Findings for PPC in Lubbock

Lubbock Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Lubbock was the 120th least expensive city in USA in keyword bids in Google Adwords for the month of June 2016. Lubbock also ranks amongst the least expensive cities in Texas, ranking as number 15th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Year over Year Google Adwords Prices for Lubbock are up in June 2016

SEP's research shows that the average price of a click to advertisers targeting Lubbock keywords increased by (Yr/Yr increase %)% versus the same keywords one year earlier.

Google Adwords Keyword Prices 44% Higher in Lubbock than Mesquite

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Lubbock are 44% higher than in Mesquite. The average price of a click in Lubbock is $12.17.

This price difference is understandable though, given the population of Mesquite is less than Lubbock, which generally means less competition and therefore lower prices.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Lubbock

Summary PPC Stats for Lubbock for June 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 12.17 120th 20th 15th 0
Automotive/Vehicle Auto Insurance 94.67 24th 3rd 3rd -9
Auto Parts 1.40 120th 21st 16th -77
Dealerships 4.81 75th 13rd 12nd NA
Tires 3.25 164th 29th 22nd 62
Towing 3.41 114th 17th 13rd -24
Average 21.51 51st 8th 6th -9
B2B Office Furniture 6.32 54th 8th 8th 0
Printers 4.54 76th 11th 8th -19
Average 5.43 105th 12nd 11th NA
Entertainment/Recreation Restaurants 0.62 223rd 33rd 25th -21
Average 0.62 223rd 33rd 25th -21
Finance Insurance 58.46 31st 5th 4th NA
Payday Loans 19.95 30th 17th 17th -44
Average 47.57 14th 3rd 3rd NA
Health, Beauty & Fitness Chiropractors 5.74 182nd 26th 17th -29
Cosmetic Surgery 4.98 103rd 17th 13rd NA
Dentists 13.24 107th 14th 13rd 17
Massage Therapy 1.03 121st 19th 14th -43
Optometrists 3.20 108th 15th 12nd NA
Average 8.18 206th 28th 21st -1
Home & Garden Appliance Repair 13.76 94th 9th 8th 43
Furniture 4.01 48th 12nd 12nd 6
Garage Doors 5.00 197th 27th 21st -17
Landscapers 9.24 12nd 3rd 2nd 122
Moving Companies 14.84 131st 24th 18th -19
Pest Control 16.50 181st 25th 21st -2
Plumbers 12.02 211st 24th 21st -21
Roofing 13.28 110th 18th 13rd 27
Self Storage Companies 11.08 142nd 12nd 10th 3
Windows and Doors 10.30 45th 7th 4th NA
Average 11.81 206th 22nd 18th 17
Legal Criminal Lawyers 11.88 78th 12nd 8th NA
Law Firms 21.08 93rd 15th 10th 17
Average 19.24 168th 24th 19th 2
Real Estate Apartment Rentals 1.80 109th 21st 15th -6
Condos 0.86 179th 24th 19th -10
New Home Developers 2.53 169th 28th 23rd -36
Realtors 2.02 180th 29th 20th -1
Average 1.91 186th 29th 21st -11
Shopping Florists 7.04 75th 15th 11th 0
Average 7.04 75th 15th 11th 0
Travel Car Rentals 2.55 170th 25th 18th -9
Hotels 4.95 54th 12nd 9th 25
Average 3.75 108th 20th 15th 8

Study Results for Other Cities:

See full City list:

U.S. Cities

Canadian Cities

Interested in learning if your PPC campaigns are optimized for maximum ROI and performance? Let one of our PPC specialists dive into your Google Adwords or Bing account to review the current setup and identify areas for improvement. They will review your campaigns, ad groups, targeting and keywords among other essential elements. Click below to learn more or to order your PPC audit today.

Get a FREE PPC Audit

About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.