Findings for PPC in Provo

Provo Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Provo was the 150th least expensive city in USA in keyword bids in Google Adwords for the month of August 2016. Provo also ranks amongst the least expensive cities in Utah, ranking as number 2nd. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Year over Year Google Adwords Prices for Provo are up in August 2016

SEP's research shows that the average price of a click to advertisers targeting Provo keywords increased by (Yr/Yr increase %)% versus the same keywords one year earlier.

Google Adwords Keyword Prices 28% Higher in Provo than West Jordan

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Provo are 28% higher than in West Jordan. The average price of a click in Provo is $11.69.

This price difference is understandable though, given the population of West Jordan is less than Provo, which generally means less competition and therefore lower prices.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Provo


Summary PPC Stats for Provo for August 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 11.69 150th 40th 2nd 8
Automotive/Vehicle Dealerships 5.57 36th 18th 2nd 2
Tires 6.01 34th 11th 1st -12
Towing 6.93 42nd 11th 3rd 12
Average 6.20 181st 52nd 3rd 1
B2B Printers 10.74 23rd 6th 2nd 0
Average 10.74 21st 8th 1st NA
Entertainment/Recreation Restaurants 1.34 206th 55th 3rd 0
Average 1.34 206th 55th 3rd 0
Finance Payday Loans 20.08 8th 3rd 1st 59
Average 20.08 102nd 29th 2nd NA
Health, Beauty & Fitness Chiropractors 11.79 47th 16th 1st 52
Dentists 13.53 71st 16th 1st -1
Martial Arts 7.52 10th 1st 1st 0
Massage Therapy 14.58 9th 5th 2nd 381
Optometrists 2.71 110th 30th 2nd NA
Average 12.01 55th 14th 1st 43
Home & Garden Appliance Repair 21.24 32nd 5th 1st 0
Furniture 1.56 241st 67th 2nd -22
Garage Doors 44.20 35th 7th 1st 13
Landscapers 4.86 100th 30th 2nd -9
Pest Control 27.85 68th 7th 2nd 50
Plumbers 36.32 122nd 28th 3rd 13
Roofing 53.47 3rd 2nd 1st NA
Self Storage Companies 4.83 256th 63rd 3rd 0
Average 21.86 88th 21st 3rd 4
Legal Family Law 5.47 112nd 30th 2nd NA
Law Firms 27.62 64th 14th 2nd NA
Personal Injury Law 22.03 132nd 38th 2nd NA
Average 20.69 170th 46th 2nd NA
Real Estate Apartment Rentals 0.84 223rd 67th 4th 0
Condos 1.69 107th 31st 3rd 0
Realtors 3.11 69th 22nd 3rd 0
Average 2.00 162nd 43rd 3rd 0
Shopping Florists 7.04 143rd 46th 2nd 0
Average 7.04 143rd 46th 2nd 0
Travel Car Rentals 3.22 105th 34th 2nd 0
Hotels 7.13 2nd 1st 1st 0
Average 5.17 20th 8th 2nd 0

Study Results for Other Cities:

See full City list:

U.S. Cities

Canadian Cities

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.