Findings for PPC in Toledo

Toledo Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Toledo was the 101st least expensive city in USA in keyword bids in Google Adwords for the month of March 2015. Toledo also ranks amongst the least expensive cities in Ohio, ranking as number 2nd. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Month over Month Google Adwords Prices for Toledo Rise in March 2015

SEP's research shows that the average price of a click to advertisers targeting Toledo keywords increased by 38% in March 2015.

Google Adwords Keyword Prices 21% Lower in Toledo than Detroit

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Toledo are 21% lower than in Detroit. The average price of a click in Toledo is $13.02.

This price differential is expected however, as Detroit has a larger population than Toledo.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Greensboro, and found the average price of a click in Toledo was 74% higher than in Greensboro.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Toledo


Summary PPC Stats for Toledo for March 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 13.02 101st 29th 2nd 38
Automotive/Vehicle Auto Insurance 178.52 5th 4th 1st 261
Auto Parts 2.29 40th 23rd 3rd 32
Dealerships 5.41 45th 18th 1st NA
Tires 3.33 139th 31st 3rd -14
Towing 2.96 143rd 42nd 4th 0
Average 38.50 11th 6th 1st 73
B2B Office Furniture 3.48 133rd 42nd 5th -36
Average 3.48 151st 44th 5th NA
Entertainment/Recreation Restaurants 1.53 92nd 29th 6th -27
Average 1.53 92nd 29th 6th -27
Finance Payday Loans 15.93 25th 7th 2nd 28
Average 15.93 110th 33rd 3rd NA
Health, Beauty & Fitness Chiropractors 6.20 165th 52nd 5th -8
Dentists 12.01 123rd 36th 1st 25
Massage Therapy 5.29 73rd 25th 2nd NA
Optometrists 3.95 74th 21st 3rd NA
Average 8.71 182nd 51st 3rd 136
Home & Garden Appliance Repair 7.76 184th 53rd 4th -15
Furniture 1.95 185th 56th 6th -19
Garage Doors 20.05 125th 32nd 3rd 134
Landscapers 1.42 161st 51st 5th 0
Moving Companies 23.62 67th 17th 1st 47
Pest Control 7.70 226th 57th 6th -15
Plumbers 5.05 252nd 68th 6th -6
Roofing 18.50 69th 25th 4th -4
Self Storage Companies 3.72 268th 71st 6th -14
Average 10.94 232nd 63rd 4th 9
Legal Law Firms 20.64 49th 13rd 1st NA
Average 20.64 142nd 35th 4th NA
Real Estate Apartment Rentals 1.43 151st 42nd 3rd -1
Condos 1.01 168th 51st 4th NA
Realtors 1.18 245th 66th 6th -13
Average 1.26 253rd 65th 6th -4
Shopping Florists 6.29 109th 29th 3rd 0
Average 6.29 109th 29th 3rd 0
Travel Car Rentals 3.78 46th 8th 1st 51
Hotels 3.77 133rd 39th 1st -12
Average 3.77 85th 25th 1st 19

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.