Findings for PPC in Round Rock

Round Rock Ranks Amongst Most Expensive Markets for Keywords in West South Central

SEP's ongoing research into PPC Campaigns has revealed that Round Rock was the 12nd most expensive city in West South Central in keyword bids in Google Adwords for the month of September 2016. Round Rock also ranks amongst the most expensive cities in Texas, ranking 9th. In the study, Austin ranked as the most expensive city in West South Central for keywords, while El Paso ranked as the least expensive city.

Year over Year Google Adwords Prices for Round Rock are up in September 2016

SEP's research shows that the average price of a click to advertisers targeting Round Rock keywords increased by (Yr/Yr increase %)% versus the same keywords one year earlier.

Google Adwords Keyword Prices 69% Higher in Round Rock than Killeen

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Round Rock are 69% higher than in Killeen. The average price of a click in Round Rock is $17.21.

This price differential is somewhat surprising however, as Killeen has a larger population than Round Rock.

To get a better sense of relative prices, we also compared prices with another city with a similar population, Clearwater, and found the average price of a click in Round Rock was 30% higher than in Clearwater.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Round Rock


Summary PPC Stats for Round Rock for September 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 17.21 48th 12nd 9th -2
Automotive/Vehicle Auto Insurance 87.62 26th 6th 5th -13
Dealerships 6.67 6th 1st 1st NA
Tires 3.40 129th 18th 14th -7
Towing 5.07 65th 5th 3rd -19
Average 25.69 22nd 5th 4th -10
Entertainment/Recreation Restaurants 7.20 25th 6th 5th 19
Average 7.20 25th 6th 5th 19
Finance Insurance 56.85 36th 8th 7th NA
Payday Loans 7.42 64th 17th 13rd -17
Average 32.14 34th 8th 7th NA
Health, Beauty & Fitness Chiropractors 10.35 65th 13rd 10th 4
Cosmetic Surgery 8.42 57th 9th 8th NA
Dentists 14.04 61st 13rd 11th -21
Martial Arts 2.78 74th 15th 11th -18
Massage Therapy 5.83 89th 19th 14th 20
Optometrists 7.74 24th 4th 3rd NA
Average 10.43 103rd 15th 14th -8
Home & Garden Appliance Repair 28.92 7th 1st 1st -3
Furniture 5.00 34th 7th 7th 14
Garage Doors 15.82 146th 16th 15th -43
Landscapers 6.08 55th 9th 5th 43
Moving Companies 26.06 15th 2nd 2nd 15
Pest Control 22.43 92nd 10th 9th -1
Plumbers 34.24 117th 18th 18th -11
Self Storage Companies 11.02 91st 9th 8th -13
Average 19.31 100th 16th 16th 0
Legal Law Firms 10.34 180th 28th 23rd NA
Personal Injury Law 222.29 15th 3rd 1st NA
Average 80.99 16th 3rd 2nd NA
Real Estate Apartment Rentals 3.65 25th 5th 5th 19
Condos 2.76 23rd 5th 5th 33
New Home Developers 11.10 4th 2nd 2nd 14
Realtors 6.26 2nd 1st 1st -7
Average 5.99 5th 1st 1st 13
Shopping Florists 6.94 95th 14th 10th -16
Average 6.94 95th 14th 10th -16
Travel Car Rentals 2.83 125th 15th 12nd -4
Hotels 3.77 162nd 28th 23rd 0
Average 3.30 178th 25th 21st -2

Study Results for Other Cities:

See full City list:

U.S. Cities

Canadian Cities

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.