Findings for PPC in Erie

Erie Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Erie was the 123rd least expensive city in USA in keyword bids in Google Adwords for the month of September 2014. Erie also ranks amongst the least expensive cities in Pennsylvania, ranking as number 4th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 6% Lower in Erie than Buffalo

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Erie are 6% lower than in Buffalo. The average price of a click in Erie is $10.20.

This price differential is expected however, as Buffalo has a larger population than Erie.

To get a better sense of relative prices, we also compared prices with another similarly sized city, South Bend, and found the average price of a click in Erie was 74% higher than in South Bend.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Erie

Summary PPC Stats for Erie for September 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 10.20 123rd 11th 4th 7
Automotive/Vehicle Auto Insurance 40.90 129th 12nd 3rd 130
Dealerships 2.64 157th 8th 3rd NA
Tires 6.29 3rd 1st 1st NA
Average 26.33 14th 2nd 1st 37
Entertainment/Recreation Restaurants 1.26 115th 8th 4th -12
Average 1.26 115th 8th 4th -12
Finance Insurance 37.29 70th 7th 3rd NA
Average 46.40 15th 2nd 1st NA
Health, Beauty & Fitness Chiropractors 0.05 238th 14th 4th 0
Dentists 5.66 250th 12nd 3rd NA
Average 3.79 277th 15th 4th -3
Home & Garden Furniture 1.70 178th 15th 4th NA
Landscapers 5.38 68th 2nd 1st NA
Pest Control 5.72 249th 14th 4th NA
Roofing 4.38 190th 12nd 4th NA
Average 5.42 282nd 17th 4th NA
Legal Law Firms 6.69 171st 14th 4th NA
Average 6.69 204th 16th 4th NA
Real Estate Apartment Rentals 0.50 237th 18th 4th -16
Condos 0.47 188th 12nd 3rd NA
New Home Developers 1.14 196th 10th 3rd NA
Realtors 0.52 275th 17th 4th NA
Average 0.57 281st 18th 4th -8
Travel Car Rentals 1.49 190th 16th 4th NA
Hotels 2.11 209th 16th 4th 0
Average 1.90 230th 17th 4th NA

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.