Findings for PPC in Irving

Irving Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Irving was the 87th least expensive city in USA in keyword bids in Google Adwords for the month of March 2015. Irving also ranks amongst the least expensive cities in Texas, ranking as number 11th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 58% Higher in Irving than Grand Prairie

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Irving are 58% higher than in Grand Prairie. The average price of a click in Irving is $13.80.

This price difference is understandable though, given the population of Grand Prairie is less than Irving, which generally means less competition and therefore lower prices.

To get a better sense of relative prices, we also compared prices with another city of equal population, Baton Rouge, and found the average price of a click in Irving was 39% lower than in Baton Rouge. This suggests that perhaps prices in Irving are relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Irving


Summary PPC Stats for Irving for March 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 13.80 87th 15th 11th 0
Automotive/Vehicle Dealerships 2.67 201st 38th 29th NA
Towing 2.07 169th 25th 19th 0
Average 2.47 270th 37th 28th -3
Entertainment/Recreation Restaurants 1.33 115th 24th 17th -11
Average 1.33 115th 24th 17th -11
Finance Payday Loans 9.12 91st 23rd 20th -24
Average 9.12 153rd 26th 20th NA
Health, Beauty & Fitness Chiropractors 12.27 65th 14th 12nd 156
Dentists 19.69 23rd 5th 5th -7
Massage Therapy 3.30 104th 20th 16th -16
Average 14.49 24th 10th 10th 12
Home & Garden Appliance Repair 20.26 42nd 6th 6th 6
Furniture 3.65 37th 10th 9th 14
Garage Doors 13.89 154th 20th 15th -27
Moving Companies 18.45 113rd 17th 13rd 0
Plumbers 90.01 3rd 1st 1st 42
Self Storage Companies 11.22 167th 13rd 10th -28
Average 33.05 6th 2nd 2nd 0
Legal Law Firms 1.82 225th 33rd 25th NA
Average 1.82 239th 35th 27th NA
Real Estate Apartment Rentals 1.92 82nd 14th 12nd -8
Condos 1.93 91st 13rd 12nd NA
New Home Developers 3.40 104th 17th 14th -1
Realtors 2.70 100th 15th 13rd 18
Average 2.61 101st 14th 14th 2
Shopping Florists 4.51 185th 35th 26th -6
Average 4.51 185th 35th 26th -6
Travel Hotels 3.70 141st 27th 21st -34
Average 3.70 94th 16th 14th NA

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.