Findings for PPC in Toledo

Toledo Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Toledo was the 230th least expensive city in USA in keyword bids in Google Adwords for the month of September 2016. Toledo also ranks amongst the least expensive cities in Ohio, ranking as number 6th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 40% Lower in Toledo than Detroit

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Toledo are 40% lower than in Detroit. The average price of a click in Toledo is $8.00.

This price differential is expected however, as Detroit has a larger population than Toledo.

For better comparison of prices, we also compared prices with another city with a similar population, Greensboro, and found the average price of a click in Toledo was 8% lower than in Greensboro.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Toledo

Summary PPC Stats for Toledo for September 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 8.00 230th 62nd 6th 6
Automotive/Vehicle Auto Insurance 53.16 91st 29th 3rd -8
Auto Parts 1.72 79th 33rd 5th -33
Dealerships 3.56 112nd 48th 4th NA
Tires 3.19 142nd 40th 5th -24
Towing 2.25 170th 57th 6th 67
Average 16.45 77th 28th 3rd 4
B2B Office Furniture 2.57 147th 47th 6th -21
Average 2.57 160th 51st 6th NA
Entertainment/Recreation Restaurants 1.90 176th 49th 4th 201
Average 1.90 176th 49th 4th 201
Finance Insurance 17.87 115th 34th 3rd NA
Payday Loans 5.05 124th 39th 6th -34
Average 11.46 132nd 40th 6th NA
Health, Beauty & Fitness Chiropractors 3.99 212nd 66th 3rd 38
Cosmetic Surgery 0.59 139th 40th 4th NA
Dentists 12.06 109th 35th 3rd 7
Martial Arts 2.89 71st 22nd 4th 2
Massage Therapy 3.49 117th 38th 2nd -9
Optometrists 4.86 71st 23rd 2nd NA
Average 6.50 246th 70th 6th 5
Home & Garden Appliance Repair 11.29 139th 37th 2nd -1
Furniture 2.20 211st 59th 6th -9
Garage Doors 8.31 202nd 59th 6th -26
Landscapers 1.70 219th 68th 6th -27
Moving Companies 10.62 175th 43rd 4th 17
Pest Control 8.97 240th 61st 5th -5
Plumbers 11.07 245th 65th 6th 14
Roofing 22.38 50th 21st 3rd -8
Self Storage Companies 3.20 269th 75th 6th 31
Windows and Doors 23.11 2nd 1st 1st NA
Average 9.38 251st 66th 6th -3
Legal Family Law 8.75 111st 29th 3rd NA
Law Firms 7.90 192nd 49th 6th NA
Average 8.07 219th 55th 6th NA
Real Estate Apartment Rentals 1.08 197th 55th 6th 4
Condos 1.09 147th 46th 5th 14
Realtors 1.39 192nd 56th 4th 97
Average 1.21 236th 59th 5th 33
Shopping Florists 5.93 138th 42nd 4th -19
Average 5.93 138th 42nd 4th -19
Travel Car Rentals 4.61 10th 4th 1st -23
Hotels 4.28 118th 38th 2nd 0
Average 4.44 42nd 15th 1st -12

Study Results for Other Cities:

See full City list:

U.S. Cities

Canadian Cities

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.