Findings for PPC in Erie

Erie Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Erie was the 239th least expensive city in USA in keyword bids in Google Adwords for the month of March 2015. Erie also ranks amongst the least expensive cities in Pennsylvania, ranking as number 4th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 18% Lower in Erie than Buffalo

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Erie are 18% lower than in Buffalo. The average price of a click in Erie is $6.96.

This price differential is expected however, as Buffalo has a larger population than Erie.

For better comparison of prices, we also compared prices with another city with a similar population, South Bend, and found the average price of a click in Erie was 14% lower than in South Bend.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Erie

Summary PPC Stats for Erie for March 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 6.96 239th 15th 4th 4
Automotive/Vehicle Auto Insurance 14.51 180th 12nd 4th -22
Dealerships 1.92 233rd 17th 4th NA
Tires 4.22 87th 4th 2nd -27
Average 9.93 162nd 10th 4th -10
Entertainment/Recreation Restaurants 0.81 184th 12nd 4th -11
Average 0.81 184th 12nd 4th -11
Finance Insurance 16.37 95th 6th 3rd -6
Average 16.37 108th 5th 3rd NA
Health, Beauty & Fitness Dentists 15.19 70th 2nd 1st 141
Massage Therapy 4.71 83rd 9th 3rd 0
Average 11.69 74th 3rd 1st 42
Home & Garden Furniture 2.09 171st 14th 4th NA
Pest Control 12.72 201st 11th 4th NA
Plumbers 39.14 76th 2nd 2nd NA
Roofing 5.30 190th 11th 3rd -5
Self Storage Companies 5.01 261st 15th 4th NA
Average 11.06 231st 14th 4th NA
Legal Law Firms 7.77 153rd 15th 4th NA
Average 7.77 203rd 16th 4th NA
Real Estate Apartment Rentals 0.67 245th 17th 4th 10
Condos 0.72 197th 12nd 3rd NA
New Home Developers 3.08 125th 6th 3rd 1
Realtors 2.55 118th 6th 2nd -17
Average 2.05 159th 9th 3rd -7
Shopping Florists 3.49 210th 15th 4th NA
Average 3.49 210th 15th 4th NA
Travel Car Rentals 1.66 209th 15th 4th NA
Hotels 3.03 195th 14th 4th 2
Average 2.57 230th 15th 4th NA

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.