Findings for PPC in Odessa

Odessa Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Odessa was the 273rd least expensive city in USA in keyword bids in Google Adwords for the month of April 2015. Odessa also ranks amongst the least expensive cities in Texas, ranking as number 30th. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 61% Lower in Odessa than Midland

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Odessa are 61% lower than in Midland. The average price of a click in Odessa is $4.68.

This price differential is expected however, as Midland has a larger population than Odessa.

For better comparison of prices, we also compared prices with another city with a similar population, Rochester, and found the average price of a click in Odessa was 43% lower than in Rochester.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Odessa


Summary PPC Stats for Odessa for April 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 4.68 273rd 39th 30th NA
Automotive/Vehicle Auto Parts 1.47 120th 18th 13rd -49
Dealerships 3.89 110th 19th 16th NA
Tires 1.92 216th 30th 21st -34
Average 2.19 276th 39th 30th NA
Entertainment/Recreation Restaurants 0.92 166th 25th 18th -18
Average 0.92 166th 25th 18th -18
Health, Beauty & Fitness Dentists 12.01 121st 19th 16th -10
Optometrists 0.82 153rd 28th 21st NA
Average 8.28 201st 31st 24th -3
Home & Garden Furniture 2.74 109th 24th 21st -29
Pest Control 24.82 104th 21st 18th 0
Roofing 17.25 78th 12nd 9th NA
Self Storage Companies 3.83 266th 38th 30th NA
Average 10.27 227th 29th 23rd NA
Legal Law Firms 7.27 160th 24th 17th NA
Average 7.27 204th 28th 21st NA
Real Estate Apartment Rentals 2.00 99th 19th 14th 1
New Home Developers 2.49 172nd 29th 24th 0
Realtors 1.04 251st 37th 28th 106
Average 1.62 223rd 35th 26th 31
Shopping Florists 6.99 61st 6th 5th -3
Average 6.99 61st 6th 5th -3
Travel Car Rentals 2.21 188th 32nd 24th NA
Hotels 5.82 19th 5th 4th 115
Average 4.62 29th 6th 4th NA

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.