Findings for PPC in Oklahoma City

Oklahoma City Ranks Amongst Most Expensive Markets for Keywords in West South Central

SEP's ongoing research into PPC Campaigns has revealed that Oklahoma City was the 7th most expensive city in West South Central in keyword bids in Google Adwords for the month of July 2016. Oklahoma City also ranks amongst the most expensive cities in Oklahoma, ranking 1st. In the study, Austin ranked as the most expensive city in West South Central for keywords, while El Paso ranked as the least expensive city.

Year over Year Google Adwords Prices for Oklahoma City are up in July 2016

SEP's research shows that the average price of a click to advertisers targeting Oklahoma City keywords increased by (Yr/Yr increase %)% versus the same keywords one year earlier.

Google Adwords Keyword Prices 192% Higher in Oklahoma City than Norman

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Oklahoma City are 192% higher than in Norman. The average price of a click in Oklahoma City is $20.07.

This price difference is understandable though, given the population of Norman is less than Oklahoma City, which generally means less competition and therefore lower prices.

To understand if prices in Oklahoma City are relatively low, we also compared prices with Nashville which has a similar population, and found the average price of a click in Oklahoma City was 5% higher than in Nashville. This suggests that perhaps Oklahoma City prices are not relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Oklahoma City


Summary PPC Stats for Oklahoma City for July 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 20.07 30th 7th 1st 9
Automotive/Vehicle Auto Insurance 72.62 36th 3rd 1st -20
Auto Parts 2.97 43rd 1st 1st 0
Dealerships 6.53 14th 2nd 1st NA
Tires 2.91 210th 29th 3rd -51
Towing 5.75 75th 12nd 1st 187
Average 23.11 24th 1st 1st 25
B2B Office Furniture 6.05 68th 9th 1st 16
Average 6.05 99th 15th 2nd NA
Entertainment/Recreation Restaurants 5.31 59th 10th 1st 12
Average 5.31 59th 10th 1st 12
Finance Credit Counselling 12.09 60th 9th 2nd NA
Insurance 81.18 12nd 2nd 1st 2
Mortgages 5.94 60th 9th 2nd -33
Payday Loans 7.03 138th 26th 2nd -2
Average 32.41 37th 7th 1st NA
Health, Beauty & Fitness Chiropractors 5.54 169th 27th 4th -41
Cosmetic Surgery 7.29 76th 11th 1st 6
Dentists 16.74 25th 7th 1st 13
Massage Therapy 10.35 29th 6th 1st NA
Optometrists 2.83 108th 24th 4th NA
Weight Loss Surgery 4.33 15th 6th 2nd NA
Average 10.78 93rd 17th 1st 0
Home & Garden Appliance Repair 22.41 24th 5th 1st 0
Furniture 3.80 119th 28th 2nd 15
Garage Doors 20.89 124th 19th 2nd 212
Landscapers 6.72 48th 12nd 2nd 94
Moving Companies 26.73 31st 6th 1st -3
Pest Control 12.80 206th 29th 3rd -24
Plumbers 21.24 195th 23rd 1st -32
Roofing 29.20 20th 2nd 1st 10
Self Storage Companies 7.91 195th 27th 1st 0
Windows and Doors 11.34 46th 7th 1st NA
Average 16.85 146th 18th 1st 26
Legal Criminal Lawyers 38.47 50th 9th 1st 0
Family Law 15.31 86th 10th 1st NA
Law Firms 19.22 119th 16th 2nd 0
Personal Injury Law 139.26 55th 12nd 1st 0
Real Estate Lawyers 53.52 1st 1st 1st 0
Average 56.22 57th 10th 1st 0
Real Estate Apartment Rentals 4.19 9th 2nd 1st 0
Condos 2.14 78th 15th 1st 0
New Home Developers 4.13 103rd 16th 1st 0
Realtors 2.87 85th 13rd 1st 0
Average 3.33 52nd 11th 1st 0
Shopping Florists 7.99 95th 15th 1st 0
Average 7.99 95th 15th 1st 0
Travel Car Rentals 3.72 63rd 4th 1st 0
Hotels 6.27 16th 4th 1st 0
Average 5.00 23rd 1st 1st 0

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.