Findings for PPC in Chattanooga

Chattanooga Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Chattanooga was the 174th least expensive city in USA in keyword bids in Google Adwords for the month of September 2016. Chattanooga also ranks amongst the least expensive cities in Tennessee, ranking as number 4th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Year over Year Google Adwords Prices for Chattanooga are up in September 2016

SEP's research shows that the average price of a click to advertisers targeting Chattanooga keywords increased by (Yr/Yr increase %)% versus the same keywords one year earlier.

Google Adwords Keyword Prices 23% Higher in Chattanooga than Huntsville

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Chattanooga are 23% higher than in Huntsville. The average price of a click in Chattanooga is $10.17.

This price differential is somewhat surprising however, as Huntsville has a larger population than Chattanooga.

For better comparison of prices, we also compared prices with another similarly sized city in terms of population, Oceanside, and found the average price of a click in Chattanooga was 25% lower than in Oceanside.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Chattanooga


Summary PPC Stats for Chattanooga for September 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 10.17 174th 8th 4th 3
Automotive/Vehicle Auto Insurance 15.26 177th 9th 4th -28
Auto Parts 1.00 130th 6th 3rd -22
Dealerships 2.67 174th 13rd 6th NA
Tires 5.03 40th 3rd 3rd -6
Towing 3.57 131st 6th 4th -6
Average 6.01 187th 9th 4th -12
B2B Office Furniture 4.11 114th 7th 4th -38
Printers 9.23 49th 3rd 3rd 8
Average 5.81 106th 6th 4th NA
Entertainment/Recreation Restaurants 2.74 140th 7th 3rd 202
Average 2.74 140th 7th 3rd 202
Finance Credit Counselling 54.99 1st 1st 1st NA
Insurance 13.80 125th 5th 4th NA
Mortgages 20.84 9th 1st 1st 68
Payday Loans 4.84 132nd 9th 5th -32
Average 19.86 94th 4th 4th NA
Health, Beauty & Fitness Chiropractors 8.10 108th 6th 4th -6
Cosmetic Surgery 1.69 137th 9th 5th NA
Dentists 5.41 270th 13rd 6th -25
Martial Arts 5.05 32nd 1st 1st -18
Massage Therapy 9.50 42nd 3rd 2nd 5
Optometrists 1.67 125th 7th 5th NA
Average 5.85 262nd 11th 5th -9
Home & Garden Appliance Repair 11.08 142nd 6th 3rd -13
Furniture 2.72 169th 12nd 6th -7
Garage Doors 10.60 187th 7th 4th -17
Landscapers 3.76 135th 12nd 6th -18
Moving Companies 26.87 13rd 3rd 3rd 6
Pest Control 14.52 181st 8th 4th -9
Plumbers 15.29 229th 12nd 6th -25
Roofing 12.46 133rd 8th 4th 44
Self Storage Companies 4.82 247th 14th 6th -23
Windows and Doors 5.81 81st 5th 2nd NA
Average 11.64 218th 11th 5th -4
Legal Family Law 15.65 94th 5th 4th NA
Law Firms 26.41 66th 3rd 2nd 36
Personal Injury Law 119.67 55th 4th 2nd NA
Average 35.38 105th 4th 1st 15
Real Estate Apartment Rentals 1.16 187th 10th 6th -30
Condos 0.98 164th 9th 4th -20
New Home Developers 2.57 163rd 8th 4th 92
Realtors 1.59 164th 10th 6th -1
Average 1.55 202nd 10th 6th 4
Shopping Florists 5.56 155th 6th 3rd -33
Average 5.56 155th 6th 3rd -33
Travel Car Rentals 3.20 86th 7th 3rd 6
Hotels 3.89 153rd 8th 5th 0
Average 3.54 149th 10th 6th 3

Study Results for Other Cities:

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U.S. Cities

Canadian Cities

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.