Findings for PPC in Abilene

Abilene Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Abilene was the 203rd least expensive city in USA in keyword bids in Google Adwords for the month of December 2014. Abilene also ranks amongst the least expensive cities in Texas, ranking as number 26th. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 37% Lower in Abilene than Denton

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Abilene are 37% lower than in Denton. The average price of a click in Abilene is $7.94.

This price differential is expected however, as Denton has a larger population than Abilene.

For better comparison of prices, we also compared prices with another city with a similar population, Santa Clara, and found the average price of a click in Abilene was 16% lower than in Santa Clara.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Abilene

Summary PPC Stats for Abilene for December 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 7.94 203rd 32nd 26th 6
Automotive/Vehicle Dealerships 4.77 49th 8th 6th 1
Average 4.77 160th 25th 18th 0
Entertainment/Recreation Restaurants 1.72 98th 21st 16th 60
Average 1.72 98th 21st 16th 60
Health, Beauty & Fitness Chiropractors 18.94 11th 7th 7th 0
Dentists 5.20 264th 41st 32nd -8
Average 8.63 158th 23rd 19th -2
Home & Garden Furniture 2.12 184th 31st 23rd -7
Pest Control 86.21 1st 1st 1st 156
Plumbers 12.17 210th 25th 21st NA
Self Storage Companies 8.50 201st 22nd 17th NA
Average 22.22 44th 14th 14th NA
Legal Law Firms 6.03 154th 26th 19th NA
Average 6.03 194th 30th 23rd NA
Real Estate Apartment Rentals 1.02 219th 33rd 24th NA
Realtors 0.62 273rd 40th 31st -6
Average 0.75 281st 40th 31st -2
Travel Car Rentals 3.27 98th 15th 13rd NA
Hotels 3.56 119th 23rd 21st 30
Average 3.46 111st 21st 20th NA

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.