Findings for PPC in Mesquite

Mesquite Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Mesquite was the 172nd least expensive city in USA in keyword bids in Google Adwords for the month of September 2016. Mesquite also ranks amongst the least expensive cities in Texas, ranking as number 19th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 2% Higher in Mesquite than Garland

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Mesquite are 2% higher than in Garland. The average price of a click in Mesquite is $10.24.

This price differential is somewhat surprising however, as Garland has a larger population than Mesquite.

To get a better sense of relative prices, we also compared prices with another city with a similar population, Dayton, and found the average price of a click in Mesquite was 16% higher than in Dayton.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Mesquite

Summary PPC Stats for Mesquite for September 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 10.24 172nd 26th 19th -5
Automotive/Vehicle Dealerships 3.73 100th 17th 13rd NA
Tires 4.14 78th 11th 9th 0
Average 3.94 225th 30th 22nd 0
Finance Payday Loans 2.11 176th 30th 24th -41
Average 2.11 213rd 32nd 25th NA
Health, Beauty & Fitness Chiropractors 0.48 248th 40th 31st -44
Dentists 12.06 110th 18th 16th -12
Average 9.16 150th 21st 19th -8
Home & Garden Appliance Repair 1.42 217th 34th 25th -31
Furniture 5.21 27th 5th 5th -5
Garage Doors 25.84 99th 13rd 13rd -15
Landscapers 3.35 157th 21st 14th NA
Moving Companies 4.47 205th 32nd 25th -20
Pest Control 20.84 110th 14th 12nd -10
Plumbers 66.53 20th 3rd 3rd NA
Roofing 29.11 23rd 6th 4th NA
Self Storage Companies 8.19 169th 22nd 18th -13
Average 20.67 74th 12nd 12nd NA
Legal Law Firms 1.50 235th 35th 28th NA
Average 1.50 243rd 35th 28th NA
Real Estate Apartment Rentals 1.13 190th 33rd 24th -13
Condos 0.62 200th 30th 21st NA
New Home Developers 1.32 206th 33rd 26th NA
Realtors 1.32 199th 29th 22nd NA
Average 1.18 238th 37th 28th NA
Travel Car Rentals 1.53 213rd 37th 29th NA
Hotels 4.44 103rd 16th 13rd 0
Average 3.47 157th 18th 14th NA

Study Results for Other Cities:

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Canadian Cities

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.