Findings for PPC in Portland

Portland Ranks Amongst Most Expensive Markets for Keywords in Pacific States

SEP's ongoing research into PPC Campaigns has revealed that Portland was the 8th most expensive city in Pacific States in keyword bids in Google Adwords for the month of September 2014. Portland also ranks amongst the most expensive cities in Oregon, ranking 1st. In the study, San Buenaventura ranked as the most expensive city in Pacific States for keywords, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 11% Higher in Portland than Vancouver

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Portland are 11% higher than in Vancouver. The average price of a click in Portland is $14.10.

This price difference is understandable though, given the population of Vancouver is less than Portland, which generally means less competition and therefore lower prices.

To get a better sense of relative prices, we also compared prices with another city of equal population, Las Vegas, and found the average price of a click in Portland was 28% lower than in Las Vegas. This suggests that perhaps prices in Portland are relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Portland

Summary PPC Stats for Portland for September 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 14.10 53rd 8th 1st 1
Automotive/Vehicle Auto Insurance 97.67 15th 6th 1st 17
Auto Parts 1.64 60th 29th 2nd -4
Auto Wreckers 2.74 12nd 9th 1st 11
Dealerships 5.20 22nd 3rd 1st 5
Tires 2.71 143rd 55th 3rd 5
Towing 3.77 67th 24th 3rd NA
Average 19.16 51st 10th 1st 6
B2B Office Furniture 4.13 82nd 18th 2nd 35
Printers 5.57 73rd 20th 1st -23
Average 4.85 96th 27th 2nd 4
Entertainment/Recreation Restaurants 1.20 124th 36th 2nd -11
Average 1.20 124th 36th 2nd -11
Finance Credit Counselling 36.74 4th 1st 1st NA
Insurance 15.92 104th 30th 1st NA
Mortgages 19.27 11th 3rd 1st 35
Payday Loans 7.29 91st 34th 3rd -17
Average 17.43 107th 28th 1st NA
Health, Beauty & Fitness Chiropractors 18.16 12nd 3rd 2nd -10
Cosmetic Surgery 8.54 51st 15th 2nd 2
Dentists 12.49 66th 15th 1st 23
Martial Arts 3.39 34th 10th 1st 27
Massage Therapy 8.98 29th 7th 1st 22
Optometrists 4.78 46th 16th 1st 0
Average 11.00 43rd 10th 2nd 10
Home & Garden Appliance Repair 9.08 112nd 41st 1st -17
Furniture 2.25 115th 16th 1st -3
Garage Doors 13.15 120th 56th 2nd -9
Landscapers 7.95 29th 7th 1st -12
Moving Companies 23.24 13rd 4th 1st 17
Pest Control 26.46 87th 37th 1st NA
Plumbers 28.30 126th 48th 1st 0
Roofing 27.09 12nd 3rd 1st 4
Self Storage Companies 9.77 140th 49th 1st 5
Windows and Doors 8.31 42nd 11th 1st NA
Average 15.88 108th 48th 1st -2
Legal Criminal Lawyers 31.08 61st 16th 1st NA
Family Law 48.40 5th 3rd 1st NA
Law Firms 20.29 47th 8th 2nd -17
Personal Injury Law 65.88 99th 18th 2nd -9
Real Estate Lawyers 1.48 56th 13rd 1st NA
Average 33.94 78th 21st 2nd NA
Real Estate Apartment Rentals 1.56 100th 28th 2nd -1
Condos 2.01 56th 14th 2nd NA
New Home Developers 2.87 114th 32nd 1st -6
Realtors 2.64 75th 18th 2nd 3
Average 2.27 92nd 22nd 2nd 6
Shopping Florists 6.40 51st 12nd 1st 0
Average 6.40 51st 12nd 1st 0
Travel Car Rentals 2.52 97th 28th 2nd -1
Hotels 4.50 20th 5th 1st -1
Average 3.51 45th 13rd 1st -1

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.