Findings for PPC in Denton

Denton Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Denton was the 73rd least expensive city in USA in keyword bids in Google Adwords for the month of September 2016. Denton also ranks amongst the least expensive cities in Texas, ranking as number 11th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 18% Lower in Denton than Frisco

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Denton are 18% lower than in Frisco. The average price of a click in Denton is $15.64.

This price differential is expected however, as Frisco has a larger population than Denton.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Surprise, and found the average price of a click in Denton was 64% higher than in Surprise.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Denton


Summary PPC Stats for Denton for September 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 15.64 73rd 14th 11th -3
Automotive/Vehicle Auto Insurance 108.96 9th 3rd 3rd 0
Dealerships 3.21 138th 24th 17th NA
Tires 4.31 70th 9th 7th -12
Towing 1.76 182nd 24th 17th -29
Average 20.96 44th 10th 8th -1
Entertainment/Recreation Restaurants 0.12 251st 38th 29th 0
Average 0.12 251st 38th 29th 0
Finance Insurance 108.05 10th 3rd 3rd NA
Payday Loans 6.29 89th 23rd 19th -51
Average 40.21 21st 5th 5th NA
Health, Beauty & Fitness Chiropractors 5.19 181st 28th 22nd 17
Dentists 12.75 93rd 16th 14th -5
Massage Therapy 6.56 70th 15th 11th -26
Optometrists 6.08 47th 8th 6th NA
Average 9.35 143rd 19th 17th 4
Home & Garden Appliance Repair 13.58 110th 20th 14th -16
Furniture 2.52 188th 34th 28th -15
Garage Doors 66.60 6th 2nd 2nd -4
Landscapers 3.25 162nd 23rd 16th -6
Moving Companies 20.07 67th 13rd 11th 19
Pest Control 18.12 138th 18th 15th 19
Plumbers 44.82 81st 15th 15th 41
Roofing 23.67 43rd 10th 8th 25
Self Storage Companies 4.41 250th 36th 28th -44
Average 22.11 55th 11th 11th 2
Legal Criminal Lawyers 40.59 43rd 8th 7th NA
Family Law 40.38 18th 1st 1st NA
Law Firms 23.49 81st 11th 9th NA
Average 31.99 121st 19th 13rd NA
Real Estate Apartment Rentals 1.46 141st 24th 18th -6
Condos 0.91 168th 25th 17th NA
New Home Developers 3.62 99th 18th 15th -44
Realtors 1.39 192nd 27th 21st -39
Average 1.93 149th 21st 18th -21
Shopping Florists 8.49 37th 5th 3rd -10
Average 8.49 37th 5th 3rd -10
Travel Car Rentals 2.42 167th 28th 22nd -14
Hotels 4.08 136th 24th 20th 0
Average 3.25 185th 27th 23rd -7

Study Results for Other Cities:

See full City list:

U.S. Cities

Canadian Cities

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.