Findings for PPC in Fort Worth

Fort Worth Ranks Amongst Most Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Fort Worth was the 12nd most expensive city in USA in keyword bids in Google Adwords for the month of September 2016. Fort Worth also ranks amongst the most expensive cities in Texas, ranking as 3rd. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Month over Month Google Adwords Prices for Fort Worth Rise in September 2016

SEP's research shows that the average price of a click to advertisers targeting Fort Worth keywords increased by 13% in September 2016.

Not surprisingly, the month over month price increases for Fort Worth Google Adwords terms helped increase prices (yr./yr. price increase)% higher than the same period last year.

Google Adwords Keyword Prices 14% Higher in Fort Worth than Arlington

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Fort Worth are 14% higher than in Arlington. The average price of a click in Fort Worth is $20.86.

This price difference is understandable though, given the population of Arlington is less than Fort Worth, which generally means less competition and therefore lower prices.

To understand if prices in Fort Worth are relatively low, we also compared prices with Charlotte which has a similar population, and found the average price of a click in Fort Worth was 7% higher than in Charlotte. This suggests that perhaps Fort Worth prices are not relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Fort Worth


Summary PPC Stats for Fort Worth for September 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 20.86 12nd 3rd 3rd 13
Automotive/Vehicle Auto Insurance 60.86 76th 15th 13rd -16
Auto Parts 1.14 125th 17th 12nd 101
Dealerships 3.21 138th 24th 17th NA
Tires 3.68 107th 16th 13rd 1
Towing 4.54 84th 11th 9th -3
Average 18.88 58th 13rd 11th 7
B2B Office Furniture 6.38 39th 5th 5th 3
Printers 10.87 32nd 4th 3rd 6
Average 7.88 51st 5th 5th NA
Entertainment/Recreation Restaurants 1.05 215th 32nd 24th -31
Average 1.05 215th 32nd 24th -31
Finance Credit Counselling 44.46 4th 2nd 2nd NA
Insurance 31.42 88th 16th 12nd -9
Mortgages 15.31 19th 2nd 2nd NA
Payday Loans 11.48 21st 9th 8th 8
Average 24.26 65th 13rd 11th NA
Health, Beauty & Fitness Chiropractors 14.58 24th 5th 4th -28
Cosmetic Surgery 8.05 62nd 10th 9th 68
Dentists 19.16 14th 5th 5th 37
Martial Arts 6.45 13rd 2nd 1st 24
Massage Therapy 8.51 50th 10th 7th 58
Optometrists 5.25 64th 11th 8th NA
Average 13.13 24th 9th 8th 26
Home & Garden Appliance Repair 15.90 72nd 14th 11th 125
Furniture 4.24 62nd 14th 13rd -16
Garage Doors 57.61 12nd 5th 5th -16
Landscapers 3.62 146th 20th 13rd -4
Moving Companies 23.29 33rd 8th 7th -1
Pest Control 14.57 178th 25th 20th -24
Plumbers 55.48 41st 9th 9th 11
Roofing 26.56 29th 7th 5th 20
Self Storage Companies 10.73 97th 11th 10th -6
Windows and Doors 12.17 35th 5th 3rd NA
Average 22.90 43rd 9th 9th 7
Legal Criminal Lawyers 63.37 21st 3rd 3rd -24
Family Law 36.55 24th 2nd 2nd -5
Law Firms 26.01 67th 7th 5th 188
Personal Injury Law 125.06 54th 8th 4th NA
Real Estate Lawyers 13.72 24th 4th 4th 20
Average 52.80 46th 7th 4th 57
Real Estate Apartment Rentals 2.57 56th 13rd 12nd 13
Condos 1.16 135th 18th 14th -21
New Home Developers 6.27 28th 11th 11th -24
Realtors 3.24 27th 7th 7th -7
Average 3.25 38th 9th 9th -8
Shopping Florists 8.16 47th 7th 5th -14
Average 8.16 47th 7th 5th -14
Travel Car Rentals 3.28 81st 9th 6th -9
Hotels 4.87 73rd 11th 10th 0
Average 4.07 79th 8th 5th -5

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.