Findings for PPC in Sioux Falls

Sioux Falls Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Sioux Falls was the 173rd least expensive city in USA in keyword bids in Google Adwords for the month of April 2015. Sioux Falls also ranks amongst the least expensive cities in South Dakota, ranking as number 1st. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Month over Month Google Adwords Prices for Sioux Falls Rise in April 2015

SEP's research shows that the average price of a click to advertisers targeting Sioux Falls keywords increased by 25% in April 2015.

Google Adwords Keyword Prices 23% Lower in Sioux Falls than Omaha

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Sioux Falls are 23% lower than in Omaha. The average price of a click in Sioux Falls is $10.11.

This price differential is expected however, as Omaha has a larger population than Sioux Falls.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Jackson, and found the average price of a click in Sioux Falls was 178% higher than in Jackson.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Sioux Falls


Summary PPC Stats for Sioux Falls for April 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 10.11 173rd 43rd 1st 25
Automotive/Vehicle Auto Insurance 82.06 61st 16th 1st 13
Auto Parts 1.65 100th 38th 1st 20
Dealerships 4.89 51st 21st 1st NA
Tires 2.93 156th 40th 1st 18
Towing 4.24 113rd 34th 1st 7
Average 20.81 70th 17th 1st 11
B2B Office Furniture 6.15 37th 18th 1st 9
Average 6.15 76th 29th 1st NA
Entertainment/Recreation Restaurants 2.21 32nd 12nd 1st 23
Average 2.21 32nd 12nd 1st 23
Finance Insurance 32.59 89th 27th 1st NA
Payday Loans 10.97 84th 30th 1st -4
Average 18.21 123rd 36th 1st NA
Health, Beauty & Fitness Chiropractors 5.33 196th 57th 1st 112
Cosmetic Surgery 5.04 105th 33rd 1st NA
Dentists 11.18 142nd 46th 1st 53
Massage Therapy 2.72 112nd 39th 1st -8
Optometrists 13.55 2nd 1st 1st NA
Average 8.48 196th 60th 1st 25
Home & Garden Appliance Repair 6.31 180th 49th 1st -33
Furniture 2.30 158th 39th 1st -10
Garage Doors 3.84 194th 55th 1st -26
Landscapers 15.67 4th 1st 1st 0
Moving Companies 7.71 185th 49th 1st -8
Pest Control 11.28 213rd 47th 1st 78
Plumbers 6.45 239th 67th 1st -14
Roofing 17.64 75th 32nd 1st 115
Self Storage Companies 4.49 260th 67th 1st 177
Average 10.00 231st 61st 1st 28
Legal Law Firms 25.34 40th 12nd 1st NA
Personal Injury Law 37.47 127th 29th 1st NA
Average 28.37 119th 28th 1st NA
Real Estate Apartment Rentals 1.34 176th 50th 1st 11
Condos 0.76 186th 59th 1st -10
Realtors 2.12 157th 48th 1st 10
Average 1.52 234th 62nd 1st 3
Shopping Florists 5.64 132nd 44th 1st 74
Average 5.64 132nd 44th 1st 74
Travel Car Rentals 2.92 125th 40th 1st 20
Hotels 3.15 156th 47th 1st -24
Average 3.03 174th 53rd 1st -2

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.