Findings for PPC in Richardson

Richardson Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Richardson was the 199th least expensive city in USA in keyword bids in Google Adwords for the month of December 2014. Richardson also ranks amongst the least expensive cities in Texas, ranking as number 25th. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 46% Lower in Richardson than Plano

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Richardson are 46% lower than in Plano. The average price of a click in Richardson is $8.15.

This price differential is expected however, as Plano has a larger population than Richardson.

For better comparison of prices, we also compared prices with another city with a similar population, Pompano Beach, and found the average price of a click in Richardson was 35% lower than in Pompano Beach.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Richardson

Summary PPC Stats for Richardson for December 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 8.15 199th 31st 25th -2
Automotive/Vehicle Dealerships 4.04 85th 15th 10th 9
Towing 1.73 150th 25th 19th 0
Average 2.89 219th 34th 25th 1
B2B Office Furniture 1.95 128th 20th 14th -37
Average 1.95 136th 20th 14th -13
Entertainment/Recreation Restaurants 2.39 49th 9th 8th -20
Average 2.39 49th 9th 8th -20
Health, Beauty & Fitness Chiropractors 4.81 185th 28th 21st -82
Dentists 9.48 173rd 31st 25th -10
Martial Arts 0.74 98th 19th 15th 0
Massage Therapy 8.56 38th 7th 6th 0
Average 6.31 242nd 39th 30th -11
Home & Garden Garage Doors 43.73 19th 7th 7th 0
Pest Control 36.63 19th 5th 5th 10
Plumbers 29.61 123rd 19th 18th -4
Roofing 9.92 146th 27th 21st 22
Self Storage Companies 7.51 223rd 27th 21st -19
Average 23.50 36th 13rd 13rd 1
Real Estate Apartment Rentals 2.65 45th 8th 8th -9
Condos 1.17 157th 22nd 16th NA
New Home Developers 2.36 180th 30th 25th NA
Realtors 2.49 129th 19th 15th 27
Average 2.35 136th 20th 16th 6
Shopping Florists 3.20 216th 36th 27th 6
Average 3.20 216th 36th 27th 6
Travel Hotels 2.85 177th 31st 26th -7
Average 2.85 191st 36th 29th NA

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.