Findings for PPC in Sioux Falls

Sioux Falls Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Sioux Falls was the 151st least expensive city in USA in keyword bids in Google Adwords for the month of December 2014. Sioux Falls also ranks amongst the least expensive cities in South Dakota, ranking as number 1st. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Month over Month Google Adwords Prices for Sioux Falls Rise in December 2014

SEP's research shows that the average price of a click to advertisers targeting Sioux Falls keywords increased by 19% in December 2014.

Google Adwords Keyword Prices 28% Lower in Sioux Falls than Omaha

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Sioux Falls are 28% lower than in Omaha. The average price of a click in Sioux Falls is $9.92.

This price differential is expected however, as Omaha has a larger population than Sioux Falls.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Jackson, and found the average price of a click in Sioux Falls was 35% higher than in Jackson.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Sioux Falls


Summary PPC Stats for Sioux Falls for December 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 9.92 151st 39th 1st 19
Automotive/Vehicle Auto Insurance 60.59 76th 23rd 1st 251
Auto Parts 2.42 32nd 15th 1st 3
Dealerships 3.43 111st 41st 1st -11
Tires 1.92 187th 62nd 1st 12
Towing 3.72 89th 26th 1st -7
Average 17.25 71st 22nd 1st 49
B2B Office Furniture 3.96 69th 23rd 1st -25
Average 3.96 101st 32nd 1st -9
Entertainment/Recreation Restaurants 1.51 122nd 37th 1st 30
Average 1.51 122nd 37th 1st 30
Finance Insurance 93.38 9th 2nd 1st 105
Payday Loans 11.63 49th 19th 1st -7
Average 38.88 30th 6th 1st 60
Health, Beauty & Fitness Chiropractors 10.34 71st 23rd 1st 55
Cosmetic Surgery 3.26 106th 35th 1st NA
Dentists 9.48 173rd 54th 1st 7
Martial Arts 3.33 55th 19th 1st 0
Massage Therapy 0.80 127th 41st 1st NA
Optometrists 4.86 50th 18th 1st NA
Average 7.30 212nd 63rd 1st 7
Home & Garden Appliance Repair 14.37 113rd 30th 1st 0
Furniture 2.83 88th 17th 1st -15
Garage Doors 3.18 199th 58th 1st -7
Moving Companies 7.06 188th 53rd 1st 27
Pest Control 6.80 234th 60th 1st 56
Plumbers 9.82 223rd 63rd 1st 1
Roofing 20.99 57th 22nd 1st 182
Self Storage Companies 6.73 239th 61st 1st NA
Windows and Doors 8.20 40th 18th 1st NA
Average 9.81 236th 60th 1st 26
Legal Law Firms 13.24 88th 30th 1st NA
Personal Injury Law 37.81 133rd 34th 1st NA
Average 18.15 153rd 39th 1st NA
Real Estate Apartment Rentals 1.43 156th 43rd 1st 27
Condos 1.08 164th 47th 1st NA
Realtors 2.26 156th 51st 1st 10
Average 1.69 213rd 56th 1st 8
Shopping Florists 5.78 125th 36th 1st 8
Average 5.78 125th 36th 1st 8
Travel Car Rentals 2.73 148th 46th 1st -4
Hotels 4.06 72nd 22nd 1st -13
Average 3.39 120th 38th 1st -9

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.