Findings for PPC in Sioux Falls

Sioux Falls Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Sioux Falls was the 158th least expensive city in USA in keyword bids in Google Adwords for the month of September 2014. Sioux Falls also ranks amongst the least expensive cities in South Dakota, ranking as number 1st. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 21% Lower in Sioux Falls than Omaha

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Sioux Falls are 21% lower than in Omaha. The average price of a click in Sioux Falls is $8.78.

This price differential is expected however, as Omaha has a larger population than Sioux Falls.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Sioux Falls

Summary PPC Stats for Sioux Falls for September 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 8.78 158th 40th 1st 0
Automotive/Vehicle Auto Insurance 60.36 77th 17th 1st 2
Auto Parts 1.48 77th 34th 1st NA
Dealerships 4.01 72nd 31st 1st NA
Tires 2.00 180th 56th 1st -19
Towing 2.43 112nd 30th 1st NA
Average 21.89 30th 8th 1st 3
B2B Office Furniture 6.66 27th 4th 1st NA
Average 6.66 50th 11th 1st NA
Entertainment/Recreation Restaurants 0.97 158th 48th 1st -9
Average 0.97 158th 48th 1st -9
Finance Insurance 50.75 41st 10th 1st NA
Mortgages 5.16 56th 26th 1st NA
Payday Loans 12.90 31st 12nd 1st 45
Average 20.43 94th 27th 1st NA
Health, Beauty & Fitness Chiropractors 4.51 169th 47th 1st -50
Cosmetic Surgery 3.41 100th 32nd 1st NA
Dentists 8.67 178th 59th 1st NA
Massage Therapy 2.21 101st 31st 1st -44
Optometrists 6.01 26th 12nd 1st NA
Average 6.40 209th 64th 1st -11
Home & Garden Appliance Repair 5.56 162nd 47th 1st NA
Furniture 4.04 9th 2nd 1st NA
Garage Doors 1.86 196th 55th 1st NA
Landscapers 5.16 75th 21st 1st NA
Moving Companies 7.05 171st 48th 1st -6
Pest Control 6.85 246th 67th 1st NA
Plumbers 7.84 232nd 57th 1st -18
Roofing 4.90 187th 59th 1st NA
Self Storage Companies 1.44 277th 75th 1st NA
Average 5.15 283rd 75th 1st NA
Legal Law Firms 20.28 48th 19th 1st NA
Personal Injury Law 8.11 146th 42nd 1st NA
Average 17.85 151st 43rd 1st NA
Real Estate Apartment Rentals 1.08 153rd 47th 1st -2
Condos 0.61 173rd 52nd 1st NA
Realtors 1.72 166th 51st 1st -1
Average 1.28 212nd 57th 1st -5
Shopping Florists 4.53 161st 48th 1st NA
Average 4.53 161st 48th 1st NA
Travel Car Rentals 2.22 125th 44th 1st -1
Hotels 3.46 84th 33rd 1st -1
Average 2.84 121st 43rd 1st -1

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.