Findings for PPC in Pittsburgh

Pittsburgh Ranks Amongst Most Expensive Markets for Keywords in Middle Atlantic

SEP's ongoing research into PPC Campaigns has revealed that Pittsburgh was the 4th most expensive city in Middle Atlantic in keyword bids in Google Adwords for the month of June 2016. Pittsburgh also ranks amongst the most expensive cities in Pennsylvania, ranking 2nd. In the study, The Bronx ranked as the most expensive city in Middle Atlantic for keywords, while Staten Island ranked as the least expensive city.

Year over Year Google Adwords Prices for Pittsburgh are up in June 2016

SEP's research shows that the average price of a click to advertisers targeting Pittsburgh keywords increased by (Yr/Yr increase %)% versus the same keywords one year earlier.

Google Adwords Keyword Prices 135% Higher in Pittsburgh than Akron

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Pittsburgh are 135% higher than in Akron. The average price of a click in Pittsburgh is $17.55.

This price difference is understandable though, given the population of Akron is less than Pittsburgh, which generally means less competition and therefore lower prices.

To understand if prices in Pittsburgh are relatively low, we also compared prices with Stockton which has a similar population, and found the average price of a click in Pittsburgh was 71% higher than in Stockton. This suggests that perhaps Pittsburgh prices are not relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Pittsburgh

Summary PPC Stats for Pittsburgh for June 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 17.55 46th 4th 2nd 8
Automotive/Vehicle Auto Insurance 54.73 96th 11th 2nd -24
Auto Parts 2.35 45th 5th 1st 20
Auto Wreckers 2.91 16th 2nd 1st 144
Dealerships 3.42 166th 7th 2nd NA
Tires 4.02 116th 11th 3rd 37
Towing 4.53 75th 3rd 1st -8
Average 12.82 113rd 12nd 2nd 22
B2B Office Furniture 4.18 119th 8th 2nd -8
Printers 7.66 55th 3rd 2nd -16
Average 5.92 96th 7th 2nd NA
Entertainment/Recreation Restaurants 2.02 65th 2nd 1st 34
Average 2.02 65th 2nd 1st 34
Finance Credit Counselling 22.24 30th 1st 1st NA
Insurance 21.43 89th 4th 2nd -2
Mortgages 10.52 43rd 2nd 2nd -21
Payday Loans 4.03 160th 2nd 2nd -8
Average 14.08 129th 4th 2nd NA
Health, Beauty & Fitness Chiropractors 5.60 187th 7th 2nd 10
Cosmetic Surgery 5.18 97th 7th 3rd 7
Dentists 9.56 193rd 12nd 3rd 12
Martial Arts 5.02 36th 4th 2nd -28
Massage Therapy 11.73 20th 2nd 1st -1
Optometrists 6.88 45th 2nd 1st NA
Average 7.53 224th 11th 3rd 9
Home & Garden Appliance Repair 10.53 141st 7th 1st -23
Furniture 3.11 110th 9th 2nd 0
Garage Doors 9.88 176th 6th 2nd 0
Landscapers 4.09 99th 5th 2nd -9
Moving Companies 15.44 125th 8th 2nd 10
Pest Control 21.56 125th 7th 3rd -4
Plumbers 38.22 108th 2nd 1st -12
Roofing 12.40 120th 6th 3rd 14
Self Storage Companies 12.85 106th 8th 2nd 14
Windows and Doors 17.09 19th 1st 1st NA
Average 14.51 168th 8th 2nd 11
Legal Criminal Lawyers 82.45 8th 1st 1st -19
Family Law 24.77 49th 5th 1st -8
Law Firms 39.40 36th 6th 3rd 56
Personal Injury Law 129.87 52nd 3rd 2nd -11
Real Estate Lawyers 6.76 48th 5th 2nd -17
Average 65.14 37th 1st 1st 7
Real Estate Apartment Rentals 1.56 142nd 10th 2nd -20
Condos 0.78 187th 13rd 3rd -2
New Home Developers 3.58 114th 4th 2nd 14
Realtors 1.77 202nd 14th 3rd -7
Average 1.88 189th 10th 2nd -5
Shopping Florists 6.57 99th 7th 2nd 11
Average 6.57 99th 7th 2nd 11
Travel Car Rentals 3.25 92nd 7th 2nd 6
Hotels 4.51 77th 5th 2nd 30
Average 3.88 89th 5th 2nd 18

Study Results for Other Cities:

See full City list:

U.S. Cities

Canadian Cities

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.