Findings for PPC in Memphis

Memphis Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Memphis was the 63rd least expensive city in USA in keyword bids in Google Adwords for the month of September 2014. Memphis also ranks amongst the least expensive cities in Tennessee, ranking as number 2nd. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 297% Higher in Memphis than Independence

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Memphis are 297% higher than in Independence. The average price of a click in Memphis is $13.30.

This price difference is understandable though, given the population of Independence is less than Memphis, which generally means less competition and therefore lower prices.

To get a better sense of relative prices, we also compared prices with another city of equal population, Seattle, and found the average price of a click in Memphis was 26% lower than in Seattle. This suggests that perhaps prices in Memphis are relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Memphis

Summary PPC Stats for Memphis for September 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 13.30 63rd 3rd 2nd 3
Automotive/Vehicle Auto Insurance 96.03 17th 3rd 2nd -2
Auto Parts 1.15 119th 8th 3rd -11
Dealerships 3.54 93rd 6th 2nd NA
Tires 2.52 152nd 8th 3rd -2
Towing 2.53 109th 4th 3rd NA
Average 27.96 13rd 2nd 1st -4
B2B Office Furniture 5.31 56th 4th 2nd -3
Printers 4.55 79th 5th 4th NA
Average 5.05 87th 6th 4th -9
Entertainment/Recreation Restaurants 2.07 38th 1st 1st 11
Average 2.07 38th 1st 1st 11
Finance Credit Counselling 9.80 59th 3rd 3rd NA
Insurance 105.80 4th 1st 1st NA
Payday Loans 7.31 90th 2nd 2nd -9
Average 32.56 37th 2nd 2nd NA
Health, Beauty & Fitness Chiropractors 7.66 85th 3rd 2nd 23
Cosmetic Surgery 2.84 105th 6th 4th -20
Dentists 6.35 232nd 9th 3rd -6
Martial Arts 2.01 74th 4th 4th -10
Massage Therapy 5.31 57th 3rd 2nd -16
Optometrists 5.61 31st 1st 1st NA
Average 5.36 241st 10th 4th -6
Home & Garden Appliance Repair 7.07 142nd 7th 3rd -20
Furniture 2.31 106th 8th 5th -13
Garage Doors 13.13 121st 2nd 2nd 68
Landscapers 6.27 48th 4th 2nd 2
Moving Companies 13.70 95th 3rd 3rd -11
Pest Control 24.02 112nd 8th 6th NA
Plumbers 34.32 93rd 4th 2nd 3
Roofing 11.99 94th 6th 2nd 12
Self Storage Companies 13.33 60th 2nd 2nd 67
Windows and Doors 2.62 96th 5th 3rd NA
Average 13.05 158th 4th 3rd 11
Legal Criminal Lawyers 42.88 41st 3rd 2nd NA
Family Law 14.05 68th 3rd 2nd NA
Law Firms 14.20 80th 3rd 2nd 13
Personal Injury Law 79.98 76th 4th 1st NA
Real Estate Lawyers 2.04 55th 2nd 2nd NA
Average 28.98 104th 5th 2nd NA
Real Estate Apartment Rentals 1.31 127th 7th 4th 11
Condos 0.62 172nd 9th 5th NA
New Home Developers 1.71 185th 9th 5th 11
Realtors 2.09 128th 8th 5th 32
Average 1.51 186th 10th 6th 8
Shopping Florists 5.32 119th 7th 5th 0
Average 5.32 119th 7th 5th 0
Travel Car Rentals 2.77 72nd 4th 3rd -1
Hotels 2.92 143rd 7th 3rd -1
Average 2.84 120th 6th 4th -1

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.