Findings for PPC in Wichita Falls

Wichita Falls Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Wichita Falls was the 262nd least expensive city in USA in keyword bids in Google Adwords for the month of September 2016. Wichita Falls also ranks amongst the least expensive cities in Texas, ranking as number 28th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Year over Year Google Adwords Prices for Wichita Falls are up in September 2016

SEP's research shows that the average price of a click to advertisers targeting Wichita Falls keywords increased by (Yr/Yr increase %)% versus the same keywords one year earlier.

Google Adwords Keyword Prices 61% Lower in Wichita Falls than Denton

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Wichita Falls are 61% lower than in Denton. The average price of a click in Wichita Falls is $6.04.

This price differential is expected however, as Denton has a larger population than Wichita Falls.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Palm Bay, and found the average price of a click in Wichita Falls was 29% higher than in Palm Bay.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Wichita Falls

Summary PPC Stats for Wichita Falls for September 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 6.04 262nd 36th 28th 1
Automotive/Vehicle Dealerships 2.85 164th 29th 21st NA
Tires 4.36 68th 8th 6th 6
Average 3.35 243rd 33rd 25th -1
Entertainment/Recreation Restaurants 3.59 107th 18th 13rd 4
Average 3.59 107th 18th 13rd 4
Finance Payday Loans 5.39 115th 27th 21st -14
Average 5.39 183rd 29th 22nd NA
Health, Beauty & Fitness Chiropractors 14.50 25th 6th 5th 0
Dentists 8.79 196th 32nd 26th -8
Optometrists 3.90 94th 18th 14th NA
Average 8.89 158th 23rd 20th 3
Home & Garden Appliance Repair 8.33 180th 27th 20th -15
Furniture 2.76 165th 30th 25th -2
Garage Doors 3.35 225th 27th 20th -27
Landscapers 4.86 87th 15th 11th 0
Moving Companies 11.04 170th 26th 20th 18
Pest Control 11.77 215th 35th 28th -9
Plumbers 10.84 246th 30th 21st 106
Roofing 2.90 217th 33rd 24th -24
Self Storage Companies 4.36 253rd 37th 29th 0
Average 7.10 275th 38th 29th 3
Legal Law Firms 15.14 145th 20th 17th NA
Average 15.14 194th 29th 22nd NA
Real Estate Apartment Rentals 1.01 210th 36th 27th 2
Realtors 1.54 170th 25th 19th 10
Average 1.39 218th 34th 25th 3
Shopping Florists 5.80 145th 23rd 16th -19
Average 5.80 145th 23rd 16th -19
Travel Car Rentals 2.60 150th 22nd 18th 0
Hotels 4.10 133rd 23rd 19th 0
Average 3.35 173rd 23rd 19th 0

Study Results for Other Cities:

See full City list:

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Canadian Cities

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.