Findings for PPC in Oklahoma City

Oklahoma City Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Oklahoma City was the 80th least expensive city in USA in keyword bids in Google Adwords for the month of November 2014. Oklahoma City also ranks amongst the least expensive cities in Oklahoma, ranking as number 2nd. In the study, Dallas ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 239% Higher in Oklahoma City than Norman

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Oklahoma City are 239% higher than in Norman. The average price of a click in Oklahoma City is $13.24.

This price difference is understandable though, given the population of Norman is less than Oklahoma City, which generally means less competition and therefore lower prices.

To get a better sense of relative prices, we also compared prices with another city of equal population, Nashville, and found the average price of a click in Oklahoma City was 20% lower than in Nashville. This suggests that perhaps prices in Oklahoma City are relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Oklahoma City

Summary PPC Stats for Oklahoma City for November 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 13.24 80th 11th 2nd 2
Automotive/Vehicle Auto Insurance 93.58 27th 5th 1st 147
Auto Parts 2.06 55th 11th 2nd 27
Dealerships 5.12 31st 5th 2nd -5
Tires 3.77 66th 7th 1st 5
Towing 3.81 81st 11th 2nd 96
Average 26.28 23rd 3rd 1st 39
B2B Architects 1.78 62nd 10th 2nd -32
Office Furniture 3.22 95th 15th 1st -7
Printers 5.03 67th 9th 2nd -4
Average 2.95 123rd 19th 2nd NA
Entertainment/Recreation Restaurants 1.49 114th 21st 2nd 7
Average 1.49 114th 21st 2nd 7
Finance Credit Counselling 7.92 56th 8th 2nd NA
Insurance 26.46 95th 18th 2nd -19
Mortgages 8.01 43rd 6th 2nd 0
Payday Loans 9.70 81st 22nd 2nd 16
Average 17.71 99th 20th 1st -4
Health, Beauty & Fitness Acupuncture 0.61 144th 23rd 2nd -89
Chiropractors 3.08 204th 29th 3rd -19
Cosmetic Surgery 7.69 63rd 9th 1st -20
Dentists 13.69 64th 12nd 1st 40
Jewellers 5.68 30th 4th 1st NA
Martial Arts 1.45 93rd 18th 2nd 0
Massage Therapy 2.43 110th 19th 2nd 0
Optometrists 5.32 42nd 7th 1st NA
Weight Loss Surgery 13.50 15th 6th 1st -2
Average 8.45 133rd 22nd 3rd 5
Home & Garden Appliance Repair 9.73 128th 19th 2nd 11
Electricians 12.99 46th 9th 1st -4
Furniture 1.91 165th 31st 3rd -7
Garage Doors 15.82 122nd 18th 2nd -38
Home Security 24.17 74th 16th 2nd -18
Interior Designers 2.61 83rd 14th 2nd 13
Landscapers 2.46 138th 18th 2nd -24
Moving Companies 19.92 63rd 11th 2nd 24
Pest Control 14.46 178th 27th 1st -22
Plumbers 12.12 205th 29th 1st -1
Roofing 34.97 7th 2nd 1st -3
Self Storage Companies 14.16 62nd 6th 1st 55
Windows and Doors 3.88 84th 12nd 2nd NA
Average 14.60 153rd 23rd 2nd -5
Legal Criminal Lawyers 26.89 72nd 10th 1st -16
Family Law 10.26 79th 11th 2nd -33
Immigration Lawyers 11.58 29th 6th 1st 16
Law Firms 21.06 43rd 5th 1st -5
Personal Injury Law 76.94 84th 13rd 2nd NA
Real Estate Lawyers 1.98 53rd 7th 1st 0
Traffic Law 23.62 63rd 5th 2nd NA
Average 25.00 115th 13rd 2nd -6
Real Estate Apartment Rentals 2.17 69th 14th 1st -8
Condos 2.19 75th 8th 1st 25
New Home Developers 3.45 112nd 16th 3rd 17
Property Management 2.60 132nd 15th 2nd 3
Realtors 2.91 114th 13rd 1st 10
Average 2.68 110th 14th 2nd 9
Shopping Florists 7.22 44th 8th 2nd -8
Average 5.63 88th 16th 3rd -15
Travel Car Rentals 2.52 171st 33rd 3rd -20
Hotels 4.28 40th 7th 1st -1
Average 3.40 90th 17th 1st -11

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.