Findings for PPC in Alexandria

Alexandria Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Alexandria was the 199th least expensive city in USA in keyword bids in Google Adwords for the month of March 2015. Alexandria also ranks amongst the least expensive cities in Virginia, ranking as number 8th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 48% Lower in Alexandria than Arlington

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Alexandria are 48% lower than in Arlington. The average price of a click in Alexandria is $8.94.

This price differential is expected however, as Arlington has a larger population than Alexandria.

For better comparison of prices, we also compared prices with another city with a similar population, Escondido, and found the average price of a click in Alexandria was 40% lower than in Escondido.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Alexandria


Summary PPC Stats for Alexandria for March 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 8.94 199th 34th 8th 0
Automotive/Vehicle Auto Parts 0.88 144th 25th 4th -19
Dealerships 2.80 190th 43rd 8th NA
Tires 3.64 125th 37th 8th 21
Towing 4.75 85th 17th 3rd -23
Average 3.14 243rd 48th 8th -4
B2B Office Furniture 2.16 154th 32nd 4th 68
Average 2.16 166th 34th 4th NA
Entertainment/Recreation Restaurants 1.15 136th 27th 7th -4
Average 1.15 136th 27th 7th -4
Health, Beauty & Fitness Chiropractors 10.47 87th 18th 6th 27
Dentists 10.94 153rd 17th 4th 5
Massage Therapy 4.52 85th 14th 3rd -21
Optometrists 2.24 114th 22nd 4th NA
Average 8.44 188th 29th 7th 14
Home & Garden Appliance Repair 17.13 75th 15th 4th 0
Furniture 1.98 182nd 38th 8th 1
Moving Companies 24.41 59th 11th 4th 0
Pest Control 17.70 161st 36th 9th -16
Plumbers 42.21 64th 12nd 3rd -7
Roofing 29.02 31st 10th 2nd 4
Self Storage Companies 14.45 98th 22nd 7th -6
Average 20.37 87th 18th 6th -2
Legal Criminal Lawyers 22.05 72nd 17th 3rd NA
Law Firms 2.96 216th 41st 10th NA
Average 9.32 187th 31st 7th NA
Real Estate Apartment Rentals 5.35 4th 3rd 2nd -20
Condos 2.91 44th 15th 6th -14
New Home Developers 4.51 59th 20th 7th NA
Realtors 3.59 41st 11th 5th -1
Average 4.19 16th 8th 4th 0
Shopping Florists 5.34 157th 29th 5th -21
Average 5.34 157th 29th 5th -21
Travel Car Rentals 3.51 61st 17th 3rd NA
Hotels 4.11 99th 15th 3rd -26
Average 3.91 75th 15th 3rd NA

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.