Findings for PPC in Tulsa

Tulsa Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Tulsa was the 73rd least expensive city in USA in keyword bids in Google Adwords for the month of June 2016. Tulsa also ranks amongst the least expensive cities in Oklahoma, ranking as number 2nd. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Year over Year Google Adwords Prices for Tulsa are up in June 2016

SEP's research shows that the average price of a click to advertisers targeting Tulsa keywords increased by (Yr/Yr increase %)% versus the same keywords one year earlier.

Google Adwords Keyword Prices 87% Higher in Tulsa than Broken Arrow

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Tulsa are 87% higher than in Broken Arrow. The average price of a click in Tulsa is $15.29.

This price difference is understandable though, given the population of Broken Arrow is less than Tulsa, which generally means less competition and therefore lower prices.

To get a better sense of relative prices, we also compared prices with another city of equal population, Baltimore, and found the average price of a click in Tulsa was 38% lower than in Baltimore. This suggests that perhaps prices in Tulsa are relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Tulsa

Summary PPC Stats for Tulsa for June 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 15.29 73rd 13rd 2nd -3
Automotive/Vehicle Auto Insurance 78.81 53rd 7th 1st 7
Auto Parts 1.48 113rd 19th 3rd -29
Dealerships 2.86 192nd 35th 3rd 0
Tires 4.70 72nd 9th 1st 20
Towing 3.72 106th 14th 2nd -4
Average 23.81 34th 5th 1st -1
B2B Office Furniture 3.24 138th 18th 2nd -35
Printers 8.70 41st 5th 1st -12
Average 5.06 115th 14th 1st NA
Entertainment/Recreation Restaurants 1.22 150th 23rd 1st 26
Average 1.22 150th 23rd 1st 26
Finance Credit Counselling 19.79 36th 5th 1st NA
Insurance 48.91 36th 6th 2nd -8
Payday Loans 9.30 109th 24th 2nd 23
Average 26.00 69th 18th 2nd NA
Health, Beauty & Fitness Chiropractors 22.34 8th 1st 1st -6
Cosmetic Surgery 5.35 94th 16th 2nd -7
Dentists 9.39 196th 28th 3rd -2
Martial Arts 1.53 101st 17th 3rd -55
Massage Therapy 2.88 106th 16th 1st -6
Optometrists 2.66 119th 19th 3rd -14
Average 8.29 204th 27th 4th -7
Home & Garden Appliance Repair 20.15 39th 4th 1st 16
Furniture 2.89 125th 27th 1st -2
Garage Doors 27.16 98th 16th 2nd -3
Landscapers 5.69 45th 12nd 1st -11
Moving Companies 26.08 16th 4th 1st 5
Pest Control 15.57 190th 28th 3rd -9
Plumbers 9.70 219th 26th 3rd -10
Roofing 24.19 37th 8th 2nd -3
Self Storage Companies 6.77 230th 29th 2nd -5
Windows and Doors 8.42 57th 12nd 2nd -12
Average 14.95 162nd 20th 2nd -3
Legal Criminal Lawyers 18.92 72nd 10th 2nd -26
Family Law 18.17 70th 8th 2nd NA
Law Firms 40.31 34th 6th 1st 39
Personal Injury Law 82.84 89th 16th 2nd -10
Average 44.36 91st 18th 1st 11
Real Estate Apartment Rentals 1.17 197th 36th 4th -39
Condos 1.52 117th 13rd 2nd -20
New Home Developers 3.51 118th 20th 2nd -6
Realtors 2.35 151st 22nd 4th -23
Average 2.10 157th 24th 4th -22
Shopping Florists 7.21 65th 14th 3rd 2
Average 7.21 65th 14th 3rd 2
Travel Car Rentals 3.66 57th 4th 1st 11
Hotels 3.75 135th 30th 4th 21
Average 3.71 115th 22nd 4th 16

Study Results for Other Cities:

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Canadian Cities

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.