Findings for PPC in El Paso

El Paso Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that El Paso was the 203rd least expensive city in USA in keyword bids in Google Adwords for the month of July 2016. El Paso also ranks amongst the least expensive cities in Texas, ranking as number 25th. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Year over Year Google Adwords Prices for El Paso are up in July 2016

SEP's research shows that the average price of a click to advertisers targeting El Paso keywords increased by (Yr/Yr increase %)% versus the same keywords one year earlier.

Google Adwords Keyword Prices 5% Higher in El Paso than Las Cruces

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in El Paso are 5% higher than in Las Cruces. The average price of a click in El Paso is $9.94.

This price difference is understandable though, given the population of Las Cruces is less than El Paso, which generally means less competition and therefore lower prices.

To get a better sense of relative prices, we also compared prices with another city of equal population, Detroit, and found the average price of a click in El Paso was 13% lower than in Detroit. This suggests that perhaps prices in El Paso are relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for El Paso


Summary PPC Stats for El Paso for July 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 9.94 203rd 31st 25th 4
Automotive/Vehicle Auto Insurance 42.50 122nd 18th 14th -25
Auto Parts 2.13 77th 7th 5th 64
Dealerships 3.42 137th 25th 20th 28
Tires 2.91 210th 29th 22nd -31
Towing 5.77 73rd 11th 10th 114
Average 13.48 108th 18th 13rd 28
B2B Office Furniture 3.49 137th 17th 11th -31
Printers 9.16 44th 9th 7th 12
Average 5.38 119th 16th 11th NA
Entertainment/Recreation Restaurants 5.00 65th 12nd 10th -11
Average 5.00 65th 12nd 10th -11
Finance Credit Counselling 8.54 69th 11th 6th NA
Insurance 52.64 42nd 6th 4th NA
Payday Loans 10.00 92nd 14th 11th -11
Average 24.50 75th 12nd 10th NA
Health, Beauty & Fitness Chiropractors 2.08 228th 36th 27th -17
Cosmetic Surgery 4.45 109th 16th 10th -15
Dentists 12.68 88th 16th 15th 18
Massage Therapy 11.97 18th 2nd 2nd -9
Optometrists 3.90 92nd 19th 14th -25
Average 8.10 194th 28th 22nd -3
Home & Garden Appliance Repair 11.75 135th 19th 14th 0
Furniture 4.46 83rd 24th 20th 9
Garage Doors 9.40 181st 24th 19th 4
Landscapers 3.43 161st 27th 19th 7
Moving Companies 17.13 124th 18th 14th -7
Pest Control 7.97 246th 38th 30th -26
Plumbers 6.89 260th 33rd 24th 49
Roofing 11.26 146th 20th 16th 58
Self Storage Companies 8.52 180th 23rd 20th 0
Windows and Doors 2.29 108th 12nd 8th NA
Average 10.19 251st 32nd 25th 11
Legal Criminal Lawyers 25.19 65th 11th 7th 0
Family Law 6.11 107th 15th 10th 0
Law Firms 7.14 204th 31st 23rd 0
Personal Injury Law 57.70 119th 22nd 15th NA
Real Estate Lawyers 16.21 19th 6th 5th 0
Average 16.77 189th 29th 21st 0
Real Estate Apartment Rentals 0.91 219th 37th 28th 0
Condos 0.90 179th 27th 19th 0
New Home Developers 1.72 198th 31st 26th 0
Realtors 2.57 103rd 15th 12nd 0
Average 1.63 212nd 33rd 25th 0
Shopping Florists 6.86 153rd 20th 14th 0
Average 6.86 153rd 20th 14th 0
Travel Car Rentals 2.62 165th 27th 20th 0
Hotels 4.39 120th 22nd 17th 0
Average 3.50 169th 30th 23rd 0

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.