Findings for PPC in Murfreesboro

Murfreesboro Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Murfreesboro was the 177th least expensive city in USA in keyword bids in Google Adwords for the month of December 2014. Murfreesboro also ranks amongst the least expensive cities in Tennessee, ranking as number 6th. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 47% Lower in Murfreesboro than Nashville

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Murfreesboro are 47% lower than in Nashville. The average price of a click in Murfreesboro is $8.77.

This price differential is expected however, as Nashville has a larger population than Murfreesboro.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Springfield, and found the average price of a click in Murfreesboro was 74% higher than in Springfield.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Murfreesboro


Summary PPC Stats for Murfreesboro for December 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 8.77 177th 10th 6th 2
Automotive/Vehicle Dealerships 2.32 188th 9th 6th -20
Average 2.32 257th 12nd 6th -4
Entertainment/Recreation Restaurants 0.32 249th 14th 6th -11
Average 0.32 249th 14th 6th -11
Finance Payday Loans 6.96 109th 7th 3rd -9
Average 6.96 160th 10th 5th -2
Health, Beauty & Fitness Chiropractors 12.22 48th 2nd 1st 37
Dentists 15.50 44th 1st 1st 65
Average 14.19 20th 1st 1st 23
Home & Garden Furniture 2.30 161st 10th 6th NA
Garage Doors 15.29 123rd 2nd 2nd -8
Moving Companies 13.17 153rd 7th 5th NA
Pest Control 15.04 167th 10th 6th 0
Plumbers 1.92 249th 12nd 6th -24
Roofing 14.48 93rd 2nd 1st 3
Self Storage Companies 1.29 273rd 14th 6th NA
Average 10.19 231st 11th 6th -5
Legal Criminal Lawyers 58.03 28th 1st 1st NA
Law Firms 4.02 188th 11th 6th NA
Average 31.03 112nd 6th 3rd NA
Real Estate Apartment Rentals 2.08 88th 4th 2nd -4
Condos 3.32 34th 1st 1st NA
New Home Developers 9.04 2nd 1st 1st NA
Realtors 2.69 110th 5th 3rd -20
Average 4.20 16th 1st 1st -5
Shopping Florists 6.99 67th 2nd 2nd 11
Average 6.99 67th 2nd 2nd 11
Travel Car Rentals 4.38 36th 2nd 1st NA
Hotels 3.78 95th 5th 4th 44
Average 3.98 63rd 3rd 2nd NA

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.