Findings for PPC in Irving

Irving Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Irving was the 165th least expensive city in USA in keyword bids in Google Adwords for the month of December 2014. Irving also ranks amongst the least expensive cities in Texas, ranking as number 22nd. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 18% Lower in Irving than Grand Prairie

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Irving are 18% lower than in Grand Prairie. The average price of a click in Irving is $9.36.

This price difference is interesting though, given the population of Grand Prairie is less than Irving.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Baton Rouge, and found the average price of a click in Irving was 58% lower than in Baton Rouge.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Irving


Summary PPC Stats for Irving for December 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 9.36 165th 28th 22nd -2
Automotive/Vehicle Dealerships 2.34 186th 35th 27th -2
Towing 1.98 142nd 23rd 17th -10
Average 2.16 260th 38th 29th -3
Entertainment/Recreation Restaurants 2.38 50th 10th 9th 24
Average 2.38 50th 10th 9th 24
Health, Beauty & Fitness Chiropractors 19.21 10th 6th 6th -46
Dentists 13.58 70th 9th 8th 9
Massage Therapy 7.92 43rd 8th 7th 0
Average 14.70 17th 5th 5th -2
Home & Garden Furniture 2.23 172nd 28th 20th -3
Landscapers 3.98 111st 19th 15th NA
Moving Companies 33.51 10th 3rd 2nd 0
Pest Control 18.71 127th 24th 21st 7
Plumbers 38.57 81st 16th 16th -4
Self Storage Companies 11.41 139th 15th 11th 13
Average 19.14 86th 17th 17th -1
Real Estate Apartment Rentals 1.76 118th 21st 17th 2
Condos 1.85 107th 18th 14th NA
New Home Developers 2.11 186th 32nd 26th -49
Realtors 2.52 127th 17th 13rd -15
Average 2.14 160th 22nd 18th -9
Shopping Florists 5.03 153rd 24th 16th -13
Average 5.03 153rd 24th 16th -13
Travel Car Rentals 1.33 214th 37th 28th NA
Hotels 2.32 208th 35th 28th -26
Average 1.99 247th 40th 32nd NA

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.