Findings for PPC in Round Rock

Round Rock Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Round Rock was the 112nd least expensive city in USA in keyword bids in Google Adwords for the month of September 2014. Round Rock also ranks amongst the least expensive cities in Texas, ranking as number 16th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 84% Higher in Round Rock than Killeen

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Round Rock are 84% higher than in Killeen. The average price of a click in Round Rock is $10.93.

This price differential is somewhat surprising however, as Killeen has a larger population than Round Rock.

For better comparison of prices, we also compared prices with another similarly sized city in terms of population, Clearwater, and found the average price of a click in Round Rock was 11% lower than in Clearwater.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Round Rock

Summary PPC Stats for Round Rock for September 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 10.93 112nd 20th 16th NA
Automotive/Vehicle Auto Insurance 32.76 139th 22nd 15th NA
Auto Parts 2.03 30th 2nd 1st NA
Dealerships 4.45 40th 8th 6th NA
Tires 3.77 61st 8th 8th 24
Towing 1.96 127th 18th 13rd NA
Average 8.12 144th 23rd 16th NA
Entertainment/Recreation Restaurants 1.94 48th 8th 7th 55
Average 1.94 48th 8th 7th 55
Finance Payday Loans 25.79 5th 3rd 3rd 89
Average 25.79 63rd 11th 10th NA
Health, Beauty & Fitness Chiropractors 6.78 108th 18th 15th -1
Dentists 9.97 127th 22nd 18th -3
Martial Arts 1.95 77th 11th 9th -39
Optometrists 4.18 61st 8th 6th NA
Average 7.73 156th 26th 22nd -5
Home & Garden Appliance Repair 18.15 18th 3rd 3rd NA
Furniture 1.84 158th 30th 25th NA
Garage Doors 41.56 17th 10th 10th NA
Landscapers 4.10 111st 20th 15th NA
Moving Companies 17.19 50th 8th 7th 3
Pest Control 23.48 117th 15th 12nd NA
Plumbers 41.26 71st 13rd 13rd 3
Roofing 5.44 180th 31st 22nd NA
Self Storage Companies 9.04 160th 18th 15th 28
Average 19.37 53rd 12nd 12nd NA
Legal Law Firms 3.18 209th 32nd 25th NA
Average 3.18 223rd 33rd 26th NA
Real Estate Apartment Rentals 2.11 50th 11th 9th NA
Condos 1.58 87th 11th 9th NA
New Home Developers 6.67 4th 1st 1st 8
Realtors 5.70 1st 1st 1st 45
Average 4.36 1st 1st 1st NA
Travel Car Rentals 2.34 117th 17th 12nd -1
Hotels 3.41 91st 18th 15th -1
Average 2.87 117th 22nd 18th -1

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.