Findings for PPC in Irving

Irving Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Irving was the 258th least expensive city in USA in keyword bids in Google Adwords for the month of July 2015. Irving also ranks amongst the least expensive cities in Texas, ranking as number 29th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 27% Lower in Irving than Grand Prairie

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Irving are 27% lower than in Grand Prairie. The average price of a click in Irving is $5.79.

This price difference is interesting though, given the population of Grand Prairie is less than Irving.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Baton Rouge, and found the average price of a click in Irving was 64% lower than in Baton Rouge.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Irving

Summary PPC Stats for Irving for July 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 5.79 258th 38th 29th 9
Automotive/Vehicle Dealerships 2.08 216th 39th 30th NA
Tires 6.57 20th 4th 4th 552
Towing 11.85 6th 1st 1st 0
Average 5.83 173rd 30th 23rd 67
Entertainment/Recreation Restaurants 0.92 184th 27th 21st -29
Average 0.92 184th 27th 21st -29
Health, Beauty & Fitness Chiropractors 6.38 168th 23rd 15th -43
Dentists 12.95 116th 17th 15th 5
Massage Therapy 10.69 23rd 1st 1st 222
Average 9.87 143rd 18th 15th 19
Home & Garden Furniture 2.16 191st 36th 28th 3
Moving Companies 12.72 144th 26th 20th -3
Pest Control 30.96 40th 5th 4th -5
Roofing 4.83 185th 32nd 23rd NA
Self Storage Companies 7.40 216th 27th 23rd -34
Average 9.38 248th 30th 24th -6
Real Estate Apartment Rentals 1.68 121st 23rd 17th -6
Condos 1.30 139th 18th 14th NA
New Home Developers 4.19 84th 13rd 13rd 3
Realtors 2.75 107th 14th 11th 22
Average 2.72 89th 17th 15th 4
Shopping Florists 6.65 93rd 17th 13rd 37
Average 6.65 93rd 17th 13rd 37
Travel Car Rentals 2.35 189th 32nd 25th NA
Hotels 4.23 100th 20th 15th 9
Average 3.60 123rd 24th 18th NA

Study Results for Other Cities:

See full City list:

U.S. Cities

Canadian Cities

About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.