Findings for PPC in El Paso

El Paso Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that El Paso was the 154th least expensive city in USA in keyword bids in Google Adwords for the month of March 2015. El Paso also ranks amongst the least expensive cities in Texas, ranking as number 19th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 4% Higher in El Paso than Las Cruces

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in El Paso are 4% higher than in Las Cruces. The average price of a click in El Paso is $10.83.

This price difference is understandable though, given the population of Las Cruces is less than El Paso, which generally means less competition and therefore lower prices.

To get a better sense of relative prices, we also compared prices with another city of equal population, Detroit, and found the average price of a click in El Paso was 34% lower than in Detroit. This suggests that perhaps prices in El Paso are relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for El Paso


Summary PPC Stats for El Paso for March 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 10.83 154th 25th 19th 8
Automotive/Vehicle Auto Insurance 74.56 89th 10th 5th 39
Auto Parts 2.03 55th 7th 6th 4
Dealerships 4.07 102nd 20th 17th -16
Tires 1.71 226th 32nd 25th -40
Towing 3.16 133rd 20th 15th 7
Average 22.51 66th 9th 6th 1
B2B Office Furniture 4.21 116th 15th 12nd -32
Printers 8.42 70th 13rd 9th -17
Average 5.61 112nd 16th 12nd NA
Entertainment/Recreation Restaurants 1.91 58th 9th 6th 30
Average 1.91 58th 9th 6th 30
Finance Credit Counselling 31.60 16th 2nd 2nd NA
Insurance 48.81 42nd 4th 4th 0
Payday Loans 19.16 13rd 7th 7th 8
Average 29.68 51st 7th 6th NA
Health, Beauty & Fitness Chiropractors 6.61 152nd 24th 18th 35
Cosmetic Surgery 6.14 86th 13rd 11th 18
Dentists 14.09 85th 18th 15th 13
Martial Arts 4.41 36th 9th 7th 19
Massage Therapy 6.08 64th 12nd 9th 37
Optometrists 5.67 36th 4th 3rd 13
Average 8.85 174th 27th 21st 17
Home & Garden Appliance Repair 11.23 159th 19th 16th -5
Furniture 2.96 80th 21st 18th -1
Garage Doors 9.55 176th 21st 16th -35
Landscapers 2.78 136th 23rd 19th 121
Moving Companies 17.65 121st 19th 15th -8
Pest Control 16.13 172nd 25th 21st 28
Plumbers 6.97 243rd 33rd 24th 4
Roofing 13.62 116th 19th 15th -7
Self Storage Companies 7.52 229th 28th 22nd -32
Windows and Doors 1.93 99th 15th 10th NA
Average 9.19 258th 35th 26th 1
Legal Criminal Lawyers 31.60 63rd 10th 7th 26
Family Law 11.54 92nd 11th 8th 75
Law Firms 14.77 90th 16th 9th 47
Personal Injury Law 70.77 109th 19th 14th NA
Average 26.37 124th 21st 15th 35
Real Estate Apartment Rentals 1.35 161st 28th 21st 44
Condos 0.77 194th 27th 21st -14
New Home Developers 2.38 168th 26th 22nd -17
Realtors 1.69 194th 27th 19th -19
Average 1.55 216th 33rd 25th -2
Shopping Florists 6.30 108th 25th 18th 11
Average 6.30 108th 25th 18th 11
Travel Car Rentals 2.47 149th 25th 19th -15
Hotels 3.40 164th 31st 24th -13
Average 2.93 199th 36th 28th -14

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.