Findings for PPC in Provo

Provo Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Provo was the 107th least expensive city in USA in keyword bids in Google Adwords for the month of June 2016. Provo also ranks amongst the least expensive cities in Utah, ranking as number 2nd. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Year over Year Google Adwords Prices for Provo are up in June 2016

SEP's research shows that the average price of a click to advertisers targeting Provo keywords increased by (Yr/Yr increase %)% versus the same keywords one year earlier.

Google Adwords Keyword Prices 56% Higher in Provo than West Jordan

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Provo are 56% higher than in West Jordan. The average price of a click in Provo is $12.79.

This price difference is understandable though, given the population of West Jordan is less than Provo, which generally means less competition and therefore lower prices.

To understand if prices in Provo are relatively low, we also compared prices with Peoria which has a similar population, and found the average price of a click in Provo was 29% higher than in Peoria. This suggests that perhaps Provo prices are not relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Provo

Summary PPC Stats for Provo for June 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 12.79 107th 33rd 2nd 7
Automotive/Vehicle Auto Insurance 66.43 75th 21st 2nd -11
Dealerships 7.74 5th 4th 1st NA
Tires 3.36 157th 45th 3rd -25
Towing 5.98 42nd 12nd 2nd -17
Average 14.37 105th 31st 2nd -10
Entertainment/Recreation Restaurants 1.00 175th 49th 3rd 124
Average 1.00 175th 49th 3rd 124
Finance Payday Loans 22.96 20th 3rd 2nd -29
Average 22.96 81st 24th 2nd NA
Health, Beauty & Fitness Chiropractors 10.70 78th 27th 2nd 34
Dentists 20.98 13rd 7th 1st 25
Martial Arts 6.69 12nd 2nd 1st 30
Massage Therapy 7.38 49th 19th 1st 18
Optometrists 5.19 76th 25th 2nd NA
Average 14.56 27th 12nd 1st 15
Home & Garden Appliance Repair 11.91 128th 39th 2nd 4
Furniture 2.68 154th 39th 1st 28
Pest Control 29.80 45th 8th 1st -11
Plumbers 50.07 65th 22nd 1st 80
Roofing 9.85 139th 51st 2nd 0
Self Storage Companies 13.21 98th 26th 1st 60
Average 23.04 63rd 19th 2nd 14
Legal Law Firms 21.09 92nd 25th 1st NA
Average 21.09 161st 45th 2nd NA
Real Estate Apartment Rentals 2.16 75th 23rd 2nd -18
Condos 2.25 71st 22nd 1st 20
Realtors 3.12 75th 24th 2nd -11
Average 2.66 96th 29th 1st -3
Shopping Florists 4.79 190th 56th 3rd 15
Average 4.79 190th 56th 3rd 15
Travel Car Rentals 2.67 159th 51st 2nd 3
Hotels 4.37 88th 30th 2nd 25
Average 3.52 133rd 42nd 2nd 14

Study Results for Other Cities:

See full City list:

U.S. Cities

Canadian Cities

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.