Findings for PPC in Midland

Midland Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Midland was the 197th least expensive city in USA in keyword bids in Google Adwords for the month of November 2014. Midland also ranks amongst the least expensive cities in Texas, ranking as number 27th. In the study, Dallas ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Month over Month Google Adwords Prices for Midland Rise in November 2014

SEP's research shows that the average price of a click to advertisers targeting Midland keywords increased by 22% in November 2014.

Google Adwords Keyword Prices 101% Higher in Midland than Odessa

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Midland are 101% higher than in Odessa. The average price of a click in Midland is $7.63.

This price difference is understandable though, given the population of Odessa is less than Midland, which generally means less competition and therefore lower prices.

To get a better sense of relative prices, we also compared prices with another city of equal population, Hayward, and found the average price of a click in Midland was 10% lower than in Hayward. This suggests that perhaps prices in Midland are relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Midland

Summary PPC Stats for Midland for November 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 7.63 197th 34th 27th NA
Automotive/Vehicle Auto Insurance 74.56 59th 10th 6th NA
Auto Parts 3.28 10th 3rd 2nd 21
Dealerships 2.86 139th 31st 23rd NA
Average 26.90 21st 2nd 2nd NA
B2B Office Furniture 1.76 124th 20th 14th 0
Average 1.76 151st 23rd 17th NA
Entertainment/Recreation Restaurants 1.79 87th 15th 11th -8
Average 1.79 87th 15th 11th -8
Finance Mortgages 3.14 55th 8th 5th 0
Average 3.14 163rd 26th 19th 0
Health, Beauty & Fitness Chiropractors 5.61 137th 20th 15th 11
Dentists 13.96 61st 11th 10th 531
Massage Therapy 0.62 127th 22nd 16th 0
Average 6.95 194th 30th 22nd 133
Home & Garden Furniture 2.12 137th 28th 22nd -11
Moving Companies 6.58 237th 35th 28th -10
Pest Control 19.69 129th 17th 15th 56
Roofing 13.28 94th 23rd 17th 57
Self Storage Companies 7.92 212nd 27th 21st 11
Average 8.52 243rd 33rd 27th 7
Legal Law Firms 8.57 128th 18th 13rd NA
Personal Injury Law 61.97 110th 15th 9th NA
Average 26.37 111st 12nd 8th NA
Real Estate Apartment Rentals 1.25 175th 30th 22nd 20
Condos 0.90 159th 19th 14th NA
New Home Developers 2.42 174th 26th 21st 12
Property Management 8.09 20th 3rd 3rd 0
Realtors 1.47 225th 36th 27th -6
Average 1.98 185th 27th 19th 3
Shopping Florists 7.83 23rd 3rd 3rd 0
Average 7.83 13rd 1st 1st 0
Travel Car Rentals 3.67 47th 14th 14th 234
Hotels 3.72 76th 15th 12nd 7
Average 3.69 64th 12nd 11th 120

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.