Findings for PPC in Arlington

Arlington Ranks Amongst Most Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Arlington was the 0th most expensive city in USA in keyword bids in Google Adwords for the month of April 2015. Arlington also ranks amongst the most expensive cities in Virginia, ranking as 2nd. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 136% Higher in Arlington than Hampton

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Arlington are 136% higher than in Hampton. The average price of a click in Arlington is $13.61.

This price difference is understandable though, given the population of Hampton is less than Arlington, which generally means less competition and therefore lower prices.

To get a better sense of relative prices, we also compared prices with another city of equal population, Fremont, and found the average price of a click in Arlington was 25% lower than in Fremont. This suggests that perhaps prices in Arlington are relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Arlington

Summary PPC Stats for Arlington for April 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 13.61 th 19th 2nd 4
Automotive/Vehicle Dealerships 3.63 th 27th 6th NA
Tires 6.40 th 7th 2nd 0
Towing 3.26 th 23rd 3rd -5
Average 4.04 th 40th 7th 0
B2B Office Furniture 5.56 th 8th 1st NA
Average 5.56 th 15th 1st NA
Entertainment/Recreation Restaurants 1.05 th 30th 6th -12
Average 1.05 th 30th 6th -12
Finance Insurance 29.51 th 16th 3rd 0
Payday Loans 10.92 th 2nd 1st -39
Average 17.14 th 19th 3rd NA
Health, Beauty & Fitness Chiropractors 23.48 th 2nd 2nd 32
Dentists 15.84 th 5th 1st 96
Martial Arts 1.90 th 16th 5th -58
Massage Therapy 7.43 th 7th 3rd -24
Optometrists 4.29 th 20th 5th NA
Average 13.38 th 5th 3rd 28
Home & Garden Appliance Repair 16.61 th 17th 2nd 0
Furniture 2.26 th 37th 7th -20
Garage Doors 70.07 th 1st 1st -11
Landscapers 2.99 th 25th 6th 0
Moving Companies 22.76 th 12nd 2nd 0
Pest Control 27.84 th 14th 1st 43
Plumbers 36.68 th 12nd 1st -47
Roofing 7.97 th 31st 6th -17
Self Storage Companies 13.19 th 28th 8th 48
Average 22.20 th 9th 1st -1
Legal Law Firms 7.62 th 29th 7th NA
Personal Injury Law 145.38 th 9th 2nd NA
Average 76.50 th 5th 1st NA
Real Estate Apartment Rentals 5.74 th 2nd 2nd -7
Condos 4.05 th 6th 3rd 22
New Home Developers 6.12 th 15th 6th 8
Realtors 3.49 th 11th 6th 27
Average 4.73 th 4th 2nd 13
Shopping Florists 7.20 th 12nd 3rd 6
Average 7.20 th 12nd 3rd 6
Travel Car Rentals 2.54 th 36th 6th 20
Hotels 4.51 th 5th 1st -6
Average 3.53 th 21st 3rd 7

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.