Findings for PPC in Oklahoma City

Oklahoma City Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Oklahoma City was the 71st least expensive city in USA in keyword bids in Google Adwords for the month of April 2015. Oklahoma City also ranks amongst the least expensive cities in Oklahoma, ranking as number 2nd. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 204% Higher in Oklahoma City than Norman

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Oklahoma City are 204% higher than in Norman. The average price of a click in Oklahoma City is $15.08.

This price difference is understandable though, given the population of Norman is less than Oklahoma City, which generally means less competition and therefore lower prices.

To get a better sense of relative prices, we also compared prices with another city of equal population, Nashville, and found the average price of a click in Oklahoma City was 15% lower than in Nashville. This suggests that perhaps prices in Oklahoma City are relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Oklahoma City

Summary PPC Stats for Oklahoma City for April 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 15.08 71st 12nd 2nd 5
Automotive/Vehicle Auto Insurance 46.27 146th 22nd 2nd -22
Auto Parts 1.52 116th 17th 3rd -21
Dealerships 5.20 36th 6th 2nd NA
Tires 5.53 28th 3rd 1st 52
Towing 4.58 100th 16th 2nd -12
Average 15.68 110th 20th 2nd -5
B2B Office Furniture 5.04 74th 10th 1st 58
Printers 6.76 65th 9th 2nd 0
Average 5.61 92nd 13rd 2nd NA
Entertainment/Recreation Restaurants 1.45 94th 13rd 2nd -10
Average 1.45 94th 13rd 2nd -10
Finance Credit Counselling 11.72 65th 9th 2nd NA
Insurance 36.47 76th 12nd 2nd -4
Mortgages 6.10 49th 8th 2nd 0
Payday Loans 13.51 61st 18th 1st 31
Average 23.06 104th 18th 2nd NA
Health, Beauty & Fitness Chiropractors 10.34 94th 18th 3rd 58
Cosmetic Surgery 3.55 118th 16th 2nd -29
Dentists 11.79 126th 21st 1st -15
Optometrists 4.00 88th 15th 3rd NA
Weight Loss Surgery 15.46 3rd 3rd 1st NA
Average 9.83 137th 21st 2nd -6
Home & Garden Appliance Repair 13.85 112nd 19th 3rd 139
Furniture 2.77 107th 23rd 1st 8
Garage Doors 23.24 110th 20th 3rd -13
Landscapers 4.80 90th 14th 2nd -24
Moving Companies 24.50 54th 9th 1st 0
Pest Control 14.39 182nd 31st 3rd -1
Plumbers 22.98 156th 21st 1st -3
Roofing 53.40 3rd 1st 1st -22
Self Storage Companies 5.66 250th 33rd 3rd -38
Windows and Doors 5.10 69th 10th 1st NA
Average 19.17 103rd 17th 1st 3
Legal Criminal Lawyers 19.96 77th 9th 1st -24
Family Law 15.99 69th 11th 1st 1
Law Firms 20.55 60th 12nd 2nd 31
Personal Injury Law 104.23 71st 15th 1st 95
Real Estate Lawyers 6.04 49th 9th 2nd -9
Average 32.10 107th 18th 1st 23
Real Estate Apartment Rentals 2.06 91st 18th 2nd 13
Condos 1.92 89th 11th 2nd 42
New Home Developers 3.27 122nd 22nd 3rd -1
Realtors 2.74 97th 14th 2nd -6
Average 2.50 108th 18th 3rd 11
Shopping Florists 7.47 40th 3rd 1st 8
Average 7.47 40th 3rd 1st 8
Travel Car Rentals 2.72 145th 23rd 3rd 32
Hotels 4.68 48th 11th 1st -10
Average 3.70 83rd 14th 2nd 11

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.