Findings for PPC in Toledo

Toledo Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Toledo was the 66th least expensive city in USA in keyword bids in Google Adwords for the month of April 2015. Toledo also ranks amongst the least expensive cities in Ohio, ranking as number 2nd. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 0% Lower in Toledo than Detroit

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Toledo are 0% lower than in Detroit. The average price of a click in Toledo is $15.44.

This price differential is expected however, as Detroit has a larger population than Toledo.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Greensboro, and found the average price of a click in Toledo was 130% higher than in Greensboro.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

Evolve your Digital Strategy. Get a PPC Quote today.

PPC Industry Data for Toledo


Summary PPC Stats for Toledo for April 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 15.44 66th 18th 2nd 5
Automotive/Vehicle Auto Insurance 112.99 22nd 5th 2nd -50
Auto Parts 2.01 64th 27th 3rd -7
Dealerships 3.49 137th 51st 5th NA
Tires 3.67 110th 25th 3rd 10
Towing 2.74 160th 47th 5th 3
Average 32.98 18th 3rd 1st -13
B2B Office Furniture 7.49 20th 10th 1st 278
Average 7.49 49th 20th 2nd NA
Entertainment/Recreation Restaurants 1.08 143rd 47th 6th -15
Average 1.08 143rd 47th 6th -15
Finance Insurance 246.61 1st 1st 1st NA
Payday Loans 15.09 51st 13rd 2nd 8
Average 92.26 3rd 1st 1st NA
Health, Beauty & Fitness Chiropractors 3.57 230th 67th 4th -43
Dentists 14.03 82nd 31st 3rd 19
Massage Therapy 4.21 91st 28th 3rd NA
Optometrists 6.99 19th 8th 2nd NA
Average 9.31 155th 51st 3rd 4
Home & Garden Appliance Repair 13.93 110th 31st 2nd 26
Furniture 1.87 193rd 54th 6th -3
Garage Doors 13.25 148th 43rd 4th -22
Moving Companies 17.45 112nd 26th 2nd -18
Pest Control 5.03 230th 57th 6th -7
Plumbers 6.18 240th 68th 6th 24
Roofing 19.52 65th 26th 2nd 16
Self Storage Companies 3.95 264th 71st 6th 24
Windows and Doors 21.85 7th 5th 1st NA
Average 9.59 238th 65th 5th 4
Legal Criminal Lawyers 13.44 83rd 25th 5th NA
Law Firms 8.26 149th 40th 4th NA
Average 9.98 187th 46th 6th NA
Real Estate Apartment Rentals 1.98 102nd 27th 2nd 76
Condos 0.72 190th 60th 4th NA
Realtors 1.06 248th 68th 6th -17
Average 1.36 247th 67th 5th 13
Shopping Florists 5.41 142nd 49th 4th -7
Average 5.41 142nd 49th 4th -7
Travel Car Rentals 2.92 125th 40th 4th 1
Hotels 3.52 124th 40th 2nd -6
Average 3.22 144th 44th 4th -3

Study Results for Other Cities:

Nearest Cities

Similar Cities

See full City list:

U.S. Cities

Canadian Cities

About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.