Findings for PPC in Odessa

Odessa Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Odessa was the 213rd least expensive city in USA in keyword bids in Google Adwords for the month of December 2014. Odessa also ranks amongst the least expensive cities in Texas, ranking as number 27th. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 37% Lower in Odessa than Midland

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Odessa are 37% lower than in Midland. The average price of a click in Odessa is $7.50.

This price differential is expected however, as Midland has a larger population than Odessa.

For better comparison of prices, we also compared prices with another city with a similar population, Rochester, and found the average price of a click in Odessa was 5% lower than in Rochester.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Odessa


Summary PPC Stats for Odessa for December 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 7.50 213rd 33rd 27th 3
Automotive/Vehicle Dealerships 2.52 175th 32nd 24th -9
Average 2.52 246th 36th 27th -2
Entertainment/Recreation Restaurants 1.26 152nd 27th 20th 54
Average 1.26 152nd 27th 20th 54
Health, Beauty & Fitness Dentists 10.60 142nd 23rd 19th 1
Average 10.60 78th 13rd 12nd 0
Home & Garden Appliance Repair 2.62 190th 27th 21st -28
Furniture 1.73 213rd 34th 26th NA
Pest Control 12.31 196th 33rd 27th NA
Roofing 11.83 125th 21st 15th NA
Average 7.12 266th 36th 28th NA
Legal Law Firms 1.90 210th 32nd 23rd NA
Personal Injury Law 84.78 87th 15th 10th NA
Average 43.34 68th 12nd 10th NA
Real Estate Apartment Rentals 1.06 212nd 32nd 23rd -20
New Home Developers 2.65 169th 27th 22nd NA
Realtors 0.77 271st 39th 30th 42
Average 1.16 261st 36th 27th 7
Shopping Florists 3.90 200th 33rd 25th 0
Average 3.90 200th 33rd 25th 0
Travel Car Rentals 3.23 101st 16th 14th NA
Hotels 4.20 65th 12nd 11th 37
Average 3.88 69th 12nd 11th NA

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.