Findings for PPC in Beaumont

Beaumont Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Beaumont was the 203rd least expensive city in USA in keyword bids in Google Adwords for the month of September 2014. Beaumont also ranks amongst the least expensive cities in Texas, ranking as number 25th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Month over Month Google Adwords Prices for Beaumont Rise in September 2014

SEP's research shows that the average price of a click to advertisers targeting Beaumont keywords increased by 25% in September 2014.

Google Adwords Keyword Prices 39% Lower in Beaumont than Pasadena

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Beaumont are 39% lower than in Pasadena. The average price of a click in Beaumont is $7.42.

This price differential is expected however, as Pasadena has a larger population than Beaumont.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Norman, and found the average price of a click in Beaumont was 45% higher than in Norman.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Beaumont

Summary PPC Stats for Beaumont for September 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 7.42 203rd 32nd 25th 25
Automotive/Vehicle Auto Insurance 47.44 113rd 15th 13rd NA
Dealerships 2.32 187th 36th 27th NA
Tires 2.88 128th 19th 18th NA
Average 17.55 64th 11th 10th NA
Entertainment/Recreation Restaurants 0.99 156th 25th 19th 23
Average 0.99 156th 25th 19th 23
Finance Payday Loans 5.19 116th 24th 18th NA
Average 5.19 165th 25th 18th NA
Health, Beauty & Fitness Cosmetic Surgery 0.99 111st 19th 13rd NA
Dentists 4.41 269th 40th 31st NA
Massage Therapy 14.07 16th 1st 1st NA
Average 5.97 229th 33rd 28th 58
Home & Garden Appliance Repair 6.97 143rd 19th 14th NA
Furniture 2.47 88th 21st 18th NA
Landscapers 0.55 201st 29th 22nd NA
Plumbers 21.00 164th 19th 17th NA
Roofing 8.39 134th 25th 18th NA
Self Storage Companies 7.16 205th 26th 19th 69
Average 7.04 265th 39th 30th NA
Legal Law Firms 4.04 196th 30th 23rd NA
Personal Injury Law 97.58 50th 7th 6th NA
Average 27.43 111st 15th 11th NA
Real Estate Apartment Rentals 0.90 176th 33rd 25th 14
Condos 1.35 104th 14th 12nd NA
New Home Developers 2.44 145th 23rd 19th 20
Realtors 0.57 274th 40th 31st NA
Average 1.21 222nd 34th 25th 1
Shopping Florists 9.20 7th 2nd 2nd NA
Average 9.20 7th 2nd 2nd NA
Travel Car Rentals 1.90 164th 28th 23rd NA
Hotels 3.44 87th 16th 13rd -1
Average 2.92 108th 20th 16th NA

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.