Findings for PPC in Oklahoma City

Oklahoma City Ranks Amongst Most Expensive Markets for Keywords in West South Central

SEP's ongoing research into PPC Campaigns has revealed that Oklahoma City was the 9th most expensive city in West South Central in keyword bids in Google Adwords for the month of September 2016. Oklahoma City also ranks amongst the most expensive cities in Oklahoma, ranking 1st. In the study, Austin ranked as the most expensive city in West South Central for keywords, while El Paso ranked as the least expensive city.

Year over Year Google Adwords Prices for Oklahoma City are up in September 2016

SEP's research shows that the average price of a click to advertisers targeting Oklahoma City keywords increased by (Yr/Yr increase %)% versus the same keywords one year earlier.

Google Adwords Keyword Prices 214% Higher in Oklahoma City than Norman

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Oklahoma City are 214% higher than in Norman. The average price of a click in Oklahoma City is $18.81.

This price difference is understandable though, given the population of Norman is less than Oklahoma City, which generally means less competition and therefore lower prices.

To understand if prices in Oklahoma City are relatively low, we also compared prices with Nashville which has a similar population, and found the average price of a click in Oklahoma City was 8% higher than in Nashville. This suggests that perhaps Oklahoma City prices are not relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Oklahoma City

Summary PPC Stats for Oklahoma City for September 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 18.81 31st 9th 1st -1
Automotive/Vehicle Auto Insurance 96.16 16th 4th 1st 32
Auto Parts 1.35 112nd 14th 1st -6
Dealerships 5.04 40th 7th 2nd NA
Tires 3.52 122nd 17th 2nd 14
Towing 3.69 126th 16th 2nd -22
Average 28.70 12nd 4th 1st 4
B2B Office Furniture 4.83 93rd 13rd 2nd 16
Printers 4.34 95th 17th 2nd -14
Average 4.67 131st 18th 2nd NA
Entertainment/Recreation Restaurants 3.10 124th 22nd 3rd -30
Average 3.10 124th 22nd 3rd -30
Finance Credit Counselling 10.08 68th 12nd 2nd NA
Insurance 77.81 25th 6th 1st 22
Mortgages 9.98 50th 8th 2nd -36
Payday Loans 7.43 63rd 16th 3rd -22
Average 34.04 30th 7th 1st NA
Health, Beauty & Fitness Chiropractors 1.81 243rd 39th 4th -40
Cosmetic Surgery 6.32 78th 11th 1st 9
Dentists 15.29 36th 10th 1st 9
Martial Arts 2.44 79th 17th 3rd 0
Massage Therapy 7.48 55th 11th 2nd NA
Average 9.90 119th 17th 1st 0
Home & Garden Appliance Repair 14.11 99th 18th 4th 52
Furniture 3.02 147th 22nd 2nd -20
Garage Doors 24.21 107th 15th 1st 23
Landscapers 9.26 13rd 4th 1st 56
Moving Companies 23.52 32nd 7th 1st -11
Pest Control 14.48 182nd 27th 3rd -8
Plumbers 15.80 225th 26th 3rd -23
Roofing 19.40 69th 14th 2nd -3
Self Storage Companies 9.82 121st 15th 1st 122
Windows and Doors 8.93 59th 9th 1st NA
Average 15.72 158th 20th 1st 19
Legal Criminal Lawyers 20.96 70th 10th 1st -32
Family Law 10.06 104th 13rd 1st -51
Law Firms 10.02 181st 29th 1st -33
Personal Injury Law 145.23 42nd 6th 1st 38
Real Estate Lawyers 4.42 57th 9th 1st -22
Average 42.80 77th 14th 1st -22
Real Estate Apartment Rentals 2.52 59th 14th 2nd -22
Condos 1.42 109th 15th 1st -12
New Home Developers 3.77 91st 17th 3rd 2
Realtors 1.69 143rd 16th 1st -38
Average 2.27 109th 18th 1st -19
Shopping Florists 6.76 102nd 15th 1st -33
Average 6.76 102nd 15th 1st -33
Travel Car Rentals 3.42 71st 7th 1st 1
Hotels 4.75 83rd 12nd 1st 0
Average 4.08 78th 7th 1st 0

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.