Findings for PPC in Beaumont

Beaumont Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Beaumont was the 231st least expensive city in USA in keyword bids in Google Adwords for the month of May 2016. Beaumont also ranks amongst the least expensive cities in Texas, ranking as number 25th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Year over Year Google Adwords Prices for Beaumont are up in May 2016

SEP's research shows that the average price of a click to advertisers targeting Beaumont keywords increased by (Yr/Yr increase %)% versus the same keywords one year earlier.

Google Adwords Keyword Prices 42% Lower in Beaumont than Pasadena

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Beaumont are 42% lower than in Pasadena. The average price of a click in Beaumont is $7.47.

This price differential is expected however, as Pasadena has a larger population than Beaumont.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Norman, and found the average price of a click in Beaumont was 12% higher than in Norman.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Beaumont

Summary PPC Stats for Beaumont for May 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 7.47 231st 33rd 25th NA
Automotive/Vehicle Auto Insurance 41.94 117th 19th 13rd NA
Dealerships 3.00 186th 34th 28th NA
Average 22.47 43rd 6th 5th NA
Entertainment/Recreation Restaurants 0.83 198th 29th 22nd 9
Average 0.83 198th 29th 22nd 9
Health, Beauty & Fitness Dentists 3.40 277th 40th 31st 11
Average 3.40 284th 41st 32nd 3
Home & Garden Furniture 2.61 161st 32nd 26th 22
Landscapers 2.85 147th 23rd 16th NA
Pest Control 15.72 188th 27th 22nd NA
Roofing 3.15 198th 35th 26th NA
Self Storage Companies 8.31 198th 25th 21st NA
Average 5.88 277th 38th 29th 0
Legal Law Firms 1.74 210th 31st 24th NA
Personal Injury Law 96.56 76th 14th 10th NA
Average 49.15 76th 15th 13rd NA
Real Estate Apartment Rentals 1.07 209th 37th 28th 23
Condos 0.89 177th 23rd 18th NA
New Home Developers 3.83 103rd 17th 17th 19
Realtors 2.07 176th 28th 19th 92
Average 2.08 162nd 26th 19th 40
Travel Car Rentals 3.56 67th 6th 5th NA
Hotels 3.86 129th 28th 22nd 2
Average 3.76 106th 19th 14th NA

Study Results for Other Cities:

See full City list:

U.S. Cities

Canadian Cities

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.