Findings for PPC in Richardson

Richardson Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Richardson was the 196th least expensive city in USA in keyword bids in Google Adwords for the month of September 2016. Richardson also ranks amongst the least expensive cities in Texas, ranking as number 24th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Year over Year Google Adwords Prices for Richardson are up in September 2016

SEP's research shows that the average price of a click to advertisers targeting Richardson keywords increased by (Yr/Yr increase %)% versus the same keywords one year earlier.

Google Adwords Keyword Prices 50% Lower in Richardson than Plano

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Richardson are 50% lower than in Plano. The average price of a click in Richardson is $9.52.

This price differential is expected however, as Plano has a larger population than Richardson.

For better comparison of prices, we also compared prices with another city with a similar population, Pompano Beach, and found the average price of a click in Richardson was 22% lower than in Pompano Beach.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Richardson

Summary PPC Stats for Richardson for September 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 9.52 196th 31st 24th 3
Automotive/Vehicle Dealerships 3.18 139th 25th 18th NA
Tires 4.69 49th 6th 4th -4
Towing 3.71 124th 15th 12nd 4
Average 4.07 220th 28th 21st -1
Entertainment/Recreation Restaurants 8.38 16th 5th 4th 1
Average 8.38 16th 5th 4th 1
Health, Beauty & Fitness Chiropractors 7.74 120th 18th 14th 41
Dentists 9.81 165th 26th 21st -13
Massage Therapy 21.45 7th 2nd 2nd NA
Optometrists 5.16 66th 13rd 10th NA
Average 10.22 107th 16th 15th 5
Home & Garden Appliance Repair 25.44 11th 2nd 2nd 53
Garage Doors 34.88 57th 11th 11th 163
Landscapers 2.31 197th 29th 22nd NA
Pest Control 13.98 187th 29th 23rd -31
Plumbers 39.19 101st 16th 16th -6
Roofing 11.69 144th 23rd 17th NA
Self Storage Companies 13.13 51st 5th 4th 27
Average 20.26 83rd 15th 15th 15
Real Estate Apartment Rentals 3.50 29th 7th 7th 11
Condos 0.77 186th 27th 19th NA
New Home Developers 5.12 45th 13rd 13rd -9
Realtors 1.68 145th 17th 13rd -29
Average 2.95 53rd 11th 11th -9
Travel Car Rentals 2.79 130th 16th 13rd NA
Hotels 4.33 111st 18th 14th 0
Average 3.81 115th 13rd 10th NA

Study Results for Other Cities:

See full City list:

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Canadian Cities

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.