Findings for PPC in Laredo

Laredo Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Laredo was the 277th least expensive city in USA in keyword bids in Google Adwords for the month of September 2014. Laredo also ranks amongst the least expensive cities in Texas, ranking as number 31st. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 22% Lower in Laredo than Mcallen

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Laredo are 22% lower than in Mcallen. The average price of a click in Laredo is $3.42.

This price difference is interesting though, given the population of Mcallen is less than Laredo.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Chandler, and found the average price of a click in Laredo was 66% lower than in Chandler.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Laredo

Summary PPC Stats for Laredo for September 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 3.42 277th 40th 31st NA
Automotive/Vehicle Auto Parts 2.01 32nd 3rd 2nd NA
Dealerships 1.75 224th 39th 30th NA
Tires 2.14 172nd 28th 22nd NA
Average 1.97 260th 40th 31st NA
Entertainment/Recreation Restaurants 1.42 94th 18th 13rd -12
Average 1.42 94th 18th 13rd -12
Health, Beauty & Fitness Chiropractors 2.27 224th 31st 23rd NA
Dentists 8.36 182nd 31st 26th NA
Average 5.32 242nd 37th 30th NA
Home & Garden Furniture 1.36 198th 37th 29th NA
Landscapers 0.91 194th 26th 19th NA
Pest Control 17.87 180th 29th 24th NA
Self Storage Companies 4.29 259th 36th 29th 29
Average 8.46 241st 34th 26th NA
Legal Law Firms 6.11 175th 26th 19th NA
Average 6.11 206th 30th 23rd NA
Real Estate Apartment Rentals 0.85 183rd 35th 26th NA
Condos 0.25 205th 29th 21st NA
Realtors 0.80 260th 38th 29th NA
Average 0.75 273rd 40th 31st NA
Shopping Florists 3.43 203rd 33rd 24th NA
Average 3.43 203rd 33rd 24th NA
Travel Car Rentals 0.75 208th 38th 32nd NA
Hotels 3.48 83rd 15th 12nd -1
Average 2.57 160th 29th 24th NA

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.