Findings for PPC in Odessa

Odessa Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Odessa was the 165th least expensive city in USA in keyword bids in Google Adwords for the month of May 2016. Odessa also ranks amongst the least expensive cities in Texas, ranking as number 19th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Year over Year Google Adwords Prices for Odessa are up in May 2016

SEP's research shows that the average price of a click to advertisers targeting Odessa keywords increased by (Yr/Yr increase %)% versus the same keywords one year earlier.

Google Adwords Keyword Prices 4% Lower in Odessa than Midland

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Odessa are 4% lower than in Midland. The average price of a click in Odessa is $10.20.

This price differential is expected however, as Midland has a larger population than Odessa.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Rochester, and found the average price of a click in Odessa was 27% higher than in Rochester.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Odessa

Summary PPC Stats for Odessa for May 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 10.20 165th 24th 19th NA
Automotive/Vehicle Auto Insurance 66.46 74th 12nd 10th NA
Auto Parts 2.73 35th 4th 4th 27
Dealerships 4.96 66th 12nd 11th NA
Tires 5.74 32nd 6th 6th 98
Average 19.97 59th 11th 9th NA
Entertainment/Recreation Restaurants 1.37 128th 20th 16th -21
Average 1.37 128th 20th 16th -21
Health, Beauty & Fitness Chiropractors 0.59 238th 34th 25th -9
Dentists 10.29 176th 25th 20th -4
Average 5.44 269th 37th 28th -2
Home & Garden Landscapers 1.54 186th 27th 19th NA
Pest Control 17.83 164th 20th 16th 63
Roofing 7.39 161st 27th 20th NA
Self Storage Companies 6.34 234th 32nd 26th NA
Average 10.19 237th 29th 23rd NA
Legal Law Firms 5.45 198th 29th 22nd NA
Personal Injury Law 92.91 78th 15th 11th NA
Average 49.18 75th 14th 12nd NA
Real Estate Apartment Rentals 1.58 138th 24th 18th 41
Realtors 0.84 270th 38th 29th 4
Average 1.16 259th 37th 28th 11
Shopping Florists 11.46 2nd 1st 1st 39
Average 11.46 2nd 1st 1st 39
Travel Car Rentals 3.41 78th 10th 8th NA
Hotels 4.11 109th 21st 16th 18
Average 3.88 90th 15th 11th NA

Study Results for Other Cities:

See full City list:

U.S. Cities

Canadian Cities

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.