Findings for PPC in Pittsburgh

Pittsburgh Ranks Amongst Most Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Pittsburgh was the 17th most expensive city in USA in keyword bids in Google Adwords for the month of September 2016. Pittsburgh also ranks amongst the most expensive cities in Pennsylvania, ranking as 1st. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Year over Year Google Adwords Prices for Pittsburgh are up in September 2016

SEP's research shows that the average price of a click to advertisers targeting Pittsburgh keywords increased by (Yr/Yr increase %)% versus the same keywords one year earlier.

Google Adwords Keyword Prices 135% Higher in Pittsburgh than Akron

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Pittsburgh are 135% higher than in Akron. The average price of a click in Pittsburgh is $20.06.

This price difference is understandable though, given the population of Akron is less than Pittsburgh, which generally means less competition and therefore lower prices.

To understand if prices in Pittsburgh are relatively low, we also compared prices with Stockton which has a similar population, and found the average price of a click in Pittsburgh was 109% higher than in Stockton. This suggests that perhaps Pittsburgh prices are not relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Pittsburgh


Summary PPC Stats for Pittsburgh for September 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 20.06 17th 1st 1st -2
Automotive/Vehicle Auto Insurance 51.63 94th 8th 3rd -12
Auto Parts 2.03 64th 4th 1st 12
Auto Wreckers 1.68 25th 3rd 1st 66
Dealerships 3.41 120th 7th 3rd NA
Tires 3.85 98th 11th 2nd -14
Towing 4.13 102nd 5th 2nd -12
Average 15.08 89th 7th 3rd 2
B2B Office Furniture 4.54 102nd 7th 2nd -3
Printers 17.02 3rd 2nd 1st 81
Average 8.70 33rd 2nd 1st NA
Entertainment/Recreation Restaurants 5.07 63rd 6th 1st 43
Average 5.07 63rd 6th 1st 43
Finance Credit Counselling 27.34 16th 2nd 2nd NA
Insurance 42.33 60th 4th 2nd -3
Mortgages 14.41 25th 3rd 1st -14
Payday Loans 2.13 175th 3rd 2nd -29
Average 25.00 63rd 4th 2nd NA
Health, Beauty & Fitness Chiropractors 6.91 135th 6th 2nd 8
Cosmetic Surgery 8.19 61st 3rd 1st -1
Dentists 10.18 155th 9th 3rd 6
Martial Arts 6.96 9th 1st 1st -10
Massage Therapy 2.95 130th 10th 2nd -4
Optometrists 3.27 101st 5th 1st NA
Average 8.05 186th 9th 3rd 1
Home & Garden Appliance Repair 10.59 151st 6th 1st -11
Furniture 3.25 124th 9th 3rd 14
Garage Doors 12.81 165th 6th 2nd 10
Landscapers 6.22 50th 4th 3rd -8
Moving Companies 14.09 135th 9th 2nd -21
Pest Control 13.74 191st 10th 2nd -16
Plumbers 38.97 102nd 1st 1st -20
Roofing 15.81 99th 6th 3rd 5
Self Storage Companies 10.53 102nd 11th 2nd -18
Windows and Doors 17.64 11th 2nd 1st -2
Average 16.56 139th 3rd 1st -6
Legal Criminal Lawyers 75.53 16th 1st 1st -11
Family Law 9.86 106th 10th 2nd -30
Law Firms 17.88 110th 11th 3rd -25
Personal Injury Law 175.84 27th 1st 1st 18
Real Estate Lawyers 20.67 11th 3rd 1st 48
Average 59.41 36th 2nd 2nd -2
Real Estate Apartment Rentals 1.70 114th 7th 2nd -21
Condos 1.02 157th 9th 3rd -24
New Home Developers 4.85 54th 3rd 2nd -17
Realtors 1.49 179th 9th 2nd -24
Average 2.12 124th 7th 2nd -21
Shopping Florists 8.59 35th 3rd 1st 44
Average 8.59 35th 3rd 1st 44
Travel Car Rentals 3.11 97th 8th 2nd 0
Hotels 4.82 77th 5th 2nd 0
Average 3.96 93rd 7th 2nd 0

Study Results for Other Cities:

See full City list:

U.S. Cities

Canadian Cities

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.