Findings for PPC in Beaumont

Beaumont Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Beaumont was the 176th least expensive city in USA in keyword bids in Google Adwords for the month of November 2014. Beaumont also ranks amongst the least expensive cities in Texas, ranking as number 25th. In the study, Dallas ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 22% Lower in Beaumont than Pasadena

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Beaumont are 22% lower than in Pasadena. The average price of a click in Beaumont is $8.64.

This price differential is expected however, as Pasadena has a larger population than Beaumont.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Norman, and found the average price of a click in Beaumont was 121% higher than in Norman.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Beaumont

Summary PPC Stats for Beaumont for November 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 8.64 176th 32nd 25th NA
Automotive/Vehicle Auto Insurance 114.50 14th 4th 2nd NA
Auto Parts 1.37 124th 22nd 16th 0
Dealerships 3.41 102nd 23rd 17th NA
Tires 3.38 90th 9th 8th -12
Average 25.21 30th 5th 4th NA
Entertainment/Recreation Restaurants 1.16 150th 26th 18th -8
Average 1.16 150th 26th 18th -8
Finance Payday Loans 9.72 80th 21st 16th 0
Average 9.72 137th 24th 17th NA
Health, Beauty & Fitness Acupuncture 4.98 42nd 6th 6th 0
Dentists 5.80 251st 37th 28th -7
Massage Therapy 9.78 30th 6th 5th 0
Average 6.59 207th 33rd 24th -2
Home & Garden Furniture 1.93 163rd 30th 24th -6
Moving Companies 7.67 230th 33rd 27th 1
Pest Control 6.49 233rd 35th 27th NA
Plumbers 52.11 53rd 15th 15th 0
Roofing 1.98 196th 36th 28th NA
Self Storage Companies 11.42 118th 14th 9th 47
Average 11.93 201st 26th 20th 5
Legal Law Firms 4.62 181st 28th 22nd NA
Average 4.62 213rd 30th 22nd NA
Real Estate Apartment Rentals 1.00 211st 34th 26th 16
New Home Developers 2.85 151st 22nd 18th 15
Realtors 1.01 258th 38th 29th 16
Average 1.70 222nd 32nd 23rd 10
Shopping Florists 4.85 150th 25th 20th 0
Average 4.85 135th 23rd 18th 0
Travel Car Rentals 3.35 81st 16th 15th NA
Hotels 3.02 144th 25th 20th -19
Average 3.13 141st 25th 21st NA

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.