Findings for PPC in Pittsburgh

Pittsburgh Ranks Amongst Most Expensive Markets for Keywords in Middle Atlantic

SEP's ongoing research into PPC Campaigns has revealed that Pittsburgh was the 2nd most expensive city in Middle Atlantic in keyword bids in Google Adwords for the month of July 2016. Pittsburgh also ranks amongst the most expensive cities in Pennsylvania, ranking 1st. In the study, The Bronx ranked as the most expensive city in Middle Atlantic for keywords, while Buffalo ranked as the least expensive city.

Year over Year Google Adwords Prices for Pittsburgh are up in July 2016

SEP's research shows that the average price of a click to advertisers targeting Pittsburgh keywords increased by (Yr/Yr increase %)% versus the same keywords one year earlier.

Google Adwords Keyword Prices 164% Higher in Pittsburgh than Akron

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Pittsburgh are 164% higher than in Akron. The average price of a click in Pittsburgh is $20.79.

This price difference is understandable though, given the population of Akron is less than Pittsburgh, which generally means less competition and therefore lower prices.

To understand if prices in Pittsburgh are relatively low, we also compared prices with Stockton which has a similar population, and found the average price of a click in Pittsburgh was 98% higher than in Stockton. This suggests that perhaps Pittsburgh prices are not relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Pittsburgh


Summary PPC Stats for Pittsburgh for July 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 20.79 22nd 2nd 1st 5
Automotive/Vehicle Auto Insurance 60.13 63rd 7th 2nd -28
Auto Parts 2.03 84th 6th 1st -32
Auto Wreckers 2.21 26th 2nd 1st 4
Dealerships 3.33 142nd 8th 3rd NA
Tires 5.18 60th 8th 3rd -13
Towing 10.39 14th 1st 1st 19
Average 15.91 73rd 8th 3rd -6
B2B Office Furniture 6.22 65th 3rd 1st 101
Printers 10.55 24th 2nd 2nd 4
Average 7.66 56th 4th 2nd NA
Entertainment/Recreation Restaurants 8.85 13rd 1st 1st 233
Average 8.85 13rd 1st 1st 233
Finance Credit Counselling 22.57 39th 2nd 2nd NA
Mortgages 15.61 34th 4th 2nd -31
Payday Loans 2.76 181st 3rd 2nd -26
Average 13.64 145th 6th 2nd NA
Health, Beauty & Fitness Chiropractors 10.02 76th 5th 2nd 13
Cosmetic Surgery 5.90 91st 5th 1st 46
Dentists 11.37 125th 8th 3rd -18
Martial Arts 7.72 9th 1st 1st 24
Massage Therapy 5.35 93rd 6th 2nd -15
Optometrists 2.08 116th 6th 2nd NA
Average 8.27 184th 11th 3rd 5
Home & Garden Appliance Repair 9.14 169th 8th 2nd 0
Furniture 2.54 212nd 13rd 3rd -30
Garage Doors 18.82 135th 2nd 1st 25
Landscapers 5.32 83rd 4th 1st 4
Moving Companies 19.52 96th 8th 2nd -4
Pest Control 12.44 211st 10th 2nd -19
Plumbers 56.45 57th 1st 1st 22
Roofing 14.62 109th 4th 3rd 2
Self Storage Companies 11.16 130th 11th 2nd 0
Windows and Doors 12.44 37th 1st 1st -23
Average 16.32 158th 7th 2nd -2
Legal Criminal Lawyers 57.70 24th 2nd 1st 0
Family Law 17.78 77th 6th 1st 0
Law Firms 32.05 50th 5th 2nd 0
Personal Injury Law 196.91 19th 2nd 2nd 0
Real Estate Lawyers 6.62 52nd 6th 2nd 0
Average 70.70 33rd 3rd 1st 0
Real Estate Apartment Rentals 1.67 113rd 10th 3rd 0
Condos 1.28 143rd 7th 2nd 0
New Home Developers 7.29 28th 1st 1st 0
Realtors 1.86 170th 8th 2nd 0
Average 2.78 87th 5th 2nd 0
Shopping Florists 6.73 157th 8th 2nd 0
Average 6.73 157th 8th 2nd 0
Travel Car Rentals 3.26 102nd 8th 1st 0
Hotels 5.08 67th 4th 2nd 0
Average 4.47 56th 4th 1st 0

Study Results for Other Cities:

See full City list:

U.S. Cities

Canadian Cities

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.