Findings for PPC in Clarksville

Clarksville Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Clarksville was the 275th least expensive city in USA in keyword bids in Google Adwords for the month of April 2015. Clarksville also ranks amongst the least expensive cities in Tennessee, ranking as number 6th. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 74% Lower in Clarksville than Nashville

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Clarksville are 74% lower than in Nashville. The average price of a click in Clarksville is $4.54.

This price differential is expected however, as Nashville has a larger population than Clarksville.

For better comparison of prices, we also compared prices with another city with a similar population, Savannah, and found the average price of a click in Clarksville was 62% lower than in Savannah.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Clarksville

Summary PPC Stats for Clarksville for April 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 4.54 275th 12nd 6th 1
Automotive/Vehicle Auto Parts 1.97 68th 4th 1st NA
Dealerships 2.81 190th 11th 6th NA
Tires 4.23 78th 3rd 3rd 28
Average 3.00 242nd 13rd 6th 2
Entertainment/Recreation Restaurants 0.50 220th 13rd 5th 4
Average 0.50 220th 13rd 5th 4
Health, Beauty & Fitness Dentists 7.85 228th 7th 4th -1
Average 7.85 216th 5th 3rd -1
Home & Garden Furniture 3.50 63rd 2nd 2nd -12
Pest Control 15.94 173rd 5th 5th NA
Plumbers 4.07 252nd 11th 6th NA
Roofing 4.87 188th 11th 6th NA
Self Storage Companies 16.02 67th 5th 3rd NA
Average 7.98 260th 11th 6th NA
Legal Law Firms 4.72 199th 11th 6th NA
Average 4.72 225th 12nd 6th NA
Real Estate Apartment Rentals 1.54 152nd 10th 5th -6
New Home Developers 8.33 8th 1st 1st NA
Realtors 3.79 29th 1st 1st -9
Average 3.51 45th 1st 1st -4
Travel Car Rentals 2.65 154th 13rd 6th NA
Hotels 3.67 108th 6th 2nd 48
Average 3.33 131st 8th 4th NA

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.