Findings for PPC in Odessa

Odessa Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Odessa was the 152nd least expensive city in USA in keyword bids in Google Adwords for the month of September 2014. Odessa also ranks amongst the least expensive cities in Texas, ranking as number 20th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Month over Month Google Adwords Prices for Odessa Rise in September 2014

SEP's research shows that the average price of a click to advertisers targeting Odessa keywords increased by 37% in September 2014.

Google Adwords Keyword Prices 43% Higher in Odessa than Midland

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Odessa are 43% higher than in Midland. The average price of a click in Odessa is $8.94.

This price differential is somewhat surprising however, as Midland has a larger population than Odessa.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Odessa

Summary PPC Stats for Odessa for September 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 8.94 152nd 26th 20th 37
Automotive/Vehicle Auto Insurance 41.02 128th 18th 14th NA
Auto Parts 1.72 53rd 5th 3rd NA
Dealerships 1.69 228th 40th 31st NA
Average 14.81 92nd 14th 12nd NA
Entertainment/Recreation Restaurants 0.71 191st 29th 22nd -5
Average 0.71 191st 29th 22nd -5
Health, Beauty & Fitness Dentists 9.27 158th 27th 22nd NA
Average 9.27 85th 17th 16th 36
Home & Garden Furniture 1.59 188th 35th 27th NA
Landscapers 13.63 5th 3rd 2nd NA
Self Storage Companies 6.96 211st 27th 20th 0
Average 7.39 257th 37th 29th NA
Legal Law Firms 8.02 154th 21st 14th NA
Personal Injury Law 85.11 70th 12nd 10th NA
Average 46.57 33rd 7th 5th NA
Real Estate Apartment Rentals 1.39 119th 21st 14th 22
Realtors 1.13 234th 35th 26th NA
Average 1.28 213rd 33rd 24th 22
Shopping Florists 6.25 60th 13rd 12nd NA
Average 6.25 60th 13rd 12nd NA
Travel Car Rentals 2.89 63rd 10th 8th -1
Hotels 2.69 165th 30th 23rd -1
Average 2.79 132nd 24th 19th -1

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.