Findings for PPC in Abilene

Abilene Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Abilene was the 261st least expensive city in USA in keyword bids in Google Adwords for the month of April 2015. Abilene also ranks amongst the least expensive cities in Texas, ranking as number 28th. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Month over Month Google Adwords Prices for Abilene Rise in April 2015

SEP's research shows that the average price of a click to advertisers targeting Abilene keywords increased by 22% in April 2015.

Google Adwords Keyword Prices 65% Lower in Abilene than Denton

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Abilene are 65% lower than in Denton. The average price of a click in Abilene is $5.23.

This price differential is expected however, as Denton has a larger population than Abilene.

For better comparison of prices, we also compared prices with another city with a similar population, Santa Clara, and found the average price of a click in Abilene was 54% lower than in Santa Clara.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Abilene

Summary PPC Stats for Abilene for April 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 5.23 261st 36th 28th NA
Automotive/Vehicle Auto Insurance 39.18 157th 24th 18th NA
Dealerships 3.36 148th 28th 22nd NA
Tires 13.22 2nd 1st 1st 102
Average 18.59 84th 13rd 10th NA
Entertainment/Recreation Restaurants 0.67 201st 32nd 25th 63
Average 0.67 201st 32nd 25th 63
Health, Beauty & Fitness Dentists 10.21 170th 30th 24th 532
Massage Therapy 1.15 134th 23rd 18th -32
Average 7.95 213rd 34th 27th 156
Home & Garden Furniture 1.08 222nd 40th 31st -46
Roofing 11.59 120th 19th 14th 0
Self Storage Companies 5.10 255th 35th 28th NA
Average 4.79 279th 40th 31st -6
Legal Law Firms 1.58 225th 36th 29th NA
Average 1.58 240th 36th 29th NA
Real Estate Apartment Rentals 1.13 216th 34th 25th -30
Realtors 0.68 270th 39th 30th -14
Average 0.91 276th 39th 30th -12
Shopping Florists 4.74 175th 31st 23rd 0
Average 4.74 175th 31st 23rd 0
Travel Car Rentals 4.36 22nd 3rd 2nd NA
Hotels 3.19 154th 29th 25th -21
Average 3.58 95th 16th 13rd NA

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.