Findings for PPC in Arlington

Arlington Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Arlington was the 77th least expensive city in USA in keyword bids in Google Adwords for the month of July 2016. Arlington also ranks amongst the least expensive cities in Texas, ranking as number 9th. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Month over Month Google Adwords Prices for Arlington Rise in July 2016

SEP's research shows that the average price of a click to advertisers targeting Arlington keywords increased by 12% in July 2016.

Not surprisingly, the month over month price increases for Arlington Google Adwords terms helped increase prices (yr./yr. price increase)% higher than the same period last year.

Google Adwords Keyword Prices 6% Higher in Arlington than Grand Prairie

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Arlington are 6% higher than in Grand Prairie. The average price of a click in Arlington is $15.27.

This price difference is understandable though, given the population of Grand Prairie is less than Arlington, which generally means less competition and therefore lower prices.

To get a better sense of relative prices, we also compared prices with another city of equal population, New Orleans, and found the average price of a click in Arlington was 9% lower than in New Orleans. This suggests that perhaps prices in Arlington are relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Arlington


Summary PPC Stats for Arlington for July 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 15.27 77th 13rd 9th 12
Automotive/Vehicle Auto Insurance 50.96 95th 13rd 9th 0
Auto Parts 1.05 128th 21st 15th 0
Dealerships 3.40 139th 26th 21st NA
Tires 6.62 11th 2nd 2nd 195
Towing 9.26 21st 3rd 3rd 373
Average 11.32 154th 19th 14th 97
B2B Office Furniture 1.19 153rd 18th 12nd NA
Average 1.19 169th 18th 12nd NA
Entertainment/Recreation Restaurants 2.74 138th 22nd 16th 3
Average 2.74 138th 22nd 16th 3
Finance Insurance 51.16 46th 7th 5th NA
Payday Loans 5.43 158th 29th 23rd 0
Average 28.30 52nd 9th 7th NA
Health, Beauty & Fitness Chiropractors 21.77 9th 1st 1st 60
Dentists 16.34 32nd 9th 8th 8
Massage Therapy 4.84 100th 16th 11th 0
Average 16.25 8th 3rd 3rd 8
Home & Garden Furniture 3.54 191st 31st 25th 25
Garage Doors 107.59 2nd 2nd 2nd 0
Landscapers 5.25 86th 18th 14th -8
Moving Companies 26.42 36th 7th 6th -6
Pest Control 16.68 166th 17th 16th -4
Plumbers 55.57 59th 11th 11th -3
Roofing 20.69 62nd 7th 4th 7
Self Storage Companies 14.03 61st 8th 6th 0
Average 27.11 19th 6th 6th 1
Legal Family Law 79.75 4th 2nd 2nd NA
Law Firms 15.12 156th 24th 16th NA
Average 36.66 122nd 20th 13rd NA
Real Estate Apartment Rentals 3.65 17th 4th 3rd 0
Condos 3.26 26th 4th 4th 0
New Home Developers 2.77 171st 25th 21st 0
Realtors 1.99 157th 24th 19th 0
Average 2.84 84th 13rd 12nd 0
Shopping Florists 12.13 12nd 3rd 1st 0
Average 12.13 12nd 3rd 1st 0
Travel Car Rentals 2.14 202nd 36th 27th 0
Hotels 4.98 75th 16th 13rd 0
Average 3.56 164th 28th 21st 0

Study Results for Other Cities:

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U.S. Cities

Canadian Cities

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.