Findings for PPC in Columbus

Columbus Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Columbus was the 83rd least expensive city in USA in keyword bids in Google Adwords for the month of December 2014. Columbus also ranks amongst the least expensive cities in Ohio, ranking as number 2nd. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 39% Higher in Columbus than Dayton

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Columbus are 39% higher than in Dayton. The average price of a click in Columbus is $12.84.

This price difference is understandable though, given the population of Dayton is less than Columbus, which generally means less competition and therefore lower prices.

To get a better sense of relative prices, we also compared prices with another city of equal population, Charlotte, and found the average price of a click in Columbus was 30% lower than in Charlotte. This suggests that perhaps prices in Columbus are relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Columbus

Summary PPC Stats for Columbus for December 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 12.84 83rd 26th 2nd 9
Automotive/Vehicle Auto Insurance 81.90 29th 9th 1st -6
Auto Parts 2.01 62nd 28th 4th 28
Dealerships 3.56 105th 38th 6th -7
Tires 3.04 129th 34th 4th 30
Towing 2.19 140th 43rd 3rd 0
Average 20.35 47th 13rd 2nd 5
B2B Office Furniture 8.54 5th 2nd 1st 96
Average 8.54 23rd 6th 1st 32
Entertainment/Recreation Restaurants 2.06 75th 20th 4th -17
Average 2.06 75th 20th 4th -17
Finance Insurance 87.38 12nd 4th 1st 0
Payday Loans 6.93 110th 38th 6th -29
Average 33.75 38th 7th 1st -5
Health, Beauty & Fitness Chiropractors 12.82 41st 11th 1st 226
Cosmetic Surgery 5.70 84th 28th 2nd 0
Dentists 9.99 133rd 49th 4th 46
Massage Therapy 4.57 73rd 28th 4th 0
Optometrists 4.63 55th 20th 2nd NA
Average 8.04 164th 56th 4th 36
Home & Garden Appliance Repair 20.65 40th 9th 1st 0
Furniture 3.14 58th 11th 1st 10
Garage Doors 14.11 128th 35th 3rd 10
Landscapers 8.86 16th 2nd 1st 0
Moving Companies 16.58 123rd 29th 3rd 0
Pest Control 12.90 191st 40th 4th -4
Plumbers 17.68 182nd 47th 4th -35
Roofing 11.26 135th 46th 5th 0
Self Storage Companies 14.62 63rd 15th 2nd -7
Windows and Doors 12.91 14th 9th 3rd NA
Average 13.10 176th 41st 3rd -2
Legal Criminal Lawyers 49.68 36th 8th 1st NA
Law Firms 6.71 140th 43rd 6th 56
Personal Injury Law 126.86 41st 11th 1st 0
Average 30.02 117th 29th 1st 16
Real Estate Apartment Rentals 3.40 21st 6th 1st 22
Condos 2.91 47th 16th 2nd 7
New Home Developers 5.09 52nd 20th 2nd -5
Realtors 2.81 99th 37th 3rd -4
Average 3.36 52nd 18th 2nd 5
Shopping Florists 12.82 1st 1st 1st 24
Average 12.82 1st 1st 1st 24
Travel Car Rentals 5.85 10th 2nd 1st 28
Hotels 2.70 186th 62nd 6th -21
Average 4.28 47th 12nd 2nd 3

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.