Findings for PPC in Toledo

Toledo Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Toledo was the 139th least expensive city in USA in keyword bids in Google Adwords for the month of September 2014. Toledo also ranks amongst the least expensive cities in Ohio, ranking as number 4th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Month over Month Google Adwords Prices for Toledo Rise in September 2014

SEP's research shows that the average price of a click to advertisers targeting Toledo keywords increased by 18% in September 2014.

Google Adwords Keyword Prices 15% Lower in Toledo than Detroit

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Toledo are 15% lower than in Detroit. The average price of a click in Toledo is $9.42.

This price differential is expected however, as Detroit has a larger population than Toledo.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Greensboro, and found the average price of a click in Toledo was 14% higher than in Greensboro.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Toledo


Summary PPC Stats for Toledo for September 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 9.42 139th 35th 4th 18
Automotive/Vehicle Auto Insurance 71.50 49th 10th 3rd 41
Auto Parts 1.25 105th 45th 5th -13
Dealerships 3.23 109th 38th 4th NA
Tires 3.09 104th 26th 5th 3
Towing 2.13 124th 36th 3rd NA
Average 17.80 62nd 14th 3rd 18
B2B Office Furniture 3.64 97th 29th 4th 9
Average 3.64 113rd 32nd 4th 3
Entertainment/Recreation Restaurants 2.19 33rd 8th 1st 11
Average 2.19 33rd 8th 1st 11
Finance Insurance 82.56 13rd 4th 2nd NA
Payday Loans 5.77 110th 39th 6th NA
Average 44.17 19th 5th 2nd NA
Health, Beauty & Fitness Chiropractors 3.79 196th 63rd 4th 33
Dentists 9.99 125th 43rd 3rd NA
Martial Arts 3.35 35th 9th 1st 22
Optometrists 8.05 6th 4th 1st NA
Average 7.88 143rd 44th 5th 8
Home & Garden Appliance Repair 6.32 153rd 46th 4th NA
Furniture 2.38 99th 27th 5th NA
Garage Doors 8.17 156th 44th 5th NA
Landscapers 4.16 109th 35th 3rd NA
Moving Companies 12.48 110th 27th 4th NA
Pest Control 6.43 248th 68th 6th NA
Plumbers 7.72 233rd 58th 6th 104
Roofing 14.17 68th 25th 4th 151
Self Storage Companies 3.67 262nd 67th 6th -6
Windows and Doors 25.30 1st 1st 1st NA
Average 8.40 244th 59th 6th NA
Legal Law Firms 7.21 165th 52nd 6th NA
Personal Injury Law 57.09 112nd 33rd 3rd NA
Real Estate Lawyers 3.69 50th 18th 3rd NA
Average 14.93 163rd 46th 4th NA
Real Estate Apartment Rentals 1.07 154th 48th 5th 12
Condos 0.23 207th 63rd 6th NA
Realtors 1.38 208th 62nd 5th 56
Average 1.14 229th 64th 5th 19
Shopping Florists 6.04 72nd 19th 2nd -1
Average 6.04 72nd 19th 2nd -1
Travel Car Rentals 2.25 122nd 42nd 4th -1
Hotels 3.65 71st 23rd 1st 0
Average 2.95 105th 37th 3rd -1

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.