Findings for PPC in Oklahoma City

Oklahoma City Ranks Amongst Most Expensive Markets for Keywords in West South Central

SEP's ongoing research into PPC Campaigns has revealed that Oklahoma City was the 11th most expensive city in West South Central in keyword bids in Google Adwords for the month of June 2016. Oklahoma City also ranks amongst the most expensive cities in Oklahoma, ranking 1st. In the study, Carrollton ranked as the most expensive city in West South Central for keywords, while El Paso ranked as the least expensive city.

Year over Year Google Adwords Prices for Oklahoma City are up in June 2016

SEP's research shows that the average price of a click to advertisers targeting Oklahoma City keywords increased by (Yr/Yr increase %)% versus the same keywords one year earlier.

Google Adwords Keyword Prices 149% Higher in Oklahoma City than Norman

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Oklahoma City are 149% higher than in Norman. The average price of a click in Oklahoma City is $16.51.

This price difference is understandable though, given the population of Norman is less than Oklahoma City, which generally means less competition and therefore lower prices.

To understand if prices in Oklahoma City are relatively low, we also compared prices with Nashville which has a similar population, and found the average price of a click in Oklahoma City was 16% higher than in Nashville. This suggests that perhaps Oklahoma City prices are not relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Oklahoma City

Summary PPC Stats for Oklahoma City for June 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 16.51 56th 11th 1st 5
Automotive/Vehicle Auto Insurance 73.39 63rd 9th 2nd 31
Auto Parts 1.88 78th 12nd 2nd 7
Dealerships 3.88 135th 29th 1st NA
Tires 3.31 162nd 28th 2nd -22
Towing 3.89 95th 12nd 1st -28
Average 22.37 45th 7th 2nd -2
B2B Office Furniture 3.84 128th 15th 1st -11
Average 3.84 140th 18th 2nd NA
Entertainment/Recreation Restaurants 1.08 167th 24th 2nd 24
Average 1.08 167th 24th 2nd 24
Finance Credit Counselling 14.01 54th 10th 2nd NA
Insurance 67.41 22nd 3rd 1st 43
Payday Loans 10.30 91st 22nd 1st 27
Average 37.26 24th 4th 1st NA
Health, Beauty & Fitness Chiropractors 7.32 149th 21st 4th -26
Cosmetic Surgery 7.46 77th 12nd 1st 7
Dentists 13.92 94th 13rd 1st 14
Martial Arts 2.83 75th 14th 1st 0
Optometrists 2.95 111st 17th 2nd NA
Average 8.95 183rd 25th 3rd 0
Home & Garden Appliance Repair 11.21 132nd 17th 2nd -13
Furniture 2.55 167th 34th 2nd 4
Garage Doors 26.92 99th 17th 3rd -13
Landscapers 5.25 59th 13rd 2nd 36
Moving Companies 19.59 78th 16th 3rd -18
Pest Control 16.22 182nd 26th 2nd -8
Plumbers 16.61 200th 22nd 1st -11
Roofing 27.04 29th 4th 1st -7
Self Storage Companies 10.95 146th 13rd 1st -5
Windows and Doors 9.95 48th 8th 1st NA
Average 17.92 124th 15th 1st 0
Legal Criminal Lawyers 41.06 41st 7th 1st 35
Family Law 20.00 62nd 6th 1st 64
Law Firms 22.07 88th 14th 2nd 17
Personal Injury Law 160.21 29th 8th 1st NA
Real Estate Lawyers 9.32 40th 4th 1st 0
Average 35.89 118th 19th 2nd 24
Real Estate Apartment Rentals 1.90 99th 17th 2nd -10
Condos 2.00 86th 10th 1st 0
New Home Developers 3.39 124th 22nd 3rd 22
Realtors 2.96 92nd 12nd 3rd -14
Average 2.57 107th 18th 3rd -3
Shopping Florists 7.61 51st 9th 2nd -12
Average 7.61 51st 9th 2nd -12
Travel Car Rentals 3.19 97th 11th 2nd 0
Hotels 4.68 72nd 14th 3rd -5
Average 3.93 81st 13rd 3rd -3

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.