Findings for PPC in Mesquite

Mesquite Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Mesquite was the 227th least expensive city in USA in keyword bids in Google Adwords for the month of December 2014. Mesquite also ranks amongst the least expensive cities in Texas, ranking as number 28th. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 45% Lower in Mesquite than Garland

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Mesquite are 45% lower than in Garland. The average price of a click in Mesquite is $7.06.

This price differential is expected however, as Garland has a larger population than Mesquite.

For better comparison of prices, we also compared prices with another city with a similar population, Dayton, and found the average price of a click in Mesquite was 23% lower than in Dayton.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Mesquite


Summary PPC Stats for Mesquite for December 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 7.06 227th 34th 28th 1
Automotive/Vehicle Dealerships 2.37 184th 34th 26th 7
Average 2.37 256th 37th 28th 1
Entertainment/Recreation Restaurants 4.04 6th 2nd 2nd -17
Average 4.04 6th 2nd 2nd -17
Health, Beauty & Fitness Dentists 8.91 189th 33rd 27th 10
Average 8.91 140th 21st 17th 3
Home & Garden Appliance Repair 0.72 193rd 29th 23rd -31
Furniture 3.96 15th 3rd 3rd NA
Pest Control 19.09 121st 21st 18th 40
Plumbers 41.13 66th 15th 15th -20
Roofing 12.40 116th 20th 14th -6
Self Storage Companies 8.43 203rd 23rd 18th 25
Average 13.52 170th 23rd 19th 0
Real Estate Apartment Rentals 1.90 101st 18th 15th NA
Condos 1.91 105th 16th 12nd NA
New Home Developers 3.95 99th 17th 14th NA
Realtors 1.22 246th 36th 27th NA
Average 1.90 190th 27th 21st NA
Travel Car Rentals 2.96 132nd 24th 20th NA
Hotels 4.17 66th 13rd 12nd 45
Average 3.77 78th 15th 14th NA

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.