Findings for PPC in Midland

Midland Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Midland was the 155th least expensive city in USA in keyword bids in Google Adwords for the month of May 2016. Midland also ranks amongst the least expensive cities in Texas, ranking as number 18th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Month over Month Google Adwords Prices for Midland Rise in May 2016

SEP's research shows that the average price of a click to advertisers targeting Midland keywords increased by 152% in May 2016.

Not surprisingly, the month over month price increases for Midland Google Adwords terms helped increase prices (yr./yr. price increase)% higher than the same period last year.

Google Adwords Keyword Prices 5% Higher in Midland than Odessa

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Midland are 5% higher than in Odessa. The average price of a click in Midland is $10.72.

This price difference is understandable though, given the population of Odessa is less than Midland, which generally means less competition and therefore lower prices.

To understand if prices in Midland are relatively low, we also compared prices with Hayward which has a similar population, and found the average price of a click in Midland was 50% higher than in Hayward. This suggests that perhaps Midland prices are not relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Midland

Summary PPC Stats for Midland for May 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 10.72 155th 23rd 18th NA
Automotive/Vehicle Auto Insurance 30.01 138th 23rd 16th NA
Dealerships 8.83 3rd 1st 1st NA
Tires 8.17 7th 1st 1st 12
Average 15.67 94th 18th 13rd NA
B2B Office Furniture 1.19 153rd 19th 13rd 0
Average 1.19 159th 19th 13rd NA
Entertainment/Recreation Restaurants 0.46 238th 38th 30th -38
Average 0.46 238th 38th 30th -38
Health, Beauty & Fitness Dentists 3.38 278th 41st 32nd -7
Massage Therapy 6.47 56th 7th 4th 0
Average 4.41 279th 39th 30th -2
Home & Garden Furniture 3.59 73rd 16th 15th 17
Landscapers 0.86 202nd 31st 23rd 14
Pest Control 1.94 252nd 39th 30th -27
Plumbers 22.88 168th 21st 19th 307
Roofing 8.47 150th 24th 18th NA
Self Storage Companies 9.63 172nd 19th 15th 9
Average 8.14 264th 35th 27th 31
Legal Law Firms 19.27 111st 17th 12nd NA
Personal Injury Law 164.70 25th 7th 6th NA
Average 67.75 30th 6th 5th NA
Real Estate Apartment Rentals 3.20 24th 5th 5th 4
Condos 2.98 35th 2nd 2nd NA
New Home Developers 3.13 140th 23rd 20th 6216
Realtors 2.08 175th 27th 18th -18
Average 2.76 87th 15th 13rd 1129
Shopping Florists 5.51 153rd 26th 20th 0
Average 5.51 153rd 26th 20th 0
Travel Car Rentals 2.60 166th 24th 17th -23
Hotels 5.81 22nd 2nd 2nd 50
Average 4.20 59th 12nd 9th 13

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.