Findings for PPC in Beaumont

Beaumont Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Beaumont was the 103rd least expensive city in USA in keyword bids in Google Adwords for the month of December 2014. Beaumont also ranks amongst the least expensive cities in Texas, ranking as number 13rd. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Month over Month Google Adwords Prices for Beaumont Rise in December 2014

SEP's research shows that the average price of a click to advertisers targeting Beaumont keywords increased by 10% in December 2014.

Google Adwords Keyword Prices 23% Lower in Beaumont than Pasadena

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Beaumont are 23% lower than in Pasadena. The average price of a click in Beaumont is $12.27.

This price differential is expected however, as Pasadena has a larger population than Beaumont.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Norman, and found the average price of a click in Beaumont was 163% higher than in Norman.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Beaumont

Summary PPC Stats for Beaumont for December 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 12.27 103rd 18th 13rd 10
Automotive/Vehicle Auto Insurance 54.14 91st 16th 13rd -18
Dealerships 1.68 226th 39th 31st -13
Average 27.91 9th 2nd 2nd -7
Entertainment/Recreation Restaurants 1.92 85th 18th 14th 175
Average 1.92 85th 18th 14th 175
Health, Beauty & Fitness Chiropractors 0.54 234th 34th 25th 0
Dentists 6.50 244th 39th 30th 5
Massage Therapy 9.80 30th 6th 5th 0
Average 5.83 251st 40th 31st 1
Home & Garden Furniture 1.78 210th 33rd 25th -10
Landscapers 14.89 2nd 2nd 1st NA
Moving Companies 13.00 155th 24th 19th NA
Pest Control 17.33 138th 25th 22nd NA
Roofing 10.51 139th 23rd 17th NA
Self Storage Companies 13.69 88th 9th 7th 6
Average 11.87 196th 26th 21st 17
Legal Law Firms 6.99 137th 22nd 16th NA
Personal Injury Law 194.42 15th 5th 3rd NA
Average 53.85 42nd 9th 8th NA
Real Estate Apartment Rentals 0.82 243rd 38th 29th -10
Condos 5.21 4th 1st 1st NA
New Home Developers 2.89 162nd 26th 21st 1
Realtors 1.41 232nd 35th 26th 73
Average 1.95 183rd 26th 20th 19
Shopping Florists 4.75 168th 26th 18th -18
Average 4.75 168th 26th 18th -18
Travel Car Rentals 2.95 133rd 25th 21st NA
Hotels 3.21 151st 27th 24th 5
Average 3.12 157th 28th 26th NA

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.