Findings for PPC in Tulsa

Tulsa Ranks Amongst Most Expensive Markets for Keywords in West South Central

SEP's ongoing research into PPC Campaigns has revealed that Tulsa was the 11th most expensive city in West South Central in keyword bids in Google Adwords for the month of April 2015. Tulsa also ranks amongst the most expensive cities in Oklahoma, ranking 1st. In the study, Austin ranked as the most expensive city in West South Central for keywords, while El Paso ranked as the least expensive city.

Month over Month Google Adwords Prices for Tulsa Rise in April 2015

SEP's research shows that the average price of a click to advertisers targeting Tulsa keywords increased by 16% in April 2015.

Google Adwords Keyword Prices 177% Higher in Tulsa than Broken Arrow

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Tulsa are 177% higher than in Broken Arrow. The average price of a click in Tulsa is $15.80.

This price difference is understandable though, given the population of Broken Arrow is less than Tulsa, which generally means less competition and therefore lower prices.

To get a better sense of relative prices, we also compared prices with another city of equal population, Baltimore, and found the average price of a click in Tulsa was 32% lower than in Baltimore. This suggests that perhaps prices in Tulsa are relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Tulsa

Summary PPC Stats for Tulsa for April 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 15.80 62nd 11th 1st 16
Automotive/Vehicle Auto Insurance 112.51 23rd 2nd 1st 41
Auto Parts 1.54 114th 16th 2nd 7
Dealerships 4.17 93rd 15th 3rd 49
Tires 2.96 154th 20th 3rd -5
Towing 3.77 130th 20th 3rd -4
Average 30.55 25th 5th 1st 17
B2B Office Furniture 3.92 108th 15th 2nd -21
Printers 9.39 42nd 8th 1st 18
Average 6.65 65th 9th 1st NA
Entertainment/Recreation Restaurants 1.34 107th 16th 3rd -46
Average 1.34 107th 16th 3rd -46
Finance Credit Counselling 16.57 47th 7th 1st NA
Insurance 53.45 43rd 4th 1st -7
Mortgages 22.68 7th 1st 1st 17
Payday Loans 9.68 96th 22nd 2nd 124
Average 30.40 57th 10th 1st NA
Health, Beauty & Fitness Chiropractors 31.37 6th 2nd 1st 13
Cosmetic Surgery 4.63 109th 13rd 1st 15
Dentists 11.46 135th 23rd 2nd 19
Martial Arts 1.99 78th 9th 1st 16
Massage Therapy 2.45 116th 19th 1st -24
Optometrists 4.60 73rd 12nd 2nd 349
Average 10.09 121st 18th 1st 43
Home & Garden Appliance Repair 22.55 43rd 5th 1st 21
Furniture 2.47 138th 28th 2nd 9
Garage Doors 26.67 96th 19th 2nd 47
Landscapers 7.33 38th 8th 1st 29
Moving Companies 20.81 83rd 13rd 2nd -5
Pest Control 18.54 153rd 25th 1st 12
Plumbers 9.72 225th 27th 2nd -2
Roofing 32.60 14th 3rd 2nd 37
Self Storage Companies 10.03 187th 18th 1st 2
Windows and Doors 5.04 71st 11th 2nd -22
Average 17.40 131st 19th 2nd 11
Legal Criminal Lawyers 10.32 85th 11th 2nd -27
Family Law 9.93 88th 14th 2nd NA
Law Firms 21.19 55th 9th 1st 48
Personal Injury Law 65.17 112nd 20th 2nd -21
Real Estate Lawyers 15.04 17th 2nd 1st NA
Average 24.60 129th 20th 2nd 2
Real Estate Apartment Rentals 1.66 140th 25th 4th 50
Condos 1.61 112nd 13rd 3rd 23
New Home Developers 4.24 73rd 14th 1st 0
Realtors 2.97 83rd 12nd 1st 35
Average 2.60 98th 16th 1st 28
Shopping Florists 6.32 103rd 17th 4th -22
Average 6.32 103rd 17th 4th -22
Travel Car Rentals 2.96 121st 15th 2nd 6
Hotels 3.27 147th 28th 3rd -8
Average 3.11 160th 28th 3rd -1

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.