Findings for PPC in Erie

Erie Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Erie was the 267th least expensive city in USA in keyword bids in Google Adwords for the month of November 2014. Erie also ranks amongst the least expensive cities in Pennsylvania, ranking as number 4th. In the study, Dallas ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 59% Lower in Erie than Buffalo

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Erie are 59% lower than in Buffalo. The average price of a click in Erie is $4.30.

This price differential is expected however, as Buffalo has a larger population than Erie.

For better comparison of prices, we also compared prices with another city with a similar population, South Bend, and found the average price of a click in Erie was 13% lower than in South Bend.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Erie


Summary PPC Stats for Erie for November 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 4.30 267th 17th 4th -3
Automotive/Vehicle Auto Insurance 8.73 151st 10th 3rd -26
Dealerships 2.02 195th 14th 4th NA
Tires 0.68 206th 14th 4th -42
Average 5.04 157th 11th 3rd -11
Entertainment/Recreation Restaurants 1.07 157th 9th 4th -3
Average 1.07 157th 9th 4th -3
Finance Insurance 16.13 103rd 9th 3rd -9
Average 21.18 68th 7th 3rd NA
Health, Beauty & Fitness Dentists 10.82 135th 9th 3rd -9
Average 10.82 51st 2nd 1st -3
Home & Garden Furniture 2.04 152nd 10th 3rd NA
Landscapers 1.42 163rd 9th 3rd NA
Pest Control 6.24 234th 14th 4th 0
Plumbers 2.46 243rd 15th 4th NA
Roofing 5.24 184th 13rd 4th NA
Self Storage Companies 4.44 264th 16th 3rd NA
Average 4.70 283rd 17th 4th NA
Legal Law Firms 2.89 203rd 16th 4th NA
Average 2.89 226th 16th 4th NA
Real Estate Apartment Rentals 0.65 249th 18th 4th 9
New Home Developers 4.31 72nd 3rd 2nd NA
Realtors 0.95 260th 14th 3rd -24
Average 1.22 253rd 13rd 3rd -6
Shopping Florists 9.85 4th 1st 1st 0
Average 9.85 4th 1st 1st 0
Travel Car Rentals 3.65 48th 4th 1st NA
Hotels 2.52 189th 11th 3rd 11
Average 2.90 172nd 9th 3rd NA

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.