Findings for PPC in Toledo

Toledo Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Toledo was the 235th least expensive city in USA in keyword bids in Google Adwords for the month of August 2016. Toledo also ranks amongst the least expensive cities in Ohio, ranking as number 5th. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Month over Month Google Adwords Prices for Toledo Rise in August 2016

SEP's research shows that the average price of a click to advertisers targeting Toledo keywords increased by 10% in August 2016.

Not surprisingly, the month over month price increases for Toledo Google Adwords terms helped increase prices (yr./yr. price increase)% higher than the same period last year.

Google Adwords Keyword Prices 26% Lower in Toledo than Detroit

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Toledo are 26% lower than in Detroit. The average price of a click in Toledo is $8.50.

This price differential is expected however, as Detroit has a larger population than Toledo.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Toledo


Summary PPC Stats for Toledo for August 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 8.50 235th 63rd 5th 10
Automotive/Vehicle Auto Insurance 43.72 118th 34th 4th 9
Auto Parts 1.41 116th 48th 5th -46
Dealerships 3.42 137th 54th 5th NA
Tires 3.34 191st 57th 5th -22
Towing 2.13 180th 51st 4th 77
Average 10.80 129th 35th 4th 13
B2B Office Furniture 7.67 31st 8th 2nd 249
Average 7.67 54th 12nd 3rd NA
Entertainment/Recreation Restaurants 2.38 150th 43rd 5th 30
Average 2.38 150th 43rd 5th 30
Finance Payday Loans 16.55 25th 11th 2nd 32
Average 16.55 120th 36th 2nd NA
Health, Beauty & Fitness Chiropractors 3.63 208th 63rd 5th 11
Cosmetic Surgery 3.80 118th 39th 4th NA
Dentists 11.02 142nd 43rd 5th -15
Martial Arts 2.81 77th 28th 4th -8
Massage Therapy 5.01 98th 36th 4th 43
Optometrists 1.27 123rd 32nd 2nd NA
Average 6.29 260th 72nd 5th -4
Home & Garden Appliance Repair 8.40 176th 53rd 6th 0
Furniture 2.53 215th 58th 6th -11
Garage Doors 10.33 176th 53rd 5th 25
Landscapers 2.75 191st 57th 6th 7
Moving Companies 16.53 135th 34th 3rd -2
Pest Control 5.44 253rd 70th 6th -26
Plumbers 11.85 240th 63rd 6th 36
Roofing 36.88 14th 8th 1st 134
Self Storage Companies 3.09 279th 75th 6th 0
Windows and Doors 31.26 5th 1st 1st NA
Average 13.38 204th 48th 4th 18
Legal Law Firms 6.78 210th 58th 6th NA
Average 6.78 223rd 60th 6th NA
Real Estate Apartment Rentals 1.27 166th 47th 5th 0
Condos 0.78 192nd 60th 4th 0
Realtors 1.60 204th 56th 5th 0
Average 1.29 245th 64th 5th 0
Shopping Florists 7.62 114th 38th 2nd 0
Average 7.62 114th 38th 2nd 0
Travel Car Rentals 4.25 35th 10th 1st 0
Hotels 4.01 157th 49th 5th 0
Average 4.13 94th 33rd 3rd 0

Study Results for Other Cities:

See full City list:

U.S. Cities

Canadian Cities

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.