Findings for PPC in Round Rock

Round Rock Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Round Rock was the 86th least expensive city in USA in keyword bids in Google Adwords for the month of November 2014. Round Rock also ranks amongst the least expensive cities in Texas, ranking as number 10th. In the study, Dallas ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 58% Higher in Round Rock than Killeen

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Round Rock are 58% higher than in Killeen. The average price of a click in Round Rock is $12.72.

This price differential is somewhat surprising however, as Killeen has a larger population than Round Rock.

To get a better sense of relative prices, we also compared prices with another city with a similar population, Clearwater, and found the average price of a click in Round Rock was 8% higher than in Clearwater.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Round Rock

Summary PPC Stats for Round Rock for November 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 12.72 86th 14th 10th 7
Automotive/Vehicle Auto Insurance 64.74 82nd 16th 11th -14
Auto Parts 2.79 16th 4th 3rd 26
Dealerships 3.99 71st 14th 10th NA
Tires 2.92 127th 16th 12nd -19
Towing 1.92 132nd 17th 12nd -45
Average 11.60 121st 23rd 17th -9
Entertainment/Recreation Restaurants 0.87 183rd 33rd 25th -29
Average 0.87 183rd 33rd 25th -29
Finance Insurance 65.54 19th 4th 3rd NA
Payday Loans 17.13 34th 14th 13rd 4
Average 33.27 26th 8th 7th NA
Health, Beauty & Fitness Acupuncture 5.15 38th 4th 4th 88
Chiropractors 4.61 168th 22nd 17th -20
Dentists 12.01 106th 19th 15th -3
Jewellers 2.56 91st 15th 9th NA
Martial Arts 2.90 67th 11th 10th -24
Optometrists 3.31 89th 14th 10th NA
Average 8.45 132nd 21st 18th 0
Home & Garden Appliance Repair 16.01 40th 6th 5th -9
Furniture 3.55 18th 3rd 2nd 151
Garage Doors 24.54 76th 15th 15th -36
Home Security 38.73 35th 10th 9th 0
Landscapers 4.34 81st 14th 12nd -21
Moving Companies 26.37 22nd 5th 5th 51
Pest Control 18.91 138th 20th 18th -13
Plumbers 57.95 41st 11th 11th 21
Roofing 8.14 154th 30th 22nd 2
Self Storage Companies 9.57 170th 19th 14th 1
Average 22.36 42nd 13rd 13rd 10
Legal Law Firms 5.51 167th 23rd 18th NA
Average 5.51 208th 27th 20th NA
Real Estate Apartment Rentals 2.37 54th 12nd 10th NA
Condos 1.34 123rd 14th 11th 32
New Home Developers 6.72 16th 2nd 2nd 27
Realtors 4.39 34th 6th 6th -6
Average 3.99 37th 6th 6th 7
Shopping Florists 4.97 146th 23rd 18th -4
Average 4.16 168th 26th 21st 26
Travel Car Rentals 3.00 118th 24th 21st -14
Hotels 3.27 115th 20th 17th -19
Average 3.13 140th 24th 20th -17

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.