Findings for PPC in Abilene

Abilene Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Abilene was the 265th least expensive city in USA in keyword bids in Google Adwords for the month of November 2014. Abilene also ranks amongst the least expensive cities in Texas, ranking as number 29th. In the study, Dallas ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 61% Lower in Abilene than Denton

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Abilene are 61% lower than in Denton. The average price of a click in Abilene is $4.38.

This price differential is expected however, as Denton has a larger population than Abilene.

For better comparison of prices, we also compared prices with another city with a similar population, Santa Clara, and found the average price of a click in Abilene was 50% lower than in Santa Clara.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Abilene

Summary PPC Stats for Abilene for November 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 4.38 265th 37th 29th NA
Automotive/Vehicle Dealerships 4.57 42nd 7th 4th NA
Tires 4.09 51st 5th 5th 9
Average 4.33 170th 27th 20th NA
Entertainment/Recreation Restaurants 0.93 175th 31st 23rd -14
Average 0.93 175th 31st 23rd -14
Health, Beauty & Fitness Dentists 8.59 189th 29th 21st -7
Average 8.59 123rd 19th 16th NA
Home & Garden Furniture 2.31 115th 21st 16th 9
Moving Companies 16.09 119th 21st 17th 79
Pest Control 15.18 172nd 25th 22nd 7
Roofing 8.53 147th 29th 21st NA
Self Storage Companies 7.33 223rd 29th 23rd NA
Average 8.62 242nd 32nd 26th NA
Legal Law Firms 1.79 215th 34th 27th NA
Average 1.79 232nd 35th 27th NA
Real Estate Apartment Rentals 1.02 209th 33rd 25th NA
Realtors 0.81 269th 40th 31st -36
Average 0.87 275th 39th 30th -13
Travel Car Rentals 3.72 44th 13rd 13rd NA
Hotels 2.74 168th 31st 25th -16
Average 3.07 150th 27th 23rd NA

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.