Findings for PPC in Murfreesboro

Murfreesboro Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Murfreesboro was the 216th least expensive city in USA in keyword bids in Google Adwords for the month of September 2016. Murfreesboro also ranks amongst the least expensive cities in Tennessee, ranking as number 5th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Year over Year Google Adwords Prices for Murfreesboro are up in September 2016

SEP's research shows that the average price of a click to advertisers targeting Murfreesboro keywords increased by (Yr/Yr increase %)% versus the same keywords one year earlier.

Google Adwords Keyword Prices 50% Lower in Murfreesboro than Nashville

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Murfreesboro are 50% lower than in Nashville. The average price of a click in Murfreesboro is $8.58.

This price differential is expected however, as Nashville has a larger population than Murfreesboro.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Murfreesboro


Summary PPC Stats for Murfreesboro for September 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 8.58 216th 9th 5th 4
Automotive/Vehicle Dealerships 2.87 162nd 12nd 5th NA
Tires 6.84 11th 1st 1st 250
Towing 4.75 75th 3rd 2nd -10
Average 4.83 206th 11th 5th 30
Entertainment/Recreation Restaurants 0.15 250th 12nd 5th -16
Average 0.15 250th 12nd 5th -16
Finance Payday Loans 7.13 71st 4th 3rd -8
Average 7.13 165th 7th 5th NA
Health, Beauty & Fitness Chiropractors 15.34 17th 1st 1st 41
Cosmetic Surgery 4.91 100th 4th 3rd NA
Dentists 9.65 174th 3rd 2nd 27
Massage Therapy 7.02 63rd 5th 4th -56
Optometrists 2.35 113rd 5th 4th NA
Average 9.06 154th 1st 1st 20
Home & Garden Furniture 3.24 126th 9th 5th 1
Garage Doors 24.72 103rd 1st 1st 5
Landscapers 6.95 37th 3rd 2nd -25
Moving Companies 19.92 71st 5th 5th -1
Pest Control 12.99 198th 9th 5th -9
Plumbers 19.07 204th 9th 5th -14
Roofing 23.10 46th 3rd 2nd 0
Self Storage Companies 5.80 224th 9th 4th 24
Average 13.09 192nd 7th 4th -2
Legal Law Firms 29.50 48th 1st 1st NA
Average 29.50 130th 8th 4th NA
Real Estate Apartment Rentals 1.64 119th 6th 4th -26
Condos 1.34 120th 7th 3rd -8
New Home Developers 7.49 17th 1st 1st -12
Realtors 1.90 121st 7th 3rd -22
Average 3.16 44th 1st 1st -17
Shopping Florists 4.16 189th 9th 4th -21
Average 4.16 189th 9th 4th -21
Travel Car Rentals 4.26 21st 3rd 1st -5
Hotels 3.21 216th 13rd 6th 0
Average 3.73 127th 7th 3rd -3

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.