Findings for PPC in Arlington

Arlington Ranks Amongst Most Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Arlington was the 0th most expensive city in USA in keyword bids in Google Adwords for the month of March 2015. Arlington also ranks amongst the most expensive cities in Virginia, ranking as 2nd. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Month over Month Google Adwords Prices for Arlington Rise in March 2015

SEP's research shows that the average price of a click to advertisers targeting Arlington keywords increased by 18% in March 2015.

Google Adwords Keyword Prices 66% Higher in Arlington than Hampton

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Arlington are 66% higher than in Hampton. The average price of a click in Arlington is $17.39.

This price difference is understandable though, given the population of Hampton is less than Arlington, which generally means less competition and therefore lower prices.

To understand if prices in Arlington are relatively low, we also compared prices with Fremont which has a similar population, and found the average price of a click in Arlington was 55% higher than in Fremont. This suggests that perhaps Arlington prices are not relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Arlington


Summary PPC Stats for Arlington for March 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 17.39 th 10th 2nd 18
Automotive/Vehicle Auto Insurance 137.39 th 1st 1st 7
Auto Parts 0.93 th 22nd 3rd 3
Dealerships 3.33 th 34th 4th NA
Towing 4.53 th 20th 4th 176
Average 29.90 th 6th 1st 34
B2B Office Furniture 6.20 th 10th 1st NA
Average 6.20 th 21st 2nd NA
Entertainment/Recreation Restaurants 1.18 th 25th 5th 31
Average 1.18 th 25th 5th 31
Finance Payday Loans 18.65 th 1st 1st 37
Average 18.65 th 20th 2nd NA
Health, Beauty & Fitness Chiropractors 20.27 th 6th 3rd 335
Cosmetic Surgery 4.57 th 20th 2nd NA
Dentists 17.50 th 4th 1st -23
Martial Arts 4.54 th 8th 4th 0
Massage Therapy 3.73 th 17th 4th -39
Optometrists 3.49 th 18th 3rd NA
Average 13.13 th 4th 1st 17
Home & Garden Furniture 3.11 th 15th 5th 46
Garage Doors 104.77 th 1st 1st 29
Moving Companies 29.48 th 4th 1st -1
Pest Control 24.25 th 25th 5th -8
Plumbers 66.89 th 3rd 1st 108
Roofing 28.09 th 11th 3rd -8
Self Storage Companies 10.20 th 37th 8th -13
Average 31.36 th 1st 1st 13
Legal Criminal Lawyers 62.36 th 7th 1st NA
Law Firms 34.27 th 7th 2nd NA
Average 39.88 th 17th 4th NA
Real Estate Apartment Rentals 6.90 th 1st 1st -6
Condos 3.37 th 9th 4th 80
New Home Developers 5.83 th 13rd 5th 43
Realtors 2.76 th 19th 8th -7
Average 4.60 th 5th 3rd 23
Shopping Florists 8.16 th 5th 3rd 24
Average 8.16 th 5th 3rd 24
Travel Car Rentals 2.13 th 44th 8th -21
Hotels 4.70 th 7th 2nd 2
Average 3.41 th 28th 5th -10

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.