Findings for PPC in Arlington

Arlington Ranks Amongst Most Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Arlington was the 0th most expensive city in USA in keyword bids in Google Adwords for the month of November 2014. Arlington also ranks amongst the most expensive cities in Virginia, ranking as 4th. In the study, Dallas ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 78% Higher in Arlington than Hampton

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Arlington are 78% higher than in Hampton. The average price of a click in Arlington is $13.01.

This price difference is understandable though, given the population of Hampton is less than Arlington, which generally means less competition and therefore lower prices.

To understand if prices in Arlington are relatively low, we also compared prices with Fremont which has a similar population, and found the average price of a click in Arlington was 54% higher than in Fremont. This suggests that perhaps Arlington prices are not relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Arlington

Summary PPC Stats for Arlington for November 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 13.01 th 17th 4th 7
Automotive/Vehicle Auto Insurance 87.15 th 5th 2nd 0
Auto Parts 1.56 th 27th 3rd NA
Dealerships 2.68 th 32nd 7th NA
Tires 4.79 th 12nd 6th -11
Towing 1.06 th 32nd 5th -30
Average 16.65 th 11th 2nd -7
B2B Office Furniture 7.38 th 3rd 1st NA
Average 7.38 th 10th 2nd NA
Entertainment/Recreation Restaurants 1.20 th 26th 5th 14
Average 1.20 th 26th 5th 14
Finance Payday Loans 19.04 th 2nd 1st 0
Average 19.04 th 9th 2nd NA
Health, Beauty & Fitness Acupuncture 6.10 th 7th 4th 19
Chiropractors 19.77 th 3rd 1st 51
Dentists 10.08 th 21st 4th -3
Martial Arts 2.44 th 18th 5th 0
Average 11.63 th 5th 1st 4
Home & Garden Furniture 2.89 th 14th 3rd 33
Landscapers 4.60 th 16th 2nd 0
Moving Companies 18.36 th 19th 2nd 14
Pest Control 24.26 th 17th 4th 0
Plumbers 52.66 th 7th 2nd 17
Roofing 20.44 th 13rd 4th 0
Self Storage Companies 19.02 th 5th 5th 23
Average 23.93 th 5th 2nd 5
Legal Family Law 22.17 th 9th 2nd NA
Law Firms 9.71 th 23rd 6th NA
Average 13.86 th 30th 5th NA
Real Estate Apartment Rentals 4.36 th 2nd 2nd 52
Condos 3.64 th 7th 5th 9
New Home Developers 6.46 th 10th 7th 144
Realtors 2.24 th 32nd 8th 0
Average 4.10 th 11th 5th 32
Shopping Florists 6.58 th 12nd 2nd 27
Average 6.58 th 9th 2nd 13
Travel Car Rentals 3.93 th 8th 2nd 46
Average 3.93 th 9th 2nd 23

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.