Findings for PPC in Pittsburgh

Pittsburgh Ranked Most Expensive City for Keywords in Middle Atlantic

SEP's ongoing research into PPC Campaigns has revealed that Pittsburgh was the most expensive city in Middle Atlantic in keyword bids in Google Adwords for the month of September 2014. Pittsburgh also ranked the most expensive city in Pennsylvania. In the study, Buffalo ranked as the least expensive city in Middle Atlantic for keywords, while Buffalo ranked as the least expensive city in Middle Atlantic and Buffalo ranked as the least expensive city in Pennsylvania.

Month over Month Google Adwords Prices for Pittsburgh Rise in September 2014

SEP's research shows that the average price of a click to advertisers targeting Pittsburgh keywords increased by 12% in September 2014.

Google Adwords Keyword Prices 202% Higher in Pittsburgh than Akron

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Pittsburgh are 202% higher than in Akron. The average price of a click in Pittsburgh is $17.34.

This price difference is understandable though, given the population of Akron is less than Pittsburgh, which generally means less competition and therefore lower prices.

To understand if prices in Pittsburgh are relatively low, we also compared prices with Stockton which has a similar population, and found the average price of a click in Pittsburgh was 100% higher than in Stockton. This suggests that perhaps Pittsburgh prices are not relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Pittsburgh

Summary PPC Stats for Pittsburgh for September 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 17.34 22nd 1st 1st 12
Automotive/Vehicle Auto Insurance 82.60 30th 5th 1st 61
Auto Parts 1.63 61st 1st 1st 25
Auto Wreckers 1.37 22nd 1st 1st 178
Dealerships 3.08 124th 7th 2nd -15
Tires 3.23 95th 6th 2nd 11
Towing 3.23 85th 5th 1st NA
Average 20.99 38th 4th 2nd 37
B2B Office Furniture 3.87 92nd 6th 2nd -25
Printers 8.94 28th 3rd 1st NA
Average 5.56 76th 5th 1st -11
Entertainment/Recreation Restaurants 1.39 101st 6th 2nd 12
Average 1.39 101st 6th 2nd 12
Finance Credit Counselling 16.05 44th 2nd 2nd NA
Insurance 38.07 67th 5th 2nd 5
Mortgages 9.23 48th 4th 2nd -17
Payday Loans 9.94 57th 1st 1st 72
Average 25.06 69th 5th 2nd NA
Health, Beauty & Fitness Chiropractors 2.88 215th 13rd 3rd -32
Cosmetic Surgery 8.44 54th 5th 2nd 46
Dentists 7.63 204th 10th 2nd 3
Martial Arts 3.95 17th 1st 1st 9
Massage Therapy 16.49 11th 2nd 2nd 31
Optometrists 3.34 85th 6th 2nd NA
Average 7.81 149th 7th 2nd 10
Home & Garden Appliance Repair 6.81 146th 7th 2nd -27
Furniture 3.12 36th 5th 2nd 21
Garage Doors 10.11 140th 3rd 2nd 13
Landscapers 4.23 105th 4th 2nd 14
Moving Companies 9.88 145th 10th 2nd -4
Pest Control 28.74 64th 1st 1st NA
Plumbers 42.31 65th 1st 1st 55
Roofing 7.95 140th 8th 3rd -21
Self Storage Companies 9.54 146th 10th 2nd 2
Windows and Doors 6.36 61st 2nd 2nd 40
Average 13.33 154th 5th 2nd 9
Legal Criminal Lawyers 82.56 10th 1st 1st -30
Family Law 14.29 66th 7th 1st NA
Law Firms 32.08 15th 2nd 1st 30
Personal Injury Law 89.92 63rd 9th 3rd 6
Real Estate Lawyers 3.50 51st 7th 2nd NA
Average 49.78 24th 4th 2nd 6
Real Estate Apartment Rentals 3.46 7th 2nd 1st 19
Condos 1.73 73rd 5th 2nd NA
New Home Developers 3.58 75th 5th 2nd 14
Realtors 2.08 129th 8th 2nd 15
Average 2.68 58th 4th 1st 22
Shopping Florists 5.44 111st 9th 2nd -1
Average 5.44 111st 9th 2nd -1
Travel Car Rentals 2.51 99th 8th 2nd -1
Hotels 4.65 17th 4th 2nd -1
Average 3.58 40th 4th 2nd -1

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.