Findings for PPC in Abilene

Abilene Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Abilene was the 279th least expensive city in USA in keyword bids in Google Adwords for the month of May 2016. Abilene also ranks amongst the least expensive cities in Texas, ranking as number 30th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Year over Year Google Adwords Prices for Abilene are up in May 2016

SEP's research shows that the average price of a click to advertisers targeting Abilene keywords increased by (Yr/Yr increase %)% versus the same keywords one year earlier.

Google Adwords Keyword Prices 61% Lower in Abilene than Denton

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Abilene are 61% lower than in Denton. The average price of a click in Abilene is $4.52.

This price differential is expected however, as Denton has a larger population than Abilene.

For better comparison of prices, we also compared prices with another city with a similar population, Santa Clara, and found the average price of a click in Abilene was 48% lower than in Santa Clara.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Abilene

Summary PPC Stats for Abilene for May 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 4.52 279th 39th 30th NA
Automotive/Vehicle Auto Insurance 17.03 160th 26th 19th NA
Dealerships 4.23 111st 21st 19th NA
Tires 7.26 12nd 3rd 3rd 0
Average 9.51 135th 23rd 16th NA
Entertainment/Recreation Restaurants 0.48 236th 37th 29th 26
Average 0.48 236th 37th 29th 26
Health, Beauty & Fitness Dentists 9.63 192nd 27th 22nd 7
Average 9.63 154th 20th 17th 2
Home & Garden Furniture 4.02 46th 11th 11th 120
Pest Control 5.63 250th 38th 29th -8
Self Storage Companies 3.39 272nd 40th 32nd NA
Average 4.11 283rd 40th 31st 8
Legal Law Firms 7.87 184th 26th 19th NA
Average 7.87 205th 30th 23rd NA
Real Estate Apartment Rentals 1.85 102nd 18th 12nd 12
Realtors 0.96 264th 37th 28th -13
Average 1.26 254th 36th 27th -1
Shopping Florists 7.37 57th 12nd 9th 0
Average 7.37 57th 12nd 9th 0
Travel Car Rentals 2.33 191st 34th 27th NA
Hotels 4.03 117th 23rd 18th 24
Average 3.46 142nd 27th 21st NA

Study Results for Other Cities:

See full City list:

U.S. Cities

Canadian Cities

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.