Findings for PPC in West Jordan

West Jordan Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that West Jordan was the 219th least expensive city in USA in keyword bids in Google Adwords for the month of April 2015. West Jordan also ranks amongst the least expensive cities in Utah, ranking as number 3rd. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 77% Higher in West Jordan than West Valley City

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in West Jordan are 77% higher than in West Valley City. The average price of a click in West Jordan is $7.40.

This price differential is somewhat surprising however, as West Valley City has a larger population than West Jordan.

To get a better sense of relative prices, we also compared prices with another city with a similar population, Elgin, and found the average price of a click in West Jordan was 37% higher than in Elgin.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for West Jordan

Summary PPC Stats for West Jordan for April 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 7.40 219th 56th 3rd 5
Automotive/Vehicle Auto Parts 0.82 157th 54th 3rd 0
Tires 3.76 103rd 21st 1st 14
Average 2.29 273rd 74th 3rd 1
Entertainment/Recreation Restaurants 0.43 229th 71st 4th -1
Average 0.43 229th 71st 4th -1
Health, Beauty & Fitness Chiropractors 4.55 215th 64th 4th -15
Dentists 9.89 180th 58th 3rd 57
Average 8.82 182nd 57th 4th 15
Home & Garden Appliance Repair 25.15 30th 2nd 1st 16
Garage Doors 22.22 113rd 28th 1st 26
Plumbers 48.94 62nd 20th 3rd -8
Self Storage Companies 9.71 198th 50th 3rd NA
Average 26.51 22nd 6th 1st 2
Real Estate Apartment Rentals 1.41 169th 45th 4th 17
Condos 2.05 80th 30th 3rd NA
New Home Developers 3.26 123rd 39th 2nd -24
Realtors 2.19 149th 46th 3rd NA
Average 2.26 142nd 46th 3rd NA
Shopping Florists 3.27 213rd 66th 3rd -15
Average 3.27 213rd 66th 3rd -15
Travel Car Rentals 2.35 182nd 58th 3rd NA
Hotels 4.55 54th 14th 3rd 169
Average 3.81 66th 18th 3rd NA

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.