Findings for PPC in Irving

Irving Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Irving was the 157th least expensive city in USA in keyword bids in Google Adwords for the month of August 2016. Irving also ranks amongst the least expensive cities in Texas, ranking as number 20th. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Year over Year Google Adwords Prices for Irving are up in August 2016

SEP's research shows that the average price of a click to advertisers targeting Irving keywords increased by (Yr/Yr increase %)% versus the same keywords one year earlier.

Google Adwords Keyword Prices 19% Lower in Irving than Grand Prairie

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Irving are 19% lower than in Grand Prairie. The average price of a click in Irving is $11.56.

This price difference is interesting though, given the population of Grand Prairie is less than Irving.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Baton Rouge, and found the average price of a click in Irving was 48% lower than in Baton Rouge.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Irving


Summary PPC Stats for Irving for August 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 11.56 157th 26th 20th 7
Automotive/Vehicle Auto Insurance 54.25 85th 11th 7th -13
Dealerships 3.42 137th 25th 20th NA
Tires 2.93 209th 28th 21st -31
Towing 9.30 20th 2nd 2nd 26
Average 17.47 60th 9th 6th -1
Entertainment/Recreation Restaurants 4.16 83rd 15th 12nd 33
Average 4.16 83rd 15th 12nd 33
Finance Insurance 41.88 58th 8th 6th NA
Average 41.88 21st 2nd 2nd NA
Health, Beauty & Fitness Chiropractors 10.88 61st 11th 9th 0
Dentists 16.24 34th 10th 9th 26
Massage Therapy 2.86 126th 19th 14th -33
Optometrists 8.35 30th 6th 5th NA
Average 11.67 64th 14th 14th 4
Home & Garden Appliance Repair 7.60 182nd 28th 20th 0
Furniture 5.31 36th 11th 10th 0
Landscapers 6.60 52nd 13rd 10th NA
Moving Companies 19.16 106th 16th 13rd -11
Pest Control 31.28 45th 5th 5th 97
Plumbers 38.77 110th 16th 16th 0
Roofing 24.77 39th 3rd 2nd NA
Self Storage Companies 9.25 164th 19th 16th 0
Average 16.49 155th 20th 19th 23
Real Estate Apartment Rentals 2.50 58th 14th 11th 0
Condos 1.53 117th 18th 13rd 0
New Home Developers 3.09 155th 23rd 19th 0
Realtors 1.66 197th 30th 23rd 0
Average 2.25 135th 24th 20th 0
Travel Car Rentals 3.04 124th 17th 11th NA
Hotels 5.71 32nd 9th 7th 0
Average 4.82 30th 4th 3rd NA

Study Results for Other Cities:

See full City list:

U.S. Cities

Canadian Cities

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.