Findings for PPC in Erie

Erie Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Erie was the 206th least expensive city in USA in keyword bids in Google Adwords for the month of December 2014. Erie also ranks amongst the least expensive cities in Pennsylvania, ranking as number 4th. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Month over Month Google Adwords Prices for Erie Rise in December 2014

SEP's research shows that the average price of a click to advertisers targeting Erie keywords increased by 20% in December 2014.

Google Adwords Keyword Prices 18% Lower in Erie than Buffalo

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Erie are 18% lower than in Buffalo. The average price of a click in Erie is $7.81.

This price differential is expected however, as Buffalo has a larger population than Erie.

To get a better sense of relative prices, we also compared prices with another similarly sized city, South Bend, and found the average price of a click in Erie was 8% higher than in South Bend.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Erie

Summary PPC Stats for Erie for December 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 7.81 206th 14th 4th 20
Automotive/Vehicle Auto Insurance 18.90 146th 12nd 3rd 178
Dealerships 1.57 228th 15th 4th -8
Tires 3.58 96th 8th 4th 213
Average 12.37 116th 12nd 3rd 62
Entertainment/Recreation Restaurants 1.01 180th 9th 4th -7
Average 1.01 180th 9th 4th -7
Finance Insurance 15.33 103rd 10th 3rd 3
Average 15.33 114th 10th 3rd 2
Health, Beauty & Fitness Dentists 8.78 192nd 8th 3rd -4
Average 8.78 150th 6th 2nd -2
Home & Garden Furniture 1.49 221st 15th 4th NA
Pest Control 17.64 133rd 6th 3rd 61
Plumbers 34.84 101st 2nd 2nd NA
Roofing 6.11 187th 10th 4th NA
Self Storage Companies 0.98 274th 16th 3rd NA
Average 12.21 194th 10th 4th NA
Legal Law Firms 8.78 122nd 13rd 4th NA
Average 8.78 182nd 15th 4th NA
Real Estate Apartment Rentals 0.83 241st 16th 4th 7
New Home Developers 0.67 203rd 10th 3rd NA
Realtors 1.22 247th 17th 4th 48
Average 1.00 269th 17th 4th 15
Travel Car Rentals 2.53 165th 14th 4th NA
Hotels 2.98 168th 11th 4th 20
Average 2.83 196th 13rd 4th NA

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.