Findings for PPC in Richardson

Richardson Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Richardson was the 210th least expensive city in USA in keyword bids in Google Adwords for the month of April 2015. Richardson also ranks amongst the least expensive cities in Texas, ranking as number 25th. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 58% Lower in Richardson than Plano

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Richardson are 58% lower than in Plano. The average price of a click in Richardson is $7.94.

This price differential is expected however, as Plano has a larger population than Richardson.

For better comparison of prices, we also compared prices with another city with a similar population, Pompano Beach, and found the average price of a click in Richardson was 43% lower than in Pompano Beach.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Richardson


Summary PPC Stats for Richardson for April 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 7.94 210th 32nd 25th NA
Automotive/Vehicle Dealerships 3.09 167th 31st 24th NA
Tires 3.14 143rd 16th 12nd NA
Average 3.12 236th 35th 27th NA
Entertainment/Recreation Restaurants 0.46 225th 37th 29th 356
Average 0.46 225th 37th 29th 356
Health, Beauty & Fitness Chiropractors 10.94 81st 14th 12nd -47
Dentists 8.66 211st 36th 27th -7
Optometrists 2.21 133rd 25th 18th NA
Average 8.34 199th 30th 23rd -7
Home & Garden Garage Doors 37.42 54th 14th 14th 0
Pest Control 37.75 31st 7th 7th -40
Roofing 2.52 205th 33rd 24th NA
Self Storage Companies 9.95 190th 20th 17th NA
Average 22.56 63rd 14th 14th -4
Legal Law Firms 16.45 85th 15th 10th NA
Average 16.45 156th 24th 17th NA
Real Estate Apartment Rentals 3.18 20th 5th 5th -9
Condos 1.39 125th 17th 11th NA
New Home Developers 4.23 74th 15th 14th 48
Realtors 2.33 136th 21st 15th 1
Average 3.06 63rd 12nd 12nd 8
Shopping Florists 3.89 202nd 36th 28th 1
Average 3.89 202nd 36th 28th 1
Travel Car Rentals 3.25 86th 11th 8th NA
Hotels 3.46 129th 25th 23rd -27
Average 3.39 123rd 21st 18th NA

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.