Findings for PPC in Beaumont

Beaumont Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Beaumont was the 163rd least expensive city in USA in keyword bids in Google Adwords for the month of March 2015. Beaumont also ranks amongst the least expensive cities in Texas, ranking as number 21st. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 31% Lower in Beaumont than Pasadena

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Beaumont are 31% lower than in Pasadena. The average price of a click in Beaumont is $10.51.

This price differential is expected however, as Pasadena has a larger population than Beaumont.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Norman, and found the average price of a click in Beaumont was 85% higher than in Norman.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Beaumont

Summary PPC Stats for Beaumont for March 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 10.51 163rd 27th 21st NA
Automotive/Vehicle Auto Insurance 63.11 109th 14th 9th NA
Dealerships 2.92 181st 34th 25th NA
Tires 3.71 122nd 18th 14th 0
Average 23.25 63rd 8th 5th NA
Entertainment/Recreation Restaurants 1.15 138th 27th 20th -25
Average 1.15 138th 27th 20th -25
Health, Beauty & Fitness Dentists 4.43 273rd 40th 31st 4
Average 4.43 274th 38th 30th 1
Home & Garden Furniture 2.70 112nd 27th 22nd 74
Landscapers 5.21 81st 17th 13rd NA
Moving Companies 17.96 120th 18th 14th 0
Plumbers 6.35 247th 34th 25th 0
Roofing 4.34 195th 34th 26th NA
Self Storage Companies 8.10 217th 24th 18th NA
Average 8.16 267th 37th 28th 11
Legal Law Firms 1.35 230th 35th 27th NA
Personal Injury Law 191.79 9th 2nd 2nd NA
Average 48.96 60th 11th 8th NA
Real Estate Apartment Rentals 0.83 233rd 39th 30th -3
Condos 2.26 76th 8th 8th NA
New Home Developers 2.74 146th 21st 17th -19
Realtors 1.20 244th 37th 28th -1
Average 1.55 217th 34th 26th -5
Shopping Florists 5.97 123rd 28th 21st 0
Average 5.97 123rd 28th 21st 0
Travel Car Rentals 2.20 180th 31st 24th NA
Hotels 2.51 227th 38th 29th -14
Average 2.41 240th 39th 30th NA

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.