Findings for PPC in Murfreesboro

Murfreesboro Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Murfreesboro was the 206th least expensive city in USA in keyword bids in Google Adwords for the month of September 2014. Murfreesboro also ranks amongst the least expensive cities in Tennessee, ranking as number 6th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 51% Lower in Murfreesboro than Nashville

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Murfreesboro are 51% lower than in Nashville. The average price of a click in Murfreesboro is $7.22.

This price differential is expected however, as Nashville has a larger population than Murfreesboro.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Springfield, and found the average price of a click in Murfreesboro was 75% higher than in Springfield.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Murfreesboro

Summary PPC Stats for Murfreesboro for September 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 7.22 206th 9th 6th NA
Automotive/Vehicle Dealerships 2.92 136th 8th 4th NA
Average 2.92 209th 11th 6th NA
Entertainment/Recreation Restaurants 0.35 229th 14th 6th -11
Average 0.35 229th 14th 6th -11
Finance Payday Loans 4.73 126th 9th 6th NA
Average 4.73 169th 10th 6th NA
Health, Beauty & Fitness Chiropractors 2.12 229th 12nd 6th -10
Dentists 11.96 78th 1st 1st NA
Average 9.50 78th 1st 1st 10
Home & Garden Furniture 2.36 102nd 7th 4th NA
Garage Doors 6.75 166th 5th 4th NA
Landscapers 3.61 126th 9th 5th NA
Pest Control 25.42 98th 7th 5th NA
Plumbers 29.11 122nd 5th 3rd NA
Roofing 12.17 88th 5th 1st NA
Self Storage Companies 6.43 220th 8th 5th NA
Average 10.20 204th 9th 6th NA
Legal Criminal Lawyers 45.73 36th 2nd 1st NA
Law Firms 6.90 168th 10th 6th NA
Average 19.84 145th 8th 5th NA
Real Estate Apartment Rentals 1.50 106th 3rd 2nd NA
Condos 1.67 77th 2nd 2nd NA
New Home Developers 5.18 21st 2nd 2nd NA
Realtors 2.96 50th 2nd 2nd NA
Average 2.58 68th 2nd 2nd NA
Shopping Florists 6.69 39th 3rd 1st NA
Average 6.69 39th 3rd 1st NA
Travel Car Rentals 2.97 59th 3rd 2nd NA
Hotels 2.62 171st 8th 4th -1
Average 2.74 140th 8th 5th NA

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.