Findings for PPC in Pittsburgh

Pittsburgh Ranks Amongst Most Expensive Markets for Keywords in Middle Atlantic

SEP's ongoing research into PPC Campaigns has revealed that Pittsburgh was the 3rd most expensive city in Middle Atlantic in keyword bids in Google Adwords for the month of March 2015. Pittsburgh also ranks amongst the most expensive cities in Pennsylvania, ranking 2nd. In the study, The Bronx ranked as the most expensive city in Middle Atlantic for keywords, while Buffalo ranked as the least expensive city.

Google Adwords Keyword Prices 276% Higher in Pittsburgh than Akron

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Pittsburgh are 276% higher than in Akron. The average price of a click in Pittsburgh is $20.76.

This price difference is understandable though, given the population of Akron is less than Pittsburgh, which generally means less competition and therefore lower prices.

To understand if prices in Pittsburgh are relatively low, we also compared prices with Stockton which has a similar population, and found the average price of a click in Pittsburgh was 65% higher than in Stockton. This suggests that perhaps Pittsburgh prices are not relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Pittsburgh

Summary PPC Stats for Pittsburgh for March 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 20.76 26th 3rd 2nd 7
Automotive/Vehicle Auto Insurance 151.38 8th 2nd 1st 60
Auto Parts 1.72 77th 6th 1st -37
Auto Wreckers 1.08 21st 1st 1st 0
Dealerships 6.20 27th 2nd 1st 1
Tires 3.48 131st 6th 4th -24
Towing 4.63 88th 7th 1st 11
Average 37.96 13rd 3rd 2nd 6
B2B Office Furniture 4.58 101st 5th 2nd -20
Printers 16.69 9th 1st 1st -3
Average 8.61 53rd 1st 1st NA
Entertainment/Recreation Restaurants 1.25 125th 7th 2nd -21
Average 1.25 125th 7th 2nd -21
Finance Credit Counselling 24.29 27th 2nd 2nd NA
Insurance 47.31 47th 3rd 2nd 2
Mortgages 9.76 39th 3rd 2nd -26
Payday Loans 3.57 163rd 2nd 2nd -18
Average 29.49 52nd 3rd 2nd NA
Health, Beauty & Fitness Chiropractors 9.29 102nd 6th 3rd 168
Cosmetic Surgery 5.80 90th 8th 3rd 141
Dentists 9.79 177th 9th 3rd -21
Martial Arts 4.57 32nd 3rd 1st -10
Massage Therapy 19.16 11th 2nd 1st 6
Optometrists 12.10 5th 2nd 1st NA
Average 9.09 163rd 9th 3rd 42
Home & Garden Appliance Repair 11.56 152nd 6th 2nd -6
Furniture 2.87 93rd 11th 2nd -10
Garage Doors 14.59 149th 1st 1st 18
Landscapers 5.57 72nd 5th 3rd -10
Moving Companies 21.16 96th 8th 2nd -6
Pest Control 22.80 116th 2nd 1st 47
Plumbers 41.76 65th 1st 1st 8
Roofing 15.56 96th 6th 2nd 14
Self Storage Companies 10.37 178th 11th 2nd -11
Windows and Doors 15.04 14th 1st 1st NA
Average 18.53 109th 4th 1st 5
Legal Criminal Lawyers 54.87 33rd 4th 1st -44
Family Law 18.61 77th 4th 1st 68
Law Firms 24.45 38th 3rd 2nd 40
Personal Injury Law 147.05 32nd 3rd 3rd -4
Real Estate Lawyers 40.81 1st 1st 1st 11
Average 48.28 64th 5th 3rd 20
Real Estate Apartment Rentals 2.97 31st 3rd 1st 1
Condos 1.01 168th 10th 2nd -24
New Home Developers 3.68 87th 5th 2nd -14
Realtors 2.10 161st 10th 3rd -26
Average 2.43 113rd 7th 2nd -16
Shopping Florists 6.75 89th 7th 2nd 17
Average 6.75 89th 7th 2nd 17
Travel Car Rentals 2.81 119th 10th 2nd -12
Hotels 3.74 136th 9th 2nd -21
Average 3.28 159th 10th 2nd -16

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.