Findings for PPC in Columbus

Columbus Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Columbus was the 159th least expensive city in USA in keyword bids in Google Adwords for the month of July 2016. Columbus also ranks amongst the least expensive cities in Ohio, ranking as number 3rd. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Year over Year Google Adwords Prices for Columbus are up in July 2016

SEP's research shows that the average price of a click to advertisers targeting Columbus keywords increased by (Yr/Yr increase %)% versus the same keywords one year earlier.

Google Adwords Keyword Prices 23% Higher in Columbus than Dayton

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Columbus are 23% higher than in Dayton. The average price of a click in Columbus is $11.98.

This price difference is understandable though, given the population of Dayton is less than Columbus, which generally means less competition and therefore lower prices.

To get a better sense of relative prices, we also compared prices with another city of equal population, Charlotte, and found the average price of a click in Columbus was 37% lower than in Charlotte. This suggests that perhaps prices in Columbus are relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Columbus


Summary PPC Stats for Columbus for July 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 11.98 159th 38th 3rd 2
Automotive/Vehicle Auto Insurance 59.87 65th 17th 2nd -26
Auto Parts 3.38 33rd 10th 1st 55
Dealerships 4.28 92nd 39th 3rd NA
Tires 4.46 80th 26th 1st 30
Towing 4.07 121st 38th 3rd 13
Average 15.21 123rd 24th 1st 8
B2B Office Furniture 12.72 2nd 1st 1st 20
Average 12.72 8th 4th 1st NA
Entertainment/Recreation Restaurants 10.00 12nd 3rd 2nd 6
Average 10.00 12nd 3rd 2nd 6
Finance Insurance 25.26 94th 27th 2nd NA
Payday Loans 11.12 80th 25th 6th -54
Average 15.83 122nd 37th 3rd NA
Health, Beauty & Fitness Chiropractors 6.48 146th 48th 3rd -10
Cosmetic Surgery 3.07 124th 40th 5th NA
Dentists 12.88 83rd 22nd 3rd -8
Martial Arts 4.87 32nd 8th 1st 0
Massage Therapy 6.41 74th 27th 3rd 0
Average 9.25 127th 40th 3rd -5
Home & Garden Appliance Repair 29.46 10th 2nd 1st 0
Furniture 4.83 42nd 9th 1st 40
Garage Doors 34.51 58th 17th 2nd 61
Landscapers 3.57 158th 49th 5th -14
Moving Companies 14.95 164th 39th 5th -5
Pest Control 16.08 177th 35th 1st 20
Plumbers 33.55 137th 32nd 1st 47
Roofing 27.55 28th 11th 2nd -2
Self Storage Companies 13.90 64th 12nd 2nd 0
Windows and Doors 20.10 13rd 7th 2nd NA
Average 19.91 105th 25th 1st 12
Legal Law Firms 14.80 161st 45th 4th 0
Average 14.80 196th 53rd 5th 0
Real Estate Apartment Rentals 1.75 110th 33rd 4th 0
Condos 1.96 89th 26th 1st 0
New Home Developers 3.66 112nd 37th 3rd 0
Realtors 1.72 191st 53rd 3rd 0
Average 2.16 146th 38th 3rd 0
Shopping Florists 8.07 111st 27th 1st 0
Average 8.07 111st 27th 1st 0
Travel Car Rentals 3.80 58th 20th 2nd 0
Hotels 4.54 111st 35th 2nd 0
Average 4.17 89th 29th 2nd 0

Study Results for Other Cities:

See full City list:

U.S. Cities

Canadian Cities

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.