Findings for PPC in Arlington

Arlington Ranks Amongst Most Expensive Markets for Keywords in West South Central

SEP's ongoing research into PPC Campaigns has revealed that Arlington was the 5th most expensive city in West South Central in keyword bids in Google Adwords for the month of July 2015. Arlington also ranks amongst the most expensive cities in Texas, ranking 5th. In the study, Carrollton ranked as the most expensive city in West South Central for keywords, while El Paso ranked as the least expensive city.

Month over Month Google Adwords Prices for Arlington Rise in July 2015

SEP's research shows that the average price of a click to advertisers targeting Arlington keywords increased by 25% in July 2015.

Not surprisingly, the month over month price increases for Arlington Google Adwords terms helped increase prices (yr./yr. price increase)% higher than the same period last year.

Google Adwords Keyword Prices 162% Higher in Arlington than Grand Prairie

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Arlington are 162% higher than in Grand Prairie. The average price of a click in Arlington is $20.89.

This price difference is understandable though, given the population of Grand Prairie is less than Arlington, which generally means less competition and therefore lower prices.

To understand if prices in Arlington are relatively low, we also compared prices with New Orleans which has a similar population, and found the average price of a click in Arlington was 17% higher than in New Orleans. This suggests that perhaps Arlington prices are not relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Arlington


Summary PPC Stats for Arlington for July 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 20.89 21st 5th 5th 25
Automotive/Vehicle Auto Insurance 69.86 70th 11th 9th -8
Dealerships 4.81 75th 13rd 12nd NA
Tires 5.77 31st 5th 5th -8
Towing 5.19 56th 7th 7th -14
Average 29.49 16th 3rd 3rd -2
B2B Office Furniture 7.92 33rd 6th 6th NA
Average 7.92 54th 7th 7th NA
Entertainment/Recreation Restaurants 4.38 6th 1st 1st 604
Average 4.38 6th 1st 1st 604
Finance Insurance 96.95 13rd 2nd 2nd 0
Payday Loans 26.88 12nd 10th 10th -17
Average 61.92 8th 1st 1st NA
Health, Beauty & Fitness Chiropractors 11.39 68th 11th 8th -28
Dentists 27.65 1st 1st 1st -15
Martial Arts 5.94 22nd 6th 4th 334
Massage Therapy 9.63 30th 3rd 2nd 89
Optometrists 4.40 86th 13rd 11th NA
Average 18.10 8th 2nd 2nd 54
Home & Garden Appliance Repair 12.14 124th 15th 14th -13
Furniture 3.02 116th 25th 22nd -6
Garage Doors 87.07 5th 1st 1st -4
Landscapers 4.28 92nd 15th 11th 64
Moving Companies 18.81 85th 18th 13rd -16
Pest Control 26.10 80th 8th 7th -6
Plumbers 69.16 31st 5th 5th 18
Roofing 56.03 3rd 1st 1st 22
Self Storage Companies 14.23 82nd 10th 8th -6
Average 29.37 13rd 2nd 2nd 5
Legal Criminal Lawyers 54.86 23rd 5th 5th NA
Law Firms 28.46 58th 9th 5th NA
Average 33.74 123rd 20th 15th NA
Real Estate Apartment Rentals 3.61 15th 3rd 3rd -9
Condos 2.74 47th 5th 5th -21
New Home Developers 4.12 86th 15th 15th -6
Realtors 2.20 164th 24th 15th -7
Average 3.16 59th 8th 8th -10
Shopping Florists 9.08 13rd 2nd 2nd 31
Average 9.08 13rd 2nd 2nd 31
Travel Car Rentals 2.88 128th 15th 10th -5
Hotels 4.07 112nd 22nd 17th 14
Average 3.67 116th 23rd 17th 5

Study Results for Other Cities:

See full City list:

U.S. Cities

Canadian Cities

About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.