Findings for PPC in Portland

Portland Ranks Amongst Most Expensive Markets for Keywords in Pacific States

SEP's ongoing research into PPC Campaigns has revealed that Portland was the 7th most expensive city in Pacific States in keyword bids in Google Adwords for the month of March 2015. Portland also ranks amongst the most expensive cities in Oregon, ranking 1st. In the study, San Buenaventura ranked as the most expensive city in Pacific States for keywords, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 99% Higher in Portland than Vancouver

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Portland are 99% higher than in Vancouver. The average price of a click in Portland is $20.44.

This price difference is understandable though, given the population of Vancouver is less than Portland, which generally means less competition and therefore lower prices.

To get a better sense of relative prices, we also compared prices with another city of equal population, Las Vegas, and found the average price of a click in Portland was 8% lower than in Las Vegas. This suggests that perhaps prices in Portland are relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Portland

Summary PPC Stats for Portland for March 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 20.44 28th 7th 1st 4
Automotive/Vehicle Auto Insurance 122.28 24th 5th 1st 32
Auto Parts 2.34 38th 13rd 2nd 18
Auto Wreckers 2.12 17th 9th 2nd 37
Dealerships 5.83 33rd 4th 1st NA
Tires 3.74 119th 36th 1st 11
Towing 5.25 67th 24th 2nd -6
Average 31.18 23rd 4th 1st 11
B2B Office Furniture 4.07 120th 40th 2nd -6
Printers 10.80 47th 14th 1st 1
Average 7.43 74th 24th 1st NA
Entertainment/Recreation Restaurants 3.87 5th 2nd 1st 47
Average 3.87 5th 2nd 1st 47
Finance Credit Counselling 32.32 13rd 3rd 1st NA
Insurance 80.53 22nd 7th 1st 3
Mortgages 15.42 17th 6th 1st -33
Payday Loans 7.12 126th 54th 2nd 1
Average 40.09 23rd 6th 1st NA
Health, Beauty & Fitness Chiropractors 18.59 22nd 4th 2nd 4
Cosmetic Surgery 10.81 44th 19th 2nd 2
Dentists 16.03 56th 22nd 1st 4
Martial Arts 4.22 39th 12nd 1st -17
Massage Therapy 21.91 8th 2nd 1st 189
Optometrists 4.94 51st 19th 2nd -22
Average 13.45 44th 12nd 2nd 18
Home & Garden Appliance Repair 15.45 97th 35th 2nd 0
Furniture 2.66 117th 31st 1st 1
Garage Doors 25.38 94th 47th 3rd -12
Landscapers 9.79 16th 4th 2nd -26
Moving Companies 26.97 44th 11th 1st 0
Pest Control 32.77 49th 20th 1st 21
Plumbers 34.54 96th 31st 2nd 19
Roofing 18.66 67th 8th 1st -1
Self Storage Companies 11.30 164th 62nd 1st 14
Windows and Doors 11.12 34th 6th 1st -15
Average 18.51 111st 39th 1st 1
Legal Criminal Lawyers 59.52 25th 8th 1st 0
Family Law 49.84 14th 8th 1st NA
Law Firms 22.08 46th 9th 1st -4
Personal Injury Law 102.25 80th 21st 1st 44
Real Estate Lawyers 25.61 4th 1st 1st 8
Average 53.04 48th 17th 1st 7
Real Estate Apartment Rentals 1.90 85th 20th 2nd -22
Condos 3.17 35th 7th 1st -6
New Home Developers 3.51 97th 25th 1st -10
Realtors 3.19 61st 17th 1st -11
Average 2.91 73rd 13rd 1st -11
Shopping Florists 7.96 40th 16th 1st -2
Average 7.96 40th 16th 1st -2
Travel Car Rentals 3.55 57th 17th 1st -28
Hotels 5.41 34th 12nd 1st -2
Average 4.48 35th 12nd 1st -15

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.