Findings for PPC in Chattanooga

Chattanooga Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Chattanooga was the 92nd least expensive city in USA in keyword bids in Google Adwords for the month of November 2014. Chattanooga also ranks amongst the least expensive cities in Tennessee, ranking as number 3rd. In the study, Dallas ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Month over Month Google Adwords Prices for Chattanooga Rise in November 2014

SEP's research shows that the average price of a click to advertisers targeting Chattanooga keywords increased by 20% in November 2014.

Google Adwords Keyword Prices 31% Higher in Chattanooga than Huntsville

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Chattanooga are 31% higher than in Huntsville. The average price of a click in Chattanooga is $12.55.

This price differential is somewhat surprising however, as Huntsville has a larger population than Chattanooga.

To get a better sense of relative prices, we also compared prices with another city with a similar population, Oceanside, and found the average price of a click in Chattanooga was 71% higher than in Oceanside.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Chattanooga

Summary PPC Stats for Chattanooga for November 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 12.55 92nd 6th 3rd 20
Automotive/Vehicle Auto Insurance 125.61 9th 3rd 2nd 74
Auto Parts 1.55 108th 2nd 1st 26
Dealerships 3.24 116th 6th 4th NA
Tires 3.18 106th 5th 2nd 1
Average 33.39 7th 3rd 2nd 14
B2B Architects 0.16 106th 8th 4th 0
Office Furniture 5.31 40th 2nd 2nd 20
Average 3.59 114th 3rd 3rd NA
Entertainment/Recreation Restaurants 1.08 155th 10th 4th 10
Average 1.08 155th 10th 4th 10
Finance Credit Counselling 15.86 39th 2nd 2nd NA
Insurance 56.83 28th 5th 2nd NA
Payday Loans 11.59 62nd 2nd 2nd 15
Average 28.09 32nd 5th 2nd 3
Health, Beauty & Fitness Acupuncture 1.64 116th 4th 2nd 8
Chiropractors 5.03 157th 8th 5th 52
Cosmetic Surgery 2.76 110th 7th 4th NA
Dentists 6.51 242nd 11th 5th 139
Jewellers 4.49 51st 3rd 2nd NA
Martial Arts 5.49 13rd 1st 1st 79
Massage Therapy 8.64 37th 2nd 1st 48
Optometrists 1.32 124th 6th 4th NA
Average 5.50 249th 10th 5th 45
Home & Garden Appliance Repair 9.03 139th 5th 2nd 29
Electricians 15.88 36th 1st 1st 88
Furniture 2.40 102nd 5th 3rd -1
Garage Doors 12.47 141st 5th 4th 1
Home Security 35.96 44th 2nd 2nd -4
Interior Designers 1.83 94th 6th 4th NA
Landscapers 3.66 105th 5th 2nd -17
Moving Companies 12.43 169th 9th 6th -6
Pest Control 15.36 170th 7th 5th -25
Plumbers 17.45 177th 6th 3rd 124
Roofing 13.40 93rd 6th 4th 92
Self Storage Companies 7.60 219th 10th 4th -16
Windows and Doors 3.38 91st 7th 3rd NA
Average 12.77 185th 6th 4th 16
Legal Employment Lawyers 6.80 45th 3rd 2nd NA
Law Firms 26.63 19th 1st 1st NA
Personal Injury Law 149.65 16th 1st 1st NA
Average 47.27 37th 2nd 1st NA
Real Estate Apartment Rentals 1.72 103rd 7th 4th 1
Condos 1.50 110th 5th 3rd 32
New Home Developers 1.55 203rd 9th 5th -23
Property Management 2.24 143rd 5th 4th 14
Realtors 1.94 191st 11th 5th -8
Average 1.77 209th 11th 5th 2
Shopping Florists 6.03 99th 5th 3rd -6
Average 5.05 118th 8th 5th 10
Travel Car Rentals 3.33 84th 4th 2nd 34
Hotels 3.12 132nd 6th 4th -17
Average 3.23 123rd 4th 3rd 9

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.