Findings for PPC in Portland

Portland Ranks Amongst Most Expensive Markets for Keywords in Pacific States

SEP's ongoing research into PPC Campaigns has revealed that Portland was the 9th most expensive city in Pacific States in keyword bids in Google Adwords for the month of July 2016. Portland also ranks amongst the most expensive cities in Oregon, ranking 1st. In the study, San Buenaventura ranked as the most expensive city in Pacific States for keywords, while Modesto ranked as the least expensive city.

Google Adwords Keyword Prices 1% Lower in Portland than Vancouver

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Portland are 1% lower than in Vancouver. The average price of a click in Portland is $18.14.

This price difference is interesting though, given the population of Vancouver is less than Portland.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Las Vegas, and found the average price of a click in Portland was 28% lower than in Las Vegas.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Portland


Summary PPC Stats for Portland for July 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 18.14 46th 9th 1st 6
Automotive/Vehicle Auto Insurance 83.21 22nd 6th 1st 49
Auto Parts 2.57 55th 19th 2nd 4
Auto Wreckers 2.43 24th 17th 3rd 54
Dealerships 4.57 75th 15th 2nd NA
Tires 4.13 126th 50th 3rd -1
Towing 8.16 31st 13rd 2nd -11
Average 22.56 27th 6th 1st 14
B2B Office Furniture 6.76 51st 20th 2nd 22
Printers 7.24 67th 22nd 1st -26
Average 7.00 76th 23rd 2nd NA
Entertainment/Recreation Restaurants 3.14 121st 33rd 2nd -47
Average 3.14 121st 33rd 2nd -47
Finance Credit Counselling 10.77 66th 19th 2nd NA
Insurance 57.42 30th 10th 1st -6
Mortgages 21.26 16th 4th 1st 11
Payday Loans 7.01 139th 56th 2nd -16
Average 29.48 47th 13rd 1st NA
Health, Beauty & Fitness Chiropractors 28.16 4th 2nd 1st 155
Cosmetic Surgery 9.22 47th 18th 2nd 3
Dentists 13.83 64th 21st 1st -16
Martial Arts 4.81 35th 18th 1st -14
Massage Therapy 5.39 91st 23rd 4th -38
Optometrists 8.93 25th 11th 1st 68
Average 12.44 45th 15th 1st 14
Home & Garden Appliance Repair 11.26 142nd 50th 3rd 0
Furniture 3.47 150th 38th 3rd -12
Garage Doors 29.07 85th 39th 1st 43
Landscapers 9.33 19th 3rd 1st 12
Moving Companies 26.67 32nd 9th 1st 1
Pest Control 23.37 100th 52nd 1st 13
Plumbers 27.34 168th 66th 1st 61
Roofing 28.08 26th 2nd 1st 45
Self Storage Companies 8.78 175th 63rd 1st 0
Windows and Doors 4.35 90th 17th 1st NA
Average 19.55 110th 48th 1st 13
Legal Family Law 61.39 11th 5th 1st NA
Law Firms 29.04 56th 20th 1st 0
Personal Injury Law 61.70 118th 27th 2nd 0
Real Estate Lawyers 12.56 31st 9th 1st 0
Average 42.33 96th 26th 1st 0
Real Estate Apartment Rentals 2.58 53rd 12nd 1st 0
Condos 3.52 14th 2nd 1st 0
New Home Developers 2.78 170th 62nd 1st 0
Realtors 3.32 54th 14th 1st 0
Average 3.06 71st 15th 1st 0
Shopping Florists 9.44 39th 16th 2nd 0
Average 9.44 39th 16th 2nd 0
Travel Car Rentals 4.31 30th 8th 1st 0
Hotels 6.22 17th 6th 1st 0
Average 5.26 12nd 3rd 1st 0

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.