Findings for PPC in Abilene

Abilene Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Abilene was the 236th least expensive city in USA in keyword bids in Google Adwords for the month of March 2015. Abilene also ranks amongst the least expensive cities in Texas, ranking as number 31st. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 42% Lower in Abilene than Denton

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Abilene are 42% lower than in Denton. The average price of a click in Abilene is $7.08.

This price differential is expected however, as Denton has a larger population than Abilene.

For better comparison of prices, we also compared prices with another city with a similar population, Santa Clara, and found the average price of a click in Abilene was 29% lower than in Santa Clara.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Abilene

Summary PPC Stats for Abilene for March 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 7.08 236th 39th 31st NA
Automotive/Vehicle Auto Insurance 102.10 36th 3rd 3rd NA
Dealerships 7.71 6th 1st 1st NA
Tires 4.34 83rd 8th 6th -18
Average 30.47 26th 3rd 3rd NA
Entertainment/Recreation Restaurants 0.56 217th 38th 29th -23
Average 0.56 217th 38th 29th -23
Health, Beauty & Fitness Chiropractors 0.28 244th 33rd 24th 0
Dentists 7.00 245th 38th 30th -21
Massage Therapy 2.58 114th 23rd 18th 25
Average 4.41 276th 40th 31st -4
Home & Garden Furniture 3.72 34th 9th 8th 70
Pest Control 8.07 223rd 33rd 24th 0
Plumbers 8.81 237th 30th 22nd -11
Roofing 5.25 191st 32nd 24th -3
Self Storage Companies 8.61 206th 20th 14th NA
Average 6.36 274th 39th 30th 4
Legal Law Firms 4.85 194th 28th 20th NA
Average 4.85 220th 34th 26th NA
Real Estate Apartment Rentals 1.91 84th 15th 13rd NA
Realtors 0.86 262nd 39th 30th -13
Average 1.31 250th 38th 29th 10
Travel Car Rentals 2.29 169th 29th 22nd NA
Hotels 4.00 109th 21st 17th -5
Average 3.43 128th 22nd 18th NA

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.