Findings for PPC in Tulsa

Tulsa Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Tulsa was the 78th least expensive city in USA in keyword bids in Google Adwords for the month of November 2014. Tulsa also ranks amongst the least expensive cities in Oklahoma, ranking as number 1st. In the study, Dallas ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Month over Month Google Adwords Prices for Tulsa Rise in November 2014

SEP's research shows that the average price of a click to advertisers targeting Tulsa keywords increased by 22% in November 2014.

Google Adwords Keyword Prices 116% Higher in Tulsa than Broken Arrow

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Tulsa are 116% higher than in Broken Arrow. The average price of a click in Tulsa is $13.32.

This price difference is understandable though, given the population of Broken Arrow is less than Tulsa, which generally means less competition and therefore lower prices.

To get a better sense of relative prices, we also compared prices with another city of equal population, Baltimore, and found the average price of a click in Tulsa was 29% lower than in Baltimore. This suggests that perhaps prices in Tulsa are relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Tulsa


Summary PPC Stats for Tulsa for November 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 13.32 78th 10th 1st 22
Automotive/Vehicle Auto Body 4.88 55th 9th 1st 1
Auto Insurance 83.92 44th 9th 2nd 74
Auto Parts 1.25 133rd 24th 4th 0
Dealerships 5.16 30th 4th 1st -6
Tires 2.81 135th 19th 3rd 21
Towing 4.11 79th 10th 1st -6
Average 23.61 35th 6th 2nd 11
B2B Architects 2.83 32nd 3rd 1st 119
IT Support 29.82 22nd 4th 1st NA
Office Furniture 2.84 109th 18th 2nd -20
Printers 5.39 63rd 8th 1st -21
Average 7.76 44th 5th 1st NA
Entertainment/Recreation Restaurants 2.03 66th 12nd 1st 13
Average 2.03 66th 12nd 1st 13
Finance Credit Counselling 15.92 38th 5th 1st NA
Currency Exchange 0.70 65th 9th 1st 129
Insurance 62.97 21st 5th 1st 7
Mortgages 13.92 26th 3rd 1st -10
Payday Loans 7.88 94th 23rd 3rd 8
Average 16.80 105th 21st 2nd 17
Health, Beauty & Fitness Acupuncture 2.00 109th 17th 1st 68
Chiropractors 17.84 19th 9th 2nd 39
Cosmetic Surgery 4.56 97th 15th 2nd 28
Dentists 10.29 147th 25th 3rd 21
Jewellers 3.59 73rd 11th 2nd NA
Martial Arts 2.72 72nd 13rd 1st 20
Massage Therapy 3.75 91st 15th 1st 265
Optometrists 3.47 86th 13rd 3rd NA
Weight Loss Surgery 10.23 22nd 7th 2nd 0
Average 7.82 162nd 27th 4th 37
Home & Garden Appliance Repair 22.72 13rd 3rd 1st 57
Electricians 9.28 58th 10th 2nd 3
Furniture 2.49 91st 15th 2nd 26
Garage Doors 16.13 119th 17th 1st 21
Home Security 33.33 50th 12nd 1st 28
Interior Designers 6.02 15th 2nd 1st 762
Landscapers 2.80 128th 16th 1st -25
Mold Detection and Remova 9.92 53rd 7th 1st -22
Moving Companies 25.19 25th 6th 1st 32
Pest Control 13.01 191st 30th 2nd -22
Plumbers 11.47 208th 30th 2nd -29
Roofing 21.06 43rd 12nd 2nd 4
Self Storage Companies 8.14 204th 25th 2nd 37
Windows and Doors 6.15 56th 9th 1st NA
Average 14.95 150th 21st 1st 53
Legal Criminal Lawyers 16.54 78th 11th 2nd -34
Family Law 19.55 54th 8th 1st NA
Immigration Lawyers 7.38 70th 13rd 2nd -2
Law Firms 18.89 55th 7th 2nd 16
Personal Injury Law 91.22 66th 12nd 1st -15
Traffic Law 50.39 46th 1st 1st NA
Average 26.88 108th 11th 1st -4
Real Estate Apartment Rentals 0.75 243rd 39th 4th -41
Condos 1.30 128th 15th 2nd 14
New Home Developers 4.04 83rd 10th 1st 5
Property Management 2.31 141st 16th 3rd 11
Realtors 2.45 147th 18th 2nd 5
Average 2.14 166th 23rd 3rd -2
Shopping Florists 7.25 42nd 7th 1st 40
Average 5.99 69th 13rd 2nd 36
Travel Car Rentals 2.80 141st 28th 2nd -8
Hotels 3.03 141st 24th 3rd -10
Average 2.92 167th 29th 3rd -9

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.