Findings for PPC in Memphis

Memphis Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Memphis was the 107th least expensive city in USA in keyword bids in Google Adwords for the month of November 2014. Memphis also ranks amongst the least expensive cities in Tennessee, ranking as number 4th. In the study, Dallas ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 100% Higher in Memphis than Independence

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Memphis are 100% higher than in Independence. The average price of a click in Memphis is $11.71.

This price difference is understandable though, given the population of Independence is less than Memphis, which generally means less competition and therefore lower prices.

To get a better sense of relative prices, we also compared prices with another city of equal population, Seattle, and found the average price of a click in Memphis was 33% lower than in Seattle. This suggests that perhaps prices in Memphis are relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Memphis

Summary PPC Stats for Memphis for November 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 11.71 107th 7th 4th 4
Automotive/Vehicle Auto Body 6.04 46th 2nd 2nd 160
Auto Insurance 90.37 32nd 6th 4th -8
Auto Parts 1.48 115th 4th 3rd -13
Dealerships 3.83 77th 3rd 2nd NA
Tires 3.07 114th 7th 4th 86
Towing 2.32 123rd 3rd 2nd 5
Average 24.88 32nd 8th 4th 15
B2B Architects 0.39 104th 7th 3rd 0
Office Furniture 2.85 108th 7th 4th -12
Printers 6.06 53rd 2nd 2nd -10
Video Production 4.18 49th 2nd 2nd -73
Average 3.26 116th 4th 4th NA
Entertainment/Recreation Restaurants 3.59 12nd 1st 1st 36
Average 3.59 12nd 1st 1st 36
Finance Credit Counselling 14.87 42nd 3rd 3rd NA
Currency Exchange 1.39 37th 1st 1st 53
Insurance 54.31 32nd 6th 3rd -3
Payday Loans 6.48 114th 6th 5th 3
Average 24.41 46th 7th 3rd 5
Health, Beauty & Fitness Acupuncture 1.13 131st 5th 3rd -30
Chiropractors 3.06 205th 11th 6th -24
Cosmetic Surgery 9.95 42nd 2nd 1st 62
Dentists 6.97 230th 8th 4th 36
Jewellers 3.67 71st 4th 3rd NA
Martial Arts 3.46 52nd 3rd 2nd 458
Massage Therapy 0.89 125th 8th 4th -39
Optometrists 5.86 31st 1st 1st NA
Weight Loss Surgery 4.94 33rd 1st 1st -8
Average 5.49 250th 11th 6th 29
Home & Garden Appliance Repair 7.02 169th 7th 3rd -22
Furniture 2.32 112nd 6th 4th 21
Garage Doors 15.11 126th 2nd 2nd 46
Home Security 21.35 83rd 5th 4th -22
Interior Designers 4.50 44th 1st 1st 7
Landscapers 3.99 92nd 4th 1st -39
Mold Detection and Remova 10.87 49th 3rd 3rd -10
Moving Companies 13.68 156th 6th 3rd -18
Pest Control 16.38 153rd 5th 4th -23
Plumbers 28.12 132nd 4th 2nd -7
Roofing 13.90 88th 5th 3rd -6
Self Storage Companies 10.56 142nd 6th 3rd -14
Windows and Doors 2.69 98th 8th 4th NA
Average 12.66 188th 7th 5th -6
Legal Criminal Lawyers 37.60 56th 1st 1st 10
Family Law 5.70 87th 5th 3rd 23
Immigration Lawyers 8.49 59th 1st 1st NA
Law Firms 10.85 107th 5th 3rd -5
Personal Injury Law 70.89 93rd 8th 5th NA
Traffic Law 12.05 70th 5th 3rd 0
Average 21.08 134th 9th 5th 0
Real Estate Apartment Rentals 1.51 132nd 10th 5th 5
Condos 0.47 197th 11th 5th -36
New Home Developers 2.15 190th 8th 4th -4
Property Management 4.44 73rd 1st 1st 52
Realtors 1.93 193rd 12nd 6th 6
Average 1.76 211st 12nd 6th 0
Shopping Florists 6.02 100th 6th 4th 2
Average 5.23 111st 7th 4th 2
Travel Car Rentals 3.01 116th 5th 3rd 13
Hotels 3.04 140th 7th 5th -6
Average 3.02 153rd 7th 5th 3

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.