Findings for PPC in El Paso

El Paso Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that El Paso was the 113rd least expensive city in USA in keyword bids in Google Adwords for the month of September 2014. El Paso also ranks amongst the least expensive cities in Texas, ranking as number 17th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Month over Month Google Adwords Prices for El Paso Rise in September 2014

SEP's research shows that the average price of a click to advertisers targeting El Paso keywords increased by 38% in September 2014.

Google Adwords Keyword Prices 70% Higher in El Paso than Las Cruces

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in El Paso are 70% higher than in Las Cruces. The average price of a click in El Paso is $10.90.

This price difference is understandable though, given the population of Las Cruces is less than El Paso, which generally means less competition and therefore lower prices.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for El Paso

Summary PPC Stats for El Paso for September 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 10.90 113rd 21st 17th 38
Automotive/Vehicle Auto Insurance 58.97 81st 10th 9th -26
Auto Parts 1.69 55th 6th 4th 0
Dealerships 2.63 158th 34th 25th 17
Tires 2.43 158th 25th 21st -2
Towing 1.21 143rd 21st 15th NA
Average 19.11 52nd 10th 9th -3
B2B Office Furniture 4.59 78th 14th 10th -50
Printers 10.34 18th 1st 1st NA
Average 6.51 55th 10th 8th -12
Entertainment/Recreation Restaurants 2.09 37th 6th 5th 6
Average 2.09 37th 6th 5th 6
Finance Credit Counselling 23.29 20th 4th 4th NA
Insurance 59.45 29th 4th 4th NA
Payday Loans 19.54 14th 8th 8th 103
Average 36.25 23rd 5th 4th NA
Health, Beauty & Fitness Chiropractors 3.09 210th 27th 21st -30
Cosmetic Surgery 6.93 66th 9th 9th NA
Dentists 9.46 148th 24th 19th NA
Martial Arts 4.55 7th 1st 1st 35
Massage Therapy 2.85 92nd 13rd 13rd 21
Optometrists 1.93 120th 20th 13rd -9
Average 6.17 222nd 31st 26th -4
Home & Garden Appliance Repair 5.80 159th 21st 16th -18
Furniture 2.79 57th 14th 12nd -12
Garage Doors 7.49 159th 21st 18th 10
Landscapers 6.97 37th 8th 6th 156
Moving Companies 15.57 77th 11th 10th 20
Pest Control 20.54 151st 24th 20th NA
Plumbers 6.99 235th 32nd 23rd 368
Roofing 11.43 102nd 23rd 16th 3
Self Storage Companies 10.21 130th 14th 11th 142
Windows and Doors 2.56 97th 13rd 8th NA
Average 8.94 233rd 31st 23rd 57
Legal Criminal Lawyers 35.75 55th 8th 8th NA
Family Law 7.67 85th 11th 8th NA
Law Firms 9.50 127th 19th 12nd -1
Personal Injury Law 70.84 91st 14th 11th NA
Real Estate Lawyers 3.72 49th 6th 5th NA
Average 23.45 132nd 17th 13rd NA
Real Estate Apartment Rentals 1.09 152nd 28th 21st 64
Condos 0.27 204th 28th 20th NA
New Home Developers 3.07 99th 15th 13rd 142
Realtors 2.13 121st 15th 12nd 24
Average 1.77 149th 21st 16th 42
Shopping Florists 5.64 96th 19th 14th -1
Average 5.64 96th 19th 14th -1
Travel Car Rentals 2.04 151st 24th 19th -1
Hotels 3.21 110th 23rd 19th -1
Average 2.62 153rd 28th 23rd -1

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.