Findings for PPC in Alexandria

Alexandria Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Alexandria was the 168th least expensive city in USA in keyword bids in Google Adwords for the month of November 2014. Alexandria also ranks amongst the least expensive cities in Virginia, ranking as number 6th. In the study, Dallas ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Month over Month Google Adwords Prices for Alexandria Rise in November 2014

SEP's research shows that the average price of a click to advertisers targeting Alexandria keywords increased by 13% in November 2014.

Google Adwords Keyword Prices 31% Lower in Alexandria than Arlington

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Alexandria are 31% lower than in Arlington. The average price of a click in Alexandria is $8.88.

This price differential is expected however, as Arlington has a larger population than Alexandria.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Escondido, and found the average price of a click in Alexandria was 7% higher than in Escondido.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Alexandria

Summary PPC Stats for Alexandria for November 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 8.88 168th 32nd 6th 13
Automotive/Vehicle Auto Body 3.93 62nd 9th 2nd 0
Dealerships 1.52 222nd 47th 10th NA
Tires 4.43 37th 17th 7th 42
Towing 9.20 8th 1st 1st 24
Average 4.12 174th 32nd 7th 5
B2B IT Support 14.38 42nd 8th 1st 0
Office Furniture 3.35 93rd 20th 3rd -14
Average 8.87 39th 9th 1st NA
Entertainment/Recreation Restaurants 0.64 208th 41st 7th -4
Average 0.64 208th 41st 7th -4
Health, Beauty & Fitness Acupuncture 6.69 19th 5th 2nd 3
Chiropractors 7.53 97th 25th 4th -24
Dentists 12.79 87th 13rd 3rd 50
Massage Therapy 4.24 76th 11th 2nd -21
Optometrists 8.16 13rd 3rd 1st NA
Average 8.95 108th 20th 5th 34
Home & Garden Appliance Repair 6.56 173rd 30th 2nd -32
Electricians 24.03 20th 6th 1st 0
Furniture 2.84 59th 17th 4th 46
Interior Designers 10.53 4th 1st 1st NA
Landscapers 3.38 111st 23rd 3rd 0
Moving Companies 15.52 128th 25th 5th -15
Pest Control 19.54 130th 30th 7th -5
Plumbers 48.81 59th 9th 3rd 6
Roofing 16.77 63rd 19th 6th -4
Self Storage Companies 12.43 92nd 25th 9th -4
Average 14.99 149th 32nd 7th -1
Legal Criminal Lawyers 40.16 54th 11th 2nd NA
Immigration Lawyers 5.16 92nd 16th 2nd NA
Law Firms 4.17 193rd 36th 9th NA
Average 10.33 172nd 34th 7th NA
Real Estate Apartment Rentals 5.01 1st 1st 1st 23
Condos 3.73 16th 6th 4th 2
New Home Developers 8.73 4th 3rd 3rd 218
Property Management 5.53 52nd 11th 4th -15
Realtors 3.84 55th 10th 4th 20
Average 4.90 10th 3rd 3rd 41
Shopping Florists 7.13 48th 8th 1st 248
Average 7.13 27th 5th 1st 124
Travel Car Rentals 3.38 77th 16th 4th 6
Hotels 4.88 19th 1st 1st -9
Average 4.38 18th 4th 1st -2

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.