Findings for PPC in Round Rock

Round Rock Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Round Rock was the 133rd least expensive city in USA in keyword bids in Google Adwords for the month of March 2015. Round Rock also ranks amongst the least expensive cities in Texas, ranking as number 17th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 37% Higher in Round Rock than Killeen

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Round Rock are 37% higher than in Killeen. The average price of a click in Round Rock is $11.57.

This price differential is somewhat surprising however, as Killeen has a larger population than Round Rock.

For better comparison of prices, we also compared prices with another similarly sized city in terms of population, Clearwater, and found the average price of a click in Round Rock was 6% lower than in Clearwater.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Round Rock

Summary PPC Stats for Round Rock for March 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 11.57 133rd 23rd 17th 4
Automotive/Vehicle Auto Insurance 29.80 162nd 23rd 16th 0
Auto Parts 2.25 41st 4th 4th -5
Dealerships 5.01 57th 12nd 10th NA
Tires 3.28 145th 21st 17th -6
Towing 5.71 56th 8th 8th -13
Average 7.86 175th 25th 18th -5
Entertainment/Recreation Restaurants 1.22 129th 25th 18th -13
Average 1.22 129th 25th 18th -13
Finance Payday Loans 13.70 38th 16th 16th 0
Average 13.70 118th 22nd 17th NA
Health, Beauty & Fitness Chiropractors 5.33 184th 27th 21st -16
Cosmetic Surgery 12.95 24th 3rd 3rd NA
Dentists 15.28 68th 15th 12nd 10
Massage Therapy 12.40 24th 4th 3rd 98
Optometrists 4.45 63rd 8th 7th NA
Average 10.79 99th 20th 18th 9
Home & Garden Appliance Repair 24.97 29th 4th 4th -12
Furniture 3.25 58th 14th 13rd 1
Garage Doors 50.78 20th 7th 7th 4
Landscapers 17.41 4th 1st 1st 134
Moving Companies 25.60 51st 10th 9th 23
Pest Control 27.30 85th 17th 14th 18
Plumbers 38.00 81st 18th 17th -13
Roofing 11.07 135th 20th 16th -5
Self Storage Companies 7.61 226th 26th 20th -29
Average 22.49 57th 15th 15th 10
Legal Law Firms 1.38 229th 34th 26th NA
Average 1.38 243rd 36th 28th NA
Real Estate Apartment Rentals 3.33 20th 5th 5th -11
Condos 3.55 17th 1st 1st -1
New Home Developers 7.24 10th 1st 1st -36
Realtors 7.35 2nd 1st 1st 67
Average 5.81 1st 1st 1st 10
Shopping Florists 7.62 50th 10th 8th 55
Average 7.62 50th 10th 8th 55
Travel Car Rentals 2.57 141st 23rd 18th -48
Hotels 4.76 58th 10th 8th -25
Average 3.67 97th 17th 15th -37

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.