Findings for PPC in Murfreesboro

Murfreesboro Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Murfreesboro was the 145th least expensive city in USA in keyword bids in Google Adwords for the month of March 2015. Murfreesboro also ranks amongst the least expensive cities in Tennessee, ranking as number 4th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Month over Month Google Adwords Prices for Murfreesboro Rise in March 2015

SEP's research shows that the average price of a click to advertisers targeting Murfreesboro keywords increased by 14% in March 2015.

Google Adwords Keyword Prices 36% Lower in Murfreesboro than Nashville

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Murfreesboro are 36% lower than in Nashville. The average price of a click in Murfreesboro is $11.11.

This price differential is expected however, as Nashville has a larger population than Murfreesboro.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Murfreesboro


Summary PPC Stats for Murfreesboro for March 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 11.11 145th 6th 4th 14
Automotive/Vehicle Auto Insurance 73.51 90th 8th 5th 180
Auto Parts 1.30 111st 5th 3rd 0
Dealerships 2.73 195th 12nd 6th NA
Tires 4.38 82nd 5th 3rd 0
Towing 0.61 187th 7th 5th 0
Average 14.21 130th 8th 5th 30
Entertainment/Recreation Restaurants 1.28 121st 9th 4th 246
Average 1.28 121st 9th 4th 246
Finance Payday Loans 6.76 129th 5th 3rd 0
Average 6.76 172nd 7th 5th NA
Health, Beauty & Fitness Chiropractors 11.90 69th 3rd 1st 71
Cosmetic Surgery 7.96 72nd 2nd 1st NA
Dentists 11.65 131st 2nd 2nd 20
Massage Therapy 1.94 125th 7th 4th 0
Optometrists 1.87 125th 6th 4th NA
Average 9.13 160th 1st 1st 10
Home & Garden Appliance Repair 3.27 204th 10th 5th 0
Furniture 2.40 139th 8th 6th -3
Garage Doors 14.05 151st 2nd 2nd 18
Landscapers 1.83 154th 7th 5th 0
Moving Companies 20.66 101st 4th 3rd 10
Pest Control 37.96 32nd 2nd 2nd -32
Plumbers 7.58 241st 12nd 5th -18
Self Storage Companies 8.82 203rd 9th 4th -1
Average 12.69 212nd 8th 4th -2
Legal Criminal Lawyers 22.03 73rd 3rd 2nd NA
Family Law 21.92 67th 2nd 1st NA
Law Firms 7.26 163rd 7th 5th NA
Personal Injury Law 113.91 66th 2nd 2nd NA
Average 34.48 100th 2nd 2nd NA
Real Estate Apartment Rentals 2.22 59th 3rd 1st 15
Condos 1.23 150th 5th 3rd NA
New Home Developers 4.69 50th 4th 2nd 7
Realtors 3.44 51st 3rd 2nd 0
Average 2.98 69th 4th 2nd 2
Shopping Florists 8.67 22nd 1st 1st 12
Average 8.67 22nd 1st 1st 12
Travel Car Rentals 2.83 116th 10th 4th NA
Hotels 3.33 172nd 9th 4th 4
Average 3.16 170th 9th 4th NA

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.