6.46 114th 31st 3rd -32
Average 6.46 114th 31st 3rd -32
Travel Car Rentals 3.14 92nd 34th 5th -5
Hotels 5.14 52nd 19th 1st 0
Average 4.14 72nd 25th 2nd -3

Study Results for Other Cities:

See full City list:

U.S. Cities

Canadian Cities

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.