Findings for PPC in Arlington

Arlington Ranks Amongst Most Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Arlington was the 0th most expensive city in USA in keyword bids in Google Adwords for the month of December 2014. Arlington also ranks amongst the most expensive cities in Virginia, ranking as 4th. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 49% Higher in Arlington than Hampton

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Arlington are 49% higher than in Hampton. The average price of a click in Arlington is $11.51.

This price difference is understandable though, given the population of Hampton is less than Arlington, which generally means less competition and therefore lower prices.

To get a better sense of relative prices, we also compared prices with another city of equal population, Fremont, and found the average price of a click in Arlington was 28% lower than in Fremont. This suggests that perhaps prices in Arlington are relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Arlington


Summary PPC Stats for Arlington for December 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 11.51 th 23rd 4th 6
Automotive/Vehicle Auto Insurance 44.40 th 21st 3rd 0
Dealerships 1.78 th 45th 10th -17
Tires 4.44 th 15th 7th -3
Towing 3.82 th 13rd 3rd 86
Average 10.11 th 22nd 4th 13
B2B Office Furniture 7.66 th 3rd 1st 2
Average 7.66 th 7th 1st NA
Entertainment/Recreation Restaurants 3.05 th 4th 1st 245
Average 3.05 th 4th 1st 245
Finance Payday Loans 11.45 th 3rd 1st -20
Average 11.45 th 20th 2nd -4
Health, Beauty & Fitness Chiropractors 16.32 th 4th 1st -19
Dentists 10.21 th 27th 6th NA
Martial Arts 2.44 th 17th 5th 0
Massage Therapy 16.12 th 4th 2nd NA
Average 11.51 th 9th 2nd -2
Home & Garden Appliance Repair 3.44 th 33rd 3rd NA
Furniture 2.16 th 42nd 10th -15
Landscapers 2.15 th 32nd 8th -18
Moving Companies 17.23 th 22nd 5th 2
Pest Control 26.13 th 15th 1st -6
Plumbers 46.65 th 7th 2nd -7
Roofing 15.85 th 18th 5th -6
Self Storage Companies 13.40 th 24th 7th NA
Average 19.28 th 17th 5th -6
Legal Criminal Lawyers 68.51 th 8th 2nd 0
Law Firms 9.82 th 20th 6th NA
Average 21.55 th 28th 5th NA
Real Estate Apartment Rentals 5.83 th 3rd 2nd 26
Condos 3.48 th 11th 5th NA
New Home Developers 4.01 th 27th 8th 1
Realtors 3.03 th 22nd 8th 27
Average 4.14 th 9th 5th 14
Shopping Florists 4.17 th 36th 5th -19
Average 4.17 th 36th 5th -19
Travel Car Rentals 2.36 th 39th 7th -20
Hotels 3.12 th 29th 6th NA
Average 2.87 th 32nd 6th -10

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.