Findings for PPC in Abilene

Abilene Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Abilene was the 271st least expensive city in USA in keyword bids in Google Adwords for the month of September 2016. Abilene also ranks amongst the least expensive cities in Texas, ranking as number 29th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 63% Lower in Abilene than Denton

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Abilene are 63% lower than in Denton. The average price of a click in Abilene is $5.65.

This price differential is expected however, as Denton has a larger population than Abilene.

For better comparison of prices, we also compared prices with another city with a similar population, Santa Clara, and found the average price of a click in Abilene was 44% lower than in Santa Clara.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Abilene


Summary PPC Stats for Abilene for September 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 5.65 271st 38th 29th 0
Automotive/Vehicle Dealerships 3.06 149th 26th 19th NA
Average 3.06 250th 36th 27th -2
Entertainment/Recreation Restaurants 11.54 4th 1st 1st 0
Average 11.54 4th 1st 1st 0
Health, Beauty & Fitness Chiropractors 6.18 153rd 25th 20th 0
Dentists 5.28 271st 41st 32nd -2
Average 5.58 265th 39th 30th -1
Home & Garden Furniture 4.83 40th 10th 9th 68
Moving Companies 4.66 204th 31st 24th NA
Pest Control 17.55 147th 19th 16th 0
Plumbers 3.92 270th 38th 29th NA
Roofing 11.52 148th 24th 18th NA
Self Storage Companies 3.41 267th 38th 30th NA
Average 7.96 263rd 34th 25th NA
Legal Law Firms 14.89 147th 22nd 19th NA
Average 14.89 196th 30th 23rd NA
Real Estate Apartment Rentals 0.92 222nd 38th 29th -13
Realtors 0.90 236th 35th 26th -14
Average 0.91 263rd 39th 30th -7
Travel Car Rentals 2.24 186th 30th 23rd NA
Hotels 4.08 136th 24th 20th 0
Average 3.47 158th 19th 15th NA

Study Results for Other Cities:

See full City list:

U.S. Cities

Canadian Cities

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.