Findings for PPC in Laredo

Laredo Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Laredo was the 243rd least expensive city in USA in keyword bids in Google Adwords for the month of December 2014. Laredo also ranks amongst the least expensive cities in Texas, ranking as number 30th. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 34% Higher in Laredo than Mcallen

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Laredo are 34% higher than in Mcallen. The average price of a click in Laredo is $6.20.

This price difference is understandable though, given the population of Mcallen is less than Laredo, which generally means less competition and therefore lower prices.

To get a better sense of relative prices, we also compared prices with another city of equal population, Chandler, and found the average price of a click in Laredo was 35% lower than in Chandler. This suggests that perhaps prices in Laredo are relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Laredo

Summary PPC Stats for Laredo for December 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 6.20 243rd 37th 30th 7
Automotive/Vehicle Dealerships 2.86 149th 28th 21st 32
Average 2.86 224th 35th 26th 6
Entertainment/Recreation Restaurants 1.62 104th 22nd 17th 41
Average 1.62 104th 22nd 17th 41
Health, Beauty & Fitness Chiropractors 2.13 224th 33rd 24th NA
Dentists 11.38 121st 18th 15th 33
Average 8.29 167th 25th 21st NA
Home & Garden Furniture 2.59 125th 23rd 16th NA
Landscapers 1.31 164th 28th 21st NA
Pest Control 10.20 217th 36th 29th 32
Self Storage Companies 3.87 266th 36th 28th 0
Average 4.49 283rd 40th 31st NA
Legal Law Firms 6.42 147th 24th 18th NA
Personal Injury Law 75.89 99th 18th 13rd NA
Average 41.16 75th 14th 12nd NA
Real Estate Apartment Rentals 0.87 237th 37th 28th 2
Condos 0.23 214th 32nd 24th NA
Realtors 0.83 268th 38th 29th 12
Average 0.77 279th 39th 30th 13
Shopping Florists 3.40 213rd 35th 26th -13
Average 3.40 213rd 35th 26th -13
Travel Car Rentals 3.05 124th 21st 18th NA
Hotels 4.10 68th 15th 13rd 38
Average 3.57 97th 17th 16th NA

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.