Findings for PPC in Lubbock

Lubbock Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Lubbock was the 103rd least expensive city in USA in keyword bids in Google Adwords for the month of November 2014. Lubbock also ranks amongst the least expensive cities in Texas, ranking as number 17th. In the study, Dallas ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Month over Month Google Adwords Prices for Lubbock Rise in November 2014

SEP's research shows that the average price of a click to advertisers targeting Lubbock keywords increased by 16% in November 2014.

Google Adwords Keyword Prices 2% Higher in Lubbock than Mesquite

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Lubbock are 2% higher than in Mesquite. The average price of a click in Lubbock is $11.80.

This price difference is understandable though, given the population of Mesquite is less than Lubbock, which generally means less competition and therefore lower prices.

To understand if prices in Lubbock are relatively low, we also compared prices with Jersey City which has a similar population, and found the average price of a click in Lubbock was 23% higher than in Jersey City. This suggests that perhaps Lubbock prices are not relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Lubbock

Summary PPC Stats for Lubbock for November 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 11.80 103rd 22nd 17th 16
Automotive/Vehicle Auto Insurance 70.71 63rd 12nd 8th -6
Auto Parts 1.93 68th 13rd 10th -7
Dealerships 3.45 98th 22nd 16th 6
Tires 2.60 149th 20th 15th -17
Towing 3.61 86th 13rd 9th -17
Average 19.89 53rd 10th 7th -5
B2B Office Furniture 4.22 69th 11th 10th 17
Average 4.22 98th 15th 13rd NA
Entertainment/Recreation Restaurants 0.67 206th 35th 27th -11
Average 0.67 206th 35th 27th -11
Finance Currency Exchange 2.31 13rd 3rd 3rd 190
Insurance 62.58 22nd 6th 4th NA
Payday Loans 21.38 9th 5th 5th 43
Average 34.04 25th 7th 6th 37
Health, Beauty & Fitness Acupuncture 1.14 130th 20th 16th 133
Chiropractors 4.46 171st 24th 19th 26
Cosmetic Surgery 4.79 95th 13rd 10th NA
Dentists 9.31 168th 27th 20th -7
Jewellers 3.66 72nd 10th 8th NA
Martial Arts 2.40 80th 15th 13rd 0
Massage Therapy 1.57 119th 21st 15th -30
Optometrists 3.94 68th 10th 7th NA
Average 5.70 243rd 36th 27th 12
Home & Garden Appliance Repair 6.81 171st 27th 21st 1
Furniture 2.69 76th 13rd 11th 2
Garage Doors 4.03 182nd 24th 18th 7
Home Security 24.44 72nd 15th 11th -13
Interior Designers 2.82 78th 13rd 9th NA
Landscapers 12.49 2nd 1st 1st 579
Moving Companies 15.48 129th 23rd 19th 27
Pest Control 9.73 221st 33rd 26th -19
Plumbers 14.18 195th 26th 22nd -13
Roofing 14.12 86th 22nd 16th 29
Self Storage Companies 8.19 201st 24th 19th 28
Windows and Doors 8.32 42nd 6th 6th NA
Average 11.34 207th 27th 21st 38
Legal Law Firms 12.40 95th 13rd 9th 22
Personal Injury Law 68.19 98th 14th 8th NA
Average 30.99 90th 9th 7th 6
Real Estate Apartment Rentals 1.88 92nd 19th 14th 14
Condos 1.22 134th 16th 12nd NA
New Home Developers 2.86 150th 21st 17th 3
Property Management 1.67 151st 18th 12nd -5
Realtors 3.40 79th 11th 11th 27
Average 2.63 114th 16th 14th 13
Shopping Florists 4.80 153rd 26th 21st -16
Average 4.04 176th 28th 22nd -12
Travel Car Rentals 3.77 43rd 12nd 12nd 28
Hotels 4.38 33rd 5th 4th -11
Average 4.07 37th 8th 7th 8

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.