Findings for PPC in Beaumont

Beaumont Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Beaumont was the 214th least expensive city in USA in keyword bids in Google Adwords for the month of April 2015. Beaumont also ranks amongst the least expensive cities in Texas, ranking as number 26th. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 59% Lower in Beaumont than Pasadena

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Beaumont are 59% lower than in Pasadena. The average price of a click in Beaumont is $7.54.

This price differential is expected however, as Pasadena has a larger population than Beaumont.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Norman, and found the average price of a click in Beaumont was 52% higher than in Norman.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Beaumont

Summary PPC Stats for Beaumont for April 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 7.54 214th 33rd 26th NA
Automotive/Vehicle Dealerships 3.03 173rd 32nd 25th NA
Tires 2.79 167th 24th 17th -13
Average 2.91 252nd 37th 28th NA
Entertainment/Recreation Restaurants 0.79 182nd 27th 20th -6
Average 0.79 182nd 27th 20th -6
Health, Beauty & Fitness Chiropractors 3.08 235th 33rd 25th 0
Cosmetic Surgery 10.68 45th 6th 6th NA
Dentists 4.58 266th 41st 32nd 24
Average 5.20 273rd 41st 32nd 7
Home & Garden Furniture 1.81 197th 35th 27th -21
Plumbers 8.49 229th 30th 23rd 0
Self Storage Companies 12.72 127th 12nd 10th NA
Average 6.21 269th 37th 29th -1
Legal Law Firms 5.01 193rd 32nd 25th NA
Personal Injury Law 140.81 37th 9th 7th NA
Average 72.91 22nd 5th 4th NA
Real Estate Apartment Rentals 0.91 240th 37th 28th 28
Condos 0.40 223rd 30th 21st NA
New Home Developers 3.89 90th 16th 15th 46
Realtors 2.22 144th 23rd 17th 72
Average 2.05 169th 27th 20th 31
Shopping Florists 5.71 129th 20th 14th -2
Average 5.71 129th 20th 14th -2
Travel Car Rentals 2.20 190th 33rd 25th NA
Hotels 2.03 223rd 39th 31st -18
Average 2.08 247th 41st 32nd NA

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.