Findings for PPC in Laredo

Laredo Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Laredo was the 276th least expensive city in USA in keyword bids in Google Adwords for the month of April 2015. Laredo also ranks amongst the least expensive cities in Texas, ranking as number 31st. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 38% Lower in Laredo than Mcallen

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Laredo are 38% lower than in Mcallen. The average price of a click in Laredo is $4.47.

This price difference is interesting though, given the population of Mcallen is less than Laredo.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Chandler, and found the average price of a click in Laredo was 66% lower than in Chandler.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Laredo


Summary PPC Stats for Laredo for April 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 4.47 276th 40th 31st NA
Automotive/Vehicle Auto Insurance 42.42 153rd 23rd 17th NA
Auto Parts 3.09 17th 3rd 3rd 0
Dealerships 2.75 195th 35th 28th NA
Tires 1.78 218th 31st 22nd -22
Average 12.51 138th 24th 18th NA
Entertainment/Recreation Restaurants 0.76 187th 28th 21st -8
Average 0.76 187th 28th 21st -8
Health, Beauty & Fitness Chiropractors 2.01 245th 35th 26th 0
Dentists 10.53 163rd 28th 22nd 11
Optometrists 1.58 145th 27th 20th NA
Average 7.04 238th 39th 30th 3
Home & Garden Furniture 1.69 201st 36th 28th NA
Landscapers 1.42 171st 25th 20th NA
Pest Control 3.20 232nd 37th 29th -29
Roofing 6.61 177th 28th 21st NA
Self Storage Companies 6.08 242nd 30th 24th NA
Average 4.18 280th 41st 32nd NA
Legal Law Firms 1.78 224th 35th 28th NA
Average 1.78 239th 35th 28th NA
Real Estate Apartment Rentals 0.74 256th 39th 30th -4
Condos 0.28 229th 31st 22nd NA
Realtors 0.69 269th 38th 29th -27
Average 0.66 284th 40th 31st -5
Shopping Florists 4.55 186th 34th 26th -19
Average 4.55 186th 34th 26th -19
Travel Car Rentals 3.91 39th 6th 5th 142
Hotels 3.19 154th 29th 25th -15
Average 3.55 99th 18th 15th 63

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.