Findings for PPC in Arlington

Arlington Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Arlington was the 87th least expensive city in USA in keyword bids in Google Adwords for the month of November 2014. Arlington also ranks amongst the least expensive cities in Texas, ranking as number 12nd. In the study, Dallas ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Month over Month Google Adwords Prices for Arlington Rise in November 2014

SEP's research shows that the average price of a click to advertisers targeting Arlington keywords increased by 10% in November 2014.

Google Adwords Keyword Prices 4% Lower in Arlington than Grand Prairie

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Arlington are 4% lower than in Grand Prairie. The average price of a click in Arlington is $12.47.

This price difference is interesting though, given the population of Grand Prairie is less than Arlington.

To get a better sense of relative prices, we also compared prices with another similarly sized city, New Orleans, and found the average price of a click in Arlington was 18% lower than in New Orleans.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Arlington

Summary PPC Stats for Arlington for November 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 12.47 87th 16th 12nd 10
Automotive/Vehicle Auto Insurance 87.15 36th 8th 5th 0
Auto Parts 1.56 105th 20th 15th 0
Dealerships 2.68 151st 33rd 25th NA
Tires 4.79 28th 2nd 2nd -11
Towing 1.06 151st 21st 16th -30
Average 16.65 71st 14th 9th -7
B2B Office Furniture 7.38 8th 5th 5th NA
Average 7.38 48th 7th 6th NA
Entertainment/Recreation Restaurants 1.20 142nd 24th 16th 14
Average 1.20 142nd 24th 16th 14
Finance Payday Loans 19.04 21st 10th 10th 0
Average 19.04 86th 18th 15th NA
Health, Beauty & Fitness Acupuncture 6.10 27th 2nd 2nd 19
Chiropractors 19.77 12nd 8th 7th 51
Dentists 7.60 203rd 32nd 23rd -17
Martial Arts 2.44 78th 14th 12nd 0
Massage Therapy 16.08 8th 2nd 1st 220
Average 10.50 49th 13rd 12nd 19
Home & Garden Appliance Repair 20.23 21st 5th 4th 6
Furniture 2.89 56th 10th 9th 33
Landscapers 4.60 72nd 13rd 11th 0
Moving Companies 18.36 83rd 16th 13rd 14
Pest Control 27.96 54th 12nd 12nd 8
Plumbers 52.66 52nd 14th 14th 17
Roofing 20.44 44th 13rd 10th 0
Self Storage Companies 13.25 54th 9th 5th 13
Average 22.49 34th 12nd 12nd 5
Legal Family Law 22.17 47th 6th 6th NA
Law Firms 9.71 117th 16th 11th NA
Average 13.86 156th 20th 14th NA
Real Estate Apartment Rentals 5.38 2nd 1st 1st 112
Condos 3.46 21st 2nd 2nd 19
New Home Developers 6.46 21st 4th 4th 144
Realtors 2.24 165th 23rd 16th 0
Average 4.36 28th 5th 5th 45
Shopping Florists 6.58 70th 13rd 9th 27
Average 6.58 41st 7th 6th 13
Travel Car Rentals 3.93 30th 8th 8th 46
Hotels 2.62 180th 33rd 27th -29
Average 3.05 111st 28th 24th 8

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.