Findings for PPC in Alexandria

Alexandria Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Alexandria was the 186th least expensive city in USA in keyword bids in Google Adwords for the month of May 2016. Alexandria also ranks amongst the least expensive cities in Virginia, ranking as number 7th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Year over Year Google Adwords Prices for Alexandria are up in May 2016

SEP's research shows that the average price of a click to advertisers targeting Alexandria keywords increased by (Yr/Yr increase %)% versus the same keywords one year earlier.

Google Adwords Keyword Prices 54% Lower in Alexandria than Arlington

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Alexandria are 54% lower than in Arlington. The average price of a click in Alexandria is $9.55.

This price differential is expected however, as Arlington has a larger population than Alexandria.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Alexandria

Summary PPC Stats for Alexandria for May 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 9.55 186th 33rd 7th 5
Automotive/Vehicle Dealerships 2.77 195th 43rd 9th NA
Tires 8.18 6th 3rd 1st 33
Average 5.48 178th 38th 8th 5
Entertainment/Recreation Restaurants 1.38 125th 24th 5th 46
Average 1.38 125th 24th 5th 46
Health, Beauty & Fitness Chiropractors 11.43 67th 14th 2nd 15
Dentists 11.21 154th 27th 6th -15
Martial Arts 3.40 64th 12nd 3rd 0
Massage Therapy 15.56 12nd 4th 1st 72
Average 11.36 92nd 23rd 5th 4
Home & Garden Appliance Repair 9.19 162nd 29th 5th -16
Furniture 2.39 177th 39th 8th 18
Landscapers 2.84 148th 29th 7th -19
Moving Companies 16.72 110th 25th 5th -9
Pest Control 12.60 223rd 42nd 9th -26
Plumbers 48.35 73rd 12nd 3rd -18
Roofing 27.32 27th 10th 3rd 2
Self Storage Companies 12.13 116th 26th 7th 4
Average 15.91 147th 30th 6th -6
Legal Law Firms 2.71 207th 37th 9th NA
Average 2.71 217th 38th 9th NA
Real Estate Apartment Rentals 6.14 1st 1st 1st 3
Condos 5.23 5th 1st 1st 122
Realtors 3.85 41st 13rd 7th 19
Average 5.06 8th 2nd 2nd 35
Shopping Florists 8.88 17th 6th 3rd 13
Average 8.88 17th 6th 3rd 13
Travel Car Rentals 3.15 102nd 22nd 4th NA
Hotels 5.14 46th 2nd 1st 27
Average 4.48 43rd 7th 2nd NA

Study Results for Other Cities:

See full City list:

U.S. Cities

Canadian Cities

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.