Findings for PPC in Round Rock

Round Rock Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Round Rock was the 122nd least expensive city in USA in keyword bids in Google Adwords for the month of April 2015. Round Rock also ranks amongst the least expensive cities in Texas, ranking as number 16th. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 37% Higher in Round Rock than Killeen

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Round Rock are 37% higher than in Killeen. The average price of a click in Round Rock is $12.83.

This price differential is somewhat surprising however, as Killeen has a larger population than Round Rock.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Round Rock

Summary PPC Stats for Round Rock for April 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 12.83 122nd 21st 16th 3
Automotive/Vehicle Auto Parts 0.58 168th 28th 21st -37
Dealerships 4.99 44th 8th 6th NA
Tires 2.44 192nd 28th 20th -29
Towing 6.62 50th 6th 6th 30
Average 3.95 210th 32nd 24th -3
Entertainment/Recreation Restaurants 0.74 192nd 31st 24th -16
Average 0.74 192nd 31st 24th -16
Finance Payday Loans 22.42 15th 7th 7th 32
Average 22.42 107th 19th 14th NA
Health, Beauty & Fitness Chiropractors 15.69 38th 8th 7th 90
Dentists 22.85 5th 1st 1st -13
Massage Therapy 6.14 60th 10th 7th -17
Optometrists 5.59 46th 6th 4th NA
Average 16.42 16th 2nd 2nd 4
Home & Garden Appliance Repair 24.67 32nd 3rd 3rd 0
Furniture 3.98 38th 8th 7th 18
Garage Doors 48.88 25th 8th 8th -2
Landscapers 8.52 30th 5th 4th -15
Moving Companies 24.55 53rd 8th 8th -1
Pest Control 31.67 47th 14th 13rd 10
Plumbers 43.95 77th 13rd 13rd 17
Self Storage Companies 10.54 175th 15th 13rd 17
Average 23.54 47th 11th 11th 4
Legal Law Firms 6.52 174th 28th 21st NA
Average 6.52 211st 30th 23rd NA
Real Estate Apartment Rentals 2.72 33rd 8th 8th -14
Condos 2.56 54th 8th 7th -14
New Home Developers 8.40 7th 1st 1st 18
Realtors 5.25 6th 2nd 2nd -17
Average 4.98 7th 2nd 2nd -8
Shopping Florists 6.65 80th 13rd 10th -13
Average 6.65 80th 13rd 10th -13
Travel Car Rentals 2.72 144th 22nd 17th 9
Hotels 4.81 44th 10th 9th 0
Average 3.76 75th 13rd 11th 5

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.