Findings for PPC in Tulsa

Tulsa Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Tulsa was the 84th least expensive city in USA in keyword bids in Google Adwords for the month of August 2016. Tulsa also ranks amongst the least expensive cities in Oklahoma, ranking as number 2nd. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Year over Year Google Adwords Prices for Tulsa are up in August 2016

SEP's research shows that the average price of a click to advertisers targeting Tulsa keywords increased by (Yr/Yr increase %)% versus the same keywords one year earlier.

Google Adwords Keyword Prices 53% Higher in Tulsa than Broken Arrow

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Tulsa are 53% higher than in Broken Arrow. The average price of a click in Tulsa is $14.83.

This price difference is understandable though, given the population of Broken Arrow is less than Tulsa, which generally means less competition and therefore lower prices.

To get a better sense of relative prices, we also compared prices with another city of equal population, Baltimore, and found the average price of a click in Tulsa was 26% lower than in Baltimore. This suggests that perhaps prices in Tulsa are relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Tulsa


Summary PPC Stats for Tulsa for August 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 14.83 84th 15th 2nd 4
Automotive/Vehicle Auto Insurance 68.39 43rd 6th 2nd 120
Auto Parts 2.09 80th 8th 2nd -7
Dealerships 4.43 83rd 13rd 4th 1
Tires 3.60 170th 19th 2nd 3
Towing 3.77 138th 20th 2nd -18
Average 19.78 43rd 6th 2nd 20
B2B Office Furniture 5.57 90th 12nd 2nd 45
Printers 10.51 25th 6th 1st 30
Average 7.22 70th 11th 1st NA
Entertainment/Recreation Restaurants 2.23 156th 24th 3rd 10
Average 2.23 156th 24th 3rd 10
Finance Credit Counselling 22.75 37th 6th 1st NA
Insurance 40.56 60th 9th 2nd -2
Mortgages 11.02 51st 6th 1st -44
Payday Loans 10.68 84th 11th 1st -9
Average 24.27 77th 13rd 2nd NA
Health, Beauty & Fitness Chiropractors 17.09 14th 4th 1st -9
Cosmetic Surgery 5.01 100th 14th 2nd 45
Dentists 6.60 258th 37th 3rd -23
Martial Arts 3.01 72nd 10th 1st -17
Massage Therapy 8.09 46th 9th 2nd 33
Optometrists 4.82 78th 15th 2nd 11
Weight Loss Surgery 9.99 11th 5th 1st NA
Average 7.37 227th 32nd 3rd 8
Home & Garden Appliance Repair 21.80 30th 6th 2nd 0
Furniture 2.64 209th 36th 3rd 14
Garage Doors 10.44 173rd 23rd 3rd -29
Landscapers 8.32 23rd 6th 1st -17
Moving Companies 25.54 43rd 9th 2nd 2
Pest Control 14.07 191st 25th 1st 1
Plumbers 19.62 205th 25th 2nd 39
Roofing 19.69 68th 9th 2nd -14
Self Storage Companies 4.46 261st 35th 4th 0
Windows and Doors 7.07 68th 10th 2nd NA
Average 14.22 198th 26th 3rd -2
Legal Criminal Lawyers 26.12 64th 10th 2nd 0
Family Law 7.23 105th 13rd 2nd NA
Law Firms 18.36 127th 18th 3rd 0
Personal Injury Law 115.88 72nd 16th 2nd 0
Real Estate Lawyers 5.50 56th 11th 2nd 0
Average 40.96 104th 17th 2nd 0
Real Estate Apartment Rentals 1.95 92nd 18th 2nd 0
Condos 1.58 113rd 17th 2nd 0
New Home Developers 3.75 123rd 19th 3rd 0
Realtors 2.60 101st 14th 2nd 0
Average 2.45 117th 21st 2nd 0
Shopping Florists 7.26 133rd 17th 2nd 0
Average 7.26 133rd 17th 2nd 0
Travel Car Rentals 3.51 78th 9th 3rd 0
Hotels 3.90 166th 32nd 4th 0
Average 3.70 146th 23rd 4th 0

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.