Findings for PPC in West Jordan

West Jordan Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that West Jordan was the 200th least expensive city in USA in keyword bids in Google Adwords for the month of March 2015. West Jordan also ranks amongst the least expensive cities in Utah, ranking as number 3rd. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 367% Higher in West Jordan than West Valley City

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in West Jordan are 367% higher than in West Valley City. The average price of a click in West Jordan is $8.93.

This price differential is somewhat surprising however, as West Valley City has a larger population than West Jordan.

To get a better sense of relative prices, we also compared prices with another city with a similar population, Elgin, and found the average price of a click in West Jordan was 45% higher than in Elgin.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for West Jordan


Summary PPC Stats for West Jordan for March 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 8.93 200th 55th 3rd -2
Automotive/Vehicle Tires 2.93 173rd 44th 3rd 0
Towing 15.72 9th 3rd 1st 0
Average 9.33 166th 51st 2nd 0
Entertainment/Recreation Restaurants 0.44 231st 69th 3rd -7
Average 0.44 231st 69th 3rd -7
Health, Beauty & Fitness Chiropractors 9.44 101st 32nd 2nd 12
Dentists 10.98 149th 42nd 3rd -7
Average 10.54 107th 31st 3rd -1
Home & Garden Appliance Repair 16.80 82nd 21st 3rd 1
Garage Doors 12.32 163rd 43rd 2nd -26
Plumbers 63.41 25th 8th 1st 0
Self Storage Companies 17.51 52nd 13rd 1st NA
Average 25.51 33rd 8th 1st -4
Real Estate Apartment Rentals 1.14 186th 58th 4th -5
Condos 1.91 92nd 33rd 3rd NA
New Home Developers 4.77 45th 18th 2nd 10
Realtors 2.86 89th 30th 3rd NA
Average 2.82 84th 27th 1st NA
Shopping Florists 4.59 183rd 53rd 3rd -4
Average 4.59 183rd 53rd 3rd -4
Travel Car Rentals 2.28 171st 51st 2nd NA
Hotels 1.72 246th 76th 4th -62
Average 1.91 258th 76th 4th NA

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.