Findings for PPC in Tulsa

Tulsa Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Tulsa was the 76th least expensive city in USA in keyword bids in Google Adwords for the month of September 2014. Tulsa also ranks amongst the least expensive cities in Oklahoma, ranking as number 1st. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 181% Higher in Tulsa than Broken Arrow

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Tulsa are 181% higher than in Broken Arrow. The average price of a click in Tulsa is $12.50.

This price difference is understandable though, given the population of Broken Arrow is less than Tulsa, which generally means less competition and therefore lower prices.

To get a better sense of relative prices, we also compared prices with another city of equal population, Baltimore, and found the average price of a click in Tulsa was 34% lower than in Baltimore. This suggests that perhaps prices in Tulsa are relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Tulsa

Summary PPC Stats for Tulsa for September 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 12.50 76th 15th 1st 5
Automotive/Vehicle Auto Insurance 35.66 136th 21st 2nd -33
Auto Parts 0.93 139th 23rd 4th 6
Dealerships 4.44 42nd 9th 3rd 10
Tires 2.49 153rd 23rd 1st 13
Towing 4.29 50th 9th 1st NA
Average 11.31 119th 19th 2nd 2
B2B Office Furniture 7.15 21st 5th 1st 75
Printers 6.94 54th 8th 1st NA
Average 7.08 44th 7th 1st 20
Entertainment/Recreation Restaurants 1.50 89th 15th 2nd 17
Average 1.50 89th 15th 2nd 17
Finance Credit Counselling 17.97 39th 6th 1st NA
Insurance 33.82 80th 11th 1st NA
Mortgages 8.77 50th 6th 1st -18
Payday Loans 7.10 94th 22nd 2nd 0
Average 20.35 96th 18th 1st NA
Health, Beauty & Fitness Chiropractors 9.33 56th 13rd 1st -27
Cosmetic Surgery 3.80 98th 15th 2nd NA
Dentists 8.05 187th 33rd 2nd 21
Martial Arts 2.12 72nd 10th 1st 0
Massage Therapy 2.52 98th 14th 1st 16
Optometrists 3.27 86th 12nd 3rd NA
Average 5.92 231st 34th 3rd 5
Home & Garden Appliance Repair 14.34 40th 5th 1st NA
Furniture 1.77 166th 31st 2nd -9
Garage Doors 9.67 146th 20th 3rd -28
Landscapers 3.41 131st 24th 3rd NA
Moving Companies 21.46 22nd 6th 1st 14
Pest Control 15.02 206th 31st 3rd NA
Plumbers 15.76 194th 23rd 1st 0
Roofing 22.04 22nd 5th 1st 14
Self Storage Companies 8.31 176th 21st 1st 46
Windows and Doors 8.88 40th 5th 1st -10
Average 13.35 153rd 21st 2nd NA
Legal Criminal Lawyers 21.04 73rd 10th 1st 84
Family Law 16.35 60th 7th 1st NA
Law Firms 16.92 57th 8th 1st 16
Personal Injury Law 91.39 58th 10th 1st 23
Average 36.13 67th 12nd 1st 27
Real Estate Apartment Rentals 0.88 180th 34th 4th -11
Condos 0.86 148th 20th 2nd NA
New Home Developers 3.86 61st 10th 1st 2
Realtors 2.63 76th 11th 1st 14
Average 2.06 113rd 16th 3rd 4
Shopping Florists 5.98 76th 18th 3rd -1
Average 5.98 76th 18th 3rd -1
Travel Car Rentals 2.61 87th 14th 1st -1
Hotels 3.36 95th 20th 2nd -1
Average 2.98 99th 17th 1st -1

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.