Findings for PPC in Murfreesboro

Murfreesboro Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Murfreesboro was the 159th least expensive city in USA in keyword bids in Google Adwords for the month of April 2015. Murfreesboro also ranks amongst the least expensive cities in Tennessee, ranking as number 5th. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Month over Month Google Adwords Prices for Murfreesboro Rise in April 2015

SEP's research shows that the average price of a click to advertisers targeting Murfreesboro keywords increased by 11% in April 2015.

Google Adwords Keyword Prices 38% Lower in Murfreesboro than Nashville

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Murfreesboro are 38% lower than in Nashville. The average price of a click in Murfreesboro is $10.88.

This price differential is expected however, as Nashville has a larger population than Murfreesboro.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Springfield, and found the average price of a click in Murfreesboro was 41% higher than in Springfield.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Murfreesboro


Summary PPC Stats for Murfreesboro for April 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 10.88 159th 6th 5th 11
Automotive/Vehicle Auto Insurance 81.26 65th 6th 5th 0
Dealerships 4.85 53rd 1st 1st NA
Tires 5.17 36th 1st 1st 9
Towing 3.44 135th 4th 3rd 154
Average 19.91 78th 6th 5th 45
Entertainment/Recreation Restaurants 0.47 223rd 14th 6th -11
Average 0.47 223rd 14th 6th -11
Finance Payday Loans 8.67 109th 6th 5th 14
Average 8.67 161st 8th 5th NA
Health, Beauty & Fitness Chiropractors 18.31 21st 1st 1st 54
Cosmetic Surgery 1.39 127th 7th 5th NA
Dentists 8.92 205th 5th 3rd -20
Optometrists 5.29 57th 1st 1st NA
Average 10.01 125th 1st 1st 4
Home & Garden Appliance Repair 15.82 93rd 2nd 2nd 128
Furniture 2.22 165th 11th 6th -2
Garage Doors 14.73 144th 2nd 1st 1
Landscapers 18.41 2nd 1st 1st 0
Plumbers 5.21 244th 10th 5th -9
Roofing 8.75 149th 8th 5th 0
Self Storage Companies 10.64 173rd 9th 5th -10
Average 8.98 250th 10th 5th 9
Legal Criminal Lawyers 8.69 86th 5th 3rd NA
Family Law 14.37 75th 2nd 1st NA
Law Firms 9.60 130th 7th 4th NA
Personal Injury Law 148.73 34th 2nd 2nd NA
Average 33.43 103rd 4th 3rd NA
Real Estate Apartment Rentals 2.89 29th 1st 1st 42
Condos 1.22 147th 7th 4th NA
New Home Developers 5.26 43rd 3rd 3rd NA
Realtors 3.40 52nd 2nd 2nd 1
Average 3.50 46th 2nd 2nd 14
Travel Car Rentals 4.44 21st 1st 1st NA
Hotels 2.92 177th 11th 4th -10
Average 3.43 120th 7th 3rd NA

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.