Findings for PPC in Tulsa

Tulsa Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Tulsa was the 70th least expensive city in USA in keyword bids in Google Adwords for the month of March 2015. Tulsa also ranks amongst the least expensive cities in Oklahoma, ranking as number 2nd. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 56% Higher in Tulsa than Broken Arrow

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Tulsa are 56% higher than in Broken Arrow. The average price of a click in Tulsa is $14.96.

This price difference is understandable though, given the population of Broken Arrow is less than Tulsa, which generally means less competition and therefore lower prices.

To get a better sense of relative prices, we also compared prices with another city of equal population, Baltimore, and found the average price of a click in Tulsa was 31% lower than in Baltimore. This suggests that perhaps prices in Tulsa are relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Tulsa

Summary PPC Stats for Tulsa for March 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 14.96 70th 13rd 2nd 3
Automotive/Vehicle Auto Insurance 88.06 58th 7th 2nd 13
Auto Parts 1.47 93rd 12nd 3rd -40
Dealerships 3.46 141st 30th 4th -55
Tires 3.22 151st 22nd 3rd -11
Towing 4.03 107th 17th 2nd 5
Average 24.33 57th 7th 1st -14
B2B Office Furniture 5.00 82nd 12nd 1st 40
Printers 9.78 57th 9th 1st -24
Average 6.59 93rd 13rd 1st NA
Entertainment/Recreation Restaurants 2.50 27th 4th 1st -23
Average 2.50 27th 4th 1st -23
Finance Credit Counselling 18.56 41st 5th 1st NA
Insurance 46.55 48th 7th 2nd 12
Mortgages 11.21 32nd 7th 1st -19
Payday Loans 5.55 145th 27th 3rd -52
Average 27.50 59th 9th 2nd NA
Health, Beauty & Fitness Chiropractors 27.60 10th 6th 1st -6
Cosmetic Surgery 3.88 109th 18th 2nd -29
Dentists 10.51 163rd 29th 2nd -6
Martial Arts 1.71 88th 15th 1st -32
Massage Therapy 2.87 110th 22nd 2nd 102
Optometrists 3.41 90th 14th 4th -13
Average 9.01 166th 26th 3rd -1
Home & Garden Appliance Repair 18.78 56th 9th 2nd -12
Furniture 2.25 153rd 32nd 3rd -22
Garage Doors 19.19 128th 18th 3rd -11
Landscapers 5.98 61st 14th 2nd 22
Moving Companies 22.01 84th 16th 2nd -20
Pest Control 15.79 175th 26th 1st 25
Plumbers 10.62 227th 28th 3rd 216
Roofing 13.71 115th 18th 2nd -18
Self Storage Companies 10.01 182nd 16th 2nd -4
Windows and Doors 9.34 43rd 5th 1st 68
Average 14.26 185th 23rd 2nd 22
Legal Criminal Lawyers 17.68 77th 12nd 2nd 14
Family Law 15.34 87th 10th 2nd NA
Law Firms 16.64 76th 13rd 2nd 43
Personal Injury Law 104.47 75th 16th 1st -10
Real Estate Lawyers 15.46 20th 2nd 1st NA
Average 31.13 109th 18th 1st 20
Real Estate Apartment Rentals 1.09 195th 34th 4th -21
Condos 1.27 144th 18th 2nd -21
New Home Developers 4.23 68th 12nd 1st -4
Realtors 2.18 149th 20th 3rd -29
Average 2.12 150th 21st 3rd -19
Shopping Florists 8.43 29th 7th 1st 25
Average 8.43 29th 7th 1st 25
Travel Car Rentals 2.79 123rd 21st 3rd 1
Hotels 3.75 135th 24th 3rd -28
Average 3.27 161st 28th 3rd -14

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.