Findings for PPC in Arlington

Arlington Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Arlington was the 75th least expensive city in USA in keyword bids in Google Adwords for the month of September 2014. Arlington also ranks amongst the least expensive cities in Texas, ranking as number 13rd. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Month over Month Google Adwords Prices for Arlington Rise in September 2014

SEP's research shows that the average price of a click to advertisers targeting Arlington keywords increased by 10% in September 2014.

Google Adwords Keyword Prices 47% Higher in Arlington than Grand Prairie

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Arlington are 47% higher than in Grand Prairie. The average price of a click in Arlington is $12.60.

This price difference is understandable though, given the population of Grand Prairie is less than Arlington, which generally means less competition and therefore lower prices.

To understand if prices in Arlington are relatively low, we also compared prices with New Orleans which has a similar population, and found the average price of a click in Arlington was 5% higher than in New Orleans. This suggests that perhaps Arlington prices are not relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Arlington

Summary PPC Stats for Arlington for September 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 12.60 75th 14th 13rd 10
Automotive/Vehicle Auto Parts 1.22 110th 17th 13rd NA
Dealerships 1.59 233rd 41st 32nd NA
Tires 3.90 54th 5th 5th 419
Towing 4.47 44th 5th 4th NA
Average 3.02 204th 32nd 24th 44
B2B Office Furniture 0.84 135th 18th 12nd NA
Average 0.84 143rd 18th 12nd NA
Entertainment/Recreation Restaurants 0.50 219th 34th 27th -56
Average 0.50 219th 34th 27th -56
Finance Payday Loans 9.91 58th 18th 16th NA
Average 9.91 135th 22nd 16th NA
Health, Beauty & Fitness Chiropractors 19.43 11th 8th 8th 136
Dentists 13.31 54th 14th 12nd 1
Massage Therapy 5.89 51st 6th 6th -12
Average 13.02 18th 8th 8th 12
Home & Garden Appliance Repair 3.74 179th 26th 19th NA
Furniture 1.96 145th 28th 23rd NA
Garage Doors 30.85 43rd 15th 15th -11
Landscapers 4.99 81st 17th 13rd NA
Moving Companies 23.03 15th 3rd 3rd 80
Pest Control 22.56 134th 19th 15th NA
Plumbers 34.10 95th 15th 15th -11
Roofing 17.83 41st 10th 7th 5
Self Storage Companies 12.66 69th 6th 5th -10
Average 17.63 71st 16th 16th NA
Legal Law Firms 6.69 171st 25th 18th NA
Personal Injury Law 244.12 2nd 1st 1st NA
Average 54.18 21st 3rd 2nd NA
Real Estate Apartment Rentals 2.14 49th 10th 8th -4
Condos 2.07 49th 6th 6th NA
New Home Developers 4.14 52nd 8th 8th 15
Realtors 2.29 107th 13rd 11th NA
Average 2.59 65th 11th 11th 7
Shopping Florists 6.27 58th 12nd 11th -1
Average 6.27 58th 12nd 11th -1
Travel Car Rentals 2.93 61st 8th 6th 0
Hotels 3.42 89th 17th 14th -1
Average 3.17 75th 12nd 10th -1

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.