Findings for PPC in Fort Worth

Fort Worth Ranks Amongst Most Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Fort Worth was the 7th most expensive city in USA in keyword bids in Google Adwords for the month of July 2016. Fort Worth also ranks amongst the most expensive cities in Texas, ranking as 2nd. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Year over Year Google Adwords Prices for Fort Worth are up in July 2016

SEP's research shows that the average price of a click to advertisers targeting Fort Worth keywords increased by (Yr/Yr increase %)% versus the same keywords one year earlier.

Google Adwords Keyword Prices 63% Higher in Fort Worth than Arlington

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Fort Worth are 63% higher than in Arlington. The average price of a click in Fort Worth is $24.92.

This price difference is understandable though, given the population of Arlington is less than Fort Worth, which generally means less competition and therefore lower prices.

To understand if prices in Fort Worth are relatively low, we also compared prices with Charlotte which has a similar population, and found the average price of a click in Fort Worth was 30% higher than in Charlotte. This suggests that perhaps Fort Worth prices are not relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Fort Worth


Summary PPC Stats for Fort Worth for July 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 24.92 7th 2nd 2nd 1
Automotive/Vehicle Auto Insurance 90.00 14th 1st 1st 38
Auto Parts 0.96 130th 22nd 16th -36
Dealerships 4.08 104th 18th 14th NA
Tires 3.77 158th 16th 12nd 19
Towing 5.67 78th 13rd 11th 39
Average 20.89 34th 4th 3rd 15
B2B Office Furniture 7.51 34th 5th 4th 4
Printers 7.64 64th 12nd 9th 1
Average 7.55 59th 9th 7th NA
Entertainment/Recreation Restaurants 0.87 225th 30th 22nd 41
Average 0.87 225th 30th 22nd 41
Finance Credit Counselling 28.91 12nd 2nd 2nd NA
Insurance 39.89 61st 10th 7th -10
Payday Loans 8.41 113rd 21st 16th -19
Average 21.41 92nd 16th 12nd NA
Health, Beauty & Fitness Chiropractors 15.69 22nd 6th 5th -11
Cosmetic Surgery 7.71 68th 9th 8th 70
Dentists 16.96 23rd 6th 6th 11
Massage Therapy 7.10 62nd 11th 6th 7
Optometrists 5.37 63rd 11th 9th NA
Average 12.56 44th 10th 10th 14
Home & Garden Appliance Repair 13.85 107th 16th 11th 0
Furniture 4.87 56th 21st 19th -4
Garage Doors 68.64 11th 5th 5th -9
Landscapers 3.86 142nd 24th 17th -22
Moving Companies 27.84 28th 5th 5th -3
Pest Control 16.08 176th 23rd 21st -46
Plumbers 61.38 41st 7th 7th -9
Roofing 23.56 42nd 4th 3rd -10
Self Storage Companies 13.37 80th 11th 8th 0
Windows and Doors 12.40 38th 6th 5th NA
Average 24.96 38th 8th 8th -9
Legal Criminal Lawyers 82.46 8th 1st 1st 0
Family Law 75.12 6th 4th 4th 0
Law Firms 37.82 34th 6th 4th 0
Personal Injury Law 157.98 39th 6th 2nd 0
Real Estate Lawyers 5.20 59th 12nd 8th 0
Average 73.68 30th 4th 3rd 0
Real Estate Apartment Rentals 2.32 65th 16th 13rd 0
Condos 2.40 60th 11th 11th 0
New Home Developers 8.13 19th 6th 6th 0
Realtors 3.51 41st 7th 7th 0
Average 3.90 28th 9th 9th 0
Shopping Florists 8.56 65th 12nd 10th 0
Average 8.56 65th 12nd 10th 0
Travel Car Rentals 3.59 73rd 8th 5th 0
Hotels 5.74 28th 8th 6th 0
Average 4.66 41st 8th 5th 0

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.