Findings for PPC in Alexandria

Alexandria Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Alexandria was the 113rd least expensive city in USA in keyword bids in Google Adwords for the month of September 2016. Alexandria also ranks amongst the least expensive cities in Virginia, ranking as number 4th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Month over Month Google Adwords Prices for Alexandria Rise in September 2016

SEP's research shows that the average price of a click to advertisers targeting Alexandria keywords increased by 27% in September 2016.

Not surprisingly, the month over month price increases for Alexandria Google Adwords terms helped increase prices (yr./yr. price increase)% higher than the same period last year.

Google Adwords Keyword Prices 19% Lower in Alexandria than Arlington

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Alexandria are 19% lower than in Arlington. The average price of a click in Alexandria is $12.53.

This price differential is expected however, as Arlington has a larger population than Alexandria.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Escondido, and found the average price of a click in Alexandria was 23% higher than in Escondido.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Alexandria

Summary PPC Stats for Alexandria for September 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 12.53 113rd 22nd 4th 27
Automotive/Vehicle Dealerships 1.34 220th 50th 10th NA
Tires 4.69 49th 10th 1st -3
Towing 3.76 121st 23rd 4th -4
Average 3.26 247th 46th 5th -5
Entertainment/Recreation Restaurants 1.71 185th 41st 7th -8
Average 1.71 185th 41st 7th -8
Health, Beauty & Fitness Chiropractors 7.87 117th 26th 6th -7
Dentists 7.94 218th 34th 6th -3
Massage Therapy 6.26 80th 11th 3rd -21
Average 7.68 199th 31st 7th -4
Home & Garden Appliance Repair 10.80 146th 23rd 2nd 3
Furniture 7.56 5th 1st 1st 25
Garage Doors 38.00 47th 8th 2nd 0
Landscapers 3.38 156th 39th 8th -13
Moving Companies 22.34 38th 7th 2nd 100
Pest Control 12.83 201st 42nd 8th -12
Plumbers 69.59 15th 1st 1st 112
Roofing 21.05 58th 11th 2nd -7
Self Storage Companies 10.21 112nd 21st 9th -3
Windows and Doors 6.61 73rd 14th 2nd NA
Average 22.87 44th 5th 1st 36
Legal Family Law 5.86 121st 24th 3rd NA
Law Firms 28.55 54th 15th 4th NA
Average 24.01 153rd 27th 6th NA
Real Estate Apartment Rentals 7.08 1st 1st 1st -2
Condos 4.01 8th 3rd 2nd -7
New Home Developers 5.05 47th 13rd 5th -29
Realtors 4.49 9th 2nd 1st 7
Average 5.21 8th 3rd 1st -5
Shopping Florists 9.18 24th 4th 2nd -28
Average 9.18 24th 4th 2nd -28
Travel Car Rentals 2.07 197th 46th 9th 27
Hotels 4.69 86th 16th 3rd 0
Average 3.38 170th 33rd 7th 13

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.