Findings for PPC in Round Rock

Round Rock Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Round Rock was the 99th least expensive city in USA in keyword bids in Google Adwords for the month of May 2016. Round Rock also ranks amongst the least expensive cities in Texas, ranking as number 11th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Year over Year Google Adwords Prices for Round Rock are up in May 2016

SEP's research shows that the average price of a click to advertisers targeting Round Rock keywords increased by (Yr/Yr increase %)% versus the same keywords one year earlier.

Google Adwords Keyword Prices 89% Higher in Round Rock than Killeen

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Round Rock are 89% higher than in Killeen. The average price of a click in Round Rock is $13.37.

This price differential is somewhat surprising however, as Killeen has a larger population than Round Rock.

For better comparison of prices, we also compared prices with another similarly sized city in terms of population, Clearwater, and found the average price of a click in Round Rock was 24% lower than in Clearwater.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Round Rock

Summary PPC Stats for Round Rock for May 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 13.37 99th 16th 11th 7
Automotive/Vehicle Auto Insurance 14.38 163rd 28th 21st -27
Dealerships 5.90 29th 4th 4th NA
Tires 3.79 130th 22nd 18th 47
Towing 5.96 43rd 4th 4th -27
Average 6.63 161st 27th 20th -5
Entertainment/Recreation Restaurants 1.69 94th 16th 13rd 198
Average 1.69 94th 16th 13rd 198
Finance Payday Loans 35.66 2nd 1st 1st 36
Average 35.66 27th 6th 5th NA
Health, Beauty & Fitness Chiropractors 11.96 61st 10th 7th 38
Dentists 13.16 109th 15th 14th 16
Optometrists 6.09 60th 9th 8th NA
Average 11.97 72nd 8th 8th 8
Home & Garden Appliance Repair 30.86 19th 3rd 3rd -2
Furniture 5.32 12nd 3rd 3rd 48
Garage Doors 31.40 78th 13rd 13rd -2
Landscapers 7.13 23rd 6th 4th 14
Moving Companies 20.75 67th 12nd 10th -27
Pest Control 17.69 167th 22nd 18th -11
Plumbers 49.63 67th 14th 14th 24
Roofing 13.55 108th 17th 12nd -1
Self Storage Companies 8.34 196th 23rd 19th -13
Average 20.86 90th 11th 11th 3
Legal Law Firms 15.81 132nd 21st 14th NA
Average 15.81 178th 26th 20th NA
Real Estate Apartment Rentals 1.84 103rd 19th 13rd -15
Condos 2.98 36th 3rd 3rd -4
New Home Developers 8.77 7th 2nd 2nd -11
Realtors 13.64 1st 1st 1st 42
Average 8.15 1st 1st 1st 6
Shopping Florists 5.56 150th 24th 18th -11
Average 5.56 150th 24th 18th -11
Travel Car Rentals 2.42 186th 31st 24th -11
Hotels 5.58 28th 7th 5th 60
Average 4.53 38th 8th 6th 24

Study Results for Other Cities:

See full City list:

U.S. Cities

Canadian Cities

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.