Findings for PPC in El Paso

El Paso Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that El Paso was the 125th least expensive city in USA in keyword bids in Google Adwords for the month of November 2014. El Paso also ranks amongst the least expensive cities in Texas, ranking as number 21st. In the study, Dallas ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Month over Month Google Adwords Prices for El Paso Rise in November 2014

SEP's research shows that the average price of a click to advertisers targeting El Paso keywords increased by 17% in November 2014.

Google Adwords Keyword Prices 54% Higher in El Paso than Las Cruces

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in El Paso are 54% higher than in Las Cruces. The average price of a click in El Paso is $10.87.

This price difference is understandable though, given the population of Las Cruces is less than El Paso, which generally means less competition and therefore lower prices.

To understand if prices in El Paso are relatively low, we also compared prices with Detroit which has a similar population, and found the average price of a click in El Paso was 9% higher than in Detroit. This suggests that perhaps El Paso prices are not relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for El Paso

Summary PPC Stats for El Paso for November 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 10.87 125th 26th 21st 17
Automotive/Vehicle Auto Body 7.00 39th 7th 6th 77
Auto Insurance 73.16 61st 11th 7th 40
Auto Parts 1.04 150th 29th 21st 17
Dealerships 2.49 162nd 35th 27th -4
Tires 2.13 177th 27th 20th -7
Towing 1.49 146th 20th 15th -26
Average 18.71 61st 12nd 8th 6
B2B Architects 0.55 103rd 16th 12nd 0
Office Furniture 2.98 102nd 16th 12nd -38
Printers 15.98 3rd 1st 1st 131
Video Production 3.02 55th 8th 6th -60
Average 5.10 72nd 11th 9th NA
Entertainment/Recreation Restaurants 7.32 3rd 2nd 2nd 141
Average 7.32 3rd 2nd 2nd 141
Finance Credit Counselling 3.56 63rd 10th 6th NA
Insurance 48.49 42nd 8th 6th NA
Payday Loans 19.52 18th 8th 8th 16
Average 34.24 23rd 6th 5th 7
Health, Beauty & Fitness Acupuncture 3.23 81st 14th 14th 389
Chiropractors 3.62 188th 25th 20th -11
Cosmetic Surgery 5.33 89th 11th 9th -9
Dentists 11.72 109th 20th 16th 41
Jewellers 2.46 96th 16th 10th NA
Massage Therapy 2.23 112nd 20th 14th 32
Optometrists 1.81 117th 22nd 15th -4
Average 6.24 220th 34th 25th 34
Home & Garden Appliance Repair 7.46 163rd 24th 19th -31
Furniture 2.40 102nd 17th 14th 13
Garage Doors 13.99 132nd 19th 17th 81
Home Security 52.86 14th 7th 7th 0
Interior Designers 2.14 91st 15th 10th NA
Landscapers 1.95 152nd 19th 14th -35
Moving Companies 14.94 141st 26th 22nd 1
Pest Control 19.54 131st 18th 16th 17
Plumbers 11.06 210th 31st 25th 86
Roofing 9.60 136th 27th 20th -4
Self Storage Companies 10.55 144th 17th 12nd 21
Windows and Doors 2.68 99th 14th 9th NA
Average 11.07 213rd 28th 22nd 6
Legal Criminal Lawyers 51.79 36th 7th 6th 0
Family Law 6.14 86th 13rd 10th NA
Immigration Lawyers 12.69 26th 4th 4th 19
Law Firms 12.67 90th 12nd 8th 210
Personal Injury Law 26.27 135th 18th 12nd NA
Traffic Law 1.47 77th 8th 5th 13
Average 19.41 138th 16th 10th 40
Real Estate Apartment Rentals 0.99 213rd 35th 27th -13
Condos 0.59 183rd 23rd 18th -2
New Home Developers 3.35 118th 19th 15th -7
Property Management 3.00 116th 14th 10th -6
Realtors 2.03 179th 27th 18th -8
Average 1.83 207th 30th 21st -7
Shopping Florists 6.84 58th 10th 6th 22
Average 5.28 108th 18th 14th 26
Travel Car Rentals 3.02 115th 23rd 20th 42
Hotels 3.31 112nd 19th 16th -8
Average 3.16 134th 22nd 18th 17

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.