Findings for PPC in Columbus

Columbus Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Columbus was the 115th least expensive city in USA in keyword bids in Google Adwords for the month of September 2016. Columbus also ranks amongst the least expensive cities in Ohio, ranking as number 3rd. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Year over Year Google Adwords Prices for Columbus are up in September 2016

SEP's research shows that the average price of a click to advertisers targeting Columbus keywords increased by (Yr/Yr increase %)% versus the same keywords one year earlier.

Google Adwords Keyword Prices 63% Higher in Columbus than Dayton

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Columbus are 63% higher than in Dayton. The average price of a click in Columbus is $14.41.

This price difference is understandable though, given the population of Dayton is less than Columbus, which generally means less competition and therefore lower prices.

To get a better sense of relative prices, we also compared prices with another city of equal population, Charlotte, and found the average price of a click in Columbus was 25% lower than in Charlotte. This suggests that perhaps prices in Columbus are relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Columbus


Summary PPC Stats for Columbus for September 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 14.41 115th 27th 3rd 1
Automotive/Vehicle Auto Insurance 105.52 11th 5th 2nd 0
Auto Parts 2.81 39th 15th 2nd 119
Dealerships 4.11 78th 33rd 3rd NA
Tires 4.08 83rd 20th 1st -14
Towing 2.89 157th 49th 5th -5
Average 26.21 47th 5th 2nd 11
B2B Office Furniture 5.98 50th 19th 1st -70
Average 5.98 99th 35th 2nd NA
Entertainment/Recreation Restaurants 6.79 34th 10th 1st -17
Average 6.79 34th 10th 1st -17
Finance Payday Loans 16.94 3rd 2nd 2nd 102
Average 16.94 101st 32nd 3rd NA
Health, Beauty & Fitness Chiropractors 4.81 190th 59th 2nd -24
Cosmetic Surgery 4.00 114th 30th 3rd NA
Dentists 20.76 12nd 2nd 1st 31
Martial Arts 10.17 3rd 1st 1st 261
Massage Therapy 2.97 129th 43rd 3rd -48
Average 12.87 26th 7th 1st 14
Home & Garden Appliance Repair 6.16 199th 56th 5th 5
Furniture 4.55 54th 6th 1st -4
Garage Doors 19.87 125th 40th 4th -12
Landscapers 7.12 35th 11th 1st -7
Moving Companies 17.66 98th 21st 2nd -7
Pest Control 17.72 146th 23rd 1st 17
Plumbers 22.89 179th 47th 5th 5
Roofing 11.58 147th 47th 5th -16
Self Storage Companies 11.33 83rd 24th 2nd 0
Windows and Doors 19.99 7th 5th 3rd NA
Average 13.46 188th 46th 3rd -2
Legal Criminal Lawyers 5.43 95th 26th 3rd -26
Law Firms 11.33 176th 45th 5th -8
Personal Injury Law 119.74 69th 18th 1st -2
Average 37.70 123rd 24th 3rd -7
Real Estate Apartment Rentals 1.96 100th 22nd 1st -6
Condos 1.68 87th 26th 2nd -27
New Home Developers 2.86 146th 38th 4th -4
Realtors 1.70 141st 44th 2nd 10
Average 1.94 152nd 43rd 3rd -6
Shopping Florists 8.64 33rd 7th 2nd -10
Average 8.64 33rd 7th 2nd -10
Travel Car Rentals 3.79 45th 13rd 3rd -4
Hotels 4.01 142nd 49th 4th 0
Average 3.90 99th 34th 4th -2

Study Results for Other Cities:

See full City list:

U.S. Cities

Canadian Cities

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.