Findings for PPC in Midland

Midland Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Midland was the 131st least expensive city in USA in keyword bids in Google Adwords for the month of April 2015. Midland also ranks amongst the least expensive cities in Texas, ranking as number 18th. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Month over Month Google Adwords Prices for Midland Rise in April 2015

SEP's research shows that the average price of a click to advertisers targeting Midland keywords increased by 11% in April 2015.

Google Adwords Keyword Prices 160% Higher in Midland than Odessa

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Midland are 160% higher than in Odessa. The average price of a click in Midland is $12.20.

This price difference is understandable though, given the population of Odessa is less than Midland, which generally means less competition and therefore lower prices.

To understand if prices in Midland are relatively low, we also compared prices with Hayward which has a similar population, and found the average price of a click in Midland was 63% higher than in Hayward. This suggests that perhaps Midland prices are not relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Midland

Summary PPC Stats for Midland for April 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 12.20 131st 23rd 18th NA
Automotive/Vehicle Auto Insurance 97.11 38th 5th 4th NA
Dealerships 2.79 191st 34th 27th NA
Average 49.95 2nd 1st 1st NA
Entertainment/Recreation Restaurants 0.42 231st 38th 30th -1
Average 0.42 231st 38th 30th -1
Health, Beauty & Fitness Chiropractors 7.84 149th 22nd 17th 21
Dentists 12.54 112nd 18th 15th 48
Massage Therapy 1.55 132nd 21st 16th -11
Average 9.93 131st 19th 17th 15
Home & Garden Furniture 3.36 67th 16th 14th 100
Pest Control 17.13 163rd 27th 22nd 55
Roofing 1.66 209th 34th 25th -19
Self Storage Companies 5.67 248th 32nd 26th -5
Average 7.46 264th 35th 27th 11
Legal Law Firms 3.54 210th 34th 27th NA
Personal Injury Law 166.58 23rd 5th 4th NA
Average 44.30 72nd 15th 12nd NA
Real Estate Apartment Rentals 3.07 25th 7th 7th 50
Condos 0.25 230th 32nd 23rd NA
New Home Developers 2.23 183rd 31st 26th 40
Realtors 1.87 185th 29th 21st 19
Average 2.14 156th 25th 18th 21
Shopping Florists 6.39 98th 16th 12nd -19
Average 6.39 98th 16th 12nd -19
Travel Car Rentals 2.07 195th 34th 26th -4
Hotels 6.13 13rd 1st 1st 36
Average 4.78 21st 2nd 2nd 16

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.