Findings for PPC in Mesquite

Mesquite Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Mesquite was the 98th least expensive city in USA in keyword bids in Google Adwords for the month of April 2015. Mesquite also ranks amongst the least expensive cities in Texas, ranking as number 11th. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 20% Lower in Mesquite than Garland

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Mesquite are 20% lower than in Garland. The average price of a click in Mesquite is $13.71.

This price differential is expected however, as Garland has a larger population than Mesquite.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Dayton, and found the average price of a click in Mesquite was 27% higher than in Dayton.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Mesquite

Summary PPC Stats for Mesquite for April 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 13.71 98th 16th 11th NA
Automotive/Vehicle Auto Insurance 83.61 55th 8th 7th NA
Dealerships 3.03 173rd 32nd 25th NA
Towing 19.43 5th 1st 1st 51
Average 35.36 14th 3rd 3rd NA
Entertainment/Recreation Restaurants 0.36 233rd 39th 31st -20
Average 0.36 233rd 39th 31st -20
Finance Payday Loans 43.46 1st 1st 1st 155
Average 43.46 21st 4th 4th NA
Health, Beauty & Fitness Dentists 10.98 148th 25th 19th 0
Average 10.98 93rd 14th 13rd 0
Home & Garden Appliance Repair 8.61 168th 26th 20th 0
Furniture 1.63 206th 38th 29th -9
Garage Doors 40.76 43rd 12nd 12nd -4
Landscapers 3.06 127th 17th 13rd NA
Moving Companies 10.76 164th 29th 21st 0
Pest Control 42.01 20th 3rd 3rd 39
Plumbers 19.85 177th 23rd 17th 0
Roofing 28.68 26th 4th 2nd NA
Self Storage Companies 5.59 252nd 34th 27th NA
Average 18.60 111st 18th 17th 6
Real Estate Apartment Rentals 1.19 206th 33rd 24th -1
Condos 0.55 210th 28th 19th NA
New Home Developers 3.52 109th 20th 18th NA
Realtors 1.51 217th 33rd 25th NA
Average 1.52 233rd 36th 27th NA
Travel Car Rentals 1.70 210th 36th 28th NA
Hotels 3.65 110th 21st 19th 15
Average 3.00 181st 32nd 26th NA

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.