Findings for PPC in Round Rock

Round Rock Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Round Rock was the 129th least expensive city in USA in keyword bids in Google Adwords for the month of December 2014. Round Rock also ranks amongst the least expensive cities in Texas, ranking as number 20th. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Month over Month Google Adwords Prices for Round Rock Rise in December 2014

SEP's research shows that the average price of a click to advertisers targeting Round Rock keywords increased by 26% in December 2014.

Google Adwords Keyword Prices 28% Higher in Round Rock than Killeen

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Round Rock are 28% higher than in Killeen. The average price of a click in Round Rock is $11.00.

This price differential is somewhat surprising however, as Killeen has a larger population than Round Rock.

For better comparison of prices, we also compared prices with another similarly sized city in terms of population, Clearwater, and found the average price of a click in Round Rock was 16% lower than in Clearwater.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Round Rock

Summary PPC Stats for Round Rock for December 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 11.00 129th 25th 20th 26
Automotive/Vehicle Auto Parts 2.02 60th 8th 6th -14
Dealerships 5.11 30th 3rd 3rd 9
Tires 4.59 39th 5th 3rd 2
Towing 5.42 41st 9th 8th 995
Average 4.51 164th 27th 20th 199
Entertainment/Recreation Restaurants 0.76 215th 37th 29th 5
Average 0.76 215th 37th 29th 5
Finance Payday Loans 27.02 4th 4th 4th 62
Average 27.02 57th 13rd 12nd 10
Health, Beauty & Fitness Chiropractors 5.99 155th 25th 19th 26
Dentists 12.32 93rd 11th 9th 4
Martial Arts 2.90 67th 11th 10th 0
Optometrists 3.32 92nd 14th 10th NA
Average 8.87 142nd 22nd 18th 3
Home & Garden Appliance Repair 33.84 3rd 1st 1st 37
Furniture 2.75 104th 19th 13rd -6
Garage Doors 30.32 55th 13rd 13rd 23
Landscapers 4.08 107th 17th 13rd -3
Moving Companies 23.58 49th 11th 8th -8
Pest Control 21.29 99th 17th 15th 8
Plumbers 47.15 54th 12nd 12nd -17
Roofing 6.86 178th 29th 22nd 5
Self Storage Companies 8.57 200th 21st 16th -11
Average 20.12 68th 15th 15th 2
Legal Law Firms 1.70 211st 33rd 24th NA
Average 1.70 228th 34th 25th NA
Real Estate Apartment Rentals 2.87 35th 7th 7th NA
Condos 1.99 101st 15th 11th 38
New Home Developers 6.87 20th 5th 5th 2
Realtors 3.92 29th 6th 6th -9
Average 4.06 22nd 7th 7th 15
Shopping Florists 4.04 193rd 30th 22nd -19
Average 4.04 193rd 30th 22nd -19
Travel Car Rentals 3.16 109th 18th 16th 6
Hotels 4.44 54th 11th 10th 38
Average 3.80 73rd 13rd 12nd 22

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.