Findings for PPC in Murfreesboro

Murfreesboro Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Murfreesboro was the 159th least expensive city in USA in keyword bids in Google Adwords for the month of May 2016. Murfreesboro also ranks amongst the least expensive cities in Tennessee, ranking as number 5th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 25% Lower in Murfreesboro than Nashville

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Murfreesboro are 25% lower than in Nashville. The average price of a click in Murfreesboro is $10.54.

This price differential is expected however, as Nashville has a larger population than Murfreesboro.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Murfreesboro

Summary PPC Stats for Murfreesboro for May 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 10.54 159th 7th 5th 2
Automotive/Vehicle Dealerships 3.72 146th 8th 4th NA
Tires 2.78 192nd 7th 4th -8
Average 3.25 241st 12nd 5th 1
Entertainment/Recreation Restaurants 0.30 247th 13rd 6th -7
Average 0.30 247th 13rd 6th -7
Finance Payday Loans 8.89 113rd 6th 4th 0
Average 8.89 154th 9th 5th NA
Health, Beauty & Fitness Chiropractors 14.75 36th 3rd 2nd -1
Dentists 16.15 46th 1st 1st 49
Martial Arts 2.93 73rd 5th 4th -33
Massage Therapy 3.47 97th 7th 4th 67
Optometrists 1.25 137th 6th 5th NA
Average 9.90 140th 2nd 1st 19
Home & Garden Furniture 0.50 228th 14th 6th -22
Garage Doors 9.98 175th 3rd 2nd -17
Landscapers 3.36 125th 8th 5th -19
Moving Companies 14.21 133rd 6th 5th 37
Pest Control 27.69 69th 4th 3rd 4
Plumbers 6.74 232nd 12nd 6th -4
Roofing 5.32 183rd 10th 5th -16
Self Storage Companies 6.88 228th 12nd 6th 19
Average 10.23 235th 11th 6th -2
Legal Law Firms 70.99 7th 1st 1st NA
Personal Injury Law 71.03 100th 6th 3rd NA
Average 71.01 27th 2nd 1st NA
Real Estate Apartment Rentals 2.15 77th 5th 3rd 32
Condos 1.18 151st 6th 3rd NA
New Home Developers 6.99 18th 1st 1st NA
Realtors 3.26 68th 3rd 2nd 0
Average 3.05 67th 4th 3rd 3
Shopping Florists 7.00 77th 2nd 2nd 9
Average 7.00 77th 2nd 2nd 9
Travel Car Rentals 2.53 173rd 13rd 5th NA
Hotels 3.76 133rd 8th 5th 7
Average 3.35 157th 9th 5th NA

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.