Findings for PPC in Chattanooga

Chattanooga Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Chattanooga was the 101st least expensive city in USA in keyword bids in Google Adwords for the month of May 2016. Chattanooga also ranks amongst the least expensive cities in Tennessee, ranking as number 3rd. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Year over Year Google Adwords Prices for Chattanooga are up in May 2016

SEP's research shows that the average price of a click to advertisers targeting Chattanooga keywords increased by (Yr/Yr increase %)% versus the same keywords one year earlier.

Google Adwords Keyword Prices 33% Higher in Chattanooga than Huntsville

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Chattanooga are 33% higher than in Huntsville. The average price of a click in Chattanooga is $13.33.

This price differential is somewhat surprising however, as Huntsville has a larger population than Chattanooga.

To get a better sense of relative prices, we also compared prices with another city with a similar population, Oceanside, and found the average price of a click in Chattanooga was 39% higher than in Oceanside.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Chattanooga

Summary PPC Stats for Chattanooga for May 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 13.33 101st 5th 3rd 2
Automotive/Vehicle Auto Insurance 112.70 12nd 3rd 2nd -19
Auto Parts 0.83 154th 7th 4th -49
Dealerships 2.60 205th 13rd 6th NA
Tires 4.94 62nd 1st 1st 33
Towing 3.39 115th 4th 3rd -33
Average 24.89 30th 4th 3rd -12
B2B Office Furniture 4.85 103rd 6th 4th -9
Printers 8.78 36th 1st 1st -6
Average 6.82 72nd 2nd 1st NA
Entertainment/Recreation Restaurants 1.72 90th 4th 2nd 133
Average 1.72 90th 4th 2nd 133
Finance Credit Counselling 31.45 21st 2nd 2nd NA
Insurance 184.21 5th 3rd 2nd NA
Payday Loans 7.72 127th 8th 5th -11
Average 57.77 10th 3rd 2nd NA
Health, Beauty & Fitness Chiropractors 5.64 185th 7th 4th -24
Cosmetic Surgery 2.15 117th 4th 4th NA
Dentists 9.39 195th 7th 5th 7
Martial Arts 4.59 44th 4th 3rd -38
Massage Therapy 3.89 91st 4th 2nd 0
Optometrists 1.39 134th 5th 4th NA
Average 6.18 253rd 8th 5th -8
Home & Garden Appliance Repair 12.17 123rd 4th 3rd -2
Furniture 3.49 80th 4th 3rd 18
Garage Doors 12.96 153rd 1st 1st -21
Landscapers 3.90 110th 7th 4th 11
Moving Companies 21.39 61st 3rd 3rd -21
Pest Control 23.07 112nd 7th 4th 13
Plumbers 20.45 181st 5th 2nd 27
Roofing 10.15 134th 6th 2nd -27
Self Storage Companies 8.26 199th 10th 4th 18
Windows and Doors 23.43 6th 1st 1st NA
Average 13.54 182nd 5th 3rd 7
Legal Family Law 13.36 77th 3rd 2nd NA
Law Firms 31.65 48th 3rd 2nd NA
Average 27.08 139th 7th 4th NA
Real Estate Apartment Rentals 1.03 215th 13rd 6th -21
Condos 1.42 128th 5th 2nd 35
New Home Developers 2.50 172nd 6th 4th -12
Realtors 2.09 174th 9th 5th -13
Average 1.70 207th 11th 6th -3
Shopping Florists 5.11 171st 8th 5th 29
Average 5.11 171st 8th 5th 29
Travel Car Rentals 3.21 96th 9th 4th 3
Hotels 3.12 182nd 11th 6th 17
Average 3.16 179th 11th 6th 10

Study Results for Other Cities:

See full City list:

U.S. Cities

Canadian Cities

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.