Findings for PPC in Alexandria

Alexandria Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Alexandria was the 205th least expensive city in USA in keyword bids in Google Adwords for the month of December 2014. Alexandria also ranks amongst the least expensive cities in Virginia, ranking as number 7th. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 32% Lower in Alexandria than Arlington

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Alexandria are 32% lower than in Arlington. The average price of a click in Alexandria is $7.81.

This price differential is expected however, as Arlington has a larger population than Alexandria.

For better comparison of prices, we also compared prices with another city with a similar population, Escondido, and found the average price of a click in Alexandria was 6% lower than in Escondido.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Alexandria

Summary PPC Stats for Alexandria for December 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 7.81 205th 37th 7th 2
Automotive/Vehicle Auto Parts 0.99 151st 30th 3rd 0
Dealerships 3.05 137th 27th 8th 74
Tires 4.71 33rd 13rd 5th 18
Towing 8.06 18th 3rd 1st -4
Average 4.09 172nd 33rd 7th 16
Entertainment/Recreation Restaurants 0.74 217th 44th 8th 25
Average 0.74 217th 44th 8th 25
Health, Beauty & Fitness Chiropractors 14.29 32nd 7th 2nd 124
Dentists 6.96 234th 43rd 8th -12
Massage Therapy 4.25 76th 14th 4th 0
Optometrists 8.19 12nd 3rd 1st NA
Average 8.27 170th 34th 7th 8
Home & Garden Appliance Repair 4.86 185th 32nd 2nd -3
Furniture 2.75 103rd 27th 7th 3
Moving Companies 10.04 176th 32nd 7th -14
Pest Control 14.85 171st 36th 7th -9
Plumbers 38.52 82nd 12nd 4th -10
Roofing 15.46 78th 19th 6th -2
Self Storage Companies 6.99 234th 47th 9th -42
Average 15.54 144th 28th 7th -7
Legal Law Firms 4.46 182nd 36th 9th NA
Average 4.46 209th 43rd 9th NA
Real Estate Apartment Rentals 6.71 1st 1st 1st 41
Condos 2.89 49th 18th 7th 3
New Home Developers 7.17 15th 10th 4th -18
Realtors 3.28 75th 19th 7th 7
Average 4.81 7th 4th 3rd 9
Shopping Florists 4.33 183rd 35th 4th -27
Average 4.33 183rd 35th 4th -27
Travel Car Rentals 3.87 52nd 9th 2nd 7
Hotels 4.47 52nd 8th 1st -6
Average 4.27 49th 7th 2nd 0

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.