Findings for PPC in Mesquite

Mesquite Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Mesquite was the 109th least expensive city in USA in keyword bids in Google Adwords for the month of November 2014. Mesquite also ranks amongst the least expensive cities in Texas, ranking as number 18th. In the study, Dallas ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 4% Lower in Mesquite than Garland

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Mesquite are 4% lower than in Garland. The average price of a click in Mesquite is $11.53.

This price differential is expected however, as Garland has a larger population than Mesquite.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Dayton, and found the average price of a click in Mesquite was 9% higher than in Dayton.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Mesquite

Summary PPC Stats for Mesquite for November 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 11.53 109th 23rd 18th 8
Automotive/Vehicle Dealerships 1.96 200th 39th 30th NA
Towing 1.67 139th 19th 14th 0
Average 1.82 266th 38th 29th -3
Entertainment/Recreation Restaurants 0.96 170th 30th 22nd 16
Average 0.96 170th 30th 22nd 16
Health, Beauty & Fitness Dentists 7.39 223rd 35th 26th -3
Average 7.39 182nd 28th 21st NA
Home & Garden Appliance Repair 11.04 110th 16th 14th 48
Furniture 2.15 134th 25th 19th NA
Garage Doors 61.00 8th 4th 4th 0
Landscapers 0.26 180th 27th 20th NA
Moving Companies 15.34 133rd 24th 20th -1
Pest Control 12.00 201st 31st 25th -14
Plumbers 103.31 2nd 1st 1st 0
Roofing 15.83 68th 19th 14th 144
Self Storage Companies 6.43 238th 33rd 26th -4
Average 22.34 44th 14th 14th 15
Real Estate Apartment Rentals 1.23 177th 31st 23rd NA
Condos 0.79 170th 21st 16th NA
Realtors 2.80 125th 15th 13rd NA
Average 1.94 191st 28th 20th NA
Travel Car Rentals 5.76 7th 1st 1st NA
Hotels 2.86 158th 28th 22nd -14
Average 3.83 49th 10th 9th NA

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.