Findings for PPC in Alexandria

Alexandria Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Alexandria was the 135th least expensive city in USA in keyword bids in Google Adwords for the month of September 2014. Alexandria also ranks amongst the least expensive cities in Virginia, ranking as number 5th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 23% Lower in Alexandria than Arlington

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Alexandria are 23% lower than in Arlington. The average price of a click in Alexandria is $9.61.

This price differential is expected however, as Arlington has a larger population than Alexandria.

For better comparison of prices, we also compared prices with another city with a similar population, Escondido, and found the average price of a click in Alexandria was 4% lower than in Escondido.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Alexandria


Summary PPC Stats for Alexandria for September 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 9.61 135th 23rd 5th 6
Automotive/Vehicle Auto Parts 1.93 37th 4th 1st NA
Dealerships 2.52 170th 41st 8th NA
Tires 6.72 2nd 1st 1st 320
Towing 4.90 38th 8th 3rd NA
Average 4.62 157th 29th 5th NA
B2B Office Furniture 8.13 13rd 3rd 2nd 0
Printers 9.46 25th 4th 3rd 0
Average 8.80 24th 6th 2nd 0
Entertainment/Recreation Restaurants 0.61 204th 46th 8th 23
Average 0.61 204th 46th 8th 23
Health, Beauty & Fitness Chiropractors 3.72 197th 38th 7th 7
Dentists 9.37 151st 20th 5th 28
Massage Therapy 5.22 58th 14th 5th 11
Optometrists 0.61 137th 22nd 4th NA
Average 6.68 199th 35th 9th 10
Home & Garden Appliance Repair 8.95 114th 23rd 2nd NA
Furniture 3.12 36th 15th 4th -5
Garage Doors 6.95 164th 29th 4th NA
Landscapers 12.26 6th 2nd 1st NA
Moving Companies 19.23 36th 11th 5th 15
Pest Control 20.68 148th 32nd 4th NA
Plumbers 32.55 103rd 17th 5th -5
Roofing 13.53 75th 17th 3rd NA
Self Storage Companies 9.63 144th 32nd 8th -13
Average 15.05 126th 23rd 5th NA
Legal Law Firms 4.08 195th 34th 8th NA
Personal Injury Law 115.47 30th 8th 3rd NA
Average 31.93 92nd 21st 4th NA
Real Estate Apartment Rentals 4.93 1st 1st 1st 19
Condos 1.81 69th 24th 9th NA
New Home Developers 1.93 176th 36th 7th -20
Realtors 2.45 87th 18th 6th -2
Average 3.08 36th 12nd 4th -4
Shopping Florists 3.65 196th 37th 8th -1
Average 3.65 196th 37th 8th -1
Travel Car Rentals 1.80 171st 37th 8th -1
Hotels 4.46 24th 2nd 1st -1
Average 3.57 41st 7th 1st -1

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.