Findings for PPC in Erie

Erie Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Erie was the 241st least expensive city in USA in keyword bids in Google Adwords for the month of September 2016. Erie also ranks amongst the least expensive cities in Pennsylvania, ranking as number 4th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 37% Lower in Erie than Buffalo

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Erie are 37% lower than in Buffalo. The average price of a click in Erie is $7.18.

This price differential is expected however, as Buffalo has a larger population than Erie.

To get a better sense of relative prices, we also compared prices with another similarly sized city, South Bend, and found the average price of a click in Erie was 8% higher than in South Bend.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Erie


Summary PPC Stats for Erie for September 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 7.18 241st 16th 4th 9
Automotive/Vehicle Auto Insurance 8.90 192nd 14th 4th 4
Dealerships 1.94 210th 15th 4th NA
Tires 6.71 12nd 4th 1st 53
Average 7.07 174th 13rd 4th 5
Entertainment/Recreation Restaurants 0.04 252nd 15th 4th -30
Average 0.04 252nd 15th 4th -30
Finance Insurance 7.02 136th 7th 3rd 18
Average 8.50 149th 8th 3rd NA
Health, Beauty & Fitness Chiropractors 16.43 15th 2nd 1st 0
Dentists 16.39 27th 1st 1st 149
Average 16.40 5th 1st 1st 44
Home & Garden Furniture 1.90 220th 15th 4th -16
Landscapers 14.31 3rd 1st 1st NA
Plumbers 37.49 109th 2nd 2nd 4
Roofing 7.19 196th 12nd 4th NA
Self Storage Companies 1.45 274th 15th 3rd NA
Average 9.75 241st 16th 4th 5
Legal Law Firms 23.49 80th 9th 2nd NA
Average 23.49 157th 16th 4th NA
Real Estate Apartment Rentals 0.81 234th 16th 4th 24
Condos 0.99 162nd 10th 4th NA
New Home Developers 4.01 79th 5th 3rd -26
Realtors 0.46 265th 18th 4th -8
Average 1.51 208th 11th 3rd 0
Shopping Florists 5.85 141st 12nd 3rd NA
Average 5.85 141st 12nd 3rd NA
Travel Car Rentals 1.64 209th 15th 4th NA
Hotels 3.34 206th 14th 3rd 0
Average 2.77 240th 16th 4th NA

Study Results for Other Cities:

See full City list:

U.S. Cities

Canadian Cities

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.