Findings for PPC in Columbus

Columbus Ranks Amongst Most Expensive Markets for Keywords in Rocky Mountain States

SEP's ongoing research into PPC Campaigns has revealed that Columbus was the 13rd most expensive city in Rocky Mountain States in keyword bids in Google Adwords for the month of September 2014. Columbus also ranks amongst the most expensive cities in Ohio, ranking 1st. In the study, Ann Arbour ranked as the most expensive city in Rocky Mountain States for keywords, while Lincoln ranked as the least expensive city.

Month over Month Google Adwords Prices for Columbus Rise in September 2014

SEP's research shows that the average price of a click to advertisers targeting Columbus keywords increased by 11% in September 2014.

Google Adwords Keyword Prices 98% Higher in Columbus than Dayton

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Columbus are 98% higher than in Dayton. The average price of a click in Columbus is $15.13.

This price difference is understandable though, given the population of Dayton is less than Columbus, which generally means less competition and therefore lower prices.

To understand if prices in Columbus are relatively low, we also compared prices with Charlotte which has a similar population, and found the average price of a click in Columbus was 10% higher than in Charlotte. This suggests that perhaps Columbus prices are not relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Columbus

Summary PPC Stats for Columbus for September 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 15.13 39th 13rd 1st 11
Automotive/Vehicle Auto Insurance 96.30 16th 3rd 1st 57
Auto Parts 1.47 78th 35th 3rd 8
Dealerships 3.17 116th 41st 6th 0
Tires 3.41 81st 21st 4th -23
Towing 1.97 126th 37th 4th NA
Average 28.19 11th 1st 1st 7
B2B Office Furniture 5.58 47th 12nd 1st -39
Average 5.58 75th 21st 2nd -13
Entertainment/Recreation Restaurants 1.40 98th 28th 3rd 24
Average 1.40 98th 28th 3rd 24
Finance Credit Counselling 14.19 47th 17th 2nd NA
Insurance 156.25 1st 1st 1st NA
Payday Loans 10.14 56th 23rd 5th 22
Average 47.68 13rd 3rd 1st NA
Health, Beauty & Fitness Chiropractors 12.89 25th 7th 1st 35
Cosmetic Surgery 4.52 88th 28th 3rd 0
Dentists 9.35 154th 53rd 5th 3
Massage Therapy 4.65 64th 17th 3rd 0
Optometrists 2.75 101st 32nd 4th NA
Average 8.34 118th 38th 3rd 3
Home & Garden Appliance Repair 2.26 186th 54th 5th 7
Furniture 2.57 75th 19th 3rd NA
Garage Doors 9.75 143rd 39th 4th -6
Landscapers 2.24 161st 55th 6th NA
Moving Companies 14.19 90th 23rd 2nd NA
Pest Control 20.05 165th 27th 2nd NA
Plumbers 25.44 143rd 34th 1st 20
Roofing 14.17 70th 26th 5th -2
Self Storage Companies 11.28 97th 23rd 2nd -29
Windows and Doors 16.32 7th 4th 3rd NA
Average 12.55 171st 39th 3rd 3
Legal Criminal Lawyers 13.87 76th 18th 2nd NA
Law Firms 9.10 134th 41st 3rd 211
Personal Injury Law 110.87 34th 10th 1st 17
Average 38.86 53rd 15th 1st NA
Real Estate Apartment Rentals 1.93 63rd 12nd 1st -16
Condos 1.09 131st 39th 2nd NA
New Home Developers 2.95 107th 32nd 4th -7
Realtors 1.66 174th 52nd 4th -12
Average 1.88 134th 41st 3rd -11
Shopping Florists 5.73 91st 28th 4th -1
Average 5.73 91st 28th 4th -1
Travel Car Rentals 3.01 54th 16th 2nd -1
Hotels 2.73 163rd 59th 5th 0
Average 2.87 118th 42nd 5th -1

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.