Findings for PPC in Provo

Provo Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Provo was the 200th least expensive city in USA in keyword bids in Google Adwords for the month of November 2014. Provo also ranks amongst the least expensive cities in Utah, ranking as number 2nd. In the study, Dallas ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 5% Higher in Provo than West Jordan

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Provo are 5% higher than in West Jordan. The average price of a click in Provo is $7.51.

This price difference is understandable though, given the population of West Jordan is less than Provo, which generally means less competition and therefore lower prices.

To understand if prices in Provo are relatively low, we also compared prices with Peoria which has a similar population, and found the average price of a click in Provo was 8% higher than in Peoria. This suggests that perhaps Provo prices are not relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Provo

Summary PPC Stats for Provo for November 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 7.51 200th 49th 2nd NA
Automotive/Vehicle Auto Parts 2.64 22nd 9th 1st 44
Dealerships 20.16 1st 1st 1st NA
Tires 3.15 108th 28th 2nd -14
Average 11.53 122nd 31st 2nd NA
Entertainment/Recreation Restaurants 1.44 118th 32nd 1st -32
Average 1.44 118th 32nd 1st -32
Health, Beauty & Fitness Chiropractors 7.57 96th 30th 1st 33
Dentists 13.13 79th 24th 1st 11
Jewellers 3.82 69th 25th 2nd NA
Massage Therapy 8.93 33rd 10th 2nd -22
Optometrists 3.65 80th 28th 2nd NA
Average 9.30 92nd 31st 3rd 11
Home & Garden Appliance Repair 5.99 179th 53rd 2nd -18
Furniture 2.91 53rd 13rd 1st NA
Landscapers 2.36 143rd 46th 2nd -14
Pest Control 12.10 199th 42nd 2nd 0
Plumbers 36.29 101st 24th 2nd 6
Self Storage Companies 7.29 225th 56th 2nd 39
Average 13.09 178th 41st 3rd 2
Legal Law Firms 8.07 132nd 41st 2nd NA
Average 8.07 183rd 50th 2nd NA
Real Estate Apartment Rentals 0.72 247th 72nd 4th -47
Condos 1.82 92nd 29th 2nd -15
Property Management 6.58 36th 16th 2nd -22
Realtors 3.99 47th 16th 2nd -8
Average 2.84 100th 32nd 2nd -17
Shopping Florists 9.40 6th 1st 1st 60
Average 9.40 6th 1st 1st 30
Travel Car Rentals 2.34 183rd 57th 2nd 6
Hotels 2.96 149th 55th 2nd -14
Average 2.65 207th 62nd 2nd -4

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.